E-tickets can be purchased stress-free using a computer or smartphone. Waiting in line at the counter or at the ticket machine is now a thing of the past. Maxomedia has launched a campaign for SBB to ensure that even more SBB customers are aware of this option for buying tickets. The focus is on a ticket vending machine, picked up from the previous campaign, which has freed itself from its location in the station and since then has been visiting customers on its own. The little robot embodies the possibility of being able to buy e-tickets on the move.

As can now be seen on posters, banners and advertisements, many people are already letting the robot accompany them - and benefit from always having their ticket vending machine with them. Part of Maxomedia's campaign, according to the statement, is also a responsive Landing pagewhich, in addition to all the information about the registration and purchase of e-tickets, offers a competition with attractive prizes.

 

Anita Gut places and recruits qualified specialists for all activities in the PR sector, according to a press release. Headquartered in Lenzburg, the management and personnel consultancy Medientalente has been recruiting specialists for the communications industry and related sectors such as packaging, logistics and IT since 1997.

Advertising week reported). Behind the launch were economist Alessandro Cavadini, lawyer Filippo Celio and Valerio De Giorgi, publisher of the business magazine Ticino Management. After seven issues, the continuation of the "TES - The independent Ticino magazine for Switzerland" project is uncertain. "The uncertain economy, the Internet and consequently the behavior of advertising customers have led to a change in strategy," the publisher announced. De Giorgi's company Ticino Management, which has been publishing the business magazine of the same name for 25 years, will take over the production, publication and management of the magazine with immediate effect. 

The integration will enable the existing synergies to be better utilized and a new concept for TES Magazine to be developed. A decision will be made in the coming months on the new format in which the magazine will continue to be published. "It is possible that TES will appear on an online platform and as a magazine published by Ticino Management," said TES Magazine when asked by Werbewoche. Four issues per year are conceivable. Further details are not yet known. A printed edition of the monthly magazine will not be published for the time being.

 

The Annual General Meeting also approved a distribution of ten francs per share for the 2012 financial year. This will be paid out from May 8, 2013.

Publigroupe's Board of Directors decided to implement the first elements of the Minder initiative at the 122nd Annual General Meeting. According to the press release, these included the re-election of Christian Unger, who was CEO of the Ringier Group from January 2009 to April 2012, and the re-election of Pascal Böni (Board member since 2007), Andreas Schönenberger (2010) and Kjell Aamot (2010) for one year each (previously three years). In addition, the fixed remuneration for 2013 for the Board of Directors and the Executive Board was submitted to the Annual General Meeting for approval. These proposals were approved by the shareholders with clear majorities. At the 2013 Annual General Meeting, Eliane Borter and Peter Brunner left the Publigroupe Board of Directors after nine and ten years respectively.

Following the successful completion of the share buyback program in March 2013, the 2013 Annual General Meeting also approved the cancellation of 167,211 shares repurchased as part of the share buyback program by a large majority, as well as the reduction of the share capital by CHF 167,211 from CHF 2,507,059 to CHF 2,339,848. The capital reduction will be implemented after all formalities have been completed and the legally stipulated deadlines have been met, which should take a little longer than two months.

The Annual General Meeting also confirmed the re-election of KPMG, Lausanne, as auditors for the 2013 financial year.

The Board of Directors was constituted immediately after the Annual General Meeting. Hans-Peter Rohner was confirmed in his role as Chairman and Pascal Böni as Vice Chairman.

The following committees have been formed:
- Audit Committee: Christian Budry, Chairman, and Christian Wenger, Member.
- Nomination and Compensation Committee: Christian Wenger, Chairman, and Hans-Peter Rohner, Member.
- Innovation Committee: Andreas Schönenberger, Chairman, Kjell Aamot and Christian Unger, members

Following the election of Christian Unger to the Board of Directors of Publigroupe, the media specialist will also become a member of the Board of Directors of Publicitas. The other members of this body are: Chairman: Pascal Böni (Vice-Chairman Publigroupe); Board delegate: Arndt. C. Groth (CEO Publigroupe); Member: Andreas Schmidt (CFO Publigroupe).
 

Christian Stieger is to provide new advertising innovations and at the same time satisfy individual customer wishes. Managing directors Mathis Felsche and Markus Liebscher want to use the new addition to meet the increasing customer demand for unusual and customized guerrilla and promotional ideas, the agency said in a press release on Tuesday.

