The PR agency Marengo is organizing game shows for the Coop SupercardIf you want to watch chariot races, you can either rent "Ben Hur" from the video store or visit the Swiss Coop shopping centers this summer. To mark the launch of the Coop Supercard, PR agency Marengo is organizing game events that are all about one thing: shopping until the shopping cart tips over.Coop Supergames will be held at thirty locations throughout Switzerland from the beginning of June to the end of September. The aim of the events is to introduce consumers to the benefits of the Coop Supercard in a fun way.
The game principle is simple: armed with oversized shopping trolleys, the competitors race through an obstacle-filled course and cram as many items as possible into their vehicles. Points are awarded for each item collected. However, only racers who know how to master hazards such as wobbly plastic mats can get hold of particularly valuable consumer goods.
"The Coop Supercard rewards loyal customers with rewards," explains Benedikt Pachlatko, Head of Supercard at Coop Switzerland. The card is a long-term project designed to promote customer loyalty and increase sales.
After the first events, both Pachlatko and the Marengo staff are satisfied with the success of the public. "The game appeals to all age groups," reports Alex Beeler, who developed the game concept at Marengo. Even 60-year-olds take part in the shopping battles.
Let's hope that the fired-up Coop customers will get used to the usual traffic rules between the shelves again in their daily shopping. Bruno Amstutz

Have Swiss advertisers become overconfident or are they really that creative? 399 Swiss entries are vying for a place in the top international advertising league at Cannes. In the film category, there are 100 percent more entries than in 1999, and 68 percent more in the "Press & Poster" category. Which works are in the running, and which could make it? The Oracle talks about this on pages 18 to 27 and 49.

