Colette Gradwohl took over as editor-in-chief of the Landbote in May 2006. Under the leadership of the Winterthur native, the title significantly expanded its coverage of local and regional events. Before taking over as editor-in-chief of the Landbote, Colette Gradwohl held various positions at Swiss Radio DRS for over twenty years, most recently as Head of the Information Department and member of the Executive Board.

Under the overall journalistic management of Benjamin Geiger, Der Landbote, Zürcher Unterländer and Zürichsee- Zeitung will further intensify the cooperation already begun in 2011. In international and national reporting, the three regional newspapers will, as already announced, work closely with the Berner Zeitung BZ from June 2014. Last summer, the Winterthur daily newspaper was taken over by Tamedia.

Benjamin Geiger has been Editor-in-Chief of the Zürichsee-Zeitung since 2002 and has also headed the editorial team of the Zürcher Unterländer since spring 2012. As with Zürcher Unterländer and Zürichsee-Zeitung, a deputy editor-in-chief is to be appointed in the next few days for the local and regional reporting of Landbote from Winterthur.

 

In recent years, it has become increasingly difficult for travel journalists to realize their own reportage ideas independently of sponsors. This is where the "Imholz Sponsorship Award" comes in. Every year, it awards the best concept for an exceptional travel report with 7,500 francs. The Imholz Foundation and the Swiss Travelwriters Club (STC), the leading platform for travel journalists and media work in tourism, jointly award the prize.

Hans Imholz was the club's godfather when it was founded in the 90s. The Zurich native's heart still beats for travel. When Hans Imholz is not traveling around the world, he enjoys reading travel reports. "I often open a newspaper, just want to leaf through it quickly, but then I get stuck on a travel article and I've already experienced a few enjoyable minutes again." It's worth fighting for these little gifts of everyday life, says the travel pioneer, so that even more reports like those by Andrea Freiermuth (Werbewoche.ch reported), the first winner of the "Imholz Sponsorship Award". The Fricktal native traveled through the Amazon basin by bus and boat for two months in the summer of 2013.

This year, a three-person jury consisting of Sonja Hüsler (member of the Swiss Travelwriters Club board), Katharina Deuber (member of the Swiss Travelwriters Club board) and Christoph Ammann (head of the travel section of the Sonntagszeitung newspaper and STC founding member) will once again select the best reportage idea.

The deadline for submitting concepts is March 31, 2014 and the winner will be announced by the end of April at the latest. The prize money will enable the winner to implement their concept in the following months. They must submit the finished report by the end of the year. The second winning report will also appear in the Sonntagszeitung. You can find the conditions of participation here.

 

The black and white conversion of Website and communication media is to convey an urban, modern atmosphere combined with a pinch of Italian charm. The aim of the measures, which range from online and print to the entire packaging: To whet the appetite for the wide range of freshly prepared pasta dishes, pizzas, salads and dolci.

Responsible at SV Group: Cristina McDaniel (PM Spiga) and Dana Staffiero Donzé (Marketing Consultant). Responsible at Blue Spirit: Rolf Jeger (overall responsibility), Robert Köhler (CD), Danny Bron and Giulia Furrer (graphics), Peter Bietenholz (text), Patricia Müller (consulting), Knetemann AG (web implementation).

Last year, Tamedia issued a new invitation to tender for all fixed and mobile telephony services for data and voice transmission. According to a press release issued on Monday, Sunrise was able to convince Tamedia in the selection process. The offer includes all fixed-line telephony, mobile voice and data communication, as well as a special, flexible program with attractive price plans for all employees. In the coming weeks, all of Tamedia's 20 or so locations in Switzerland will be converted.
 

Under the motto "Do the Limbo", the agency invited the dance-loving population with stickers at exit-strategic locations in the city to dance under the stickered barriers, bicycle stand poles, parking fences and benches and thus get a taste for the next limbo party. The action caused numerous spontaneous dance performances by passers-by in the city, the agency writes in a statement on Friday.

Responsible at Latin Palace: Alexander Owassapian (Managing Director). Responsible at Ogilvy: Thomas Bolliger (CD), Tino Heuter (AD), Jumana Issa (graphics), Markus Sidler (text), Jonathan Schipper (consulting).

 

Helmut Krasnik has been CIO for Mediaprint in Vienna since 2011. As Head of Group IT Operation and Infrastructure, he previously worked for Erste Group IT in Vienna, focusing on the development and implementation of the IT strategy for Central and Eastern Europe. As General Manager, he was responsible for Change Management at Sony Europe since 2002 and served as COO and member of the Executive Board at Sony Austria from 2005 to 2007.

