The commercial was supposed to be funny, but it has now backfired on Wiesenhof. The company keeps making headlines over animal welfare issues and is also controversial in Switzerland: In 2011, Coop and Migros pulled Wiesenhof products from their shelves as Response to a «Kassensturz» segment, which exposed the scandalous production conditions, from its product lineup. Now Wiesenhof is causing outrage once again—this time due to a communications blunder. In the YouTube ad in question, comedian Atze Schröder comments on the length of the advertised bratwurst, saying, «After that, Gina and Lisa are going to need some trauma therapy.»

A reference to Gina-Lisa Lohfink, who is currently fighting in court against allegations that she falsely accused someone of rape. In 2012, two men released a sex video featuring Lohfink after a night of partying. Although they were convicted of this offense, they were acquitted of the rape charge. In turn, they demanded 24,000 euros in damages from the former «Germany’s Next Top Model» contestant for false accusation. Lohfink is now challenging this penalty order in court. The case has sparked a public debate in Germany (and to some extent in Switzerland) about sexual criminal law and the rights of victims.

When Advertising Backfires: Atze Schröder for Wiesenhof

According to the video, W&V, or rather, NDR filmed it last year and released it in March 2016. Gina-Lisa Lohfink had already spoken about her case in January 2016.

In its initial response to the public outcry, Wiesenhof took the ad down, apologized, and admitted that the video should not have been released «against the backdrop of the coverage surrounding Lohfink.» Of course, by that point it was already far too late to avert the backlash. Even the Bundesliga club SV Werder Bremen sharply criticized its own jersey sponsor on Saturday.
 

# Wiesenhof – That commercial was way off the mark! An admission of fault and an apology were urgently needed. https://t.co/whHOG7WCaL

— SV Werder Bremen (@werderbremen) June 25, 2016

The soccer club itself is falling out of favor with its own fans since the sponsorship deal was announced In 2012, Werder Bremen faced repeated criticism for its partnership with Wiesenhof. The contract was renewed in 2014, and in 2017, Werder Bremen began searching for a new main sponsor. In response to the current advertising scandal, Werder ambassador Jan Delay has resigned from his position as the club’s ambassador.
 

ey @werderbremen , you must act immediately! If nothing happens, I will resign from my post as ambassador! #wiesenhof #AtzeSchroeder

— eizi eiz (@jan_delay) June 25, 2016

Now the German Advertising Agencies Association (GWA) has also weighed in on Wiesenhof’s failed advertising stunt—in no uncertain terms. «Anyone who commissions and produces such commercials doesn’t understand the first thing about branding or proper corporate governance. This applies equally to clients and agencies,» commented GWA President Wolf-Ingomar Faecks.

By the way, lead actor Atze Schröder had already apologized on Saturday. On Facebook, he expressed deep shame over the incident: «The commercial was filmed a year ago and should never have been released. Especially not now, when it draws a connection that is disgusting and was never intended.» He is donating 20,000 euros to the organization Roterkeil.net, which campaigns against child prostitution. (hae)
 

Hello #wiesenhof, good marketing. You could try to get yourselves out of this mess with those long sausages again pic.twitter.com/qQl4nf0KMO

— The KaeteKopfComplex (@KaeteHaete) June 25, 2016

# Wiesenhof . A great company with a knack for high-quality meat and tasteful advertising. Facepalm. #Not

— Nadine Weasley (@KupferFuchs) June 25, 2016

 

Tweets about Wiesenhof

With the money, Blunt develops a technology that allows him to communicate with the common people via mirrors. Because they want to hear from him that they are "beautiful. At least as far as the inner values are concerned. The cuddly singer, who is known among other things for his funny Twitter account, once again demonstrates his comedic talent in The National Lottery's commercial.

The campaign created by BBDO was launched last year. It's not entirely clear why millionaire celebrities in particular should have to rely on winning the lottery to put their bizarre ideas into practice. But hey - it's James Blunt. And hey - it doesn't really matter, because the movies are definitely funny. Even the one with "bosom wonder" and entrepreneur Katie Price, who also puts in a remarkable acting performance - here in the two-minute Extendet version. She invests her million-dollar winnings in her own TV station, which shows only Katie Price content for 24 hours:

Reporter and former CNN anchor Piers Morgan wants to memorialize himself with his own pier - "Piers' Pier."

