According to a statement from SDA, Coop's decision to buy the company is primarily due to its strength in online sales. With its own sales channels for electronic household appliances, Fust and Interdiscount, it would not be able to hold a candle to Nettoshop.

Both major distributors Coop and Migros are struggling with the internet, according to the press release. Migros therefore joined Digitec in 2012 and, together with its founders, set up the online department store Galaxus, which also offers household electronics, among other things. It is therefore active in the segment in which Nettoshop is the strongest player.

Both Coop and Migros have therefore gained a strong position in e-commerce through acquisitions. Only in online food retailing have the two top retail giants been able to assert themselves on their own.

It is unclear whether Coop now intends to expand further with Nettoshop or use its Internet expertise elsewhere within the Group. Coop does not comment publicly on such strategic issues, the Basel-based retailer told SDA.
 

Geyst thrives on more than 50 employees, "a wild mix of seasoned professionals and hopeful talent," the agency said in a statement. Headed by CEO Florian Walz (previously CEO Straumann), Geyst is led by a total of ten Managing Partners, all of whom also have a stake in the company. These include Tamás Kiss (previously CD/co-owner Hesskisssulzersutter) and Johannes Just (previously Managing Director/partner Profil1). The Chairman of the Board of Directors and partner of Geyst is Daniel Straumann (previously Chairman/owner of Straumann).

At Geyst, the areas of consulting, creation, realization and systems come together to optimize communication processes. In addition, the agency operates a platform for media experiments, research and art. Clients include companies such as Alprausch (web presence/webshop), Aldi Suisse (including image spots), Citroën (launch of a new model on the Swiss market) and Credit Suisse (advertising toolbox).

You can read more about the newly formed agency in the next print edition, which will be published on January 17.

(Image: Geyst.ch)

 

The good prevails in the world, according to the message of the Coca Cola commercial broadcast throughout Europe, which juxtaposes various sad everyday scenes with happy ones. However, one of the scenes, which shows a homosexual ceremony, is apparently only "a reason to believe" in certain parts of the world. It is missing in the version for Catholic Ireland. Instead, the gay ceremony was replaced by a straight marriage between a white man and a dark-skinned woman.

Coca Cola justifies itself by saying that it has taken into account the cultural circumstances of the respective markets. Surveys were conducted to find out what was perceived as "relevant and valid" in the individual countries.

As long as it does not make any discriminatory statements, a company cannot be accused of gearing its advertising messages towards the respective target markets. However, in a globalized world, it is somewhat clumsy not to consistently stand up for the propagated values even within the framework of a single morale-boosting campaign. Coca Cola might have done better to limit itself to the hetero couple. Anti-racism messages may not be as progressive, but they are politically correct across countries. (sis)

The version with a gay ceremony for Great Britain:

The straight wedding version for Ireland:

Wild Herbal is Darshana Senarathna, an Ayurvedic doctor, and Charlotte Schwab, a naturopath and yoga teacher. Together they are building an Ayurveda resort and a production facility for Vedic medicine in Sri Lanka.

Because Wild Herbal treats nature and people with respect in the Ayurvedic sense, this reverence should be recognizable at a glance, according to the press release from the end of December. The logo says and means "Namaste" and, thanks to its modular system, integrates much of what constitutes Ayurveda.

The logo has recently been emblazoned on packaging labels, stationery, resort signage and much more. The business card itself has become a carrier of Vedic herbs or spices - it is a small bag with medicine inside.

Responsible at Wild Herbal: Charlotte Schwab (owner). Responsible at Alpha 245: Diana Rossi (Creative Direction), Hekuran Abdyli, Kathia Le Bescont (Art Direction), Chavela Zink (Photography), Pam Hügli, Daniela Steffen, Ji-Yeun Youn (overall responsibility).

The three-hour program picks up on current events and discusses them, according to a statement from the media company on Monday. For this purpose, Ralph Wicki welcomes live guests to the studio at irregular intervals. In addition, the presenter enters into dialog directly with the radio audience and discusses topics of concern to the country with listeners. And late at night, he shares his "night thoughts" with the audience.

In addition, "Nachtclub" stands for a broad music program. In the new "50 Classics" section, Ralph Wicki presents a weekly album that has made music history.
 

The newly established Filmbulletin Foundation has been responsible for the publication since the beginning of the year. At its first meeting, the Board of Trustees has now elected Tereza Fischer-Smid as the new editorial and publishing director of "Filmbulletin". Fischer-Smid, born in Prague in 1969, studied journalism, film studies and education at the University of Zurich and received her doctorate in film studies in 2009.

As former managing director of the Videoladen, member of the editorial board and co-editor of the film yearbook Cinema and senior assistant and lecturer at the Department of Film Studies at the University of Zurich, she brings with her knowledge of film theory, writing and editorial experience as well as management skills.

On April 1, 2014, Fischer-Smid will take over from Walt R. Vian, who has headed "Filmbulletin - Cinema at Eye Level" for 45 years. As a member of the newly established "Filmbulletin Foundation", he will remain connected to his life's work in a new role.

 

The closure of the Neue Schwyzer Zeitung at the end of 2013 marks the end of around 137 years of competition with the much higher-circulation Boten der Urschweiz. The difference in size between the newspapers was too great in the long term, writes Editor-in-Chief Thomas Bornhauser in the last issue. Five of the former employees will move to other editorial offices after the end of the company, one employee will take early retirement and two others will change careers.

New cooperation partner for the messenger

Publisher Hugo Triner's Bote appeared in a new layout for the first time on Friday. The layout and typeface were adapted to the new cooperation partner Neue Luzerner Zeitung, which belongs to the NZZ Group. Previously, the Bote had worked for 16 years with the Südostschweiz publishing group in Chur, which also owns Werbewoche.