Christian Stieger originally trained as a businessman, earning his first professional spurs at the Canton of St. Gallen. He then went on to study for a Bachelor's degree in business administration with a focus on communication design and sports management. Before joining the ambient media provider, Stieger spent several months as a professional model in Italy, China and Turkey.
 

The colors of the lettering match the dark natural stone and mirrored glass façade. According to the agency, they are intended to look monumental and elegant. They are made of steel and aluminum and are finished on the outside with a metallic paint. To achieve the required aura effect, the agency formed lettering from Plexiglas, inserted it through aluminum ends and illuminated it with contemporary, energy-saving and low-maintenance LEDs.

In addition, Frontwork realized all orientation signage in the interior of the Main Tower. In addition to the signage concept, the installation was also a challenging task, according to the agency. On the one hand because of the requirements of the city and architects and on the other because of the exposed location and the unusual size of the pylons.

The editorial team had taken the photo of the 19-year-old from his Facebook profile and covered it only with a narrow black line over his eyes. Together with the personal details mentioned in the text, the accused was "recognizable to a disproportionately large circle of the readership," according to the Press Council. In doing so, Blick had violated the relevant guideline of the "Declaration of the Duties and Rights of Journalists." Even a photo from a social network may not be disseminated by the media unseen.

As the Press Council announced on Tuesday, it approved the complaint of the young man. He had claimed that the publication of the picture was problematic, particularly in view of his rehabilitation.

The report was about a trial at the Zurich District Court last fall. The 19-year-old was sentenced to six years' imprisonment for attempted homicide. In addition, the court ordered a stationary measure. (SDA)
 

Here's how it works: The participant types a message into the Facebook app, after which the computer immediately creates an individual race track. Users can then drive the corresponding sequence of letters - either in a Ford Fiesta ST or a Ford Focus ST. Participants can send their personal race track to friends and compete directly against them. Or they can take on the official Ford ST track and compete with rally pro and drift king Ken Block.

The game will soon also be available to play on mobile devices. It has already got numerous fans in several countries hooked, the agency said in a statement on Tuesday.

To the game

Responsible at Ford Motor Company Switzerland: David Frey (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Wunderman: Gabriel Szalai (consulting).

In the campaign, these stories are conveyed symbolically with a key visual. In the culturally diverse markets, the aim is to create a brand image that dramatically combines smoking enjoyment and social exchange.

The first story begins above the rooftops of a metropolis. Bathed in moonlight, two nocturnal predators meet and enjoy the time of the approaching morning in a fraternal bond. The Royal Bengal Tiger Gandhi was staged with the professional support of renowned predator trainer Carmen Zander and in compliance with international animal laws.

Responsible at Villiger Sons: Heinrich Villiger (owner), Peter Witzke (Managing Director), Désirée Burger (Product Manager). Responsible at Metzgerlehner: Michael Rottmann, Janine Aebischer, Patrick Meyer and Annette Vetsch (creation), Andreas Meier and Mirjam Eberle (consulting), Bruno Breitenmoser (production), Noë Flum (photographer).

Lee Clow, known as the creator of the prestigious commercial for the launch of the Apple Macintosh in 1984, as well as for campaigns for Pepsi, Adidas, Gatorade, Pedigree and Duracell (Duracell bunny), has been working in the advertising industry for over 40 years. Together with Steve Jobs, he developed the world-famous Apple campaign "Think Different" in 1997.

Terry Savage, Chairman of the Lions Festival: "Lee is a source of inspiration and a genius when it comes to telling brand stories in an artful way - and last but not least, he's a true Californian surfer. True to his beliefs and with his refreshing approach to the work, he has created the best campaigns out there. We are proud and honored to present Lee with the Lion of St. Mark Award."

Lee Clow, who will also be speaking at the festival, will receive the award on June 22, 2013 in Cannes. Previous winners of the award are Dan Wieden (2012) and Sir John Hegarty (2011).

Publicitas Cinecom is the Swiss representative of the Cannes Lions, Eurobest Festival of Creativity, Dubai Lynx and Spikes Asia festivals and supports the festival participants during the preparations and the organizers during the implementation.

 

With this marketing campaign - which was also played online - the NBTC and Easy Jet promoted trips to Dutch cities in the run-up to Queen's Day on April 30. Visible from afar, the three-meter-high, orange machine stood at the Neuer Kranzler Eck in Berlin and spit out the Dutch prizes at the touch of a button.

With this PR campaign, the NBTC wanted to draw attention to the direct flight connection between Berlin-Schönefeld and Amsterdam and at the same time promote travel to the Dutch cities.

The campaign can already be seen on YouTube: