With the departure of Salome Ramseier, who will take over as Head of Corporate Communications at the Bühler Group in the fall, the HarbourClub Board of Directors has arranged a successor: Irene Fischbach, Head of Corporate Communications at Mobiliar, has been appointed to the board. The final election by the General Assembly is scheduled for spring 2026, and she has already taken up her position on the Board.

HarbourClub President Hans-Peter Nehmer paid tribute to Ramseier's many years of commitment: "We would like to thank Salome Ramseier warmly for her eight years of valuable work on the Board. With her impulses, she has contributed to the further development of the club." At the same time, he emphasizes the added value that the new board member brings with her: "With Irene Fischbach, we have been able to gain a proven communications expert. Her many years of experience in well-known companies in the insurance and energy sectors, as well as her work in Singapore, will provide us with valuable impetus for the further development of the club."

Irene Fischbach can look back on a broad communications career. Before joining Swiss Mobiliar, she was responsible for communications at the Roundtable on Sustainable Palm Oil (RSPO) in Singapore, managed corporate communications at Swissgrid and was responsible for various communications and marketing tasks at Swiss Life. She studied law at the Universities of Geneva and Zurich and supplemented her education with an Executive Master in Communications Management from USI and a Master in Public Administration from the National University of Singapore.

The Board of the HarbourClub is now composed as follows: Hans-Peter Nehmer (Chairman), Allianz Suisse; Roland Bischofberger, Siemens; Edi Estermann, SRG; Irene Fischbach, Mobiliar; Myriam Käser, Swisscom; and Roman Sidler, Geberit.

Since May 19, 2025, an animated character named Roland has been attracting attention on APG|SGA's digital Rail eBoards. The new campaign aims to show how 3D animations can be staged in public spaces. In the first phase of the campaign, Roland interacted playfully with the public, for example by pressing a red buzzer. Since Monday, the animation has been expanded - Roland now actually presses the buzzer and is then immersed in different worlds.

The Rail eBoards are in use at around 50 stations throughout the country. Their prominent placement next to the train traffic display achieves high visibility, particularly among commuters. According to APG|SGA, the possibilities offered by increasingly sophisticated 3D technology are giving the Rail eBoard additional significance in the media mix. Roland is now intended to visualize how spatial graphics can be used. The combination of spatial depth, animation and high resolution further enhances the impact of the advertising space. On the APG|SGA website also provides tips on 3D conversions.

The character Roland was developed by the Berlin agency Dyrdee Media. The design and animation studio specializes in animation skills and 3D implementations. "Roland is the zeitgeist personified: self-confident, easy-going and with an unshakeable sense of style. He loves to perform and shows that advertising can also be entertaining," says Creative Director and creator of the character, Ljubisa Djukic. Managing Director Sven Henrichs adds: "The Rail eBoards from APG|SGA offer an outstanding medium in the field of out-of-home advertising, which are particularly suitable for implementing impressive 3D productions, captivating attention and making a lasting impression on the viewer."

APG|SGA Head of Marketing Beat Holenstein sees great potential in 3D for Swiss advertisers: "There are practically no limits to creative implementations in railroad stations. The Rail eBoard is ideally suited for 3D implementations - large, eye-catching and placed in prime locations."

On June 23, the Dolder Grand in Zurich will host the first Swiss Pricing Congress takes place. The event is aimed at managers who do not leave pricing to gut feeling, but see it as a central factor in competition.

Swiss via brand and margin

Lufthansa subsidiary Swiss opens with an insight into its differentiated pricing architecture. The focus here is on the question of how willingness to pay, additional sales and distribution channels come together to form an economically viable and brand-strengthening system.

How algorithms determine the price

Oliver Pabst from Readalpine will show how AI-supported usage models are challenging the classic subscription model. When artificial intelligence enables usage-based services, it is not only prices that change, but also entire business logics. His presentation will focus on what this means for software companies and what lessons other industries can learn from it.

