Publica Data will soon be launching a tool for radio formattersBy Markus Knöpfli At Radioday 2002, Publica Data presented a project that it will be making available to the private radio industry from next year: Data that shows the interests and preferences of radio listeners. A step towards qualitative radio data.
It is unlikely that Adolf Ogi and Toni Vescoli listen to the same radio. Although they are socio-demographic twins: They have the same birthday, they are also the same age, married, have children and are professionally successful. Both are prominent and act as motivators.
This example illustrates how imprecise the socio-demographic Radiocontrol data is. That is why Publica Data is now working on additional
data on the interests of the participants in the Radiocontrol panel. They are asked 36 questions about their preferences during the recruitment process, always focusing on the medium of radio. The question is, for example: How interested are you in news? For radio plays? For classical music...?
The answers are classified according to eleven factors: classical & jazz, pop, folklore, chansons & canzoni, culture, news, in-depth, sport, interactive, fiction and service. The panel members are then assigned to seven "interest types" according to their affinities.
Thus, according to Publica Data, there is the V & T type (popular, traditional) as well as the P & P type (pop and phone), then there is the one who is interested in culture and classical music (K & K), and a fourth who prefers news and business (N & B). Another primarily wants music, regardless of style (M & M), another is broadly interested and almost radiophile (B & R), while his counterpart is distanced and uninterested (D & U).
Classic types won't find anything suitable on private radio stations
Combined with the radio control data, it is now possible to say which interest types prefer which radio station - or which interest types mainly belong to a radio station's fan base. This allows radio producers to recognize the differences to competing radio stations, but also their own strengths and weaknesses with regard to the target group - and the degree of deviation from the average population in the broadcasting area.
This means that Hitradio Z was closest to the average of the Zurich population in the first half of 2002. Radio 24, on the other hand, is obviously appreciated for its news. Culture and classical music lovers, on the other hand, do not seem to find a home on any of Zurich's private radio stations, while the P & P types are particularly attracted to Radio Top.
An interesting picture also emerges in the canton of Bern: ExtraBern and Be1, which are in a neck-and-neck race in terms of reach, appeal to different types. ExtraBern is somewhat stronger among those interested in news, but has moved dangerously far away from the population average among the M & M types. Be1, on the other hand, is apparently popular mainly because of its chosen music style (pop).
No wonder, then, that both Radio 24 program director Peter Brun and ExtraBern director Marc Friedli announced at Radioday that they would deviate from their recently formatted path and concentrate on their strengths: News.
Publica Data will be offering training seminars on the new data this year. They will be available from January 2003 - backdated to the first Radiocontrol study covering the first half of 2001.
rsr - la première is Radio of the yearThe SRG station Radio Suisse Romande - La Première has been awarded the title "Radio of the Year" at Radioday. La Première received the prize of CHF 10,000 for the Expo.02 project "L'Ile", which was innovatively woven into the daily program, said jury president Erich Gysling. Canal 3 received a recognition prize: it drew a
Expo.02 reporter pool for all private radio stations. The prize
"Radio of the Year" is to be awarded annually in future.

Comments on Andreas Prokesch's article "Kein Jekami zum Sozialtarif" in WW 30/02Mr. Prokesch is entitled to express his opinion on Zurich Zoo's pitch. He is also entitled to express his opinion on the first work of the new advertising agency for Zurich Zoo. What is questionable from a journalistic point of view, however, is the fact that WerbeWoche has made itself available as a platform for a prominently presented article, which is poorly researched and based on false facts, and which is even mentioned on the front page.1 It is true that marketing manager Irène Inderbitzin knows the agency that was later selected from previous collaborations. I myself have already worked very successfully and well with two other presenting agencies.
2. it is correct that this agency, like the other two, was invited to make a presentation on the basis of the apparently positive experience gained from this collaboration.
3. it is wrong that the marketing manager Irène Inderbitzin made the decision for the selected agency.
4 The decision was made by a six-member committee consisting of members of the management and marketing team. The decision was also confirmed by Zurich Zoo's Board of Directors.
5 It is incorrect that ten agencies took part: there were eight.
6 It is astonishing that three of the largest and most recognized BSW agencies took part in this pitch, which according to Mr. Prokesch was carried out in an extremely amateurish manner.
7. it is wrong that the decision - as suggested in the article - was made for subjective, incomprehensible or even relational reasons. On the contrary:
8 The selection process was absolutely professional and proceeded as follows:
- Written and verbal briefing. Opportunity for a re-briefing.
- Presentation of the concept to the above-mentioned six-member committee.
- After each presentation, each member of this committee secretly awarded points based on a clearly defined evaluation list comprising around 30 items.
- The three concepts with the highest overall rating were sent anonymously to a copy test conducted by a recognized market research institute.
- The winner was the concept that achieved the best cumulative score from the points and copy test.
- The selected concept and the agency were presented to the Board of Directors - including the results of the copy test. Dr. Alex Rübel Director Zurich Zoo

