As of May 2014, Anina Gross joins the team of Christine Lesnik, publishing and advertising manager of Women in Business magazine, as deputy sales manager. According to the press release, she will take on a central key role in the successful marketing of the magazine. Anina Gross brings several years of sales experience in print and online. She previously worked at Tamedia, Weltwoche, Du Magazin and PPN. The business magazine for women offers an editorial mix of business, social, political and service topics, without adopting a lecturing or feminist stance.

New financing is to be arranged by the end of the month. The operating loss of CHF 1.5 million was reduced to CHF 69,522 as the majority of shareholders wrote off the loans granted when the company was founded, as La Télé announced on Tuesday. New financing of 1.5 million francs is to be raised by the end of May, according to the press release. In this "difficult context", the Board of Directors took note of the departure of CEO Rasch. Rasch wants to change his career direction. The Board of Directors also expressed its confidence in the management and staff. The station has been reporting from the cantons of Fribourg and Vaud since June 2009. (SDA)

Image: Latele.ch

The message is clear: pet owners never pay too much at Fressnapf - even though they benefit from the high level of advice and wide range of products offered by a specialist retailer. With this campaign, Fressnapf Switzerland is breaking new ground: away from aggressive discount campaigns and towards transparent low prices. In this way, Fressnapf wants to clearly differentiate itself from the competition and position itself as the price leader in the pet supplies market, according to a press release. For the campaign, Werbekontor produced a wealth of different POS advertising materials and an offer flyer in record time. A product pyramid as a key visual communicates that the low price guarantee applies to the entire range and at the same time shows the breadth of Fressnapf's product range. The campaign is supported by radio and TV commercials.

Responsible at Fressnapf Switzerland: Michael Trapp (Managing Director), Sven Girmendonk (Deputy Managing Director and Head of Sales), Silvano Bassotti (Head of CM and Member of the Executive Board), Eveline Stocker (Head of Marketing). Responsible at Werbekontor: Tom Schaich, Patricia Heyne, Brenda Bär, Cédric Delay, Anna Kunszenti, Cornelia Gabrielli. Photo: Eugen Leu & Partner. Radio/TV production: City Studios Basel. POS design: Attilio Meyer. Print: Ziegler Digital.
 

Every wrestling festival has its place, both before and after - this is the principle of the specialist magazine "Schlussgang", which has been published nineteen times a year since 2004. With over two hundred festivals per season, that adds up to quite a lot of forecasts and analysis, according to a press release. "Our aim is to provide seamless coverage from the regional to the cantonal and sub-association festivals, right through to the prestigious mountain festivals and federal events," emphasizes Manuel Röösli, editorial director of "Schlussgang". Around fifty freelancers - known as "reporters" in wrestling jargon - ensure that the wrestling community is regularly provided with results, statistics, festival and background information weekend after weekend.

The "Schlussgang" is published by Luzerner Bewe Medien. Founder and managing director Beat Reichenbach remembers the early days: "At the beginning, the association and fans were more than skeptical about us and wondered what goals we were pursuing with our reporting. Today, we are a firm member of the Schwinger family, even if we sometimes ask uncomfortable questions or put our finger on a sore spot." The obvious sympathy for the traditional "Hosenlupf" while maintaining journalistic distance is well received! The "Schlussgang" now even acts as an official media partner for the really big events - for example, for the last time at the Swiss Wrestling and Alpine Festival in Burgdorf in 2013. The newspaper is also regarded as the most reliable reference work on and about the national sport.

Reader growth like no other product

While traditional newspapers are struggling with a decline in readership, the "Schlussgang" is enjoying increasing interest. In recent years, the number of subscribers has risen to over 10,000. That's more than some local papers can boast. "Year after year, we show that print products can definitely be successful, despite predictions to the contrary," emphasizes Beat Reichenbach. Nevertheless, the "Schlussgang" also pursues a two-pronged strategy: in addition to the newspaper, an online platform with the same name keeps the wrestling community up to date. "The SCHWINGER app has been on the market for a year now, with a live ticker for each wreath festival competition day. The inclusion of social media impressively underlines the fact that the traditional sport of wrestling has long since arrived in the modern age," emphasizes Manuel Röösli, Editorial Director of "Schlussgang". For the past two years, Bewe Medien has also reflected this fact with the glossy title "Schwingen. Das Magazin." which is published twice a year and is aimed at a more urban, young demographic. "We have our finger on the pulse of the national sport," says Beat Reichenbach. "And we want to keep this pulse as high as possible in the coming years!"

