While the rest of the Simpson family sits comfortably on the sofa and stares at the TV, Lisa is the only one not following the TV program. She hides behind a newspaper - the Frankfurter Allgemeine Zeitung, of course. She does this demonstratively and passionately, as the Faz writes in a press release.

The US series "The Simpsons" has also been running in Germany since 1991. It repeatedly makes critical reference to real-life events and has received numerous awards, not least for this reason. According to the press release, the current motif of the "Clever Minds" series was created in the Simpsons cartoonists' studios in Santa Monica, California. However, Lisa did not want to reveal which part of the Faz she normally studies most closely. Alongside politics and economics, the feature section is said to be her top priority. (uma)

The motif with Lisa Simpson can be seen in numerous newspapers and magazines from April 13, 2013 - and of course also in the F.A.Z. and the Frankfurter Allgemeine Sonntagszeitung itself. Data of the motif can be here can be downloaded. Previously published motifs, including making-of material, can also be found there. The campaign is being managed by the Faz lead agency Scholz & Friends, Berlin.

Teaser image: Faz.net

More precisely, the feeling that everyone is the architect of their own happiness and that every day offers the chance to change their life for the better, as the agency writes in a press release on Monday. Sinalco is positioned as a lively companion for a carefree life - for example, the product serves the protagonist in the TV commercial (directed by Christian Mielmann aka Milo; produced by Soup Film) as an active aid to making decisions. And in the ads, headlines such as "Let the sun out.", "Life smiles. Smile first." or "Everything in the yellow zone." are intended to convey a fundamentally positive attitude to life.

"Punkt für dich" was developed as a large-scale campaign that prominently showcases the product in a TV commercial, online advertising, advertisements, e-boards and a promotion and sampling concept. On the new website Sinalco.ch (developed in collaboration with My Sign), the spot can also be given new twists.

In this role, Markus Michel will be responsible for all event implementation as well as supporting and advising the Live Communication project team. Markus Michel has been working as a senior project manager at the agency since 2007, coordinating logistically complex event productions. His projects have included Uefa Euro 08, The Miller Way Live, the reopening of Amag Autowelt Zurich and the opening of SBB Europaallee.

For two years, Ivan Schultheiss made valuable contributions to the strategic development of the company as the person responsible for business development, the agency said in a statement on Monday. He has contributed to the acquisition of new customers.
 

"The Voice of Switzerland" is for the Audience Council a professional and successful adaptation of an internationally successful casting format for Switzerland. The show was entertaining and offered musical performances at a high level, the audience council said in a statement on Monday. The coaching team impressed the council with competence, credibility and authenticity. The inclusion of the audience via social media is welcomed, but the implementation was not yet fully convincing.

A majority of the audience council attests "The Voice of Switzerland" a high entertainment value. The music and the high-quality performances contributed significantly to this. The different stages and the mix of music show, competition, talk and recordings offered a lot of variety. The Blind Auditions were particularly well received by the Council. The panel considered the Swissization of the international format a success. In addition to the dialect, the Swiss cultural and linguistic diversity was well expressed with the inclusion of candidates from all parts of the country as well as representatives of the foreign population.

The audience council was also pleased with the positive approach of the casting show. The Voice of Switzerland" was about promoting talent, about support and appreciation, and not about exposure and insult as in other casting shows. The audience council described the composition of the coaching team as a good choice. The various coaches impressed with their competence, credibility and authenticity. They succeeded in spreading a positive mood. In the opinion of several council members, however, the performance assessments could have been even clearer and more critical - in a positively constructive sense. This was because there would definitely have been differences in quality between the individual performances.

The web presence Thevoice.srf.ch was very well received by the audience council. It was visually convincing and offered a lot of additional information. The attempt to increase interaction with the audience via social media on "The Voice of Switzerland" was welcomed in principle by the Council. However, the integration of audience reactions into the live show was not yet satisfactory. For the audience on the screen, no added value was created by the Twitter messages presented. Most of them were too banal and meaningless.

"Virus TV": Original experimental cuisine

"Virus TV" is a cheeky, unconventional music talk show for the young and young at heart, according to the audience council. Depending on the guest, the show could also appeal to audience segments outside the Radio SRF Virus audience. The integration of radio, television and online is well underway. "Virus TV" is entertaining, but a little more depth in the conversations would do the show good.