Swiss Press-&-Poster-Entries 2000No. Title Agency Product AdvertiserA05/089 Come Closer Advico Young & Rubicam, Zurich Toilet Paper Hakle-Kimberly Switzerland
A05/090 Pope Advico Young & Rubicam, Zurich Paper Tissues Hakle-Kimberly Switzerland
A12 Excuses: Fever (169), Fish Poisoning (170), Period Pains (171) Advico Young & Rubicam, Zurich Winter Resort Flims Laax Falera
A13 Women's Tennis (107), Church (108), Youth Crime (109), Advico Young & Rubicam, Zurich Newspaper SonntagsZeitung
Bill Clinton (110), Michael Jackson (111), Smart (112)
D03 Milk on Tour (19), Rhino (20) Advico Young & Rubicam, Zurich Milk SMP-PSL
D06/065 Hakle Balsam Advico Young & Rubicam, Zurich Paper Tissues Hakle-Kimberly Switzerland
D09 Oracle Exhibition: Beef Liver (120), Leg Bone (121), Sheep Liver (122) Advico Young & Rubicam, Zurich Museum Museum Rietberg
D09 Black People: Surfer (123), Old man (124), Young girl (125) Advico Young & Rubicam, Zurich Helvetic Tours Kuoni
D09/143 Biking Advico Young & Rubicam, Zurich Summer Resort Flims Laax Falera
B03 Office/Eye (11), Shop/Back (12), Culture (13), Industry/Hands (14) Cash Advertising, Zurich Lightning Systems Zumtobel Staff
A06/400 Peugeot Pargum Euro RSCG, Zurich Peugeot Diesel Peugeot
A16/200 Millennium Euro RSCG, Zurich Mobile Communications Orange Communication
D09/258 Mad Cow/Skateboard Euro RSCG, Zurich Skateboard Race Mad Cow
D14/073 Orange Price Euro RSCG, Zurich Mobile Communications Orange Communication
A12 Goat (126), Disco (127), Frog (128), Kitchen (129), Tattoo (130), Waterfall (131) Guye & Partner, Zurich Travel Agency SSR Travel
D04 New Year green (34), New Year gold (35), New Year pink (36) Guye & Partner, Zurich Women's Fashion BIG
D07 Collection (44), Cordless Phones (45) Guye & Partner, Zurich Telephones Swisscom
D09/097 Arena Coupon Guye & Partner, Zurich Fitness Studio Arena Dance & Exercise Classes
A11/069 NDS Travel Bag Honegger von Matt, Zurich Travel Bag NDS Design Team
A14/301 Spring Time Honegger von Matt, Zurich Bernie's Fashion Bernie's
A14/302 Tres Kilos Exit Honegger von Matt, Zurich Mexican Restaurant Tres Kilos Mexican Restaurant
A14/303 Zelo Legs Honegger von Matt, Zurich Hairstylist Zelo Hairstylist
A17/114 Smoker's Leg Honegger von Matt, Zurich Quit Smoking Campaign www.quitsmoking
B03 No more Cameras: Hammer (104), Ashtray (105), Toilet brush(106) Honegger von Matt, Zurich Archive Pictures Keystone Switzerland
D07/094 Belly Ear Honegger von Matt, Zurich Panasonic Stereo John Lay Electronics
D11/252 Zelo Legs Honegger von Matt, Zurich Hairstylist Zelo Hairstylist
D11/253 Tres Kilos Exit Honegger von Matt, Zurich Mexican Restaurant Tres Kilos Mexican Restaurant
D11/254 Spring Time Honegger von Matt, Zurich Bernie's Fashion Bernie's
D13 Rolling Pin (96), Ashtray (97), Toilet Brush (98) Honegger von Matt, Zurich Keystone Archive Keystone Switzerland
A10 Philippe Chretien (72), DJ Crazee Bo (73), DJ Tommy B (74) JWT + Hostettler + Fabrikant, Zurich Siemens C25 Mobile Phone Siemens
D03/057 Lipton Thermo JWT + Hostettler + Fabrikant, Zurich Ice Tea Lipton-Sais
A06/079 Jelly-Bag Cap Lowe|GGK, Zurich VW Golf Cabrio Amag
A13 Cell phone (66), Businessman (67), Parking meter (68), Digital camera (69) Lowe|GGK, Zurich Weekly Economic Newspaper Cash
B02/037 OK to Print Lowe|GGK, Zurich Recruitment Lowe|GGK
D05 Flowers (44), Jelly-Bag Cap (45) Lowe|GGK, Zurich Volkswagen New Beetle Amag
A12 Ant (70), Wasp (71), Caterpillar (72) Matter & Partner, Zurich Open-Air Theatre Festival TA-Media
D06 Dog missing (36), Cat run away (37), Bird flown away (38) Matter & Partner, Zurich Animal Boarding & Dog Salon Tribis
A02/051 007 shaken McCann-Erickson, Geneva Martini Bacardi-Martini
A12 Redlight (115), Cows (116), Balloon (117), Caravan (118), Waterski (119) McCann-Erickson, Geneva Swiss National Railways SBB CFF
A20/022 Stop Landmines McCann-Erickson, Geneva Anti-Landmine Appeal ICRC
A20/023 Cold Hands - Cold Heart McCann-Erickson, Geneva Charity for the homeless Caritas
D02/032 007 Trampoline Event McCann-Erickson, Geneva Martini Bacardi-Martini
D09 17 Pages/H (84), Swimming Pool (85), Caravan (86), Waterski (87), Handkerchief (88) McCann-Erickson, Geneva Swiss National Railways SBB CFF
D17/057 Stop Landmines McCann-Erickson, Geneva Anti-Landmines Appeal ICRC
D17/058 Cold Hands - Cold Heart McCann-Erickson, Geneva Charity for the homeless Caritas
E05/018 Stop Landmines McCann-Erickson, Geneva Anti-Landmines Appeal ICRC
E05/019 007 Trampoline Event McCann-Erickson, Geneva Martini Bacardi-Martini
E05/020 Cold Hands - Cold Heart McCann-Erickson, Geneva Charity for the homeless Caritas
A01/112 Cucumber Girl McCann-Erickson, Zurich Calve Salad Dressing Lipton-Sais
A13 The ammunition Belt (224), The barbed Wire (225), The Trap (226), The String (227) McCann-Erickson, Zurich Nico Yearbook TA-Media
A13 Zebra Crossing (228), The Strip (229) McCann-Erickson, Zurich Car Magazine TA-Media
A13 Airport (230), Office-Building (231), School (232) McCann-Erickson, Zurich Classified Ads TA-Media
A13 Otumfuo Opuko (233), Kabus IBN said IBN Taimur (234), Lame Deer (235) McCann-Erickson, Zurich NZZ Grandplus Neue Zürcher Zeitung
A15/119 The Gear McCann-Erickson, Zurich Insurance SUVA
A16 Microphone (142), Millennium Bug (143), Brain (144), Matches (145), Success (146) McCann-Erickson, Zurich Telecommunication Diax Telecommunications
Cleaning Man (147), Carpet (148), Beach Woman (149)
A18/129 Happy Birthday Tiger McCann-Erickson, Zurich Sponsorship of Baby Tiger Esso
A20/056 Screen McCann-Erickson, Zurich Charity fund for Cancer Pat. children's hospital Zurich
D10/150 The String McCann-Erickson, Zurich Nico Yearbook TA-Media
D12 Ski Sticks (48), Snowboards (49), The Gear (50), Alpine Apelike Carver (51) McCann-Erickson, Zurich Insurance SUVA
Common Slope Hog (52), Stubborn Slope Mole (53), Bovine Piste Prowler (54).
D14 Microphone (85), Millennium Bug (86), Brain (87) McCann-Erickson, Zurich Telecommunication Diax Telecommunications
D09 Wire Brush (108), Sponge (109), Scourer (110), Plectrum (111) Publicis, Lausanne Lottery Scratch Cards Societe de la Loterie de la Suisse Romande
D10 Dalai Lama (65), Nelson Mandela (66), Hillary Clinton (67), Daniel Cohn-Bendit (68) Publicis, Lausanne Newspaper Le Temps
A13 MACH (070), WEMF (71) Publicis, Zurich News Magazine Facts
A13 Superman (72), Guru (73), Rambo (74), Pope (75), Captain Kirk (76) Publicis, Zurich Communications Trade Publ. Personal Publ.
A13 Evaluation (77), Colourful (78), Salt & Pepper (79), To the Point (80) Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
A13 January (81), February (82), March (83) Publicis, Zurich Business Magazine Bilanz
A13 After six (84), Bart Simpson (85) Publicis, Zurich RTL/Pro 7 TV station IP Multimedia (Switzerland)
A16/072 Office Publicis, Zurich Internet Service Swissclick
A16/073 Pool Publicis, Zurich Internet Service Swissclick
A16/074 Passage Publicis, Zurich Internet Service Swissclick
A16/075 Cocktail Gathering Publicis, Zurich Internet Service Swissclick
B01/074 Don King Publicis, Zurich Office Furniture Lista
B02/040 Fitness Centre Publicis, Zurich Media Services Publicitas
B02/041 Lingerie Boutique Publicis, Zurich Media Services Publicitas
B02/042 Bike Shop Publicis, Zurich Media Services Publicitas
B02/043 Travel Agency Publicis, Zurich Media Services Publicitas
B02/044 Publicis Museum, Zurich Media Services Publicitas