"If you want to know how a company is really doing, you shouldn't read annual reports, you should talk to the employees." The greater the economic pressure, the greater the validity of this recommendation by American economic critic Jeremy Rifkin, formulated long before the accounting scandals and dotcom crisis. WerbeWoche is following his advice with a series of reports from the inside of media companies that are currently particularly hard hit. We are visiting Swiss publishing and broadcasting houses in loose succession. This issue begins the new frontline reporting with a panorama of the mood at the Tamedia Glass Palace (oc).

Ruedi Wyler Werbung establishes the fashion expertise of Shoppi & TivoliBy Ernst Weber The second largest shopping center in Switzerland, Shoppi & Tivoli, is giving itself a more fashionable image. It was made to measure in the studios of Ruedi Wyler Werbung in Zurich. Among other things, the shopping center hopes to attract better-off consumers.
Since the beginning of the year, the Spreitenbach shopping center and the Tivoli shopping center have been linked not only structurally by a footbridge, but also economically by a merger.
The merger to form the Shoppi & Tivoli shopping center is a marriage of convenience. The merger was entered into after the centers' sales fell from a total of CHF 523.3 million in the past seven years to CHF 462 million in 2001.
"There are many reasons for the decline in sales," says Peter Binggeli, Managing Director of Shoppi & Tivoli since last December. On the one hand, it was caused by increased competition. As the first shopping center in Switzerland, the Spreitenbach shopping center, which opened in 1970, also attracted many consumers who did not live in the catchment area and who now travel to nearby centers, which have since been built on greenfield sites around the greater Zurich area.
A shopping mecca for all purchasing power classes
On the other hand, the center is located in an area with a relatively high proportion of residents with low purchasing power. In the Aargau municipality of Spreitenbach, almost half of the almost 10,000 inhabitants are foreigners. They belong to 70 different nationalities and have correspondingly divergent shopping habits. And in the municipalities of Schlieren and Dietikon, which are in the immediate catchment area of Spreitenbach, the proportion of foreign residents is also around 38 percent. However, the Glattzentrum, which has been more successful to date, also has to generate its good figures in a socially similarly structured environment. The reasons for this difference in success must therefore lie in the concept.
Spreitenbach therefore believes that the turnaround can be achieved if Shoppi & Tivoli also becomes an attractive shopping center for consumers with higher purchasing power. The new orientation should be visible in the structural changes that are being made to the center, in the improvement of the mix of the current 140 stores and in the advertising, which has been designed by ex-Glatt advertiser Ruedi Wyler since the beginning of this year.
An ironic and witty poster campaign by the Zurich agency is currently positioning the shopping center as a Mecca for fashion dolls of both sexes. The motifs show a half-naked doll couple riding to the center on a horse or a scooter, reminiscent of their own childhood. The advertising message gets going with the headline "The new fall fashion is here: In over 35 stores".
A motif announcing the extended Saturday sales until 6 p.m. is reminiscent of the high school of Swiss poster art. It shows a shopping cart with car headlights switched on on a black background.

News Ticino oggi starts with problems
The new free newspaper Ticino oggi has got off to a difficult start. Due to technical problems, the Ticino early evening newspaper was published late and with a circulation of only 30,000 copies instead of the announced 60,000. The first edition met with little interest from readers. Behind the 32-page paper is a group of investors led by Carlo Riva, the
works for the waste disposal company Thermoselect. The newspaper's director is Lega National Councillor Flavio Maspoli.
Internet Expo is optimistic Internet Expo is satisfied with the level of bookings for the 7th Expo 2003. More than 110 exhibitors have already registered and occupied 43% of last year's exhibition space, the trade fair announced. In 2001 there were 440 exhibitors on 14000 square meters.