Treema CEO Robin Simon will also show how Swiss values such as data protection and data sovereignty can be translated into a stable pricing model. Dr. Fabian Uhrich from ETH Zurich will also contribute the perspective of behavioral economics. He will use examples to show how cognitive biases influence pricing decisions and can be used strategically.

Subscription? Yes, but with feeling, please

Frank Gehrig from the innovation consultancy Hy shows how subscription models work today. From customer acquisition to customer formation and upgrades, including psychological price thresholds. Finally, Samy Liechti looks back on his many years of e-commerce experience at Blacksocks.

The first edition of the Swiss Pricing Congress will take place as part of the Swiss Brand Congress. Starting at 2 p.m., the focus will be on pricing as an analytical craft. M&k is a media partner. Go to registration here.

After more than 20 years on the Board of Directors of Casino Theater AG Winterthur, founder Viktor Giacobbo is stepping down from his management role in summer 2025. Patrick Frey, a long-time companion on the stage and on the Board of Directors of Casino Immobilien AG, is also stepping down. Both have played a key role in the development of the Casino Theater and are stepping down to create space for new impetus.

Giacobbo, who built up the theater and had a strong artistic influence on it, will remain associated with the house. "The decision has been a long time in the making, and now I am delighted to have found a suitable succession solution together with Beat Schwab, Bettina Stefanini and Jane Wakefield. I will be relinquishing my seat on the Board of Directors in summer 2025. Of course, I will remain closely connected to the theater: as an artistic advisor for the theater management, as an artist and as a promoter of young talent," says Giacobbo.

With the resignation of Patrick Frey, the Casino Theater has lost another influential figure. Frey was already involved in the conversion of the theater and accompanied its development with many years of commitment.

The two public limited companies propose the following successor: Beat Schwab is to take over the chairmanship of Casino Theater AG. Cultural entrepreneur Jane Wakefield, who has been a member of the Board of Directors for three years, is to become Vice-Chairwoman. Bettina Stefanini is to become the new Chairman of the Board of Directors of Casino Immobilien AG. The Annual General Meeting to elect the new members will take place on June 15, 2025. Giacobbo and Frey will be appointed Honorary Chairmen of both companies.

As of June 1, 2025, Nau Media AG will hold a significant stake in Berner Medienhaus AG, which has been publishing the weekly newspaper BärnerBär publishes. Nau thus becomes the main shareholder and ventures into the print sector.

Nau-Media CEO Yves Kilchenmann sees the investment as a strategic expansion of the existing portfolio: "For us, this is a first step in the direction of print and also opens the door to two new areas of development: the print product itself and distribution directly into letterboxes. Both are extremely exciting for us." The digital sector will also play a central role in the future collaboration: the "Nau Bern" and BärnerBär are to be brought together digitally and positioned as a free regional service. The aim is to become the leading digital contact point in the Bern region.

The previous BärnerBär-Managing Director and Partner Lorenz Feller describes the merger as a "logical consequence": with Nau, the company has gained an established partner from the online media world with whom the print brand can be led into the digital future. At the same time, the print product will be retained and further developed.

In the third edition of its Säntis Magazine, Säntis-Schwebebahn shows how corporate reporting can go beyond mere figures. With the combined format "minSäntis" for shareholders and "dinSäntis" for guests, the company is focusing on a cross-media publication with journalistic standards.

Both issues are based on the same content and design DNA, but differ in tone and scope. While "minSäntis" also presents the economic situation of the company, "dinSäntis" focuses on narrative insights into the world of experience around the Säntis. The agency Die Botschafter is responsible for the editing and conception of the magazine.

The focus of the current issue is on wood - as a material, sound body or design element. The articles are dedicated to traditional craftsmanship as well as questions of sustainability and design aesthetics. The story is told on several levels: editorially networked, visually elaborately staged and thematically deeply anchored. The aim is not only to convey information, but also to create identification.