B02/045 Baby Publicis, Zurich Millennium AD Publicitas
D09/090 Trophy Publicis, Zurich Bikes Sportplausch Wider
D09/091 Prince Charles Publicis, Zurich Bikes Sportplausch Wider
D09/092 St. Marijuana Publicis, Zurich Sports Equipment Sportplausch Wider
D09/093 St. Nivea Publicis, Zurich Sports Equipment Sportplausch Wider
D09/094 St. Meniscus Publicis, Zurich Sports Equipment Sportplausch Wider
D09/095 Chamois-Buck Publicis, Zurich Bikes Sportplausch Wider
D09/096 Grandmother Publicis, Zurich Bikes Sportplausch Wider
D10/060 Colourful Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
D10/061 Evaluation Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
D10/062 Cotton Bud Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
D10/063 Shark Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
D10/064 For and against Publicis, Zurich Daily Newspaper Neue Zürcher Zeitung
D12/022 Ball Publicis, Zurich Insurance Die Mobiliar
D12/023 Grand Piano Publicis, Zurich Insurance Die Mobiliar
D12/024 TV Publicis, Zurich Insurance Die Mobiliar
D13/024 Elevator Publicis, Zurich Billboard Advertising Allgemeine Plakatgesellschaft APG
D13/025 Car Publicis, Zurich Billboard Advertising Allgemeine Plakatgesellschaft APG
D13/026 Taxi Publicis, Zurich Billboard Advertising Allgemeine Plakatgesellschaft APG
D17/065 Stephanie Berger Publicis, Zurich Gay Youth Group Why not
D17/066 Melanie Winiger Publicis, Zurich Gay Youth Group Why not
D17/067 Tanja Gutmann Publicis, Zurich Gay Youth Group Why not
A15/139 Global Technology Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
A15/140 Global Internet Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
A15/141 Global Media Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
A15/142 Global Telecommunications Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
B02/104 Congratulations Seiler DDB, Zurich Media Company Cinecom & Media
D12/058 Global Technology Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
D12/059 E-Revolution - Internet Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
D12/060 E- Revolution - Media Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
D12/061 E- Revolution - Telecomm. Seiler DDB, Zurich Equity Funds Credit Suisse Asset Management
D13/070 Net woman Seiler DDB, Zurich Printing Office Setaprint
A06/253 Cabriolet Studer & Wohlgemuth, Zurich Mercedes Cabriolet Daimler-Chrysler Switzerland
A13/220 Iron Studer & Wohlgemuth, Zurich Swiss Radio Station Swiss Broadcasting Corporation
A04/097 David Leroy Skaggs United Colors Communication, Lugano Benetton Clothing Benetton Group
A04/098 Children in the Bucket United Colors Communication, Lugano Benetton Clothing Benetton Group
A04/099 Boy licking feet Energy Project, Parma Sisley Shoes Benetton Group
A04/100 Hen Energy Project, Parma Sisley Shoes Benetton Group
A04/101 Boys with Ice-Creams Energy Project, Parma Sisley Shoes Benetton Group
D04/044 Jeremy Sheets United Colors Communication, Lugano Benetton Clothing Benetton Group
D04/045 Jerome Mallett United Colors Communication, Lugano Benetton Clothing Benetton Group
D04/046 Girl washing Car Energy Project, Parma Sisley Clothing Benetton Group
D04/047 Girl with Lamb Energy Project, Parma Sisley Clothing Benetton Group
D04/048 Peach Energy Project, Parma Sisley Clothing Benetton Group
A06/161 Smart at the IAA Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A06/162 Gas Station Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A06/163 Racing Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A06/164 Rain Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A06/165 Hydrant Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A06/166 Sunset Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
D05/064 Rom Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
D05/065 Wolfsburg Weber Hodel Schmid - The Smart, Zurich Smart Car MCC Micro Compact Car Smart Communication Factory
A13/273 Magazine Rack Weber Hodel Schmid, Zurich Magazine Cult
A13/274 Portrait with Braces Weber Hodel Schmid, Zurich Swizz Music Television Swizz Music Television
A13/275 Future Weber Hodel Schmid, Zurich Newspaper TA-Media
A16/164 Dog Weber Hodel Schmid, Zurich D-Planet Internet Portal Diax
D10/161 Clone Weber Hodel Schmid, Zurich Newspaper TA-Media
D10/162 The Swiss Intelligence Service Weber Hodel Schmid, Zurich Newspaper TA-Media
A04/286 Inner Values Wirz Werbeberatung, Zurich Underwear Triumph International
A04/287 Best Friends Wirz Werbeberatung, Zurich Underwear Triumph International
A11/066 Equality Wirz Werbeberatung, Zurich Watch IWC International Watch Co.
A11/067 Ladies ride your Harleys Wirz Werbeberatung, Zurich Watch IWC International Watch Co.
A11/068 Almost as complicated Wirz Werbeberatung, Zurich Watch IWC International Watch Co.
A13/408 Chimpanzee: Thinking Wirz Werbeberatung, Zurich Magazine TA-Media
A13/409 Chimpanzee: Hand on Head Wirz Werbeberatung, Zurich Magazine TA-Media
A13/410 Chimpanzee: Showing Finger Wirz Werbeberatung, Zurich Magazine TA-Media
A17/106 Dr. Lucifer's Illness Tip No 1 Wirz Werbeberatung, Zurich Swiss Health Foundation Swiss. Foundation for Health Promotion
A17/107 Dr. Lucifer's Illness Tip No 2 Wirz Werbeberatung, Zurich Swiss Health Foundation Swiss. Foundation for Health Promotion
A17/108 Dr. Lucifer's Illness Tip No 3 Wirz Werbeberatung, Zurich Swiss Health Foundation Swiss. Foundation for Health Promotion
A17/109 Dr. Lucifer's Illness Tip No 4 Wirz Werbeberatung, Zurich Swiss Health Foundation Swiss. Foundation for Health Promotion
A17/110 Dr. Lucifer's Illness Tip No 7 Wirz Werbeberatung, Zurich Swiss Health Foundation Swiss. Foundation for Health Promotion
D10/227 Chimpanzee: Hand on Head Wirz Werbeberatung, Zurich Magazine TA-Media
D10/228 Pig/Sheep Wirz Werbeberatung, Zurich Magazine Schweizer Illustrierte/Ringier
D10/229 Van Gogh Wirz advertising consultancy, Zurich Magazine Schweizer Illustrierte/Ringier
D10/230 Stone Wirz Werbeberatung, Zurich Magazine Schweizer Illustrierte/Ringier
A11/078 Gifts for Women Wyler Advertising, Zurich Jewellery Beldoro
A11/079 Gifts for Men Wyler Advertising, Zurich Jewellery Beldoro
A11/080 Nose pierced Wyler advertising, Zurich Jewellery Beldoro
A11/081 Lip pierced Wyler advertising, Zurich Jewellery Beldoro
A13/493 Bus Wyler Advertising, Zurich The Magazine Tages-Anzeiger
A13/494 Tree trunk Wyler advertising, Zurich The magazine Tages-Anzeiger
A13/495 Door Wyler advertising, Zurich The magazine Tages-Anzeiger
A13/496 Tram Track Wyler Advertising, Zurich The Magazine Tages-Anzeiger
A13/497 William Tell Wyler advertising, Zurich Das Magazin Tages-Anzeiger
A13/498 Marilyn Monroe Wyler advertising, Zurich Das Magazin Tages-Anzeiger
A13/499 Mao Wyler advertising, Zurich Das Magazin Tages-Anzeiger
A13/500 Pinocchio Wyler advertising, Zurich The magazine Tages-Anzeiger
A13/501 Dracula Wyler advertising, Zurich The magazine Tages-Anzeiger
A13/502 Popeye Wyler advertising, Zurich Das Magazin Tages-Anzeiger
A04/017 Enhancing Substance Young & Rubicam Business Teflon Factory Dupont de Nemours
A19/014 Algebra Young & Rubicam Business World Food Program World Food Program Communications Geneva
A19/015 Worst Places Young & Rubicam Business World Food Program World Food Program Communications Geneva
A19/016 The Pay's Lousy Young & Rubicam Business World Food Program World Food Program Communications Geneva

