This year, Suva employees are once again foregoing a Christmas present and donating the amount earmarked for this purpose to an institution that cares for the seriously injured. In Switzerland, more than 25,000 employees have serious accidents every year. This year, the amount will go to the "Landscheide" residential home in the canton of Appenzell Ausserrhoden.

The fact that an accident should not prevent anyone from celebrating Christmas can be seen in the subject created by Kreienbühl and Vogler. The motif is currently used as a Suva Christmas card and in the electronic media.

Responsible at Suva: Daniela Bassi (Head of Communications), Urs Schaad (Head of Marketing Communications), Mirjam Birrer, Siegrun Krayer (Communications Consulting). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht; Oliver Nanzig (photography), Patrik Rohner (image editing); mitLinks (web programming).

In the full-year perspective, the advertising statistics are also down 0.8 percent (-33.9 million Swiss francs) on the previous year at 4.37 billion Swiss francs.

Cosmetics + Toiletries in the red

The "Cosmetics + Toiletries" sector recorded a 26 percent (-10.8 million Swiss francs) year-on-year decline in advertising print in November 2013. Looking at the year as a whole, the industry reported 14.7 percent (-53.5 million Swiss francs) lower advertising print than a year ago.

Only the "Fragrances" (+0.7 million Swiss francs), "Hair Removal + Shaving" (+0.1 million Swiss francs) and "Image, Internet and Product Range Advertising" (+1.2 million Swiss francs) submarkets of the "Cosmetics + Toiletries" sector recorded an increase in advertising pressure in November 2013. However, these areas were far from able to eradicate the decline in the sector. The decline in advertising volume can be attributed to the three submarkets "Hair Care", "Cosmetics" and "Oral Care". These all suffered losses averaging 2.3 million Swiss francs compared with November 2012.

Online services in high

Compared with the same month of the previous year, the "services" sector recorded an increase of 7.7 percent in November 2013 (+1.6 million Swiss francs). The positive development of this industry in November 2013 is attributable solely to the "online service" submarket. The advertising presence of this submarket increased by 51.6 percent (+3.4 million Swiss francs) in November 2013 compared to the previous year.

To position itself for the Christmas season, the company Ricardo.ch went all out in November with advertising for its online platforms Ricardo.ch and Ricardolino.ch. Among other things, the auction platform ricardo.ch achieved the highest gross value print (2.0 million Swiss francs) in the "online services" submarket in November with the slogan "Sofort geht anders! Only slightly lower, at CHF 1.9 million, was the advertising print for the campaign "Gratis inserieren. Einfach Verkaufen" campaign for the ricardolino.ch platform. These high advertising volumes also enabled the two platforms to rank among the top 10 most advertised products in November 2013.

You can download the Media Focus Advertising Market Trend Report November 2013 at this link download in PDF format.

 

For Jeep, the claim "See whatever you want to see" alludes to the terrain-independent freedom of an off-road vehicle. You drive wherever you feel like going. To the mountain top or into the forest. Gravel or snow, swamp or sand. At least that was the original intended use of SUVs. The Jeep brand not only stands for adventure, nature and freedom, but is still used by many people today as a generic synonym for off-road vehicles. The fact that most Jeeps today only know rough and tumble from hearsay does nothing to change this. Their territory is school parking lots and shopping arcades. The off-road image has remained and is reinforced by Leo Burnett's nature-oriented campaign. The freedom to see what you want is granted not only to the Jeep driver, but also to the viewer:

If you can't turn the screen and don't want to strain your neck: Below are the three subjects rotated by 180 degrees. (hae)

- What are the most popular destinations and places for the Swiss?
- Which musicians and events have moved Switzerland?
- What are the most popular car brands and gadgets in the country?

The Zeitgeist Lists 2013 offer an exciting perspective on the most important trends and events based on the most searched and most popular search queries from Switzerland. Various life events of well-known personalities were of interest. The Swiss have a high affinity for technology in 2013, as the list of the most popular search queries shows. It is also noticeable that Swiss TV formats are able to assert themselves against their German counterparts. The Voice of Switzerland leads the ranking of the most popular TV programs and has relegated the Eurovision Song Contest and Dschungelcamp to second place. Swiss artists are well represented on the list of the most popular musicians, with Beatrice Egli topping the rankings. According to search queries from Switzerland, she is the most popular musician of the year. And Zermatt also made it to the top of the podium as the most searched-for Swiss location in 2013.