A majority of the audience council was positively surprised by the still little-known program "Virus TV" on Friday evenings on SRF zwei. The Council welcomes the fact that such a program finds a place in SRF programming as a media and satire experiment. In the eyes of the audience council, "Virus TV" is fresh, varied, original and funny. The audience council judges the selection of guests to be broad and varied. This could also attract viewers outside the Virus target audience. The dual moderation by Anic Lautenschlager and Andi Rohrer is well received by the council.

While the entertainment value of the program is undisputed in the audience council, some council members rate the information content as relatively modest. "Virus TV" contains various elements and actions that make the program entertaining and varied. However, they do not always meet the taste of the entire council. Some council members, for example, find the ritualized trip to the toilet original, while others could do without it. Many find the outdoor activities funny and entertaining. For others, they sometimes spill over into annoyance.

The audience council describes the amount of interactivity and the online offering as appropriate and successful. The references to the website and Twitter are clear, but not obtrusive. The website of "Virus TV" is simple and clear. The audience council would like to be able to access the radio program online as well as the TV program.

The radio program on SRF Virus that follows "Virus TV" is also well received by the majority of the audience council. It is spontaneous and intensive, and in some cases offers more information content than the TV show. However, it is a particularly big challenge to transfer the TV audience to the radio.

"Hello" is already intended to make young chocolate connoisseurs smile with its trendy, loose packaging. Thanks to the appearance with a color scheme of black and white, combined with yellow, blue, pink and orange, the product already seduces with its inviting and very inviting text, Lindt said in a statement on Monday. Thanks to charming wordplay, each "Hello" becomes a little flirt and a stylish encounter with the chocolaty temptation.

Market launch with large sampling event

From April 15, 2013, "Hello" will take to the Swiss stage and herald the arrival of spring in Zurich with a sampling campaign. Until April 20, 2013, Lindt's newcomers will be positioned in the "Hello" Cube in the middle of Zurich's main train station. "Hello, nice to sweet you! " will also be the motto at Coop from April 2013, where Lindt's chocolate novelty will be available in Switzerland until fall. From September 2013, the product line will be available throughout the Swiss retail trade.

In a first wave of posters in the fall of 2012, ski racer Lara Gut, orienteer Simone Niggli-Luder and motorcycle racer Tom Lüthi called on the Swiss to collect and separate: "I separate. And you? Join in!". In the second wave of posters from mid-April, five new ambassadors will be added: internationally successful model Nadine Strittmatter, singer Fabienne Louves, explorer and adventurer Bertrand Piccard, singer Luca Hänni, and rapper Steff la Cheffe.

Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Matthias Traber (Project Manager). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Jan-Jesse Müller, Sylvie Saxer, Nicole Tschanz (Consulting), Sven Christinger (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).

To the website

According to a press release issued by the agency on Monday, the aim is to raise the profile of Rewe's tourism division as one of the market leaders in the German-speaking region and at the same time highlight the strengths of the individual brands. A large number of brands that have not yet been clearly positioned have made the group's portfolio extremely complex to date, making consistent, coordinated brand communication and thus group perception difficult.

Interbrand developed a differentiated umbrella brand strategy based on one of the lead brands from the existing portfolio. The company's core qualities - strong customer focus, high product diversity and quality as well as individual advice - were the starting point for the development of the new brand idea, according to the press release: DER Touristik creates an individual experience for everyone and turns dreams into tailor-made trips. In other words: "Dreams firmly under control". This guiding principle was also decisive for the development of the visual identity, which unites the group brand, sales and tour operator under one roof.

The three letters of the brand were given a new lettering, which together with the super symbol - the handle - forms a logo that can be used flexibly. Images of vacation situations are used for the sales brand, in which the individual customer wishes merge with the images through the so-called experience panorama as a multi-colored representation.
The group brand works with a formally similar visual world, but its content is more closely related to the theme of "new horizons" and is thus intended to point to perspectives and potential in the industry. Here, the super symbol is used to a greater extent and takes the place of the experience panorama.

The picture stories were once again realized in collage form. Yjooo has taken up the idea of the inviting open door and shows the entrance door of a Coop sales outlet on the fold-out outer cover. As soon as readers open the outer cover, they find themselves in the middle of the Coop world. The covers of the stand-alone annual and sustainability reports (AR/SNR) together form a panoramic image showing the Coop sales formats as well as Coop employees and customers.

The topic of sustainability was particularly emphasized in terms of content and is reflected in the image collages in both the Sustainability Report and the Annual Report. The visual focus is on providing a stage for the Coop Group. For this reason, a Coop supermarket was also chosen as the stage for the photos of the Executive Board and the Board of Directors. Yjoo slightly revised the typography concept of last year's AR/NHB with its different colors (AR in orange, NHB in green) and optimized the reader guidance.

