Ringier titles take over the Storyclash podium
In August, Izzy knocks 20 Minuten off the podium of the Storyclash ranking. The podium is now entirely in Ringier's hands.
With the exception of June 2018, 20 Minuten has always been ranked in the top three since August 2017. One year later, the (almost) perfect series has come to an end: Ringier's youth portal Izzy knocks the Swiss reach leader off the social media podium thanks to a 40 percent increase in interactions. This means that the Ringier media are largely among themselves at the top.
Energy Switzerland still seems to be out of reach. The radio group once again increased its number of interactions by almost 30 percent and broke the 4 million barrier in August. The overwhelming majority of interactions - around 3.6 million - come from Instagram. Izzy also generates almost all of its counters on the image portal, which remains as popular as ever. Only Blick seems to be pursuing a multi-pronged social media strategy and also successfully manages Facebook. This approach makes sense for the significantly older target group.
This also answers why Blick was able to overtake 20 Minuten: Although the Tamedia commuter medium is strong on Facebook, it still neglects Instagram - measured by the size of its readership. By comparison, SRF achieves over six times more interactions on Instagram than 20 Minuten.
View in the evening with interaction self-runners
The top posts then provide an explanation as to why Izzy was able to make such gains once again. The medium occupies nine places in the top 10 for videos, beaten only by RTS and a video posted on Facebook about a Swiss environmental ship. Izzy obviously posts videos successfully on Instagram.
Blick am Abend had a lucky hand with the pictures: The medium posted pairs of letters - initial letters of first names - with the request what "affected persons" should do. For example, toast together because they are both so great. Some of the images generated over 60,000 (!) comments and are a prime example of how simple, efficient and successful community management can be. If the community receives the right input, it takes care of the rest on its own - without any strenuous activation measures ("Tag someone who...").
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the Swiss ranking exclusively. (hae)