Zeitgeist lists 2013 for Switzerland

Search queries (trends):

1st Paul Walker
2. ricardolino
3. iPhone 5s
4. iOS 7
5. GTA 5
6 Kate Middleton
7 Beatrice Egli
8th Ice Hockey World Championship
9 Easter 2013
10 Gangnam Style

People (trends):

1st Paul Walker
2. kate middleton
3rd Beatrice Egli
4 Nelson Mandela
5. Olivia Ostergaard
6 Carsten Schloter
7 Cory Monteith
8th Ronny Keller
9th Royal Baby
10. Oscar Pistorius

Car brands (Most wanted):

1. BMW
2. mercedes
3. audi
4. VW
5th Renault
6 Ferrari
7th Ford
8th Opel
9. Toyota
10. smart

What is...? questions (trends):

1. airdrop
2nd Griesel
3. gothic
4. developer milk
5. Malaysia
6. autism
7. wifi
8th Descendencia
9. moon wood
10. ricardolino

Swiss events (trends):

1st Paléo Festival
2nd Federal Gymnastics Festival
3rd Sechseläuten
4th Zürifest
5th Olma
6th Swiss Wrestling and Alpine Festival
7th Baselworld
8th Street Parade
9th Basel Carnival
10th Geneva Motor Show

Towns and villages (most wanted):

1. zermatt
2. Zurich
3. lausanne
4th Basel
5. bern
6th Lenzerheide
7 Lucerne
8th Flumserberg
9. winterthur
10th Davos

Destinations (Most Wanted):

1. new york
2. paris
3. barcelona
4th Berlin
5th London
6th Mallorca
7 Portugal
8 Hamburg
9. Budapest
10th Fuerteventura

Fashion Brands (Most Wanted):

1. zalando
2nd La Redoute
3. H&M
4. zara
5. esprit
6th Louis Vuitton
7. mango
8. Vögele Shoes
9. vertbaudet
10th Nike

Musicians (trends):

1st Beatrice Egli
2. daft punk
3. Lou Reed
4. macklemore
5. psy
6. stromae
7. depeche mode
8 Nicole Bernegger
9. Robin Thicke
10 Marc Sway

Films (trends):

1 Django Unchained
2. world war z
3. man of steel
4. gravity
5. oblivion
6. spring breakers
7 The Great Gatsby
8. wetlands
9th Life of Pi
10. iron man 3

TV programs (trends):

1st Voice of Switzerland
2nd Eurovision Song Contest
3rd jungle camp
4. under the dome
5 The Voice Kids
6 Cologne 50667
7TH DSDS
8th Catch the Millionaire
9th Star Academy
10. beat the Raab

Gadgets (Most Wanted):

1. iPhone 5s
2. Samsung Galaxy S4
3. iPhone 5
4. playstation 4
5. HTC One
6. iPad
7th Samsung Galaxy S3
8. iPad mini
9th Nexus 5
10. Nokia Lumia 920

Games (Trends):

1. GTA 5
2. sim city
3rd Atari Breakout
4. Far Cry 3
5. twistymania
6. goodgame empire
7. crysis 3
8th Candy Crush
9th Big Farm
10. MiniMania

Swiss athletes (trends):

1. Ronny Keller
2 Damien Brunner
3 Matthias Sempach
4. Belinda Bencic
5th Roman Josi
6 Lars Weibel
7 Lucas Fischer
8. Jan van Berkel
9 Stefan Grogg
10th Izet Hajrović

And with advertising that is unusually unadvertising: under the motto "Researched down to the last detail. Even our advertising." you learn a lot about each advertising medium. In this way, you finally get to know the employees who help make advertising visible in the first place. The APG employee who has put up a poster with his short portrait likes driving in his job and is a passionate mushroom picker in his spare time. The viewer of the advertisement also learns that the 23-year-old printer of the advertisement is a passionate fan of The Mars Volta and has no problem with night shifts.

The entertaining portraits were created in the same way as every Woz article: through intensive research. The two journalists Timo Posselt and Jan Jirat met the people in question and tried to find out as much as possible about them in lengthy interviews - with success, as the interviews prove. You can read them in full on woz.ch.

Responsible at the weekly newspaper: the collective of the Woz. Responsible at Leo Burnett Switzerland: Pablo Schencke, Johannes Raggio, Peter Brönnimann (creation), Nino Zuberbühler (consulting).

 

Tom Müller moved from Publicis to Scholz & Friends in October. He spent the last five years there as Art Director, working mainly in the digital sector. But not only that - for example, he was also responsible for the internationally award-winning Garnier beard campaign. Tom Müller will work as an interdisciplinary art director at Scholz & Friends in line with the company's creative philosophy.

Dan Nessler joined Scholz & Friends on December 1 from Jung von Matt/Limmat. As a digital consultant at JvM for 4 years, he was responsible for well-known innovative digital projects such as M Budget WG, Generation M and Migipedia. At Scholz & Friends, the trained business economist with a focus on online communication will act as a digital architect at the interface between creation, technology and consulting. Creative Director Lukas Frei is extremely pleased to strengthen both digital expertise and creative excellence in creation with the two new additions.