We know the human-horse mix from Greek mythology: centaurs are usually depicted with a human head, torso and arms. The rest is horse. The poor mythical creatures really had nothing to laugh about: Who wants to drag a complete horse's backside behind them? This Australian teacher came off a little better: the somewhat impractical horse arms and the pronounced rump and tail are perfectly complemented by the sharpened (and prominently placed) hearing organs of the hoofed animals. But what is the optimal mix? The class knows the answer. (hae)

The agency from eastern Switzerland already serves Aldi Suisse as lead agency and was able to hold its own in the pitch against seven other agencies from Switzerland and Austria. The decisive factor was the successful mix of individual communication tools that BPR proposed for this campaign. The employees of Aldi Suisse are the focus of the campaign. More than 450 employees applied for the internal casting and wanted to convince the jury of themselves. The most suitable employees were selected and put in front of the lens. The result was TV commercials, posters, image ads, web, flyers, brochures and updated job advertisements. Before the first TV spots are shown to the public, a launch event will be held for all Aldi Suisse employees in seven Swiss cinemas. The campaign will start on May 4, 2014.

Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Marina Budimir (Project Management), Erika Arnold (Event), Christina Schefer (Web). Responsible at BPR: Andreas Schweiss (CEO), Christoph Huser (Strategy), Simone Agosti (Consulting), Valerie Baumgartner (Art Director), Silvia Nüesch (Text). Photography: Patrick Wittmann Photography, Spot Production Visual Arts: Dennis Ledergerber (Director), Stefan Millius (Producer), Manuel Schneider (Executive Producer), Marcel Baumgartner (Script).

Google Maps Business View is a logical extension of Google Street View - a service that most of us are familiar with through images of building facades and camera vehicles. Business View goes one step further and looks behind the façade. Retailers, freelancers, restaurateurs and hoteliers can use Google-trained photographers to take a look behind the scenes. Google.cityguide.com to make their interiors virtually accessible and record them with special 360-degree camera technology. These panoramic tours then appear in the business entry in Google Maps, in Google+ and, if linked accordingly, often also as a search result in Google. The image material is also included in the Cityguide apps.

"I was delighted when we received our certificate from Google," said Matthias Kant, CEO of Cityguide, in a statement. The agency is best known for its regional city guide apps in Germany, Austria and Switzerland. "We create professional panoramic tours that are designed to whet customers' appetite for a visit online - and which can also be used to provide information about seasonal news," explains Kant. "Only experts specially trained by Google are qualified to do this." Thanks to its dense network of employees throughout Switzerland, Cityguide is able to serve customers quickly, reliably and with consistent quality. This means that many business locations, entire towns and regions can be photographed from the inside within a short space of time. After all, a picture is worth a thousand words.
 

Most recently, this position was managed by the parent company in Stuttgart. In addition to traditional advertising sales, Merz is dedicated to the further development of print/mobile/online advertising opportunities around the magazine, according to the press release. She will also focus on increasing awareness of the "European Trusted Brand" consumer survey and the resulting Pegasus Award, as well as strengthening/establishing the magazine on the advertising market as an important platform with a target reader group of 45+. 37-year-old Juliane Merz was most recently Head of General Advertising for various trade magazines at Holzmann Medien Schweiz.

At the opening of the 15th European Newspaper Congress in Vienna City Hall, Google News boss Richard Gingras spoke of a "renaissance of creativity in journalism. This is needed at a time when more cell phones are being sold than toothbrushes. Despite the flood of news in the post-PC world, "the future of journalism is better than its past".