The Coop Annual and Sustainability Report 2012 was published on April 12, 2013 with a total circulation of 8,200 copies (5,500 d, 1,200 f, 700 i, 800 e).

When Roger de Weck formed his management team three years ago, not a single woman responded to the vacancies advertised. In a Interview In an interview with the Sonntagszeitung newspaper, he regretted this fact and described it as a sore point. When asked about the introduction of a women's quota, he referred to the Board of Directors.

In its current edition, the Sonntagszeitung therefore asks SRG Chairman of the Board of Directors Raymond Loretan. He is open to this measure, saying that this possibility should be discussed "without prejudice". A report is in the works. This will outline solutions as to how the lack of women on the SRG management board can be remedied. One possible approach - in addition to support programs - will be the introduction of a binding quota for women.
 
SRG, which is largely financed by license fees, would thus take on a pioneering role for the economy. (hae/sz)

Image: SRG

WDR editor-in-chief Jörg Schönenborn didn't get many flowers for the interview with Russia's head of state. The plan was to show a cornered Putin desperately trying to justify his understanding of democracy, which takes some getting used to. The title of the program: "Putin confronts himself". It turned out differently: Putin was obviously well prepared, threw facts at Schönenborn, provoked and soon took the lead in the conversation. In this respect, the Russian demand for an editor-in-chief as an interview partner was well understood. The WDR correspondent scheduled for the interview, Ina Ruck, who not only speaks Russian but, unlike Schönenborn, "Deep in the subject" was not admitted.

The blog Waschtrommler.org has provided the already curious interview with funny (but probably not completely out of thin air) thought bubbles, making the conversation even more worth seeing. (hae)
 

After the Board of Directors had already nominated Etienne Jornod as Chairman of the Board of Directors in the run-up to the Annual General Meeting, he is taking over the chairmanship from Franz Steinegger, who has stepped down from the Board of Directors for reasons of age. According to the press release, Etienne Jornod was delighted with his good election result: "As an entrepreneur, this challenge fascinates me enormously. The NZZ occupies a special position in our country - I am very much looking forward to being able to help shape its future."

Christoph Schmid was elected to the Board of Directors to replace Konrad Hummler, who stepped down. The Annual General Meeting elected Dominique von Matt to replace Jens Alder, who also stepped down. Both were elected by a clear majority. The shareholders also approved the election of Isabelle Welton to the Board of Directors by a large majority.  

The Board of Directors of AG für die Neue Zürcher Zeitung now comprises nine members and is therefore complete again in accordance with the Articles of Association. The other items on the agenda were approved in accordance with the proposals of the Board of Directors.

The new members of the Board of Directors

Etienne Jornod grew up in Neuchâtel. After an apprenticeship as a chemist, he studied economics at the University of Lausanne and continued his education at Stanford USA. Jornod has held management positions at various companies in the Galenica Group since 1975, serving as Chairman of the Board of Directors and CEO from 1995 until the end of 2011. He has been Executive Chairman of the Board of Directors of Galenica since January 2012. He is also a member of the Board of Directors of Alliance Boots and the Vaudoise Insurance Group.

Christoph Schmid is a lawyer in Zurich and a partner in the law firm Wenger & Vieli. Through his work as a lawyer, he is very familiar with the Swiss media industry. Schmid studied and obtained his doctorate at the University of Zurich. He is a member of the Board of Directors of Robert Bosch Internationale Beteiligungen, Crealogix Holding, Kessler & Co and EBS Service Company Limited, among others.

Dominique von Matt is the majority shareholder and CEO of the communications agency Jung von Matt/Limmat. He is a recognized entrepreneur in the field of brand management, advertising and digital communication and a profound connoisseur of the media world. With a doctorate in economics, he studied at the University of Zurich. Von Matt is a lecturer in business administration at the University of St. Gallen, a board member of the GfM Gesellschaft für Marketing and a trustee of the Laureus Foundation Switzerland.

Isabelle Welton is a proven leader and marketing expert. She has been Group Chief Marketing Officer of the Zurich Insurance Group since the beginning of 2013. She previously held various management positions at IBM. Welton studied law at the University of Zurich. She is a member of the Board of Directors of Georg Fischer, the Regional Economic Advisory Board of the Swiss National Bank and the Board of Trustees of the Lucerne Festival.

Teaser image: Keystone