Object and person permanence is the cognitive ability to know that something continues to exist even when it has disappeared from view. This is all well and good, but it is not innate. Young children first have to learn this ability. That's why they think they can no longer be seen when they close their eyes or hide their head. Adults like it: the worse the camouflage, the cuter the child. The little hide-and-seek artists have long since conquered the Internet. Sites like Boredpanda.com collect photos of untraceable children and enchant readers with them. So it was only a matter of time before the phenomenon appeared in advertising. In a campaign, Y&R Brazil shows that Danone's Danette pudding tastes so good that you don't want to share it. It's better to make yourself invisible and enjoy it in peace. Certainly not pedagogically beyond all doubt. But it's cute. (hae)

According to the press release, the newly created function serves as a link between sales and marketing. It is intended to further intensify cooperation between the two departments and generate added value for all Eurotax customers.

Ester Trincado was born in Spain and is no stranger to the automotive industry. Most recently, the 33-year-old was responsible for key accounts at the online platform Car4you for around two years. Trincado originally comes from the IT sector, where she worked in internal and external sales for Hewlett-Packard, among others.

Heiko Haasler, Managing Director of Eurotax, is delighted about the new addition: "Ester Trincado will help us to intensify the support and dialog with our customers with her specific industry experience, but also with her communicative manner". Ester Trincado is also looking forward to her new role with confidence: "I find the combination of the automotive and IT sectors at Eurotax particularly exciting. I am really looking forward to the challenge".
 

Zoomtanzania.com was founded in 2009 and employs ten people in Dar-es-Salaam. The number three of the most visited online platforms in Tanzania has three million page views per month and was acquired by Ringier with a 51 percent stake.
Kirk Gillis, Founder and Managing Director Zoomtanzania.com: "It's great to be part of Ringier. Of all the potential partners, Ringier impressed us in all areas. We are looking forward to this collaboration. Thanks to our experience in the local classified market and Ringier's technology and operational excellence, we will be able to expand our market leadership."

According to the press release, this expansion is in line with Ringier's strategy of building a portfolio of market-leading classified platforms. Ringier already acquired a majority stake in Expat-Dakar, Senegal's largest classified marketplace, at the beginning of the year. Robin Lingg, CEO Ringier Africa & Asia: "Tanzania is one of the fastest growing markets in East Africa. We look forward to working with the great team at ZoomTanzania.com to extend our market leadership in a region of 46 million people."

Ringier is thus active in the five African countries of Kenya, Ghana, Nigeria, Senegal and Tanzania. With ZoomTanzania, six of Ringier's nine platforms in Africa are now market leaders. With Rupu, the largest online store in East Africa was successfully established in Kenya. The same applies to Tisu in Ghana, where the platform is also the market leader. In Nigeria, the entertainment news platform Pulse expanded its market leadership with 4 million page views per month. Allsports in Ghana is now also the number one sports portal with 2.5 million monthly page views.

In addition, Notch Interactive has developed an innovative new function: "Live Search" shows the user all important information such as location, timetables or restaurants in the vicinity with one touch. And all this in real time. With over 2.3 million unique users per month, Search.ch is the most popular and most used Swiss website. In collaboration with Search.ch's business development and product management, Notch Interactive redesigned the mobile applications. The technical integration was carried out by Search.ch's developer team. The redesign of the desktop version will follow in fall 2014.

Internet usage on mobile devices has been growing disproportionately for several years. Mobile applications are therefore also a clear focus for Search.ch. With "mobile first" as the guiding principle, the app and the mobile website have been redesigned and appear in a new look as of today. Inspired by large platforms such as Facebook and Pinterest, Notch Interactive has developed a "card design". The new design comes up with a clear visual structure. The interactive services such as phone book, weather, map and timetable could thus be designed in a simple and intuitive way, which further improves usability.

Find without searching: The unique new "Live Search" function shows users all the relevant information relating to their location, depending on the time and place. Whether restaurants, bars, timetables or ATMs: "Live Search" delivers everything important with a touch. In this way, search.ch also brings SMEs closer to their potential customers. With the new app and with "Live Search", this strategic guiding principle is fulfilled in an intelligent and direct way.

The new Search.ch app is now available for download free of charge from the App Store and Google Play, while the virtually identical mobile website is available on smartphones via  Search.ch called.