Also, as of August 1, Tina Felber will take over as Head of Communications at Siemens Switzerland. She was previously with Bosch & Butz.
Cornelia Michel is a new employee at the Lucerne agency Ideart and heads the "Modus: C." department, which specializes in three-dimensional design in visual merchandising, styling, decoration concepts and screen design.
Corinna Schneider moved from the DreiMediaTeam to Micom-Carat to join the extended management team and is responsible for Agencies Development and New Business.
As of August 1, Christian Gartmann will become the new director of Mediagruppe Schweiz (MGS) in Zurich. He is still Managing Director of Radio Z until the end of June.
The online media agency Euromedia.ch is strengthened by Odilo Hörner. Together with his assistant, he forms a consulting unit for clients and agencies and will create, execute and evaluate online media strategies and plans.
After more than 20 years, Marco Moro left the Baltis advertising agency and recently joined the small Zurich agency FishWishion Codourey. His successor is Susan Grimm.
Claudia Jenni left CS at the beginning of June. For the past five years, she has been responsible for the PR and media area of Credit Suisse's sports sponsorship. Her successor is Pascale Vögeli.
Since May 1, Susann Birrer has been the Communications Officer of the International Chamber of Commerce (ICC), Switzerland Country Committee.

Publicis profiles networked mobility under the Zürcher Verkehrsverbund brandBy Luca Aloisi Over the past ten years, 40 independent partner companies have woven a finely woven network under the umbrella of the Zürcher Verkehrsverbund (ZVV). In order to profile the new ZVV personality, a multi-year image campaign is being launched these days, which was conceived by Publicis and uses upside-down appearances to promote the right transport.
Multifunctional - the favorite attribute of kitchen appliance manufacturers and the 90s celebrates its reign in the amusingly twisted Publicis image campaign for the ZVV. In order to impressively communicate the outstanding competence - networked mobility with one ticket - the Publicis team around CD Jean Etienne Aebi implemented the advantages of the association in an irritatingly eye-catching way and semantically transformed the streetcar into a seaworthy or the Lake Zurich ship into a roadworthy means of transport.
Excellent mobility with market potential
Success on the market - passenger numbers have risen by around a third since 1990 - and the international accolade from the World Expo 2000 in Hanover prove that public transport in the Zurich area has become more attractive.
However, apart from the market launch at that time, the benefits of convenience and time savings in travel have not been advertised in a targeted manner, says Caspar Sträuli, Head of Marketing ZVV. The direct consequence is a partially untapped market potential. This was also confirmed by a population survey in the summer of 1999.
The conclusion of the study is that substantial revenue growth requires the development of an emotionally charged quality brand. The ZVV seized this opportunity with the development of a new mission statement, which is intended to shape the image by conveying the core values "responsible, networked and binding". In a first step, the new logo was introduced on all vehicles of the partner companies, which thus appear in the style of a trademark.
A streetcar is also a ship and a train is also a streetcar
To ensure that this quality brand is associated with the core benefits in the wider population, the awareness and image of the ZVV are to be markedly improved. The goal of the profiling is to increase annual sales by ten million francs. The 2.4 million Swiss franc pitch for the three-year campaign was won at the end of last year by the Zurich advertising agency Publicis. The client justifies its decision with the way the message is brought to the point and the sophisticated use of the means of transport for advertising purposes.
The idea and concept of the campaign actually build on a multiplier effect that is only possible for and with the harmonized and networked mobility concept of the ZVV. For some days now, streetcars have been running with the inscription "I am also a ship" or train locomotives claiming that they are also buses. This message is always resolved with the line "One ticket for everything", the ZVV brand logo and the slogan "Richtig verkehrt".
Posters and advertisements follow suit with an identical appearance. Information stickers crown the upside-down world of transportation in Zurich: On buses, they point out the life jacket under the seat. On the other hand, "Lights switch on automatically when passing through tunnels," will appear on ships' toilets.