Change at the top of the editorial team

Editor-in-chief Josias Clavadetscher will retire in summer 2014. His successor will be the current head of politics at the Blick Group, Jürg Auf der Maur. The doctor of history from Goldau was editor-in-chief of the Bote der Urschweiz from 1993 to 2000, before moving to the Neue Luzerner Zeitung and later to Blick.
 

The newly formed extended management of Goldbach Media includes:

Gabriel Blume, Sales Director TV & DOOH. Blume, who holds a degree in business administration, has held various management positions at Goldbach Media for the past seven years, including Mediacom Zurich and IP Deutschland.

Thomas Müller, Head of Strategic Planning, has been with Goldbach Media for three years in various functions. Before that, he was Head of Electronic Media at Zenith Optimedia.

Lorenzo Leutenegger, Sales Director TV Product Group 2. The marketing planner with a Swiss federal diploma has been working as a sales specialist at Goldbach Media for five years.

Jacqueline Sasse, Sales Director TV Product Group 1, took on management responsibility at Goldbach Media, first in the Radio division and then in TV, and before that at TF1 Group - Eurosport, Messe München and America's Cup Management.

Guido Trevisan, Strategic Advisor of the Management Board, the federally certified marketing manager has held management responsibility for nine years at Goldbach Media as well as Wilmaa Digital World in the area of marketing.

New structure of the sales organization

With the expanded management, a new sales structure also comes into effect. The TV divisional and regional stations will be split between the existing two TV sales teams:

TV Product Group 1 (3+, 4+, M6, RTL, RTL9, RTL II, RTL NITRO, SuperRTL, VOX, W9), headed by Jacqueline Sasse, now includes Cartoon Network as well as the placement of Regional TV, Rouge TV and TVM3.

TV Product Group 2 (Kabel eins, Pro Sieben, SAT.1, Sixx) is supplemented by Comedy Central, DMAX, MTV, N24, Nickelodeon, Teleclub and VIVA CH and is now headed by Lorenzo Leutenegger.
 

Thouvenin Attorneys at Law is a partner-managed commercial law firm in Zurich. When developing its new digital presence, the main aim was to convey that the individual lawyers complement each other ideally with their respective areas of expertise, according to a press release issued on Monday. This is because the cumulative experience of the legal staff at Thouvenin Attorneys at Law covers all areas of commercial law.

In order to make this unity in diversity tangible not only verbally in the claim "The entire spectrum of commercial law", but also visually on the homepage, the logo appears in different color areas, each representing one of the legal employees. This gives an impression of the type and size of the law firm at first glance.

As the website is increasingly being accessed from tablets and smartphones, the site has been programmed in responsive design. The result is now available on Thouvenin.com to see.

Responsible at Thouvenin Attorneys at Law: Patrick Rohn (Partner), Markus Alder (Partner). Responsible at Weber Harbeke: Thomas Harbeke (CD), Christian Sidow (text), Dieter Kubli (AD), Stefi Wolf (graphics) Sven Oeschger (strategy), Karin Both (consulting). Programming: DWB. Photos: Marc Wetli.

 

As head of the sports department in the Blick Group newsroom, Felix Bingesser has been promoted to the rank of editor-in-chief as of January 1, 2014, as the media company announced in a press release on Friday. The 50-year-old Bingesser is responsible for the entire sports content of the Blick Group and has held this position since January 2011.

Management team supplemented

Dirk Ruschmann (42), previously a member of the editorial team and interim head of the Sonntagsblick magazine, is the new Deputy Editor-in-Chief of Sonntagsblick alongside Editor-in-Chief Christine Maier. Philippe Pfister (50) is already part of the management team - also as Deputy Editor-in-Chief. Frank Hubrath (49) will take over as interim team leader of the magazine.

New co-head of the politics department

As of April 1, 2014, the Politics department in the Blick Group newsroom will have a new co-head: Joël Widmer (37) and Matthias Halbeis (41) have been recruited as successors to Jürg Auf der Maur, who is moving to Bote der Urschweiz as Editor-in-Chief. Halbeis and Widmer will co-manage the politics section from the two offices in Zurich and Bern.

Editor-in-chief launched

As already announced at the end of August (Werbewoche.ch reported), René Lüchinger (55) started as the new Editor-in-Chief of Blick on January 1, 2014. At the same time, Andreas Dietrich (49) also took up his new position in the newsroom as Deputy Editor-in-Chief of Blick.
 

After the return of TV presenter Kurt Zurfluh (Werbewoche.ch reported), the program "Geld" with Martin Spieler is also back on the regional channel's regular schedule. "Geld" provides weekly tips on financial and pension issues and is aimed at a broad audience in the broadcasting area of Central Switzerland Television.

Martin Spieler, former editor-in-chief of the Sonntagszeitung, has had a strong influence on the program and, in addition to presenting, also shapes the content of the show. In each episode, Spieler welcomes suitable experts and asks them comprehensible questions on the respective topic.

Money" is supported by the new sponsors Helvetia Insurance and Raiffeisen Switzerland. The show will be broadcast weekly at 6.50 pm from Wednesday, January 8, 2013 and repeated every hour. You can also subscribe to the episodes as a podcast and access them on the Tele 1 website.
 

For the fourth time, designer and photographer Jean Jacques Schaffner, co-owner of the Schaffner & Conzelmann Designersfactory agency and long-time Red Dot juror, is bringing the international design competition to Basel in close collaboration with the Basel School of Design and the FHNW Academy of Art and Design.

Special themed areas will be on display at three locations from February 1 to 21, 2014. The opening of the exhibition will take place on January 30, 2014 in St. Peter's Church in Basel.