Responsible at Search.ch: Urs Hügli (CEO), Christian Weber (CTO), Walter Schärer (Head of Business Development), Jasna Smojvir and Matthias Adolf (Head of Marketing), Matthias Kern (Head of Display), Andreas Lenherr (Head of Sales), a total of 18 employees. Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Jeff Gerber (creative direction), Marco Klein (art direction), Jürg Schaeppi (design/UX), Alain Aebersold (design), David Voges (copy writing), Alain Gantner (project manager), Tobias Fuhlroth (technical direction), Bernard Kowalski and Diego Morales (web development).

The Swiss sibling trio Nora, Diego and Lionel Baldenweg have been composing and producing music for international clients such as Canon, Nivea and Sony for ten years. Having grown up in Australia, the three talented Baldenwegs found their way back to Switzerland in their teenage years - and founded Great Garbo in 2004. To celebrate the tenth anniversary of their company, the Baldenwegs invited guests to the open-air cinema in Zurich on Thursday, July 24. Renowned guests from the music, advertising and film industries looked back on a successful musical decade at an exclusive party with summer temperatures. For the guests present there was a surprise showcase by Grand Cannon the new band project of Pfuri Baldenweg, Zach Prather and Kniri Knaus.

Successful film producer Anne Walser (C-Films), who welcomed the guests with a speech, is convinced: "Great Garbo will continue to make wonderful music for many decades to come. We have been working with the siblings for a long time and love their craft."

Currently, the music of the Baldenwegs can be heard in the worldwide Dove campaign, which within a few weeks has become the third most viewed online advertisement of all time with 100 million views. Other highlights of Great Garbo include work for Sony, Orange and Mastercard as well as an award-winning film music recording with star conductor David Zinman and the Tonhalle Orchestra Zurich. The Baldenwegs have won several "best music" awards over the past 10 years.

You will find pictures of the event in the upcoming print edition of Werbewoche.

 

The deadline expired on August 5. Swisscom's stake in Publigroupe thus amounted to 90.59% at the end of the offer period, as the telecommunications company announced on Monday. This means that these figures have not changed since the publication of the provisional interim results on August 6. The offer has therefore been made subject to certain conditions that apply until completion, it added. The grace period of ten trading days for subsequent acceptance of the offer begins tomorrow, Tuesday, and lasts until August 25. According to the press release, completion is expected to take place on September 8.

The purchase of the shares and the takeover of PubliGroupe are in line with its Board of Directors, which approved the Swisscom offer in July. Publigroupe, which after the sale of the advertising placement business Publicitas still consists of a stake in the internet platform Local.ch and various small companies, mostly active in marketing, is worth around millions of francs.

Swisscom and Tamedia are primarily interested in the Local.ch directory service, which is currently owned equally by PubliGroupe and Swisscom. Following the purchase of Publigroupe, Swisscom intends to merge Local.ch with Tamedia's Search.ch directory service. Swisscom will play first fiddle in the new joint venture - it will hold 69 percent of the planned joint venture, while Tamedia will have to make do with 31 percent. Together, Local.ch and Search.ch are to become a Swiss alternative to Google. (SDA)

Tamedia intends to further develop the platform together with the existing management team and further strengthen the brand, among other things, by leveraging synergies with Metroxpress, according to a statement. With the acquisition, Tamedia is expanding its digital portfolio and position in Denmark.

Trendsales.dk is structured in four sections. Under Bazaar, private individuals can sell vintage and secondhand fashion, while in the Shop and Outlet sections online suppliers offer their products at regular and discounted prices. These sections are complemented by the Magazine section, with articles, forums and blogs on lifestyle and fashion. Trendsales.dk was founded in 2002 by Bo Eriksen and Martin Falslev Andersen and grew rapidly to become Denmark's largest marketplace for vintage fashion. In 2012, Trendsales expanded its vintage platform to Norway, Sweden, Finland and Germany. Today, the company employs around 50 people in Copenhagen.

On July 28, 2014, Tamedia acquired 88 percent of the shares in Trendsales. 70 percent of the shares were acquired by Ricardo Denmark, the remaining 18 percent by the founders, who still hold 12 percent of the shares via Mets ApS. The parties have agreed not to disclose the purchase price. Trendsales is Tamedia's second investment in the Danish market, following the acquisition of the commuter newspaper Metroxpress.