The Basler Mediengruppe, Berner Tagblatt Medien and Zürich Express (ZE) are considering applying for membership of the Association of Swiss Free Newspapers (VSGZ) for their free titles.Talks to this effect are underway, as ZE publishing director Heinz Krebs told WerbeWoche. The aim is to create a joint Internet advertising platform. This online package is to be offered to one or more strong online providers for placement. Conversely, the big free titles expect VSGZ to create a separate class for them within the association.
VSGZ President Willy Grüninger confirmed this when asked. He himself thinks an expansion of the VSGZ is necessary, but there are members who are panic-stricken by large publishers. If, however, the membership of the big three - with a first and a second VSGZ league if necessary - did not materialize, they would probably found a second association, Grüninger said.
The publishing houses of the three free titles have so far treated the VSGZ with a certain amount of disdain. The most recent example is the industry solution dictated by PrintOnline for digital ad delivery. VSGZ membership of the three is also explosive because VSGZ is now considering setting up a favorable competitor to PrintOnline (see page 35). (mk)

Swiss Film Entries 2000Categories Title/Product Advertising Agency/Production Company AdvertiserAlcoholic Drinks Sold Out/J&B Whisky JWT + Hostettler + Fabrikant/Pumpkin Film, Zurich United Distillers & Vintners
Non-alcoholic Drinks Grannies/Rhäzünser Advico Young & Rubicam/Wirz+Fraefel Productions, Zurich Feldschlösschen Beverages
Cool Lemon Water/Valser Limelite Contexta/Wirz+Fraefel, Zurich Valser Mineralquelle
Confectionery & Snacks The Supermarket Trolley/Wernli Matter + Partner/Wirz+Fraefel Productions, Zurich Wernli biscuits
The Emergency Stop/Wernli Matter + Partner/Wirz+Fraefel Productions, Zurich Wernli biscuits
Ragusa Delice/Ragusa Zimmermann Bürgi Advertising/Janus Film, Zurich Chocolats Camille Bloch
Dairy products Eva Bond/Butter Lowe|GGK/Wirz+Fraefel Productions, Zurich SMP Swiss Milk Producers
Apollo/Milk Advico Young & Rubicam/West End Central Productions Ltd, London SMP-PSL
Home appliances & furnishings Nonna Delfina/Washing machine Lowe|GGK/Absolut Film, Zurich Schulthess machines
Mausi chocolates/Washing machine Lowe|GGK/Absolut Film, Zurich Schulthess machines
Vibrodent/Washing machine Lowe|GGK/Absolut Film, Zurich Schulthess Machines
Lourdes/Brita Waterfilter Wirz Werbeberatung/Blood sweat & tears, Zurich Brita
Party/IKEA Honegger von Matt/Mican Film, Vienna IKEA Switzerland
Hairdresser/IKEA Honegger von Matt/Mican Film, Vienna IKEA Switzerland
Toileteries & Pharmaceuticals Babewatch/Dr. Andres Wallwurz Ointment Benker/Birker/Condor Films, Zurich Stadelhofen Pharmacy
Cars Tankstop/Smart Car Weber Hodel Schmid - The Smart Communications Factory/GAP Films, Munich MCC Micro Compact Car Smart
Convertible/Smart Car WHS - The Smart Comm. Factory/Neue Sentimental Film, Berlin MCC Micro Compact Car Smart
Cor des Alpes/Citroën Euro RSCG Geneva/Cheese, Geneva Citroën (Suisse)
La Pierre Euro RSCG Geneva/Cheese, Geneva Citroën (Suisse)
Le Coucou Euro RSCG Geneva/Cheese, Geneva Citroën (Suisse)
Clothing & footwear Teeth/Mambo Friendship Store Publicis Zurich, MAX Films, Zurich Mambo Friendship Store
Banking Smoke/UBS Private Banking Publicis Zurich/GAP Films, Munich UBS
X-Ray: Fish, Toaster, Letterbox, Cuckoo, Bees, Yoyo/CS Group Advertising Art & Ideas/Commercial Unlimited, London Credit Suisse Group
Lifecycle/Credit Suisse McCann-Erickson Zurich/Will van der Vlugt Film Productions, Amsterdam Credit Suisse Private Banking
Love Affaire/Diax McCann-Erickson Zurich/Pumpkin Film, Zurich Diax Telecommunications
Football/Diax McCann-Erickson Zurich/Pumpkin Film, Zurich Diax Telecommunications
Concert/Diax McCann-Erickson Zurich/Pumpkin Film, Zurich Diax Telecommunications
Investment, insurance Forever Young/SWICA Studer + Wohlgemuth/Pumpkin Film, Zurich Swica health organization
Ventilator/Mobiliar Publicis Zurich/Wirz+Fraefel Productions, Zurich Die Mobiliar
The Cook/SUVA McCann-Erickson Zurich/Serious Pictures, London SUVA
Preparation/ SUVA McCann-Erickson Zurich/Banana Split, Bruxelles SUVA
Manga/Easy Pack TCS Publicitron Geneva/LDM Production, Paris Touring Club Switzerland
The Dog/Assista TCS Legalprotection Publicitron Geneva/LDM Production, Paris Touring Club Switzerland
Transport, Travel, Tourism Beach/Escolette Fam. Müller/Komfor, Zurich Escolette
City/Escolette Fam. Müller/Komfor, Zurich Escolette
Romeo & Juliet/SBB CFF McCann-Erickson Geneva/Frontier Pictures, London Swiss National Railways
Impatience/Tourism Association Lenzerheide Weber Harbeke Alborghetti/Wirz + Fraefel Productions, Zurich Lenzerheide Tourism
Airport, Tie, Car, Cyclist/Kuoni Advico Young & Rubicam/Outsider Ltd, London Kuoni Travel
Passenger/VBZ Advico Young & Rubicam/Wirz+Fraefel Productions, Zurich Verkehrsbetriebe Zürich
Saturday Night/VBZ Advico Young & Rubicam/Wirz+Fraefel Productions, Zurich Transport Services Zurich
Soccer Fans/VBZ Advico Young & Rubicam/Wirz+Fraefel Productions, Zurich Transport Services Zurich
Entertainment & Leisure Balcony/Swiss Lotto Contexta/Blood sweat & tears, Zurich Swiss Lotto
Corridor/Swiss Lotto Contexta/Blood sweat & tears, Zurich Swiss Lotto
Police/Swiss Lotto Contexta/Blood sweat & tears, Zurich Swiss Lotto
Streetcar/Swiss Lotto Contexta/Blood sweat & tears, Zurich Swiss Lotto
The dentist/Scratch Cards Publicis Lausanne/Le Studio Productions, Geneva Loterie Suisse Romande
Mechanical shovel/Scratch Cards Publicis Lausanne/Le Studio Productions, Geneva Loterie Suisse Romande
The windshields checking/Scratch Cards Publicis Lausanne/Le Studio Productions, Geneva Loterie Suisse Romande
Fast Food Outlets & Restaurants Irish Pub/The Dubliner Lowe|GGK The noble Dubliner
Retail Store & Rental Company Seabear/Coop Supercard Bonaparte/PPM Filmproductions, Vienna Coop Switzerland
Crystal Ufo/Coop Supercard Bonaparte/PPM Filmproductions, Vienna Coop Switzerland
Too Tough to Die/Coop Supercard Bonaparte/PPM Filmproductions, Vienna Coop Switzerland
Fridge/Migros Advico Young & Rubicam/Outsider Ltd, London Federation of Migros Cooperatives
Escalator/Migros Advico Young & Rubicam/Outsider Ltd, London Federation of Migros Cooperatives
Car/Migros Advico Young & Rubicam/Outsider Ltd, London Federation of Migros Cooperatives
75 Years/Migros Advico Young & Rubicam/Wirt + Fraefel Productions, Zurich Federation of Migros Cooperatives
Dung Beetle/Coop Impuls@TBWA/G.L.A.S.S. Film, Zurich Coop Switzerland
Snails/Coop Impuls@TBWA/G.L.A.S.S. Film, Zurich Coop Switzerland
Bees/Coop Impuls@TBWA/G.L.A.S.S. Film, Zurich Coop Switzerland
Publications & Media Judas/Cash Lowe|GGK/Wirz+Fraefel Productions, Zurich Cash Verlag
Commissioner/dimanche.ch McCann-Erickson Geneva/Blood sweat & tears, Zurich dimanche.ch
Flag/Tages-Anzeiger Weber Hodel Schmid/Peacock Films, Zurich TA-Media
V.I.P./Swiss Illustrated Wirz Werbeberatung/Condor Films, Zurich Ringier
Home Electronics & Audiovision Cinema Spot/Pioneer Car Radio Sacom/Frame by Frame Moving Pict. Pioneer
Ruth/Image/Eschenmoser Wirz Werbeberatung/Condor Films, Zurich Eschenmoser
Second Life/Cablecom Honegger von Matt/G.L.A.S.S. Film, Zurich, Los Angeles Cablecom
Wrong timing/Panasonic Honegger von Matt/Wirz+Fraefel Productions, Zurich John Lay Electronics
Cinema Promotion/Ericsson Advico Young & Rubicam/Wirz+Fraefel Productions, Zurich Ericsson
Commercial public services Internet without Mishaps/Swiss Guide Bonaparte/Turnus Film, Gutenswil OCS/Swissguide.ch
Bodytalk/Sunrise Lowe|GGK/Wirt + Fraefel Productions, Zurich Sunrise Communications
Bartender/Swisscom Publicis Zurich/GAP Films, Munich Swisscom
Psychiatrist/Swisscom Publicis Zurich/GAP Films, Munich Swisscom
Waterski Girl/Swisscom Publicis Zurich/Will van der Vlugt Filmproductions Ltd, London Swisscom
High Driver/Swisscom Publicis Zurich/Will van der Vlugt Filmproductions Ltd, London Swisscom
Streetball/Dog/Billiard/Post Publicis Zurich/Wirz+Fraefel Productions, Zurich Die Post
Garden Hose/Swisscom Publicis Zurich/Pumpkin Film, Zurich Swisscom
Disco/Swisscom Mobile Publicis Zurich/Pumpkin Film, Zurich Swisscom Mobile
Toaster/The blue window Wirz Werbeberatung/Condor Films, Zurich The Blue Window
The Adventures of Joker/Swisscom Advico Young & Rubicam/Propaganda Films, Hollywood Swisscom
Millennium/Swisscom JWT + Hostettler + Fabrikant/Blarke Sonne Levring, Copenhagen Swisscom
Clone/Diax McCann-Erickson Zurich/Condor Films, Zurich Diax Telecommunications
Orange Jumps/Orange Euro RSCG Partner Zurich, Nadia Rosaco, Zurich Orange Communication
Public health & Safety Police control/Alcoholics Anonymous McCann-Erickson Zurich/Pumpkin Film, Zurich Alcoholics Anonymous
Relaxation/Health Promotion Wirz Advertising Agency/2wenty6, London Health Promotion Foundation
Movement/Health Promotion Wirz Advertising Agency/2wenty6, London Health Promotion Foundation
Nutrition/Health Promotion Wirz Advertising Agency/2wenty6, London Health Promotion Foundation
This is super Sex Seiler DDB Basle/Mican Film, Vienna Swiss Federal Off. of Pub. Health
Knot Seiler DDB Basle/Mican Film, Vienna Swiss Federal Off. of Pub. Health
Personal effects, Perfumes Michel Jordi, Vision of/Michel Jordi Watches Maunoir Images/Le Studio Productions, Geneva Michel Jordi
Corporate Image Museum/Tetra Pak McCann-Erickson Zurich/Banana Split, Bruxelles Tetra Pak
Sound of nature/Tetra Pak McCann-Erickson Zurich/Banana Split, Bruxelles Tetra Pak
Public Awareness Messages Goddam it/No, no, no/Go grab a beer/Wake up/A quickie/Kiss my .../ Publicis Zurich/Analyze Videopostproduktion, Zurich Art Directors Club Switzerland
Congratulations/Hello, hello, hello/Great/Sick to the teeth/
Hey, you there/Back from the john/ADC
Anyone who hasn't paid/Billag Lang Gysi Knoll Berne/Frama Films International, Vernate Billag
Politically incorrect/Greenpeace Weber Hodel Schmid/Peacock Film, Zurich Greenpeace Switzerland

105 already the fourth strongest radio station in the youth target groupTwo and a half years after its launch, Radio 105 has risen to become the fourth strongest private radio station in German-speaking Switzerland among 15 to 29-year-olds, while its competitor Virus is still far behind in its search for a young audience. This is shown by the SRG media study for the first quarter of 2000, in which both youth radio stations have now been surveyed for the first time. Launched in December 1997, 105 reached a general audience of 7.7 percent in the target group in the first quarter of 2000. This puts the youth station in fourth place among the private radio stations in German-speaking Switzerland, despite the handicap of exclusive distribution via cable. Only Radios 24, Z and Argovia reach a larger proportion of 15 to 29-year-olds in their reception areas.
The competitor Virus, which was launched two years later, can only dream of such figures. According to a reliable source, the station reached "only" 1.6 percent of its target group in the first quarter of 2000. Swiss Radio DRS, which operates Virus, would have preferred to keep this figure under wraps. "Because when it comes to sponsorship or bartering contracts, only the current performance counts and not the potential in the future," says DRS media officer Heinrich Anker.
Last November, Virus started no more and no less successfully than 105, which also had a general audience of 1.6 percent in the second quarter of its existence. However, after a still very leisurely upward trend in 1998, things then took bigger steps forward for 105 in 1999. Since the beginning of 1999, the station has almost doubled its share from 3.9 to 7.7 percent. Whether this acceleration in audience growth will also be successful for Virus remains to be seen. However, media officer Heinrich Anker is optimistic and takes Virus' well-frequented website - over 70,000 site visits in April - as an indication of the station's increasing popularity. Daniel Schifferle