Effect throughout the year

The magazine also fulfills strategic functions outside of the publication. It serves as a content basis for blog posts, social media formats and newsletters. It is also used as a brand carrier at trade fairs, in hotel rooms or by direct mailing.

Responsible at Säntis-Schwebebahn AG: Jakob Gülünay (Managing Director), Stefanie Frischknecht, Myriam Koch (Project Management). Responsible at Die Botschafter Kommunikationsagentur: Axel Thoma (concept), Carmen Fraefel (project management), Tammy Kissling (design, editing). Text: Rosalie Manser. Photography: Bodo Rüedi.

In the podcast, Gustavo Salami describes how the autonomous working time of such AI agents is currently doubling every seven months - a development that not only promises efficiency gains, but also fundamentally changes the understanding of work. Professions with repetitive tasks are particularly affected, while so-called "elastic" jobs that require creativity or social intelligence could remain or gain in importance.

But it's about more than just economic processes. Salami, for example, says that he sometimes prefers to interact with AI rather than humans because it is more patient and less judgmental. Such statements raise profound questions about the relationship between humans and machines - for example, whether AI can be perceived as more empathetic than humans.

The video podcast "AI and Society - Paths into the New World" is produced by the Swiss Text Academy, which also offers courses on artificial intelligence. Two episodes are published monthly, on Spotify, Youtube and other podcast platforms.

The Federal Office of Communications (OFCOM) is looking for a head of the new "Cyber" group. As Lucio Cocciantelli, Head of Market Access and Conformity at Bakom, explained at the request of the Web Week explains, the group was created in January 2025 to test and optimize the cyber security of radio systems in Switzerland.

The new head is to assess the cyber resilience of radio systems and, if necessary, take measures in the event of security deficiencies. Other tasks include setting up a cyber test environment, carrying out targeted tests and continuously monitoring technical developments in the area of cyber security. How the Advertisement The coordination with national and international authorities and market players is also part of the area of responsibility.

OFCOM requires a university degree in engineering, ideally with a focus on information security. Experience in working with authorities, a conceptual approach, the ability to work in a team and a good knowledge of at least a second official language and English are also expected. The position in Biel/Bienne offers the possibility of working from home and is to be filled with a workload of 80 to 100 percent. (Dajana Dakic/jor)

This article first appeared in Netzwoche.

Avoiding traffic by bike, riding along the Limmat towards the sunset or simply meeting friends in a secluded meadow: Cycling in the city is the ultimate pleasure! And with a cargo eBike, you can also go shopping, chauffeur the kids around - in short: everything that would otherwise require a car.

Hella Studio developed an experience campaign for Bosch eBike Systems to showcase the Cargo eBike drive with the aim of strengthening brand awareness in a young, urban target group.

Under the motto "24 Hours of Flow", the agency translated the Bosch eBike guiding principle "Feel the Flow" and its guidelines into an urban adventure: one battery charge, 24 hours on the road through Zurich - with the Cargo eBike as a loyal companion. The agency implemented this agile concept together with the production company Filmsforreel.

Swiss musician and influencer Pablo Nouvelle took to the saddle to activate the campaign. He presented himself as an agile cyclist and - to keep the flow going - also composed the soundtrack for the video clip.

24 hours in one minute

"We really wanted to create a contemporary implementation for a leading international company," says Kasper Kobel, Art Director at Hella Studio. For the modern realization, the agency relied on varied perspectives, exciting cuts and lighting conditions that convey the 24-hour feeling. "This allowed us to pack 24 hours into less than a minute without the clip appearing rushed," he continues. The production team went to great lengths to achieve this: "We were allowed to get really creative in the realization - and for example built a helmet construction for the driver's POV perspective that captures exactly the perspective and quality we wanted," says Jonas Scheidegger from Filmsforreel.

The video will be shown online on several channels. It was also shown at Cycle Week 2025 at the Bosch stand of Bosch eBike Systems.

YouGov has investigated how the German population perceives generative artificial intelligence (AI) in the news and brand marketing sector. The report is based on a population-representative online survey conducted in April 2025.