British interior designer and TV star Laurence Llewelyn Bowen sees an urgent need to give Stonehenge a radical makeover.

And Noel Edmonds, host of the U.K.'s Deal or No Deal, has the brilliant idea of legally protecting the concept of the house party and subsequently intervening when private parties are held somewhere. (hae)

Due to urban development, the company's commercial property at Hardstrasse 43 in Basel is increasingly located in a sought-after residential area and is therefore suboptimal for the operational business, according to the statement. For this reason, APG|SGA decided at the beginning of the year to sell this property within the framework of a bidding process and was thus able to arouse great interest among potential buyers.

This sales process has now been completed with the conclusion of a sales agreement for the property. The transfer is scheduled for June 30, 2016. The sale is expected to have a positive impact on the net result of APG|SGA in the order of approximately CHF 18 million. This amount consists of the sales price less book value and taxes and transaction expenses. For the time being, all units of APG|SGA Basel will remain rented at Hardstrasse.

Image: Google Maps

The aim of Letshelp.ch is to enable aid organizations to present campaigns online to a large audience effectively and easily without having to worry about platform maintenance or administrative processes. This was announced on Monday by the telecommunications company Swisscom, the Swiss certification body for charitable fundraising organizations (Zewo) and the professional association of fundraisers in Switzerland (Swissfundraising).

The platform is intended to provide donors with an overview of the numerous donation projects. According to the press release, donors should be given access to specific projects from trustworthy and regularly monitored aid organizations on the platform. In the first phase, only aid organizations that have a Zewo seal of approval will be allowed to participate. At a later stage, other aid organizations will also be able to be checked for compliance with Zewo standards. Swisscom developed and operates the donation platform. For the donations collected Letshelp.ch The donors pay a fee from the aid organizations to cover the operating costs. For donors, access costs nothing. (SDA)

Ruf Lanz wins in the film category "Entertainment & Leisure" with the spot "Second Chance" a bronze Lion. The owner-managed agency thus manages the feat of achieving a complete success with its only film submission. In the spot, Ruf Lanz shows for the Museum Haus Konstruktiv that the very first experience with circles, triangles and squares is difficult. And that constructive shapes therefore deserve a second chance. The spot was filmed with a specially prepared camera directly from a shape sorting game, with a toddler in the leading role. Ruf Lanz is the fourth Swiss agency to win a Lion at this year's Cannes Lions.

At the end of an almost perfect festival, FCB Zurich crowns its outstanding performance on the Côte d'Azur with a film bronze. In the film category "Use of Online Film", the agency secured its sixth Lion with the campaign "Search Racism. Find Truth" campaign, the agency won its sixth Lion under the creative direction of Werbewoche Advertiser of the Year finalist Dennis Lück. He leaves FCB mid-year for Jung von Matt (Werbewoche.ch reported) and leaves behind at the Heinrichstrasse a well-stocked trophy cabinet. FCB Zurich succeeded in winning several lions with two campaigns at once. The gang bingo for HC Davos won three silver medals, and the YouTube campaign "Search Racism. Find Truth" campaign won the agency not only silver but also three bronze medals.

The Grand Prix at the Film Lions was won by the Adam&Eve DDB London agency with the Longfinger campaign (presented in the "Last but not least" from 13.7.2015).

Even if the Swiss agencies were denied the golden total success this year: They start their journey home with an excellent total result of eleven lions. A comeback of the German-speaking Swiss agencies, who last year were unable to win a single award. And it's already clear that the battle for the top of the Werbewoche creative rankings this year - in contrast to the Saatchi & Saatchi-dominated 2015 - is really exciting again. After Cannes, FCB Zurich is another agency that wants to have a say in the battle for the top spots. (hae)

The presence of real cars is now no longer necessary to make photorealistic footage of them. The company JemFX spent two years developing the Blackbird until it was ready for use. The reward was innovation gold at Cannes - and a lot of attention from the entire advertising industry. Because the black wonder car replaces any car during filming. The body of an x-large vehicle is subsequently calculated into the picture. Wheelbase and rims can be adapted to the "target car" during filming.

