Roland Cecchetto has been working in the financial communications division of Communicators for more than three years as a senior consultant and member of the management board. The 57-year-old has dedicated himself to communications for well over 30 years. He has held senior marketing and communications positions at the Migros Cooperative Zurich, the Bossard screw and engineering group and the Mövenpick restaurant and hotel group, among others. He also worked for agencies such as Hirzel & Partner, PRW and Diem, Gesess & Partner for other well-known Swiss and international companies. From 2000 to 2008, he was a member of the Executive Board and Head of Communications at Jefferies Switzerland, the subsidiary of the US Investment Bank.

Liên Burkard was also promoted to senior consultant on January 1, 2014. The 36-year-old has been working at Communicators for more than six years and successfully manages mandates in the areas of recycling, littering, politics and real estate. She is a qualified communicator FH and completed her studies in journalism and organizational communication at the Zurich University of Applied Sciences (ZHAW) in 2007. She also completed various internships in cultural communication and journalism during her studies. In 2011, she completed the first MAZ course on social media in Switzerland and will complete the Certificate in Strategic Communication (CAS) at the Lucerne University of Applied Sciences and Arts by July 2014.

 

In just under 40 years, Romer's has grown from a small, local bakery to a large bakery for catering establishments. Despite this rapid growth and the logistical demands of a modern, industrial bakery, Romer's remains true to the traditional bakery craft in production.

The new appearance is intended to communicate exactly that with the key visual of the home baker. In the various motifs, this home baker shows himself to be adaptable to the different sectors and thus demonstrates his closeness to his customers. The image campaign will be seen in all relevant trade magazines from January 2014. In the course of this relaunch, the company's logo and corporate design were also revised and refreshed.

Responsible at Romers: Remo Romer (Managing Director), Daniel Meier (Marketing & Export). Responsible at Erdmannpeisker: Patrick Fawer (AD), Peter Rettinghausen (text), Gabriel Peisker (CD), Sybille Erdmann, Selina Helbling (consulting), Jonathan Heyer (photographer), Pixelpolish (image editing).

 

Metzgerlehner: into the new year with three new customers

Metzgerlehner announces three new clients in its portfolio at the beginning of the year: Biotta, the organic pioneer from eastern Switzerland, will be relying on the Zurich agency in the future. The traditional brand wants to make a name for itself with new momentum. The Klubschule Migros, Switzerland's largest further education institution, is also relying on Metzgerlehner for upcoming campaigns. The Swiss food company Gustav Gerig will realize campaigns for three of its national product brands with Metzgerlehner: Avopri, Raimond Frères and Majestic.

The first works for these new customers in the Metzgerlehner portfolio will already be on display in the next few days.

 

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Havas: Pitch for BAG campaign won

The pitch for the mandate of the alcohol prevention campaign 2014-2016 has been decided. After a two-stage, selective tendering process, the agency Havas Worldwide in Zurich has been awarded the mandate. The campaign will be implemented by the Federal Office of Public Health in close cooperation with numerous stakeholders in the field of alcohol prevention as part of the National Alcohol Program. It raises awareness of alcohol abuse among the Swiss population.

 

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Jung von Matt/Limmat wins overall Raiffeisen account

Jung von Matt/Limmat prevails in a multi-stage evaluation process and wins the account of the traditional Swiss bank Raiffeisen. "We chose Jung von Matt/Limmat because of its proven brand expertise and interdisciplinary approach. The agency combines all communication disciplines under one roof and is thus the ideal partner for us for an integrated concept," says Jürg Moosmann, Head of Advertising & Brand Management at Raiffeisen Switzerland, explaining the decision.
Roman Hirsbrunner (CEO Jung von Matt/Limmat) and Alexander Jaggy (Executive Creative Director), are looking forward to the new task: "To further develop the most popular banking brand in the Swiss market in terms of communication is a task that demands the strategy competence and creativity of an agency." The first works will be on display in the summer.

 

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Customer growth at Basel West

The Basel West communications agency can look back on a successful business year and won seven new mandates in 2013: Association of Swiss Psychotherapists ASP, BAK Basel Economics, ELCA Informatik, Ford dealer with a new customer magazine, Hatebur Umformmaschinen, Mariastein Monastery, Night of Faith of the Association for the Promotion of Culture Basel-Stadt. The long-standing cooperation with Roth Gerüste, on the other hand, was terminated at the end of the year.

 

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OMD Switzerland wins Seat

Within the framework of a multi-stage agency evaluation, OMD Switzerland was able to successfully assert itself and convince Seat Switzerland, Schinznach Bad, with innovative communication proposals, locally based consulting expertise and a fully integrated digital media strategy. The mandate covers national communication across all consumer touchpoints and is completed with a comprehensive online presence in addition to the well-known classic media genres. Manfred Strobl, CEO OMD: "We are extremely pleased about the mandate and the confidence Amag/Seat has placed in us. The OMD agency will enthusiastically contribute its holistic consulting and competent implementation from 2014 onwards".

