"The advertising of the future is entertainment" was the motto of this year's SDV Awards. In the discipline of dialog marketing, it is becoming increasingly important to intensively shape the exchange between companies and customers. Those who already do this excellently today are not only equipped for the future, but were also among the winners last Thursday."

For the first time, the award night was held at the StageOne event location in Zurich-Oerlikon. Stefan Büsser moderated the event, which was styled like a late-night show, in a relaxed, intelligent and charming manner. Bernese comedian Semih Yavsaner aka Müslüm was at his side as a witty side-kick, while the live band Ray's Class provided additional drive. Then, at 10 p.m., DJane Rita Tarnover took the entertainment scepter in her hands and asked for dancing at the after-party.

The new concept was entertaining and according to the motto real entertainment. Where do you experience live Büssi and Müslüm on the same stage? We believe that no one left early and everyone stayed until the end.

New division

As of this year, the SDV Awards categories are divided into three sections: Media Categories, Industry Categories and Special Categories. In the latter, 4 individual industry prizes were awarded, and in the others a total of 37 gold, silver and bronze awards. 4 of them were awarded gold by the 20-member jury headed by Christian Huldi.

Certificates

In addition to the award-winning campaigns, ten competition entries in 8 categories were awarded a certificate. The following applies here: Honorable mentions are worthy of all honors - these works sometimes only narrowly missed out on a precious metal award.
 

Agency ranking

Ranked seventh last year, Notch Interactive swung to the top this year. 1x gold, 2x silver and winning the industry award "Campaigns for Financial Service Providers" resulted in 15 points. As in 2015, Agentur am Flughafen was close behind in second place, followed by Wirz Wietlisbach Dialog.

The medal table is calculated according to a point system. For example, a gold medal brings four points and a silver medal three points. Winning an industry award is worth 5 points.

DM Life Time Award to Betty Bossi

The DM Life Time Award was presented for the first time this year. It replaces the previous Post Award, but will continue to be sponsored by Post CH. The award is intended to honor deserving individuals or formative campaigns in direct marketing. The prize was awarded to Betty Bossi, which has been unique and successful for 60 years, not least thanks to its exemplary direct marketing measures. The award was presented by Andreas Lang, Head of Direct Marketing Services at Swiss Post CH.

The law graduate and political scientist comes from the online lending platform Lendico, part of Rocket Internet, where she worked as Director Communications. Previously, the 34-year-old worked at Rentenbank in Frankfurt, where she headed the Public Relations and Economics department.

Those who made their way through the 25-meter-long player tunnel were led into the "stadium" to thunderous applause and immortalized in the world's longest virtual team lineup.

With numerous football fans, Compresso together with OK.- created the longest team line-up in the world. The virtual line-up consists of 370 female and male fans and is thus longer than all 24 participating European Championship teams together! European championship. Swiss national team goalkeeper Roman Bürki is also visibly impressed by the action: "It's sensational that our fans at home are putting together the longest team for us and showing us their great support in this way. To be able to represent the home country at a major tournament and to be able to create feelings of happiness throughout the nation with exceptional performances is the greatest motivation. The impressive performance of the fans with the longest team line-up shows us that we have great fans who will carry us to a successful European Championship."

Swiss Nati feeling with Compresso

An experience of a special kind - with the Players' Tunnel, Compresso makes the unique moment, which was previously only reserved for professional footballers, tangible for every visitor to the Shoppi Tivoli shopping center. The players' tunnel, which was created as part of the launch of the new OK. energy drink limited edition, is presented in the form of a giant energy drink can. Compresso was responsible for the idea, conception and realization. In addition to promotional activities on the opening day of June 8, 2016, Compresso realized the various graphic elements, the team line-up video, press relations and a media cooperation. In the 25 meter long tunnel in the Shoppi Tivoli in Spreitenbach you can get a taste of the European Championship until July 9, 2016.

Responsible at Compresso: Fridolin Stauffacher (Concept), Nina Kehl (Overall Coordination), Kim Besmer (Project Management), Joël Steiger (Public Relations), Gérardine Dellsperger (Art Director), Angelo Mabellini (Project Support).
 

According to the data released Thursday, 96 percent of companies expressed interest in advertising on Facebook, 63 percent on Instagram and 56 percent on Twitter. Eighty-three agencies were surveyed. A Twitter spokesman called the results wrong, pointing to a 2015 study by Advertiser Perceptions that said interest in the short messaging service was greater than in the image service. Instagram declined to comment. Twitter is losing ground to Internet top dogs Google and Facebook. In April, the U.S. company admitted that advertisers had held back in the months before, especially in Europe. (SDA)

The main objectives of the activities are to appeal to a new and younger target group and to communicate the new brand promise: more design, comfort and services at an attractive price. A unique offer in the economy hotel industry, as otherwise only the rich and famous are used to - simply "Rich & Famous".