500 editors-in-chief and media managers from all over Europe will discuss current developments in their industry. The conference will focus on topics such as change management in media companies and robot journalism. The speed of the media is already "powerful, but indigestible for people", said Veit Dengler, CEO of the NZZ Media Group. Media companies are too focused on reach and circulation: "The only important thing is how many paying customers we have." The Neue Zürcher Zeitung is not afraid, Dengler confirms: "We don't want to reinvent the NZZ, we will redevelop our business model of different news channels based on our core business: Quality and free journalism."

Vienna-based communications consultant Wolfgang Rosam described the fear of change in media companies. Change communication is particularly bad in media companies, although it is precisely there that communication about changes should be started earlier than in other companies. Rosam demands: "Maximum honest information, one hundred percent transparency, no whitewashing. Change information should never be given in small doses."

Jelle Prins presented a creative innovation from the venerable Amsterdam Handelsblad: An app that offers just under ten articles from the Handelsblad through an email at 4 a.m. every day. However, the content can be shared for free on social media. The app features videos and photo galleries, and the limited number of just under ten articles "should give people the satisfaction that they have finished reading the newspaper".

The European Newspaper Congress, which runs until Tuesday, 6 May, is organized by media publisher Johann Oberauer and Norbert Küpper, a newspaper designer in Germany. Co-organizer is the City of Vienna. Cooperation partners such as Austria Tabak/JTI, OMV, the Association of Austrian Newspapers, the Federation of Austrian Industries and the Austrian Chamber of Commerce are providing significant support for the event.

The initiator is Dominik Achermann, who founded the publishing house 3G Media based in Baden. He welcomes the fact that the position of grandparents in today's families is becoming increasingly important again. "The topic of generations is associated with a very high level of positive emotion, which we want to reinforce with our magazine," says Achermann.

Grandparents in Switzerland devote 99.6 million hours a year to looking after their grandchildren, which corresponds to an economic power of around three billion Swiss francs. The relationship between grandchildren and their grandparents is of great importance to both parties, especially as they now live together for at least 20 to 25 years. Grandparents are not old hat. "On the contrary," says Achermann, "grandparents who engage with their grandchildren feel happier, younger and more open." Grandparents will provide information with well-founded articles from the fields of education, sociology and psychology as well as entertainment with reports, puzzles and columns. There is also an advice section on health, finance, technology, nutrition and excursions.

Georg Gindely (formerly Tages-Anzeiger) and Melanie Borter (formerly AZ-Medien) are responsible for the editorial work. Moritz Ulrich (owner of Small Stories) is responsible for the layout and Michaela Schröder (former publishing director of Women in Business) is supporting the magazine in marketing and sales during the start-up phase. Achermann is the former managing director of P.A. Media, the publisher of Women in Business and Home Electronics magazines, among others. "We have already received a lot of encouragement for our project and have entered into initial partnerships in both the advertising and reader markets," reports Achermann. Pascale Bruderer-Wyss, member of the Council of States, François Höpflinger and other personalities on the editorial advisory board support the magazine Grosseltern.

At first glance, the Intermezzo is a normal, friendly little crêperie in the middle of Zug's old town. At second glance, Intermezzo is "simply different". The Intermezzo team includes several women and men with special support needs who are living their dream of leading as self-determined a life as possible with great enthusiasm and pride. They are trained and guided by specialist catering staff. The Intermezzo is part of a holistic project with diverse integration potential at Grabenstrasse 6 in Zug. The offer includes housing, gastronomy, culture, boutique and creative courses.

By creating training, work and residential places in a protected environment and close to the primary labor market, the project makes a valuable contribution to the integration of people with mental or cognitive impairments into society. Grabenstrasse 6 is intended to be a meeting place where people with special support needs can develop their potential and a diverse exchange takes place. The campaign consists of posters, a stop-motion movie, public transport advertising, print products, vehicle advertising and the website Intermezzo-Train.ch together.

Responsible at Zuwebe: Antonio Gallego (Chairman of the Executive Board), Karin Reichmuth (PR Manager), Ursula Herzog (Head of Housekeeping), Christian Meier (Head of intermezzo). Responsible at Dynamite: Siegfried Simader, Caroline Rissel (art direction), Urs Zwyssig (text/concept), Massimiliano Madonna, Roger Bosshart (consulting), Dominique Cinter, Carlos Gonçalves (programmers), Claudia Faganini (photography).