"The standard of Swiss TV commercials is rising year by year "Nine Swiss advertisers look at the Swiss TV commercial production submitted to Cannes and comment on the opportunities and disadvantages of Swiss film production and the trends in international comparisonFive questions for the Cannes experts1) What are your favorites among the Swiss submissions?
2) How do you rate this year's level of Swiss advertising film production in comparison with other countries?3) Why, despite this, are many and, above all, mostly more expensive spots still being outsourced from Switzerland to other countries for production?
4) Which general international spot in particular has made a lasting impression on you and why?5) How much trust do you have in a fair assessment by the jury in Cannes?
Edi Andrist, McCann-Erickson, Zurich1. Alcoholics Anonymous and SBB-Halbtax.
2. Swiss spots are often too shadowy and a bit too naively conceived. But there are always outstanding performances.
3. because there are no limits in the artistic field.
4. Motorola Subway, because it
dramatizes the one-handed operation of the cell phone in a surprising way.
5. This is the best possible jury. But it is also political, of course, and it can be wrong.
Hans G. Syz, Turnus Film, Gutenswil

1. Panasonic and Alcoholics Anonymous.
2. the Swiss submissions are quite respectable - both in terms of the way they are made and their content.
I would also like to know that. It is certainly the case that the creative offer is greater abroad.
4. many.
5. it depends on the composition. In general, it is already o. k.!
Martin Spillmann, Advico Young & Rubicam, Gockhausen

1. my favorites this year are: the spot with the Swiss flag turning in the wind after the EU flag, for the Tages-Anzeiger. The kind of spot that always has a chance at Cannes thanks to intelligent wit and absolute reduction to the essentials. The Swica spot with the naked old lovers, not because it is particularly well done, but because it breaks a taboo. The spot with the milk cow on the moon, because it is the funny continuation of a campaign that has become a classic over the years. Besides that, there are certainly some spots that are good for a surprise, like the one where people forget everything, I think they're advertising for a travel agency.
2 The standard of Swiss productions is rising from year to year. But so is the standard abroad. Visually, the spots have become increasingly attractive over the last few years. Be it through elaborate styling, countless cuts or sophisticated grading. So attractive, in fact, that they sometimes belie a lack of ideas. Time to invest more time in the creation of ideas and their subtle implementation. This is the only way to broaden the top of outstanding spots.
3 In the sign of the opening to Europe, we should get used to the fact that productions from Switzerland are awarded abroad. But we should also get used to Swiss filmmakers gaining experience abroad. And who knows, maybe productions from abroad will also be awarded to Switzerland.
4. at the Clios I saw a spot showing a happy couple coming back from vacation and not recognizing their eagerly waiting children. As a family man, I was pretty upset by this commercial.
5. at least as much trust as in the ADC jurors.
Frank Bodin, McCann-Erickson, Geneva1. As a decent Cannes juror, it would be indecent to say anything about this. And as a decent ADC member, it would be indecent to have a different opinion than the ADC film jury.
2. a Bordeaux; however, vintage 1997.
3. counter question: Which Swiss spends his vacations in Switzerland?
4th Litany for The Independent. Why? Because I'm just jealous of the simple idea.
5. more than into this year's ADC film jury.
Martin Denneke, Lowe|GGK, Zurich

1. I don't think it will be enough for a lion in the film category this year.
2 We produced a whole series of good commercials in Switzerland in 1999. But very few spectacular ones. And Cannes is not only about good advertising, but also about show. In this respect, we lack high-flyers.
3 The top of Swiss film production can also hold its own in an international comparison. So it's normal to produce abroad from time to time. It's no different for photographers and illustrators. It's clear that more expensive spots in particular are produced abroad. With little money, you get even less in England, for example, than you do here. And the best people on an international level won't lift a finger for a medium-sized Swiss budget.
4. last year's Grand Prix winner was also my absolute favorite. Not because it came from our sister agency Lowe in London, but because for once humor didn't win the race: The spot for The Independent is simply intelligent and outstandingly produced to boot.
I have full confidence up to bronze. From silver on, it becomes more political...
Stefan Fraefel,Wirz + Fraefel Productions, Zurich

1. some of us, Concert Diax, SwissLotto, Police control, Swisscom...
2. as always: we also have highlights.
3. we also ask ourselves again and again!
4th Audi Wakeboarder. For me from A to Z super.
5. in the last years I did not find some of my favorites in the shortlist. But it had a majority of good spots in the front ranks. Therefore o. k.
Jean-Etienne Aebi, Publicis Zurich1. The Lovely Milk Cow on the Moon. And (not yet available at the time of ADC judging) the Swisscom SMS chat in the disco.
2 Unchanged. Modest in terms of quantity and production effort compared with the rest of the world - but still not without a chance in terms of quality in creative reduction.
3. our decision is never for Switzerland or for abroad; instead always for the specific best crew.
4. still last year's Grand Prix The Independent - because among all the trends and counter-trends the most sustainable: no fun and games but relevant and touching.
5. it is never fair. But among the selected films, you'll always find the majority of the very best.
Markus Ruf, freelance concept designer, Zurich

1. the dairy cow spot "Moon landing" and the Kuoni spots "Holidays where you forget everything" by Advico Young & Rubicam. As well as the new spot for Alcoholics Anonymous by McCann-Erickson, in which not only the driver, but also the policeman who checks him, slurs drunkenly. Because the alcohol problem can affect anyone.
2. depends on which foreign country you compare it with. Compared to England, not so great, compared to Austria, excellent. All in all, however, it's not great, as we've already seen in other juries.
3. sometimes because the technical possibilities abroad are supposed to be even better. Sometimes because the choice of good actors is demonstrably greater. And sometimes simply because the agency wants to protect itself from the client - especially in the case of complex productions - by putting an international star director in charge.
4. the Cinemaxx spot by Jung von Matt. It shows a guy drilling a hole in the wall at home to hang a picture. Overlay: "57% of all fatal accidents happen at home." Now, of course, you expect him to hit a power line right away. But he doesn't. Instead, it drills through the head of the man sitting comfortably in the TV chair against the wall in the apartment next door. Fade-in: "It's better if you're not there. Cinemaxx. The movie palace." A new and rather amazing way to advertise a movie theater center, and stylistically very interesting to boot.
5. when you submit work to a festival, you have to accept the jury. And that's easier in Cannes than in the "Golden Coupon" or the "Grand Prix of Small Advertisements" because there are really top-class people on it.
Hanspeter Schweizer, Wirz Advertising Consulting

