Objective: To provide information about Zurich Invest Bank's savings and investment solutions.Zurich Invest Bank Advertising material: Full banner. Use: July.
Client: Zurich Invest Bank. Consulting/mediation: Publimedia AG/Publimedia webadvertising AG.

In addition The chemical company Clariant, Muttenz, has a new Head of Corporate Communications as of July 1: Philipp Hammel replaces Walter Vaterlaus. Hammel has been Head of Investor Relations at Clariant since 1996 and will retain this function on an ad interim basis.
There is a generational change at the Neues Bülacher Tagblatt: publisher and editor-in-chief Hans Ulrich Graf and his brother, operations manager Heini Graf, are stepping down from the company. In future, Druckerei Graf AG will be managed by Heini Graf's two sons, Karlheinz and Dieter Graf. Lucia Hess becomes the new editor-in-chief.
The Basel region recently gained a new advertising agency. The founder of Okidee GmbH is Thomas Hug.
Astrid Kälin is the new Project Manager Marketing Communications at smartcom ITC-authors GmbH in Uster and will also be responsible for trade fair and event organization in her new role.
Klaus-Peter Mager, former head of the Fribourg branch of Farner PR, is the new public relations manager of the furniture store Ikea Switzerland.
As of October 1, Mark Stucki will be the new Information Officer of the Parliamentary Services. Stucki, a journalist, replaces Alessandro Delprete, who is moving to "Presence Switzerland" as Head of Communications.
In addition to new premises, the Rotor agency also has two additional employees. Sarah Meili is responsible for project management and Dave Dudler for graphics.

Verification of identity or access authorization by means of password and login.online ABC authentication
AutoresponderSoftware that automatically replies to e-mails with a predefined text, for example in the event of a vacation absence.
Average Visit DurationThe average time a user spends on a webpage. Is measured in seconds.
AVIAudio Video Interleaved. File format developed by Microsoft for storing moving videos with synchronized audio.
BandwidthThe amount of data that is transmitted in a certain period of time (usually one second). A high bandwidth is characterized by networks with high performance that transmit a lot of data quickly.
Banner advertising space in an online publication. A distinction is made between static banners with still graphics, animated banners in gif format and interactive banners. Banners always have a link to the advertiser's website.
Banner burnoutAfter the advertising effect of a banner has diminished; fewer clicks are made. See also banner wearout.
Banner linkWhen clicking on a banner, the user is taken to the advertiser's website. The exact URL of the target page is required when the banner is delivered.

With Go Direct, Grey Direct Concept is launching a school for direct marketing in Baden under the leadership of Account Director Edi Häusler, offering four two-day workshops per year. These are primarily intended to give beginners an overview of the subject matter. "We want to impart our knowledge in a practical and project-oriented way," explains Edi Häusler, "so that every participant can take away a concept. "By limiting the number of participants to 25 per workshop, Go Direct wants to be able to respond as directly as possible to specific requests and questions. The first two workshops, for example, will be related to the upcoming Christmas business. They will take place in Baden in September and November.
Häusler's lecturers are Eugen Blickle, Kai Hannwacker, Peter Humm, Jürg Koller, Stefan Meier, Thomas Passen and Stefan Vogler, experts from Grey Direct Concept and beyond who have learned the direct marketing business from the ground up. "We have all given various presentations and published articles. This gave rise to the idea of the school," says Häusler, explaining the establishment of Go Direct. Further information on the course program and registration can be found at www .go-direct-school.ch. (ba)

Since February 15, 2001, Plakanda, Switzerland's number two poster company, has been a wholly owned subsidiary of the US outdoor advertising company Clear Channel (CC).CC acquired 82 percent of Plakanda in 1999, while the remaining 18 percent continued to belong to Plakanda founder Peter Gmür, who remained Chairman and CEO of the company.The complete takeover by CC changes the holding structure of Plakanda: in future, the holding company will only comprise the Swiss business activities in the poster and radio sector. The international activities and holdings will be placed under CC International in London (CCI).
Gmür will remain Chairman of the Board of Directors of Plakanda Holding, which is limited to Switzerland, while Beat Roeschlin, previously General Manager Switzerland, will become a new Board delegate. Other Board members are CCI CEO Roger Parry, CCI COO Colin McConvill and Arthur Löpfe, former governor of Appenzell Innerrhoden.
Plakanda Holding is also moving its IT, finance and management operations to Cham ZG as of September 1. Plakanda Management AG already had its headquarters in Baar. Only Plakanda AG, Plakanda AWI AG and Plakanda Ofex AG, i.e. the sales team and poster site acquisition, will remain in Zurich (mk).