Seat is served by OMD's "North" unit, headed by MD Markus Bettler. After the UK, Switzerland is already the second European market in which Omnicom was able to convince Seat and win it as a new customer.

 

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Advico Y&R flies Emirates

As of now, Advico Y&R is starting for Emirates. In a multi-stage pitch process, Advico Y&R prevailed over the competition. Various works are already on air.

 

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By the Way accompanies S3 on the way into space

When Swiss Space Systems begins its test flights into space in 2017, the Bern agency By the Way will play the co-pilot, so to speak. It accompanies the young and ambitious company in all aspects of communication.

With Swiss Space Systems (S3) based in Payerne, By the Way Communications was able to win over a company that is unique even by international standards. Founded in 2012, the company aims to develop and build suborbital shuttles in Payerne for the inexpensive and safe launch of small satellites weighing up to 250 kilograms. First test flights are planned for 2017; first commercial launches for 2018. S3 has partnerships with the European Space Agency (ESA) and Dassault Aviation, among others, and can draw on existing expertise from previous projects such as "Hermès" and "X-38". The company has a total budget of around 250 million Swiss francs until 2018. It currently employs around 50 people. The system developed by S3 will be used in this video illustrates.

 

Andreas Hugi is Managing Partner of Furrer Hugi & Partner, an agency he co-founded with offices in Bern, Zurich and Brussels, and has been a member of the BPRA Board since 2012. Roman Geiser has represented the association's interests as president for the past four years and has developed the association further. According to the press release, his term of office saw a significant increase in membership from 21 to 28 agency members, the introduction of chapters (specialist groups) and the intensification of the quality certification of agencies in accordance with the CMS standard. Roman Geiser will continue to serve on the BPRA Board as a delegate to the international agency umbrella organization ICCO.

Andreas Hugi

At the last general meeting, Tanja Hollenstein was also elected as a new member of the BPRA Board. Tanja Hollenstein is a partner at the Paroli agency in Zurich. The other Board members Martin Zahner and Reto Wilhelm were confirmed in their positions on the Board.

Tanja Hollenstein

In road traffic, it takes very little to do a lot. In most cases, a little carelessness is enough to change the lives of those involved in a fatal way or even end them. Normally nothing happens, but if it does, a mistake cannot be undone. Even if nobody had bad intentions, no road rage was involved and no alcohol was consumed. If you are driving too fast, you not only endanger yourself, but also people who are momentarily inattentive and consequently make mistakes.

The NZ Transport Agency appeals to drivers' common sense, attentiveness and concentration not just with a raised index finger, but with an extraordinary commercial. What if the person who caused the accident and the victim could talk about the impending drama a split second before the crash? They would like to reverse the impending situation. But as I said, unfortunately that's not possible. The one-minute video has been spreading like wildfire outside New Zealand since Tuesday. If you haven't seen it yet (because you've been busy working instead of surfing YouTube, for example) - voilà. (hae)
 

According to the press release, a concise implementation of this message is intended to target both long-time and new potential subscribers. Four independent subjects dramatize the fact that with an SI subscription, far more than just a magazine lands in our mailbox.

Responsible at Ringier: Julia Tatje (Head of Advertising Magazines), Angela Klein (Direct Marketing Specialist), Mike Zwyssig, Swissprinters (Lithographer). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein, Sascha Borsai (creative direction); Kevin Zysset (graphics); Sascha Borsai (text); Rémy Müller, Nina Stebler (consulting); Sven Germann (photography); Featherwax (image editing).
 

The "prophets of the trinity" from academia, left-wing and right-wing parties are missing the point with their criticism of the quality of the media, said Hanspeter Lebrument, President of the Swiss Media Association, at the Dreikönigstagung in Zurich on Tuesday. There is neither a mainstream nor an opinion cartel in the media, as is often claimed.

Call for unity

Media diversity is a fact of life. It is more important that editors-in-chief and publishers pull together. The Swiss watch industry, which was still a crisis sector in the 1980s, demonstrates this unity. Numerous editors-in-chief from Swiss media companies were conspicuous by their absence at the 2013 annual congress in Interlaken. Lebrument was convinced that publishing houses with good products will continue to find their readership in the future. Veit Dengler, head of the NZZ media group since October, and René Lüchinger, editor-in-chief of Blick since the beginning of the year, showed a spirit of optimism. They are focusing on content and innovation. And they want to listen carefully to what customers want.

Old concepts unsuitable

Media companies must adapt to a new reality, said Dengler. Publishers must learn to be agile and flexible. These virtues are not in the genes of publishers. The new NZZ CEO referred to examples from abroad such as the Financial Times and the German Axel Springer publishing house, which are pushing ahead with digitization at full speed. The new challenges could not be mastered with old concepts inherited from the printed press. New ideas and business models are needed. Today, online portals often imitate newspapers. The much-praised general payment barriers for media use (paywall) in the industry are also based too much on models from the print sector. Media such as the Wall Street Journal took a different approach. They continuously analyzed user behavior and then decided whether an offer should be paid for or free. The Wall Street Journal and the Financial Times had massively expanded their editorial teams with such data analysts. The results also influenced the design of the pages in the newspapers.