 

This writes the audience council in a statement on Tuesday. One half of the watch group thought the characters in the four docu-fiction films, the centerpiece of the theme month, were convincingly portrayed with their strengths and weaknesses. The other half thought the characters were "pathetically overdrawn." For a majority on the council, it was "hard to understand why there are no female historical figures." This shortcoming was not compensated for by other programs in which women were also portrayed, the report continues. The Council expects that in the future women "will naturally appear in the content and form of SRF's offerings." A minority criticized the choice of characters. The focus was too much on the powerful and myths. Important political aspects were missing.

Discoveries in the additional offer

Two programs on historical female personalities, "Sternstunde Philosophie," the animated series "Helveticus" for children and young people, the documentary "Image Problem," and the video series from Radio SRF 3 on the online portal "Mein Leben - meine Schweiz" (My Life - My Switzerland) stood out positively in the additional offerings of the theme month. For the Audience Council, the abundance of offerings in the theme month was "at the upper limit" - not least because many programs were also labeled "The Swiss" that did not provide any additional service. In the view of the Audience Council, SRG and SRF should have better informed the audience in the run-up to and during the theme month. (SDA)
 

Doing so, however, is fair and prevents misunderstandings. Interview agreements that give the interviewee complete control over the content of an article beyond the counter-reading of quotations are disregarded in terms of professional ethics.

In February 2013, the law magazine Plädoyer took over a portrait of the lawyer and UBS board member Isabelle Romy from its French-language sister magazine Plaidoyer, which the editorial team adapted in some points for the German-speaking Swiss readership. The person portrayed complained to the Press Council that Plaidoyer had violated the rules of inter vivos because the editorial team had used an earlier version of the article instead of the text authorized by Romy.

In its statement, the Press Council points out that editorial offices are not obliged to resubmit already authorized quotes for authorization after translating them into another language. Nevertheless, it was fair to do so in order to prevent misunderstandings. Based on the conduct of the editors, the complainant had been entitled to assume that the version of the text she had edited would be used for publication. Comparing the two versions, the Press Council concludes,
that the editorial department had essentially adhered to this agreement. In any case, it would be going too far for the complainant to assume that she retained complete control over the content of the portrait beyond the proofreading and authorization of quotations.

Political campaign of a consumer magazine

Did the consumer magazine Bon à Savoir force a staff member to write favoritism articles for the popular initiative "Pro Service Public" and did it fire him because he complained to the Press Council about it? For the Press Council, neither the one nor the other is created.

In March 2012, Bon à Savoir joined other consumer magazines in launching the popular initiative "Pro Service Public. Since then, the magazine has reported on it in every issue. At the end of June 2013, an employee of "Bon à Savoir" complained to the Swiss Press Council about the one-sided reporting in favor of the initiative. The complainant, who was dismissed after the summer vacations, specifically raises the issue of whether the publisher can force a journalist to write such articles. The editor-in-chief of Bon à Savoir replied that the articles on the popular initiative were written by a group of volunteers, of which the complainant had also initially been a member. His wish to leave the group had been respected within a short period of time.
Moreover, Bon à Savoir had always been politically active. Finally, the complainant's dismissal had nothing to do with the Press Council complaint, but was rather due to ongoing differences of opinion about the editorial orientation of "Bon à Savoir".

The Press Council rejects the complaint. The reports on the popular initiative were not purely PR texts and were also marked with the appropriate logo. Readers would be able to recognize that this was a political campaign. The complainant also fails to substantiate his allegation that he was forced to write texts in favor of the initiative. Furthermore, it would be advisable for Bon à Saovir to set out the editorial line in an editorial statute. Irrespective of this, however, this already resulted from the character of the consumer magazine. With regard to the dismissal of the complainant, it was a matter of testimony against testimony. A connection between the termination of the complainant's employment and the press council complaint had therefore not been established. However, if such a connection should exist, this would be a serious breach of professional ethics.

According to the statement, 44-year-old Oliver Schönfeld has many years of experience in marketing and the media industry. Before joining the advertising agency KSP Krieg Schlupp Partner as Strategic Planning Director and member of the extended management team, where he worked before Clear Channel, he worked at Initiative Media Zurich as Media Director and as Group Manager at Zenithmedia Düsseldorf.

Jürg Rötheli: "We are very pleased to have such a competent and experienced marketing manager on board in Oliver Schönfeld. Marketing has a high priority within our company as we focus on providing target group specific advertising solutions. We have therefore decided to add Oliver to the management team to give our marketing activities even more weight."
 

On the website Wish.zuerich.com young and old can write their wishes on a piece of paper, which then lands directly on the desk of the Director of Tourism, Martin Sturzenegger. With a bit of luck, some of them will come true.