The results show a differentiated picture between curiosity, benefits and mistrust. More than a third of respondents have a negative view of the role of AI in the next ten years. There is particular concern about the spread of false information and deepfakes: 53% of respondents said they were worried about this.

Despite these concerns, many also recognize advantages. Increased efficiency and cost savings are mentioned above all - expectations that relate to editorial work processes or content production, for example. At the same time, more than half of respondents are uncomfortable with AI-generated news content appearing on social networks.

The age difference is particularly striking: while Generation Z and millennials in particular are more open to AI-supported news formats, rejection is more pronounced in older age groups.

When it comes to generative AI, trust remains a key issue. 54% of respondents trust journalistic content created by AI less than that created by humans. Only a third trust AI-generated news just as much or more. In a country comparison, Germany is therefore in the average range.

Similar skepticism is evident in the brand marketing sector: younger target groups are more receptive to the use of generative AI in brand communication. But overall, only 15 percent of respondents said they could imagine consuming content from AI-generated influencers - a significantly lower figure than in other markets.

The legal issues surrounding generative AI also remain a concern. 61% of respondents believe that there is not enough regulation in the field of generative AI. The disclosure of the use of AI is particularly important to them: 77% are in favor of appropriate labeling of content.

YouGov's report shows that the use of generative AI holds potential for efficiency and innovation for journalism and companies alike - but is also viewed critically by consumers. Trust, transparency and comprehensible framework conditions remain key prerequisites for increasing public acceptance.

At Watson.ch/fr, "Franc-Parler" is a new opinion format that focuses on pointed contributions from well-known voices from French-speaking Switzerland. The columns are published every Sunday and are intended to address current social, economic, political and cultural topics.

The editorial team was able to recruit Roger Nordmann, former SP National Councillor and parliamentary group president, Céline Weber Koppenburg (GLP), Samuel Bendahan (SP), Damien Cottier (FDP), the Chairman of the Board of Directors of Groupe Mutuel Karin Perraudin and public prosecutor and author Nicolas Feuz as columnists, among others. Other contributors include the team from the community platform QoQa.

With the new format Watson.ch will consolidate its role as a debating medium in French-speaking Switzerland and push ahead with the targeted expansion of its journalistic activities. Maurice Thiriet, journalistic director of the reach portals at CH Media, explains: "After three years of explosive growth in reach, we have achieved the necessary water displacement as a mass medium in French-speaking Switzerland to increasingly intervene in the objectively relevant debates with the opinion leaders."

The editorial team is also planning to translate selected articles and publish them on the German-language platform. "In this way, we can help to bridge the gap between the two countries and strengthen cohesion in Switzerland as a nation of will," says Thiriet.

Swiss Radioplayer GmbH is handing over the operational management of its Swiss partner radio stations to Radioplayer Worldwide at the beginning of 2026. The decision was made following an internal analysis of the efficiency of the existing structure and strategic development in an increasingly technology-driven market. In addition, the central "Radioplayer team" already directly supports other markets such as the Netherlands and Sweden.

The provider ensures that Swiss radios can be found on platforms such as mobile apps, smart speakers, smart TVs, smartwatches and "automotive" operating systems such as Android Auto or Apple CarPlay. The restructuring will give Swiss partner stations more direct access, making the exchange more efficient.

Roland Baumgartner, CEO of the former Swiss Radioplayer GmbH, describes the move as a logical development: "Swiss Radioplayer is evolving, and the management is convinced that this step into the future is to the benefit of all partners." Yann Legarson, CEO of Radioplayer Worldwide, adds: "Swiss radio stations should be easy to find in every connected car, speaker and app. We look forward to working even more closely with all Swiss radio providers."

The "Swiss Radioplayer" was launched in 2018 as a joint industry solution of the Swiss private radio associations and SRG SSR. It currently brings together over 40 broadcasters with around 120 channels. Direct integration into digital platforms and vehicles is to be further developed in the future by Radioplayer Worldwide.