After the first survey of the advertising barometer in January 2013 had forecast stable investment sentiment for the first half of 2013, the corresponding sentiment indicator for the first half of 2014 has now fallen for the second time in a row. This points to a further reduction in advertising investment. These are the findings of the latest edition of the Swiss Advertising Barometer, an initiative of SWA and Publicitas.

The deteriorating investment sentiment can be observed across all media types. The only exception is the TV advertising channel. Alongside online, television is the only media category for which a positive change is expected. In absolute terms, the study still predicts the best prospects for the online channel (display/search/classified) despite a slight downward trend in investment. 42% of all advertising clients surveyed intend to increase their investments in this channel in the first half of 2014. Only 17% plan to reduce their online expenditure in the same period.

Advertising barometer: Investment sentiment in the Swiss advertising market

	1st semester 2014	1st semester 2013	Difference
Above the Line Total	46	50	-4
Online	63	67	-4
Cinema	40	59	-19
Radio	37	37	0
Mobile	50	54	-4
TV	56	52	+4
Outdoor advertising	42	54	-12
Print	29	39	-10
Below the Line Total	48	54	-6

*Legendary advertising barometer: >50 increase, <50 decrease, 50 = stability
 

 

Organized by the Society for an Open Switzerland, politicians and a few dozen citizens gathered on Helvetiaplatz on Saturday, as reported by Sonntagsblick. Amid applause and hand-raising, the participants criticized the SVP initiative and then voted together by letter at the Molkenstrasse post office.

Among them was the well-known SRF parliamentary journalist Hans Bärenbold. The editor confirmed his rejection of the SVP initiative several times by raising his hands, according to Sonntagsblick. Bärenbold is partially retired, but still works 50 percent for TV, mainly for "Tagesschau" and "10 vor 10". Sonntagsblick believes that the public positioning violates the journalistic guidelines of the fee-financed broadcaster, which state: "SRF employees do not place themselves at the service of public campaigns with political objectives."

 

A four meter long and one and a half meter high sledge drove through St. Gallen, Winterthur and Zurich on Friday, as Bergün Filisur Tourism announced in a press release. Accompanied by lots of local music, railaway vouchers, Bergün nut cakes and sun cream to ward off the mountain sun were distributed.

The offer submitted by Schawinski has been judged by the bankruptcy trustee to be better than all the others, according to the statement. This offer will be published in the Commercial Gazette next Tuesday. The other interested parties would then have five days to submit a higher offer. Schawinski would then have the opportunity to outbid a higher offer.

The Music First Network, which got into financial difficulties a year ago and operated Radio 105 among others, had to file for bankruptcy last week (Werbewoche.ch reported). Roger Schawinski was the first to submit a rescue plan. There are now six interested parties for the purchase of the concession and the facilities of Radio 105. In addition to Schawinski, these include the TV station Joiz and Ringier Verlag's Radio Energy.

Ringier already operates the maximum of two stations and can therefore not receive another broadcasting license, writes Radio 1 in the communication. If Energy should receive the definitive award, this would apparently be done with the sole aim of eliminating the competitor Radio 105 from the scene.

Bakom must decide

In the event of a final award to a candidate, the Zurich-Oerlikon bankruptcy office may submit an application to the Federal Office of Communications (OFCOM) on behalf of Music First Network to transfer the license to a new owner. The Federal Department of the Environment, Transport, Energy and Communications (DETEC) will decide whether this will be the case.

This is a precedent in the history of licensed private radio stations, Bakom announced last Friday in response to a request from the SDA news agency. In the case of Radio 105, Bakom supports a "sustainable solution within the framework of a license transfer to an efficient applicant". The goal is to restore the public service as quickly as possible, Bakom spokeswoman Caroline Sauser explained. (SDA)

 

The agency network based in Lucerne has been operating under the Roicom umbrella brand since 2012. A new partner joined the communications network on January 1, 2014: Ronald Germann, Consulting & Coaching. His consulting focus is on strategic management, marketing and brand protection. He holds a doctorate in law and is a professor of strategic management and marketing at Lucerne University of Applied Sciences and Arts.

 

Logistics manager Keith ends up on hold while making a phone call, the hit "Yes Sir I Can Boogie" by Bacarra plays at the other end of the line, Keith puts a piece of Cadbury chocolate in his mouth, turns the song up and lets himself be carried away by the rhythm. A simple story, superbly acted.