Reto Kammermann, President of the Zurich Advertising Club, on new club activitiesThis week, the General Assembly (AGM) of the Zurich Advertising Club has set itself the goal of recruiting 30 new and, above all, younger members by the end of the year. The main aim is to attract professionals from the fields of marketing and communication. The club offers valuable networking opportunities in the context of sociable and professionally interesting events, and the AGM of the Zurich Advertising Club takes place at the go-kart track in Spreitenbach. Should we be heading full throttle towards the new challenges?
Reto Kammermann: The Zurich Advertising Club would like to rejuvenate its membership structure. We achieve this primarily through the type of events we organize. We always look for events that are as interesting as possible and can also appeal to a young audience. Karting as a supporting program around a general meeting therefore seems to me to be a rewarding idea.
Socializing as relationship building: How important is this aspect of advertising club activities?
Kammermann: This is a very popular aspect of all our activities. Relationships are becoming increasingly important. Now, there are many people who can make such contacts otherwise because they are perhaps more approachable by nature or work in a company where they automatically have to deal with a lot of people. For others, our club activities can be an ideal platform for getting to know interesting people. This is particularly true for young professionals who do not yet have a very large network of contacts and want to gain a foothold in our industry.
How do you achieve this?
Kammermann: Social events are primarily about cultivating relationships. A second form is specialist information combined with a bit of socializing. This further training in a relaxed form can be a visit to the marketing department of the watch brand IWC, for example. You can hardly get in there as an individual, but thanks to our connections, we can organize such meetings. We visit a company that is as interesting as possible, and the marketing manager presents his communication concept to us as the most important part of the program. A third option is our panel discussions, such as the one on "new television worlds", when TV director Peter Schellenberg and Jürg Wildberger from TV 3 answered questions from important media people.
Which audience do you want to address? Advertisers from all sectors or more consultants and marketing people?
Kammermann: Our club was founded in 1936 by so-called advertising consultants. In the meantime, the forms of marketing and communication have become very mixed. Today, PR consultants, graphic designers and copywriters are also involved in our club. All professionals with an interest in communication and marketing.
How does the Advertising Club distinguish itself from other organizations, such as Swiss Advertising?
Kammermann: Unlike Swiss Advertising, we are not an association, but a club. We don't have to and don't want to represent any political association interests. People come to us to meet people. We also don't organize competitions.
Your Zurich advertising club is the largest in Switzerland with currently 450 members. How are the contacts with other sections?
Kammermann: In German-speaking Switzerland, there are still the Eastern Switzerland, Central Switzerland, Bern, Basel, Upper Valais, Biel and Aarau/Solothurn sections. Contact between them has intensified since a new generation of presidents has set the tone. People visit each other. The events are also widely publicized. In Zurich in particular, we have various podiums that are increasingly of interest to people from Basel and Aargau.
Are membership numbers on the rise?
Kammermann: The number of members has eroded a little over the last few years. There has been little active member recruitment. Today, we know that we have to make an effort to attract interested parties. And I see that as one of my most important tasks. My goal is 480 members by the end of the year.
How can I become a member?
Kammermann: In the past, you had to be recommended by a godfather. Today it's easier. The only requirement is that someone has sufficient professional experience or training in marketing and communication. Interview: Andreas Panzeri
Information and event details can be found at www.zuercherwerbe club.ch