A new love of words

"Who the hell still pays for tabloids?" René Lüchinger, editor-in-chief of Blick, asked provocatively. After all, tabloids are present in all media today. But instead of falling into depression, journalists should reflect on their profession. The desire for words, images, headlines, creativity and composition should once again take center stage. "I am convinced that readers are willing to pay for exciting, well-presented stories. Provided that the stories are really good," said Lüchinger. As an example, the new Blick editor-in-chief cited the headline in the German Bild newspaper on the occasion of Josef Ratzinger's election as Pope: "We are Pope". It doesn't matter whether these stories are published on the Internet, on the iPad, the iPhone or on paper. The public wants to read just such stories. This also applies to topics from politics and business, which Blick takes up in a tabloid style. "I don't believe that the whole world will only want to be informed and entertained electronically in the future. Print has a future." (SDA)

Images: Keystone
 

The two founders Michael Näf and Paul E. Sevinç have established Doodle as the global market leader in recent years, have been profitable for a long time, and were able to double profits again in 2013 compared to the previous year. Tamedia took a 49 per cent stake in Doodle back in 2011. In the course of 2014, Tamedia will take over the majority in Doodle as planned and invest in the further international expansion of the service. In parallel, Doodle CEO Michael Näf and CTO Paul E. Sevinç will gradually relinquish management this year and turn to new professional challenges.

According to the statement, the new Doodle CEO Michael Brecht has more than 20 years of experience in the IT and online world and has held various international positions. After working as Managing Director at the German IT company Compunet, where he was responsible for building up the company's UK business, he went on to found Urbia.com in Germany - an online portal for families and children that has since been sold to Gruner & Jahr. After a longer stay in Australia, Brecht founded and managed 52weine.de, a shopping club for wines.

In his future work for Doodle, Michael Brecht will work closely with the Doodle management team, which has been contributing to the success story of the web company for several years: He will be supported by Sales Manager Tiziano Obrecht, Malte Schiebelmann as Head of Product Management, and Christoph Bäni, who moves up to Doodle Development Manager, taking over the relevant tasks from Paul E. Sevinç.

The art director and co-founder, who until now has often worked in the background, is now stepping forward with his creative spirit as the sole owner and managing director. He is now the agency's first point of contact for marketing, creation and web. Patrick Mächler is leaving Admotion completely at the end of December and will be fully committed to his Lifestyle Real Estate business from 2014. Like Admotion, he also founded this real estate company around five years ago. According to the press release, Patrick Mächler is leaving Admotion with a teary eye, but is also looking forward to full-time involvement in the real estate business.

Pascal Kurmann (left), Patrick Mächler (right)

The aim of launching Ricardolino.ch in January 2013 was to quickly build up a broad user base through its proximity to the in-house brand Ricardo.ch. With the name change to OLX, the company now creates a clear distinction from Ricardo.ch and the corresponding offers.

The OLX brand is already managed by parent company Naspers in 190 countries in the classifieds sector. It is ideally suited for the existing platform in Switzerland, according to a company statement. In particular, it would be possible to create more clarity with regard to the different modes of operation of the two platforms, according to Oliver Schibli, CEO of OLX.

For the users of Ricardolino.ch everything remains the same except for the new name: All accounts will automatically become OLX accounts. The access data, passwords and terms and conditions remain unchanged and all offers continue to run seamlessly on OLX.

The name change has been accompanied by an advertising campaign throughout Switzerland since the end of December.

 

The acquisition will enable the NZZ Media Group to further expand its position as a leading provider of digital business information, according to a press release issued on Monday. It will also "significantly increase" its reach in the advertising market.

Itonex AG in Rotkreuz ZG has been operating the website for commercial register and company data since 2006 and employs 22 people. The takeover by the NZZ Group opens up "important strategic perspectives", Michael Schuler, founder of Moneyhouse, is quoted in the press release. (SDA)

In the 1920s, the Bohemians broke away from the Victorian lifestyle and looked for new ways of living. They painted their homes with bright colors and patterns. Part of Pfister's winter catalog is dedicated to this imaginative and playful theme, according to a press release issued at the end of December. Pfister presents a colorful mix of styles on over 60 pages. Fringes and embroidery adorn the home textiles, floral patterns decorate vases and accessories and the furniture is characterized by playful details.

Responsible at Möbel Pfister: Carlos Friedrich (CMO), Gianne Holmgren (Head of Advertising), Roland Flückiger (Head of Production), Andrea Lochinger (Communications Planning). Responsible at Strebel Juon: Robin Strebel, Jörg Agostini (creation), Gian Marco Juon (consulting), Christoph Hess/rentahess (text). Styling: Marianne Kohler (lead styling), Alex Rawlinson, Alexander Wegner (facilities), Melanie Albisser (people). Production management photos: Maya Baumgartner. Photos: Alessandra Leimer (People), Véronique Hoegger, Martina Meier, Rita Palanikumar, Eric Schmid (Facilities).