1. the Kuoni films have a good chance: an idea that will be understood in Cannes because it is Esperanto humor.
2. foreign countries are still a few lengths ahead of us.
3. in the hope of making up for the half or full nose length.
4. Budweiser "Wazzzuo!" and "Wasabi" from DDB, Chicago, because they hit the (American) Bud consumption milieu with millimeter precision.
5. as much as every year. At best, it is only shaken afterwards, when the awards are given.
swiss film successes in cannes since 1985 shortlist gold silver bronze
1999  4 2
1998  4
1997  4
1996  7 1
1995  5 2
1994 10 1 1
1993  8 1
1992  9
1999 Bronze for Mobiliar spot "Wrong Garage" by Wirz+Fraefel Productions, Zurich, and Publicis, Zurich
Bronze for salami spot "Shopping list" by Will van der Vlugt Filmproductions, Amsterdam,
and Advico Young & Rubicam, Zurich
1996 Silver for Hakle spot "The Fly" by Planete Spots and Advico Young & Rubicam, Zurich
1995 Bronze for ZVSM spot "Ballet" by Voyager Film, London, and Advico Young & Rubicam, Zurich
Bronze for Migros spot "Slap in the face" by Wirz+Fraefel Productions, Zurich, and Comsult/AY&R, Zurich
1994 Gold for ZVSM spot by Voyager Film, London, and Advico Young & Rubicam, Zurich
Silver for "Cash" spot by Production International, London, and GGK, Basel
1993 Bronze for ZVSM spot by Alpine Voyager, Wengen/London, and Advico Young & Rubicam, Zurich
1991 Bronze for Anti-Fat from Frama, Breganzona
1990 Silver for Wella by Wirz+Fraefel Productions, Zurich, and Kastner & Partner, Frankfurt
Bronze for Motorex from G.L.A.S.S., Zurich, and Contexta, Berne
Test of Timne Trophy for Araldite of the Year 1975 from Frama, Breganzona, and Metropha, Basel
1998 Bronze for electricity from Frama, Breganzona, and GGK, Zurich
1986 Bronze for Canada Dry by Turnus Film, Gutenswil, and Aebi & Partner, Zurich
1985 Bronze for Kaiser-Bonbons by Turnus Film, Gutenswil, and Aebi & Partner, Zurich
swiss film jurors at cannes since 19851999 Fredy Collioud (Publicis, Zurich)
1997 Edi Andrist (McCann-Erickson, Zurich)
1995 Theophil Butz (Bosch & Butz, Zollikon)
1992 Jean Etienne Aebi (Aebi/BBDO, Zurich)
1990 Urs Eberhardt (Cash, Zurich)
1988 Claude Gerber (McCann-Erickson, Geneva)
1985 Gebi Schregenberger (Gisler & Gisler, Zurich)
swiss press & poster successes gold silver bronze
1999
1998 1
1997
1996 1 2
1995 1
1994 1 1 1
1993 2
1992 1
1998 Bronze for Amrop display by GGK, Basel
1996 Gold for Benetton poster by United Color Communication, Lugano
Silver for Zurich Relax ad from Wirz Werbeberatung
Silver for Triumph bra ad by Wirz Werbeberatung
1995 Silver for Tibet campaign (advertisement)
from Aebi Strebel
1994 Gold for Kodak Gold Poster
from Advico Young & Rubicam
Silver for "Basler-Zeitung" ads
from Weber Hodel Schmid
Bronze for Volkswagen Gold Display
from GGK, Basel
1993 Bronze for VW ad by GGK, Basel
Bronze for Schweppes poster by Farner Publicis FCB
1992 Gold for Elvia poster campaign
from ASGS/BBDO
swiss press-&-poster-jurors2000 Frank Bodin (McCann-Erickson, Geneva)
1998 Rudolph Schürmann (Euro RSCG)
1996 Reinhold Weber (Weber Hodel Schmid)
1993 Heinz Heimann (Heimann DMB&B)
Record year thanks to economic boomA lot of work, a lot of work, awaits the jurors of the International Advertising Festival (IAF) on the Côte d'Azur this year. Over 16,000 entries from all over the world were counted in the four categories Film, Press & Poster, Cyber and Media.
Compared with the previous year, this represents an increase of more than 24 percent in the number of entries. According to the IAF, this is due to the improved economic situation in most industrialized countries and the unbroken boom in dot-coms. The date change in 2000 has also triggered a flood of advertising activity. Finally, it is also important to report a new record number of participants: The number of representatives from the advertising industry who registered for Cannes rose by over 15 percent to more than 9,000 visitors.
Measured against the record international submissions, the number of Swiss works represented at Cannes is also at a new high. In figures, this means Press & Poster 255, Film 120, Cyber Lions 15 and, in the Media Lions, 9 entries, an award given for innovative media strategies. In 1999, Swiss advertisers sent in 232 entries in the four categories. For this year, this represents an increase of over 70 percent.
1999 2000Film 4757 5757
Press & Poster 7332 9040
Cyber 592 1048
Media 421 502
The Cannes Lions Press & Poster Jury 2000

COUNTRY NAME POSITION COMPANY
JURY PRESIDENT
BRAZIL Marcello Serpa Co-CEO / Creative Director Almap/BBDO
PRESS & POSTER JUDGES
AUSTRIA Johannes Krammer Executive Creative Director Demner Merlicek & Bergmann
BELGIUM Werner Van Reck Creative Director LDV Bates
BRAZIL Eduardo Martins Art Director F/Nazca Saatchi & Saatchi
CHILE Jaime Atria Vice President / General CD Leo Burnett, Chile
CHINA Larry Ong Yong Hui Creative Director Grey, Shanghai
DENMARK Thomas Hoffmann Art Director Grey, Copenhagen
FINLAND Erkki Yrjölä Chairman / Chief Executive Off. Publicis International Oy
FRANCE Anne de Maupeou Vice President / Chief Creative Officer CLM/BBDO
FRANCE Eric Tong Cuong Partner EURO RSCG BETC
GERMANY Deneke von Weltzien Executive Creative Director Jung von Matt Werbeagentur
GREAT BRITAIN Ken Hoggins Executive Creative Director Banks Hoggins O'Shea FCB
ITALY Enrico Chiarugi Executive Creative Director Bozll, Italy
JAPAN Hiroshi Yonemura CD / Second Creative div. Hakuhodo Inv.
MEXICO Yuri Alvarado Vice President / Creative Services Director Young & Rubicam Mexico
NETHERLANDS Reinier Bresser Creative Director Straad
POLAND Darek Zatorski Creative Director Leo Burnett, Warsaw
PORTUGAL José Carlos Ferreira de Campos Creative Director TBWA-EPG
RUSSIA Vladimir Zabavsky Creative Director Young & Rubicam, Europe
SPAIN Ernesto Rilova Managing Director / Executive CD Tandem|DDB
SWITZERLAND Frank Bodin Creative Director McCann-Erickson, Geneva
USA David Lubars President / Creative Director Fallon McElligott, Minneapolis
The Cannes Lions FILM Jury 2000COUNTRY NAME POSITION COMPANY
JURY PRESIDENT
BRAZIL Marcello Serpa Co-CEO / Creative Director Almap/BBDO
FILM JUDGES
ARGENTINA Pablo del Campo Chief Executive Officer / CD Del Campo Nazca Saatchi & Saatchi
AUSTRALIA Robert Dow National Creative Director Grey Advertising, Australia
BRAZIL Marcelo Giannini Vice President / CD Salles D'Arcy Publicidade
CANADA Roger Gariépy Creative Director BOS, Montreal
FRANCE Christian Liabastre President Young & Rubicam
GERMANY Feico Derschow Executive Creative Director Eiler & Riemel GmbH
GERMANY André Aimaq Creative Director Aimaq, Rapp, Stolle
GREAT BRITAIN Mark Wnek Partner / Creative Director EURO RSCG.WNEK.GOSPER
INDIA Anil Kapoor Managing Dir. / CEO FCB-Ulka Advertising Ltd
ITALY Milka Pogliani Vice Chairman / Executive CD McCann-Erickson, Italy
JAPAN Mikio Seki Executive CD / Creative Div. 2 Dentsu Inc.
KOREA KS Lee Vice President Welcomm
NETHERLANDS Lode Schaeffer Creative Director Schaeffer Wünsch Has
NORWAY Oistein Borge Managing and Creative Director Leo Burnett, Oslo
SOUTH AFRICA Matthew Bull Creative Director Lowe Bull Calvert Pace
SPAIN Agustin Elbaile Creatice Vice President McCann-Erickson, Spain
SPAIN Fernando Herrero Perez Managing Director Tiempo BBDO
SWEDEN Johan Nilsson Creative Director Lowe Brindfors
USA Jim Ferguson President / Chief Creative Officer Young & Rubicam, NY
USA Cheryl Berman Chairman / Chief CD Leo Burnett, USA
The lion tamer from BrazilMarcello Serpa is jury president in the Film and Press & Poster categories. He himself has already won 31 Lions and a Grand Prix in Cannes. Now he is the first South American to chair the jury at Cannes.
The 38-year-old co-owner and creative director of Almap BBDO, Sao Paulo, is one of Brazil's most respected creatives. Winner of many international competitions, Serpa lived in Germany for seven years, where he studied graphic design. He began his career at GGK before moving to RG Wiesmeier in Munich.
Back in Brazil, he stopped off at DPZ and DM9 before joining Almap in 1993. This company is one of the world's most creative agencies. In Brazil, Almap is regarded as a true creative hotbed. With 165 employees and a cross income of
51 million, Almap BBDO is the tenth largest agency in Brazil.
Serpa thinks advertising is good when it "pulls the consumer out of the lethargy of boring advertising," as he put it in an interview. For him, the emotional and content side has to be right for that. "A funny commercial without a clear message behind it is just a gag, but not advertising," he says. For Serpa, it works ideally when "first a joke or an unusual idea catches the viewer's attention. And then when his pupil is dilated a millimeter or two, you go in through that opening and convey the information."
Of the winning examples in Cannes, the jury president believes that they "stand as examples of good advertising" and thus naturally set the trends.
Andreas Panzeri