Photographer and snowboard pro Iouri Podladtchikov staged four young personalities in the newly designed ibis hotels true to the motto "Rich & Famous". The four amateur models Valeria, Sabine, Cyril and Gaëtan prevailed over more than 300 candidates in an online voting conducted in May at www.rich-and-famous.ch. The online casting, which lasted around a month, was publicized with PR and ATL measures and sponsored content.
The photo series comprises eight subjects and was presented at an exclusive vernissage at ibis Zurich City West on June 9, 2016. Over 150 illustrious guests, including media creators and online influencers, celebrated the brand modernization with ibis Hotels.

In the coming months, the eight pictures will tour through the 38 ibis hotels in Switzerland and will also be exhibited in selected trendy locations. AccorHotels will also use the images as part of further PR activities, owned-channel communication and an online campaign planned for the fall.

Responsible at Accor HotelServices Switzerland: Philippe Alanou (Chief Operating Officer), Pascal Aeberhard (Brand Marketing Director for ibis Hotels). Responsible at Jung von Matt: Cyrill Hauser (Executive PR Director), Joël Frey (Senior PR Consultant), Barbara Haueter (PR Consultant), Daniela Chiani (Junior PR Consultant), Christina Wellnhofer (Art Direction), Bettina Ehrismann (Graphics), Oliver Vedolin and Sam Sherbini (Online Concept), Mar- co Zimmerli (Creative Direction Digital), Annina Walker (Art Direction Digital), Ralf Brändli and Jonas Grümann (Development), Bettina Beyeler (DTP). External partners: Iouri Podladtchikov (photography), Lina Baumann (production and vernissage).
 

The two winners will each receive prize money of 5,000 francs. Their works, along with the next four best entries in each category, will be on display at the Photobastei in Zurich through June 26.

After a three-stage judging process involving a record number of submissions, the judges were in agreement: Lucas Olivet from Geneva wins the Fine Art category with his work *Black Water Ballad*. In this poetic piece, Olivet returns to the place of his childhood dreams in the forests of Canada. The work is superbly edited and manages to create an almost absurd poetry full of love using seemingly simple images.

Alexandre Haefeli from Neuchâtel wins in the Free category with his work *The Company of Men*. His work stages spaces in a figurative sense. It reinterprets macro photographs and landscape images and juxtaposes them. He succeeds in immersing the viewer in a world of his own without creating any definitive meaning. This playful, cheeky work exudes great fun, and one would love to see more of it.

The Swiss Photo Award in a new look

The Swiss Photo Award is one of Switzerland’s most prestigious photography awards and, with a total prize fund of 30,000 francs, one of the most generously endowed. It showcases Swiss photography in all its forms—in advertising, fashion, editorial, photojournalism, and art. For 18 years, it has annually honored the best works based on their high technical and artistic standards.

This year the award will take place for the first time in the Photobastei and reinvents itself. The awards will be presented in three stages and embedded in Professional Weeks. They transform the entire Photobastei into a house of reportage in April, art photography in June and fashion photography in September.

From June 10 to 26, the Photobastei will be transformed into a venue dedicated to fine art photography with the award exhibition.
 

The communication picks up on Socar's commitment as a sponsoring partner of Uefa Euro 2016 and, despite its independent thematic reference, fits perfectly into Socar's distinctive communication. The associated Competition offers the prospect of an attractive main prize - a VIP package for the Uefa European Championship final in Paris - and encourages customers to take part. For particularly large numbers of participants, the campaign was integrated into the Socar Energy Switzerland website and cooperated with 20min.ch.

"The football summer is the perfect time for our gas cylinders to show what they can do. With barbecues and camping trips, you can really enjoy the match days. I'm looking forward to a great European Championship and a big success for our campaign," says Benita Spengler, Brand & Marketing Manager at Socar Energy Switzerland.

Responsible at Socar Energy Switzerland: Benita Spengler (overall responsibility). Responsible at Jung von Matt/Brand Identity: Thomas Deigendesch (overall responsibility), Oliver Aeschlimann (project management, consulting), Melanie Sellmann (creation).

The agency asked children how they imagine the future. Rockets as a means of transportation, helmets for communication or a life on the caramel planet are just some of the funny answers, which were reinforced with loving illustrations. And last but not least, UBS was integrated in a surprising way as a bank with the most future-oriented banking services of today.