The cinema magazine Film wants to become more colorful, glamorous and entertaining under Wolfram KnorrBruno AmstutzHe has built up a reputation as a sharp-tongued film critic at Weltwoche, and now Wolfram Knorr is to provide fresh impetus as the new editor-in-chief of the cinema magazine Film. Knorr wants to appeal to a broader audience and awaken a desire for the big screen.
Film wants to become bigger and broader, push down the age limit of its audience and bring more glamor to its pages. The magazine, which has been supported by the Federal Office of Culture, the Protestant and Catholic Media Service and other institutions since it was founded, is trying to become financially independent and needs to boost its advertising business. The withdrawal of church sponsors in particular presents Film with new challenges.
With Wolfram Knorr, the Ciné-Communication Foundation has taken a renowned film journalist on board. Foundation Board President Christian Gerig hopes that the name Knorr will also ring a bell in the ears of potential advertisers.
The goals that the publishing house has set itself require the expansion of advertising acquisition: publishing director Kathrin Müller of Go-Between Communications wants to achieve financial independence within two years. The current circulation of 15,000 copies for normal issues and up to 25,000 copies for events such as the Solothurn Film Festival or the Locarno Film Festival is to be increased to 30,000 to 40,000 by then. Müller will continue to manage the advertising business himself for the time being, but will outsource it in the long term.
"Lustful" is the magic word with which the ship is to be steered onto a new course. "I think the magazine was too staid, a little too staid," comments Christian Gerig. He would like to see more entertainment alongside the serious section, more people from the world of film and a more image-heavy design. But that doesn't make film a "close-up". The demands on the editorial content remain high: background reports and contexts instead of PR should continue to characterize the magazine. Gerig considers the lower age limit of the target audience to be eighteen.
Language boundaries are softened, not overcome
"The texts should be well-founded, but not bitterly serious," is how Wolfram Knorr describes his aim. With new sections, he intends to bring highbrow gossip into the magazine, but also to explore the cultural environment of cinema. For him, this also includes comics, video games or the pub afterwards - going to the movies is staged as a pleasurable lifestyle. Publishing director Müller would also like to gain added value from her good contacts in the film industry, for example in the form of a job platform.
The realignment is accompanied by a convergence of the French and German-speaking Swiss editions of Film. The editorial teams are to work more closely together. However, Knorr believes it will be difficult to completely overcome the language barrier: "Certain differences will remain. There are films that are only released in French-speaking Switzerland, and a director like Jean Luc Godard naturally has a completely different weight in the French section."
At least visually, however, the two issues will be aligned. In the August issue, the first issue with Wolfram Knorr as editor-in-chief, the new content will begin to take effect.

Objective: Sales promotion for the Toyota MRZ.Toyota advertising media: Print, poster, banner. Use: From June to August.
Client: Toyota AG. Agency: Autoglobal AG, Interactive, Zurich. Marketing agency: Qualiclick AG.

Objective: Broad-based strategy to strengthen the Visana brand and support the print campaign.Visana advertising media: Full banner. Use: June.
Client: Visana. Consulting/mediation: Publimedia AG/ Publimedia webadvertising AG.

Although the Bund Group (Bund, Radio Förderband, Stadtanzeiger Bern), which belongs to Neue Zürcher Zeitung AG (NZZ), was able to increase sales by four percent to CHF 63.49 million last year, the Group and the Bund newspaper itself were once again in the red. In 1999, the Bund Group reported a profit for the first time after several years of restructuring. According to the NZZ, the economic environment must be considered favorable, and Bund Marketing Director Raoul Wanger and Willy Schib, Head of Regional Newspapers at the NZZ, emphasize that the newspaper had extraordinary expenses due to its 150th anniversary and also reacted and invested outside the budget in the Bernese Oberland to the expansion of the Berner Zeitung. "Without these expenses, the Bund accounts would have been in the black again last year," says Wanger. The fact that the Stadtanzeiger was merged with the Anzeiger rund um Bern (previously BTM) at the beginning of 2001 to form the Anzeiger Region Bern and had to be redesigned also had an impact on the Bund Group. This also caused additional costs - as an investment for the coming years (mk).

Now the readers of the Tages-Anzeiger are substantiating its lead claimBlack fingerprints are not only part of police identification procedures. Daily media consumption also leaves its mark - provided you are not content with fast-food information from electronic media. Dirty fingers reveal their owners to be alert, interested and well-informed contemporaries, which is why fingertips stained with printer's ink play the leading role in the new Tages-Anzeiger appearance. After all, the traditional newspaper is recommended for detailed information that sticks - and not just on the fingers. Like its predecessor, this campaign was also created by Weber Hodel Schmid. However, it remains to be seen whether the human-touch appearance will set standards in the Tagi's image cultivation like the mostly intellectually demanding headline campaign. One thing is certain: we're staying tuned. Page 10

Objective: To promote the new revised website and draw attention to the current competition.VBZ advertising media: advertisements, B200 posters, streetcar posters, cards for free, banners. Use: From mid-June to mid-July.
Client: Verkehrsbetriebe Zürich (VBZ); Responsibility: Ursula Gamper, Head of Marketing Communication. Agency: Hesskiss, Zurich; AD: Roland Hess; Text: Tamás Kiss; Consulting: Nicole Mayer; Image editing: Daniel Frick; Website: mitLinks AG, Zurich; Design: Pius Kraushaar; Software development: Koni Weber, Jefferson Notaro, Simone Hellmann; Project management: Michael Baumgartner.