Philip Meier brings new perspectives as Head of Consulting at Guye & PartnerHead of the Week "I always think holistically "For three months now, the Zurich advertising agency Guye & Partner has employed a Head of Consulting: Philip Meier. The 30-year-old is responsible for structural development and improvement.
Meier understands this to mean the implementation of certain instruments that simplify processes. And not bureaucratization, because that would be the death of creative advertising. Other areas of activity include new business and strategic consulting. "At Guye & Partner, the omens are 'go,'" says the newcomer.
Actually, Meier, who completed his dissertation at the beginning of the year, wanted to take it easy and not take on a managerial position. Today he is happy, a headhunter made him curious. It was a very happy match right from the start, he immediately found a good contact with Christophe Guye and Danielle Lanz, he says and continues: "An agency that demands such high quality in advertising agrees with me. I would have been stupid not to accept the offer."
For the Licentiatus philosophiae, who studied German and history at the University of Zurich, there were originally three possible career fields: journalism, advertising or film. Meier entered advertising a good four years ago at Advico Young & Rubicam: "Because I knew that you can get ahead quickly in this industry if you know something about the subject and can think in a structured way."
Moreover, Philip Meier was "pre-exposed": Both his licentiate and doctoral theses were in the field of communication, or more precisely, internal corporate communication. Meier analyzed the processes of internal communication structures on the one hand in theoretical treatise, and on the other hand in the context of empirical studies he conducted at City Bank.
This background, says Philip Meier, has a very strong impact on his day-to-day communications work: "A task can go as far as portfolio analysis. I always think very holistically." Although the amateur saxophonist often engaged in scientific work, he never lost touch with reality.
"Advertising in particular should remain the starting point for good communication," says he, who grew up not far from the Guye & Partner agency in Zurich's Seefeld district and is not an outspoken "advertising cake person." Like-minded former schoolmates who have gone through similar career developments in other professions, who have become architects, physicists and financial analysts, form his private circle of acquaintances. Contacts that almost bring him more, because he can talk openly about problems and joys. Who knows whether one or the other school friend or fellow student might one day need an advertising agency.
Ernst Weber

The bag of tricks used by print advertisers to attract attention has been enriched by a new attraction: Slimline, the new offering from the Berner Zeitung (BZ), focuses on the order-loving reader, who immediately notices anything out of line. In this case, it is two pages folded lengthwise and loosely enclosed with the newspaper.But what attracts additional attention from the public is basically a technically complex undertaking that quickly reaches its limits. According to Beni Hofer, who is responsible for slimline at BZ, only thin numbers with a maximum of 52 pages can be considered, otherwise the technology is no longer compatible. And it has to be a client who is used to using a big ladle. If you opt for slimline, you have to book four full pages of advertising. The price for
the teasing ad idea: the rates of the four individual pages added together plus ten percent of the total amount. (dse)

Association of free newspapers considers setting up a competing offerBy Markus Knöpfli According to the price watchdog, PrintOnline's (PO) prices for digital ad delivery are not abusive. But the Association of Swiss Free Newspapers (VSGZ) does not agree. It is considering setting up a second transmission company.
In its statement of May 18, the Price Monitoring Department (PW) stated that it could "currently find no indications of abusive pricing in the charges levied by PrintOnline". However, it would continue to monitor the market and review the charges at a later date, it added.
This verdict undoubtedly exonerates PrintOnline (PO). However, this is still no reason to rejoice, as PW qualified its statement with the addition of the words "currently". In addition, it stated at the outset that it too assumed "that PO has a dominant position in the market for the digital transmission of print originals." This statement had previously been made by the secretariat of the Competition Commission (Weko).
The reaction at the PO, in which Ringier, TA-Media, NZZ and Publicitas each hold a 25 percent stake, is cautious. "We welcome the conclusion that PrintOnline's prices are not abusive. However, the assumption that PO has market power is not correct," says PO Managing Director Kurt Obrist. He does not want to comment further on the PW statement. For PO, the issue is closed and it's back to business as usual.
Free newspapers dissatisfied with PW opinion
The VSGZ, however, is not satisfied. Last year, the VSGZ appealed to the PW and the Weko against PrintOnline (WW 2/00). They will not give up yet, said VSGZ President Willy Grüninger, and further legal steps are under consideration. Above all, however, VSGZ is considering setting up a competitor to PO. A competitor's offer for the digital transmission of advertisements has already been obtained, and it turned out to be more favorable than PO's offer.
However, Grüninger did not accept the argument that two intermediaries could complicate the placement of ads and that the VSGZ would thus do a disservice to print as a whole. Media planners are also likely to have a certain interest if there are two competing intermediaries on the market, he said.
In its complaint to the Competition Commission and the Price Monitoring Authority last year, the VSGZ had claimed that PrintOnline represented a quasi-monopoly in the digital transmission of artwork and that PrintOnline prices were not transparent. In addition, it was up to the advertisers and not the publishers to bear the costs for the (digital) transmission of advertisements.
However, PW did not address this last point, and even credits PrintOnline with offering two different tariffs that publishers could choose between: A (relatively expensive) rate based on individual orders and a (cheaper for large volumes) rate with a fixed connection fee. A breakdown of costs shows that customers with the first tariff do not cover PO's costs with their fees.
Price supervisor for circulation-based tariffs
Conversely, PW also says it pointed out to PO that there could be "massive price differences" in the two tariffs, depending on volume. It therefore proposed a circulation-based tariff structure, which PO rejected. Legally, it was "not possible to force PO to make this tariff structure change," PW wrote.