Responsible at UBSDaniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Michael Egger (Creative Concepts & Campaigns). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director), Christian Stüdi (Text), Tom Kees (Art Directon), Eliane Stettler (Art Buyer / TV Producer), Frank Lang (Business Director), Beat Huber (Junior Brand Director), Ursula Jaag (Brand Director), Manuela Schikor (Senior Brand Director), Sam Bollow (DTP), Massimo Giannotta (IT); Frame Eleven (Film Production), Oliver Aemisegger (Illustrations). Responsible at RazorfishFelipe Galiano (Creative Director), Jens Malunat (Account Director), Katharina Witz (Account Manager).

In Zermatt, advertisers will have the exclusive new opportunity to be present with spots or ani-mized advertising on high-quality digital screens from November 7, 2016. APG|SGA will install four modern Mountain ePanels at prominent locations, in highly frequented waiting areas as well as transit and access zones. APG is thus providing advertisers with lucrative locations for creative advertising messages that reach an active and affluent target group in a relaxed leisure mood all year round.

The new Mountain ePanels are available for booking now and complement the wide range of analog outdoor advertising in Zermatt. This includes attractive glued or backlit advertising spaces as well as large-format posters and additional special forms of advertising in the mountain area. After Arosa, Lenzerheide and St. Moritz, Zermatt is already the fourth destination that APG|SGA has successfully developed with digital formats.

As a Schwingking, Matthias Sempach is considered one of the “Bösen”—the term used in Schwing jargon to refer to wrestlers who have won a federal wreath. For *Emmentaler*, Sempach is now searching for the “Bösesten” in the entire country. This time, however, it’s not about Schwing, but about looking as menacing as possible.

On the one hand, making a mean face looks really funny, and on the other hand, anyone can do it—regardless of age or gender. On Emmentaler.ch/boese Numerous users are already taking part in this new «mass sport» and competing for the title with their most outrageous photos.

Participants compete in head-to-head matches against randomly selected opponents or against friends who challenge them. The winners are determined by the online community. Cash prizes totaling several thousand francs are up for grabs.

In addition to the photo contest, users can also enter a raffle to win a year’s worth of shopping at Migros worth 15,000 francs and 120 gift certificates worth 100 francs each.

The campaign is being promoted in collaboration with 20 Minuten, both offline and online.

Responsible at Emmentaler Switzerland: Sandra Jordi (Head of Marketing & Communications), Luana Monopoli (Project Manager, Marketing & Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Martin Arnold (CD and Concept), Stian Bugten (CD Digital), Dominik Mätzener, Stéphanie Tschanz (Consulting), Erasmo Palomba (Agency Producer). Film production: David Constantin (Director), Shining Pictures (Production), The Soul of John Black (Music). Digital Production: Caviar Content.
 

The app provides access to the entire NZZ universe, including the *Neue Zürcher Zeitung*, the *NZZ am Sonntag*, and all NZZ supplements and magazines, such as *Bücher am Sonntag*, *NZZ Folio*, and *NZZ Geschichte*. The campaign aimed to make accessing the e-paper app as easy as possible. Through a free trial, users could get a first-hand look at the app. For one month, anyone interested can read the «Neue Zürcher Zeitung» and the «NZZ am Sonntag» as e-papers for free. Only then does the potential customer decide whether to sign up for a paid subscription.

To provide further incentives for active use of the new e-paper app, Studio Roth&Maerchy, together with its partners, has developed a contest: The more often test readers use the app, the better their chances of winning one of three free 10-year subscriptions.

The campaign is cross-media and digital at its core, so the focus is on social media channels and online platforms (including the campaign microsite nzzepaper.ch). In addition, posters and print ads will be featured in over a dozen publications and supplements.

Responsible at NZZ: Mirko Marxen (Head of Customer Management), Scarlett Gaus (Marketing Manager), Niklaus Gerber (Product Manager, Apps), Manja Pfeiffer (Senior Online Marketing Manager), Elizabeta Petakovic (Online Marketing Manager), Markus Sollberger (Marketing Manager), Silke Wolf (Senior Product Manager), Kai Siegfried (Digital Success Manager, Audienzz). Responsible at Studio Roth&Maerchy: Martin Roth (Creative Direction), Tatjana Egorow (Art Direction), Eleonora Nodari (Graphic Design), Patrick Oberholzer (Animation Design), Tim Boin (Text). Responsible at Manifesto Films: Charlotte Hottinger (Producer), Jürg Dummermuth (3D). Contact at Yourposition: Simone Bobst, Senior Digital Marketing Consultant, and Yvonne Heller, Junior Digital Marketing Consultant. Responsible at Swiss Online Publishing: Julian Schweizer (Managing Partner). Contact at AOL: David Dogan, Kseniia Komarova (Junior Campaign Manager).