And once again it is rockers who are in the spotlight and drawing attention to this. The highlight: the Melectronics man has now become the leader of the rocker gang. Only his bike doesn't quite fit the picture. Instead of a heavy Harley, he goes full throttle on a small, pimped-up "Töffli".

 
Responsible at Melectronics: Patrick Marti (Head of Specialty Stores), Janine Rigg-Widemann (Head of Market Development). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text/concept), Jürg Meyer and Vera Fetz (consulting). Responsible at Onfilm: Marc Wilkins (director), Michèle Seligmann (producer); Jingle Jungle (sound); Ultra Images (product animation).

Thanks to the collaboration with the NZZ TV editorial team, S1's program will have even more Swissness, according to the press release. "We are delighted that this cooperation will enable us to do even better justice to our claim of showing high-quality TV productions," says Program Director Mike Gut. He continues: "NZZ Format is one of the most renowned documentaries in the whole of Europe and fits perfectly into our existing documentary channels and, above all, into our culinary environment with the cooking shows. S1 will be programming "NZZ Format" from April and will focus primarily on the culinary genre (e.g. fondue or the subtleties of Graubünden cuisine) and on documentaries about Swiss peculiarities such as the Postbus or Swiss locomotive legends.

In total, Coop already offers over 2,300 selected products from local farmers and producers. The new Miini Region quality seal now shows simply and clearly which products are grown and produced in the region. With 828 stores, Coop is also by far the most local supplier in Switzerland.

The national campaign delivers on the promise of proximity in all regions of Switzerland. Poster and print subjects serve up stories that play with the connection between people and products from the region. With a striking and down-to-earth eye-catcher that continues across all communication media. The campaign is accompanied by a comprehensive package of measures. With communication at the POS, give-aways, events ranging from community duels to a national tour through the regions or a cooperation with the SBB.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Christof Braun (Project Management); Karin Heliopoulos (Head of Media); Roland Frefel (Head of CCM Fresh Products/Gastronomy); Conradin Bollinger (Head of Sustainability Private Label); Stephan Rauch (Head of Sales Planning). Responsible at KSP: Flo Wacker, Sascha Borsai (creative direction); Daniel Kobi (art direction); Christian Stüdi (text); Claudia Willner (graphics); Flavia Meyer (consulting management); Jacqueline Lima (consulting). Responsible at TWMEDIA: Stephan Küng (Media Relations).
 

The management of the owner-managed Basel branding agency M.a.d. Brand Care has announced that it is facing a major personnel change. Pascal Jöri, member of the management team and client consultant at the agency for 15 years, will be leaving the agency in mid-March 2014 for personal reasons.

Pascal D. Staub, who founded the agency 18 years ago and still runs it, has already found a suitable successor in Rony Hauser - an economist, experienced Basel-based advertiser and copywriter/concept developer. Hauser will join the team on March 17, 2014 and expand the agency's range of services. "Rony Hauser has been active in the broad field of traditional and non-traditional advertising for over 15 years and is a proven specialist in corporate communications," explains Staub. "In addition to his experience from founding, setting up and managing two recognized Basel advertising agencies, he can also draw on sound marketing knowledge that he has acquired on the client side and which he can naturally put to very good use at M.a.d. Brand Care. Today, his extensive work portfolio includes renowned regional and national SMEs as well as larger companies."

 

The series, which was broadcast on SRF 1 on three Friday evenings in February, showed beautiful and authentic pictures and enriched them with a lot of good and interesting information. The series succeeded in conveying a new image of the ski instructor and in doing away with old clichés. The topic was chosen according to the season and the problems of the fast pace of the profession were also addressed. The series provided good insights into today's methodology. The members of the program commission criticized the fact that relatively great emphasis was placed on après-ski and that the abundant consumption of alcohol was also documented.

The people responsible for the documentary series Danielle Giuliani (editorial director) and Hansjörg Niklaus (producer) explained the concept of the broadcast series and answered numerous questions about planning, filming and production. The series, which was broadcast during the Sotchi Olympics, was seen by an average of 550,000 viewers, which exceeded the expectations of those responsible.

 

At the touch of a button, this connects TV commercials with additional content on the TV screen - without interrupting the current TV program. A layover with text and a red dot appears in the spot to indicate that further information is available. The red button on the Swisscom TV remote control then takes the viewer to the advertiser's customized TV application with a single click and without a media break, while the TV program continues to run in a small screen window.

According to the announcement, this lays the most important foundation for tomorrow's TV communication, as the perfect combination of linear and non-linear advertising opportunities becomes a reality on the same device. The offer is available immediately on Swisscom TV for all Seven One channels and reaches around one-third of all Swiss households. Swisscom TV uses Emuse technology, which is already successfully in use in the USA, the UK and Australia and offers decisive advantages over other interactive TV technologies. For example, the formats are delivered centrally so that every connected household can use them automatically, without additional downloads or long loading times.

Numerous Swiss advertisers such as media agencies have already signaled interest in Red Button advertising on Swisscom TV, according to the statement. Concrete implementations are in the works with initial advertising partners such as Nissan, represented by OMD Switzerland, and Ifolor, via JBW Media. The new form of advertising on Swisscom TV is made possible for the first time by the cooperation with Seven One Media Switzerland, on whose advertising windows the interactive TV spots are available exclusively for the time being. The launch of other stations is in the planning stage. Bookings for the new format are being handled in coordination with Goldbach Media, Seven One Media's TV marketer. The first spots have been on Swisscom TV since March 14, 2014, within the commercial breaks of SAT.1, Pro Sieben, Kabel Eins and Sixx.