 

Swisscom was offered 71.53% of the shares as part of the public offer. However, thanks to the agreement with Tamedia, Swisscom also has access to the shares of the media group. The definitive interim result will be announced on August 11, Swisscom announced. This will be followed by the extension period, which will last until August 25. The purchase of the shares and the takeover of Publigroupe are being carried out in accordance with Publigroupe's Board of Directors, which approved the Swisscom offer in July. Publigroupe, which after the sale of the advertising placement business Publicitas still consists of a stake in the internet platform Local.ch and various small companies, mostly active in marketing, is worth around CHF 475 million.

Swisscom and Tamedia are mainly interested in the Local.ch directory service, which is currently owned equally by Publigroupe and Swisscom. Following the purchase of Publigroupe, Swisscom intends to merge Local.ch with Tamedia's Search.ch directory service. Swisscom will play first fiddle in the new joint venture - it will hold 69 percent of the planned joint venture, while Tamedia will have to make do with 31 percent. Together, Local.ch and Search.ch are to become a Swiss alternative to Google. (SDA)

For around three months, the three flavors of Mionetto il - "Ugo!", "Spriz" and, new to the range since June 2014, "Viola" - will be delivered with the promotional neck hanger. The key visual, all images and texts for the promotion on the neck hanger and all other communication media and the loyalty code contained in the hanger were created by znip znap. The loyalty code can be used to Mionetto.ch During the promotion period, rewards to the value of 75,000 francs can be ordered.

According to the press release, the high attractiveness of all the premiums and partners acquired by Znip Znap leads to high trial purchases of all three varieties, which was defined as the primary goal. With three bottles already purchased, six-month subscriptions to SI Style and Bolero can be ordered. This means that the value of the selected premium exceeds the value of the purchased bottles by 30 percent or more. For the on-pack promotion, the Game Center developed by the Internet and multimedia agency Seitenkick was used, which, in addition to the participant database, contains the mechanism for ordering the rewards.

Responsible Mionetto il: Igor Antic (Managing Director). Responsible at Seitenkick: Tuan Nguyen (Managing Director). Responsible at Znip Znap: Patrik Marty (Managing Director).
 

The commentary team for the alpine ski races is complete again: Jann Billeter and Marco Felder will commentate on the women's races in future. They will continue to be supported by SRF ski expert Michel Bont. Among other things, 42-year-old Jann Billeter is the presenter of "Sportpanorama" and an ice hockey commentator; he was also a tennis commentator from 1998 to 2005. The 34-year-old Marco Felder completed a trainee course at SRF Sport and has been working as a sports editor ever since. Since the current season, he has also been commentating on the motorcycle world championship races.

Jann Billeter: "I've been fascinated by skiing since I was a child. I've been a presenter at World Cup races and World Championships since 2003. Now I'm delighted to be able to accompany the women's team in a new role as a commentator during the World Cup season." Marco Felder on his new role: "I've been following alpine ski races with interest since I was a child. In recent years, I've been able to be at the races for SRF as a reporter, which has increased my interest even more. Now I'm really looking forward to this new challenge."

Matthias Hüppi and Dani Kern will continue to commentate on the men's ski races together with SRF ski expert Bernhard Russi. The 2014/15 ski season begins on Saturday, October 25, 2014, with the women's giant slalom in Sölden.

Philippe Müller took up his position as Head of Account Management and Team Leader at the beginning of August. He was previously Account Manager at Tradedoubler and Project Manager Online at Goldbach Interactive. At the same time, Manuela Vogt started as Account Manager - according to the press release, she previously worked at Zürcher Kantonalbank. Another Account Manager, Valerio Zaminga, will join the team in September. He gained his experience as Account Manager Performance & Media Buying at Goldbach Interactive.

Kurt Schwendener, Managing Director and owner of Adresult, is delighted with the development of his company: "With these specialists, we can expand and further professionalize our range of services."

Chris Imfeld is a new addition as Creative Director and member of the Executive Board. According to the statement, he has many years of experience in both the analog and digital advertising industries and will drive BPR forward with his creative ideas.

The consulting team has been expanded with Remco Kooijmans as senior consultant and Ilknur Kazan as junior consultant. Remco Kooijmans has been working in strategic business and communications consulting for several years. Ilknur Kazan studied journalism and communication science at the University of Zurich. Both consultants will actively support BPR with their expertise from now on.

In the last two years, BPR has created nearly two new jobs every month. With just under 40 employees, the full-service agency is now one of the largest in eastern Switzerland. Further growth is envisaged, according to the press release.