Unic and the agency Mehrwert have developed the "Zürich fulfills wishes" campaign together with the people responsible at Zürich Tourism. At the heart of the image campaign is a responsive landing page for smartphones, tablets and desktops, on which the wish list can be filled out and submitted. Inspiration is provided by the children Sophia, Felicity and Maximilian, who formulate their personal wishes in front of the camera, as well as the listed weekend tips for Christmas magic in Zurich.

The campaign is being staged on a grand scale in Geneva with a wish streetcar that has been driving through the city since November. An advertisement in the NZZ, a newsletter to 100,000 contacts, classic banner ads in various formats and YouTube video ads in four languages are promoting the campaign in the markets of Germany, Italy, the UK, German-speaking and French-speaking Switzerland. The campaign is being promoted on Facebook with paid and unpaid posts.

According to the press release, the aim of the Christmas campaign "Zurich fulfills wishes" is to promote the Christmas season in the tourist destination of Zurich both nationally and internationally in an appealing way. At the same time, this campaign is the prelude to positioning Zurich as a unique urban Christmas destination in the future.

Responsible at Zürich Tourism: Adrian Seitz (Campaign Management). Responsible at Unic: Philippe Surber (Creative Direction), Florian Stürzinger (Art Direction), Dominic Wuffli (Graphics), Céline Kellner (Concept), Dominik Ryser (Text), Oriol Torrent, Thomas Jaggi, Tobias Forkel (Development), Laila Gutknecht (Video Production). Responsible at Agentur Mehrwert: André Laubacher (Creative Direction), Raphaël Surber (Consulting), Reto Portmann (Art Direction), Rebecca Gerritsen (Graphics).
 

European Athletics Championships and World Class Zurich 2014: Aroma wins pitch

Aroma won the pitch for the design and implementation of the VIP hospitality for both the 2014 European Athletics Championships and Weltklasse Zürich 2014 to 2016. The new event architecture was designed to be sustainable over the course of three years. Within a few days in August, Zurich will host the European Athletics Championships as well as the annual athletics meeting Weltklasse Zürich. As both events take place in the Letzigrund stadium, client Christoph Joho of Weltklasse Zürich decided that the hospitality area for both events would be designed, planned and implemented from a single source.

At both events, occasions will be held in three tent halls covering a total of 4,500 square meters. The facility will offer space for 1,800 guests. Whether it's a colorful and festive ambience at the European Championships or an emotional staging of the athletics world stars at Weltklasse Zürich, Aroma's design will give the two events a sporty and modern image. In addition to the creative concept, Aroma's proposal was convincing due to the sustainable use of the basic infrastructure.

 

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CR Basel: new cooperation with SBC

After a multi-stage agency evaluation, the Swiss Association for the Blind and Visually Impaired (SBC) decided to work with CR Basel. Starting next year, the Basel-based agency with decades of experience in social marketing will be responsible for the new positioning and awareness campaign of the SBC, which is the only active national self-help organization in this field and is run by visually impaired people themselves.

 

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Swiss Deluxe Hotels: Newly checked in with Ruf Lanz

The group of Swiss Deluxe Hotels unites the most exclusive 5-star hotels in Switzerland (all hotels of the group can be found on Swissdeluxehotels.com). Its uniqueness is based on its service excellence and its century-old tradition in the luxury hotel industry. After a multi-stage concept presentation, the exclusive group has chosen Ruf Lanz as its advertising agency. The campaign will be seen from spring 2014.

 

The 30-year-old Manuela Straub started her journalistic career eight years ago at Radio Top. After training as a bookseller at the Volkshaus bookstore in Zurich, the Thurgau native started as a reporter at Radio Top. Over the years, she continuously took on additional responsibilities as Head of Service, Head of East and most recently as Deputy Editor-in-Chief.

With the appointment of Manuela Straub, Top Medien is underlining its strong commitment to promoting its employees in general and the next generation of managers in particular. Together with Corinne Wacker, who took up her post as head of presentation in the fall, two women will be responsible for Radio Top's programming for the first time. According to the press release, it is gratifying that an internal solution has also been found for the position of deputy editor-in-chief in Dave Burkhard. The 34-year-old from the Zurich Oberland has been working at Radio Top for almost six years, since 2011 as head of sports. He will continue to perform this function as deputy editor-in-chief.

The current editor-in-chief Jan Vontobel is leaving TOP-Medien for Radio1 after around 15 years. Vontobel started at Tele Top in 1998 as a video journalist. Later, as program manager, he played a decisive role in Tele Top's successful award of the license for the "Zurich Northeast Switzerland" region in 2008. As Editor-in-Chief of Radio Top, he has sustainably strengthened the Radio Top brand over the past five years or so.

Dave Burkhard (new deputy editor-in-chief), Manuela Straub (new editor-in-chief) and Jan Vontobel (former editor-in-chief)