The Mill Blackbird thus makes it possible, for example, to shoot a commercial for a car that does not yet exist. Or a commercial can be "updated" if the car shown changes or a special option is to be presented. Different versions of a film for different countries? No problem. Films can show cars that are too expensive or too rare to be used in real life. In contrast to pure computer animation, with the Blackbird the image is prepared ready to go: The shadows on the ground and all the traces left by a car are already correct and do not have to be calculated into the image afterwards. 360-degree cameras record the environment, create a virtual version from it and adjust the car body to be inserted to all environmental influences. (hae) 

Spot Werbung conceived, designed, programmed and edited the new Pontresina Tourism website. The result is a magazine-like brand site that scores with independent texts: for example, locals tell the advantages of a vacation in Pontresina. All other content has been written according to journalistic criteria. The usual tourism phrases were deliberately avoided. On the home page Pontresina.ch with seamlessly integrated moving images the top trend in digital communication. And thus underlines the positioning of Pontresina in line with the brand. Thanks to the programming in Responsive Design, the website is displayed on smartphones and tablets adapted to the respective screen size.

 

The "Marion" is a traditional restaurant in the heart of Zurich's old town, located directly on Zähringerplatz. After extensive renovations in spring 2014, the restaurant reopened as "Bistrot chez Marion" and has since dedicated itself entirely to French cuisine. The menu includes all kinds of specialties from various regions of the "Republique", from salade niçoise, crêpes and galettes or croques madame or monsieur to entrecôte café de Paris. The classic bistrot is complemented by a "kiosque", where homemade delicacies are sold over the counter to take away.

The original lettering was to be retained in the new look and an interesting and easy-to-use packaging concept was to be realized, especially for the take-away sector.

The aim of the designers was to convey the personal character of the restaurant, the bistro ambience and the maxim "fait à la maison" through the look of the advertising material. The name was therefore set in hand-drawn circles, with different graphic elements in a total of nine variations. This also gives the labeled, in-house products an individual touch. In terms of color, the bordeaux used in the interior was picked up again, supplemented with a striped design to underline the bistro charm.

For the take-away packaging, tags and stickers were produced in various sizes, supplemented with matching masking tape, which also acts as adhesive tape when the containers are closed.

The new look was adapted to a wide range of advertising materials: From the letterheads, the Réservé signs and the food and drink menus to the matchboxes and the website Chezmarion.ch.

Responsible at Dinner & More: Nicolas, Sissi and Melanie Kern. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Joceline Strebel (creation); Thomas Ammann (website texts); Xandra M. Linsin (photos); Serge Hardmeier/Code Division (web publishing).
 

As before, the Board of Directors will be chaired by Thomas Kaiser, CEO Ringier Digital.

As of June 17, the announced merger of Deindeal and the e-commerce platform My-Store was completed. The formerly independent companies have since been operating as a single company. Now, on the occasion of the Annual General Meeting, the Board of Directors of Deindeal was also adapted to the new circumstances. Maurizio Pierazzi, formerly a member of the My-Store Board of Directors, Robin Lingg, CEO Ringier Africa & Asia, and Xiaoqun Clever, Chief Technology and Data Officer of the Ringier Group, were newly elected. Thomas Kaiser, CEO Ringier Digital, and Kilian Kämpfen, Chief Business Development Officer Ringier Digital, remain on the board. Ringier CEO Marc Walder and Amir Suissa, co-founder of DeinDeal, have stepped down.

Marc Walder, CEO Ringier, on stepping down from the Board of Directors: "Deindeal has risen from a start-up founded in 2010 to a top 10 player in the Swiss e-commerce market. We were able to shape this development dynamically and in partnership with the founders Amir Suissa and Adrian Locher after the takeover by Ringier in 2011. I would like to thank the founders in particular for the professional handover of responsibility to the new management team led by Benoit Henry, which has now been completed with their resignation from the Board of Directors."