Actor and former footballer Terry Crews is an old Spice hand. Regularly the muscleman gives the celebrated campaigns of the former Old Spice brand the necessary dose of testosterone. Probably the best-known example is "Old Spice Muscle Music" (Last but not least, 29.08.2012). Since Wieden + Kennedy took on the brand for shaving and men's grooming products founded in the 1930s, Old Spice has mutated into a ratings hit on social media. "Get Shaved in the Face" seamlessly builds on the success of past campaigns: Over a quarter of a million YouTube clicks in one day - selling electric razors could be so easy. (hae)

The name says it all in two senses: on the one hand, a wide range of questions about money are answered briefly and informatively, the bank's services for easy money management are explained and current offers and promotions are presented. At the same time, access to the magazine is also very easy, as it adapts to the needs of Postfinance customers. They decide whether they want to browse through the magazine in print, online or mobile version. Those who wish can keep up to date with the latest topics via the newsletter, while users of the Postfinance app are alerted to the cover story of the current issue via a teaser. Postfinance and Wirz Corporate use Censhare's publishing and multimedia asset management solution as the technical platform for media-compatible preparation and distribution to the various channels.

Magazine.postfinance.ch

The Migros media company is present in the market with the publications Migros-Magazine, Saisonküche, and Vivai, and has successfully implemented an increasing number of journalistic commissioned products since the opening of the Corporate Publishing business area in 2012. In addition to various companies from the Migros universe, customers also include external partners. With Laila Müller, an experienced project manager has now been recruited to complement the team. She has been working as an advertising consultant and project manager for seven years, since 2012 at Jung von Matt/Limmat in Zurich. From May 1, 2014, the 32-year-old will be increasingly active in the area of order acquisition and coordination and will report directly to the publishing director Rolf Hauser.

Lorenz Bruegger, Head of Migros Media: "The still young business area of Migros Media is developing very well, and I am pleased that we can make a promising addition to the team with Laila Müller." To visually reflect the new orientation, the CI/CD of the media house will be supplemented with the logo of the corporate publishing business unit with immediate effect.
 

Gabriela Braun joined the Tages-Anzeiger's mommy blog in 2012 as a maternity replacement. In July 2013, she officially took over its management. Prior to that, Gabriela Braun worked at consumer magazine Gesundheitstipp, focusing on health and social issues, and was a news reporter at Blick, among other positions, according to the statement. "I'm looking forward to being editorially responsible for other Tages-Anzeiger blogs as well. We now run 15 regular blogs that are very successful. We currently have some exciting ideas and launches. New since last week is the blog "Manage Your Boss"; also the first video blog appeared called "Catenas Schlagzeilen", a satire series with the well-known cabaret artist Lisa Catena. Other new projects will follow," says Braun.

Braun's predecessor Mahmud Tschannen was largely responsible for the development and great success of the blog section over the past three and a half years.

SBB choose Schaerer and Partner as event agency

Schaerer und Partner is also doing well on the rails: The full-service agency from Baden is a strategic partner of SBB with immediate effect. In a multi-stage selection process, the specialists from Baden together with two other agencies for the area of "trade fairs and events" sat at the head of the train.

According to Brigitte Lütscher, SBB Head of Brand Experience, Schaerer und Partner won the contract primarily due to the high quality of its project presentation and successful references from major projects. Marco Canonica, Partner at Schaerer und Partner, is convinced: "Our many years of experience in planning events with national significance is certainly one of our most important advantages". SBB is one of the most valuable brands in Switzerland, with a brand recognition value of almost 100 percent and, with around 29,000 employees, also one of the largest employers in the country. It is clear that the company is also a very special partner for Schaerer und Partner.

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Fatzer Imbach now serves Sotheby's

Sotheby's is one of the most traditional auction houses in the world with auction centers in New York, London, Paris, Geneva, Zurich and Hong Kong. Fatzer Imbach handles media and PR work in Switzerland for national and international auctions and acts as the company's press office.

 

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Schmolz + Bickenbach Stahlcenter new on board at the airport agency

Schmolz + Bickenbach Stahlcenter from Wil trades around 20,000 tons of steel, cast iron and aluminum annually, making it one of the biggest players on the Swiss market. The company recently checked in with the agency at the airport and commissioned the creatives from Altenrhein to develop a new market presence. The first measures will be on display in a few weeks.

 

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Salcom supports congress on responsibility

Salcom.biz Public Relations has taken over the public relations work for the large management congress on the topic of "Taking Responsibility" on March 28/29 in Bern. The 2014 forum at the Bernexpo congress center for decision-makers from business, politics and society was initiated by the Forum of Christian Leaders. More than 600 participants are expected. Salcom.biz Public Relations supports the 2nd Forum of Christian Leaders with the communication concept, media relations as well as the editing of a comprehensive conference booklet and brochure.

In the run-up to the forum, the high-caliber speakers are already campaigning in the media and in the widely distributed conference booklet for Christian principles to be lived out as a success factor in everyday management. The main speakers include Tomáš Sedlácek, Chief Economist of the largest Czech bank, financial entrepreneur and former stock exchange CEO Antoinette Hunziker-Ebneter and Victorinox CEO Carl Elsener. They have already had their say in the conference booklet, which was published a few days ago.

 

She takes over from Monica Muijsers, who will take on a new challenge outside of Axel Springer Switzerland after many years of working for the publishing house, as the publishing house announced in a statement on Friday.

As Head of Digital, Engels is responsible for the strategic development, commercialization and operational management of all digital activities of the Beobachter Group, according to a statement. The 32-year-old business economist joined Axel Springer Switzerland a year ago as Project Manager Digital Business Development. She played a leading role in the development of digital payment models and already headed the digital division of the Beobachter Group on an interim basis from December 2013.