The bilingual live marketing tour and the accompanying cross-media campaign run under the motto "EBL On Tour". The star of the campaign and visual figurehead is the company's own VW bus, built in 1974 and designed in the EBL CD. For several weeks in the spring and summer, the festival bus travels day by day to various communities in the distribution area of EBL Telecom.

Festival atmosphere thanks to tour song, movie quiz and popcorn

As part of the bus tour, EBL Telecom informs its target group about the high-performance cable network and the affordable offer of super-fast Internet, powerful telephony and the latest generation of TV. On the spot, the Festival Bus invites interaction: product presentations with promotional offers, free popcorn and a specially programmed iPad movie quiz with instant prizes sweeten the visit at the stops on the tour. An audiophile highlight will delight visitors' ears both on and offline: The catchy tour song "Gseh d Welt" was composed and produced with the specially created band The Networkers.

Interactive campaign platform with Dubsmash competition

The campaign is communicated intensively and on several channels: classic print ads, poster campaigns, flyers and online banners ensure a visual presence. The digital heart of the cross-media campaign beats on the responsive programmed website ebl-on-tour.ch. The platform provides information on the tour locations and conveys festival feeling through the tour song and the interactive Dubsmash competition. Participants are encouraged to use the Dubsmash app to upload their personal playback video to EBL's Facebook presence in sync with the song excerpt from the tour song. A jury will award the most original entries with attractive prizes. The EBL tour song can be downloaded from the Campaign website and streamed on Spotify or at iTunes can be downloaded.

Responsible at EBL: Madeleine von Arx (Marketing Manager) Markus Schoeni (Marketing Specialist), Fabrice Reymond (Marketing Specialist). Responsible at WS Communication: Reto Meyer (overall responsibility), Nadine Wolleb (consulting), Markus Stöckli (creative direction), Alexander Bürgin (web design and programming), Jonathan Werner, Marion Berner (graphics), Moritz Schibler (text). Partner: Audiolife (songwriting/production), Joel Cartier (photography).
 

The shareholders of SDA AG elected Salvioni to the Board of Directors on Wednesday at the General Meeting. Salvioni is, among other things, publisher of La Regione, co-editor of the commuter newspaper 20 minuti and president of the Ticino publishers' association Stampa Svizzera. The shareholders also unanimously confirmed Chairman of the Board Hans Heinrich Coninx and the seven incumbent Board members in their positions for another year. The SDA Board of Directors now has nine members (previously eight).

Integration of the Si

SDA, Switzerland's national news agency, looks back on a historic 2015. It was the last year of Sports Information (Si) as an independent subsidiary. Since January 1, 2016, Si has been part of SDA under the name SDA Sport. Sports Information has had a 94-year eventful history. The development of Si went hand in hand with the increasing importance of sports in society. In recent years, sport has increasingly become an economic factor with a political impact. SDA has responded to this. In order to be able to offer customers comprehensive sports coverage in the longer term, SDA decided to integrate sports into SDA as a fourth editorial department as of January 1, 2016, and to merge sports information with the Swiss Dispatch Agency. SDA Informatik was also integrated into SDA at the beginning of 2016. It had been founded 6 years ago together with the Austrian news agency APA and had been wholly owned by SDA since 2012. Its goal was to expand into third markets, which was only insufficiently successful.

Satisfactory result

The SDA Group, which in addition to Si and SDA Informatik also includes the Keystone photo agency, AWP Finanznachrichten and the news aktuell (Switzerland) communications company, closed the 2015 financial year satisfactorily in a difficult environment. Thanks to significantly lower operating expenses, profits increased. With operating income of 37.1 million Swiss francs (-3.5 percent) and operating expenses of 34.6 million Swiss francs (-8.1 percent), a net profit of 2.35 (previous year 0.57) million Swiss francs remained after taxes. There was a significant decline in personnel expenses, which fell by almost 10 percent to 25.4 million Swiss francs. (SDA)