"Jean-Marc Brandenberger is the new president of the Fédération Romande de Publicité et de Communication.
No, Jean-Marc Brandenberger has not set himself an easy task. But it is not insurmountable either. He would like to increasingly involve FRP members in the presidential work he has just taken up for the Fédération Romande de Publicité et de Communication (FRP). Brandenberger took office in May as successor to Philippe Crausaz. He is now looking forward to contributing his experience. He gained this experience as communications manager at Publicitas, Lausanne, and Electricité Romande.
As a teenager, he dreamed of becoming a graphic designer. But because he couldn't find an apprenticeship in the profession, he trained part-time at Sawi first as an advertising assistant and then as an advertising manager. And so today he communicates with words instead of pictures.
It is clear that he also wants to bring a breath of fresh air into the association, although he appreciatively notes that his predecessor had already polished up the dusty image of the FRP properly, among other things with the creation of an Internet presence and the launch of the association organ Com.in. The two means of communication are intended to improve rapid and in-depth information, both internally and externally.
Brandenberger admits, however, that great efforts would still have to be made for Com.in. At present, there is still too little information about what is happening in the association and about the activities of the individual members. He envisages enhancing the value of members of the FRP by introducing personalities or companies. At the same time, he would like to launch a trade magazine for French-speaking Switzerland from Com.in.
The members of the Fédération Romande de Publicité et de Communication come from a wide variety of industries, and they should cultivate more dialog, Brandenberger is convinced. As difficult as it is to reconcile the various interests of the members, the exchange of ideas and experiences within the FRP is all the more important. As president, he would also like to establish contacts with other organizations in German-speaking and French-speaking Switzerland.
An ambitious goal of the new FRP president is to cultivate relations with the media. He has noticed that the FRP is not well known in French-speaking Switzerland. However, he knows that media people can only be attracted to events if interesting topics are offered. But good events with qualified speakers cost money. He will have to use his network of contacts to find sponsors who will help the FRP to make a lasting impression on the public. Anita Vaucher

On September 1, 2003, the four departments of the Allgemeine Berufsschule Zürich (ABZ) are reorganized into four independent schools.service design competition
To mark this step into the future, the former Department of Printing, Design and Painting Professions (DGM) is now holding a design competition for its new graphic identity. It is inviting all former pupils and students who have completed their professional design training at the DGM since 1978 to take part. Detailed documents are available from the school secretariat on 01 466 97 78 or www.abzdgm.ch.
Publimag launches newsletter Magazine marketer Publimag published its new newsletter Maginfo at the beginning of September. It is intended to inform customers two to four times a year about news from the industry and the company. Maginfo is produced by Publimag. It can also be downloaded as a PDF file from the website www.publimag.ch.
Designers look to the future Ideas and concepts for living and working in the future will be presented and discussed at various locations in and around Langenthal on November 2 and 3 at the ninth Designers' Saturday. The symposium "Encountering the future" on socio-political and technological developments will also take place on November 1. Paris-based trend researcher Li Edelkoort will be among the speakers. Further information can be found at www.designnet.ch
Starting signal for the Epica Awards Entries for the 16th edition of the European creative competition Epica Awards can be submitted until September 30. In addition to the publication in book form and adforum.com, the winners will also be presented at the Musée de la Publicité, Paris. The Stone Prize photo competition, which is held in parallel, will now be known as the Getty Images Prize. Conditions of participation and entry forms can be found at www. epica-awards.com.

The Interessen-Gemeinschaft Media-Agenturen (IGMA) and the industry association Schweizer Werbe- und Kommunikationsagenturen (BSW) want to move closer together, BSW President Hanspeter Detsch announced at Wemf's Media Research Day on Tuesday. In his presentation, Detsch addressed the lack of communication between creative and media agencies in their support of joint clients. He called for joint efforts by all market partners to bridge the gaps between the seemingly incompatible worlds. Detsch promised details on how BSW and IGMA intend to tackle this task next week. The IGMA was founded in 1988. It currently has nine members. However, two of them have announced their merger: dkg Medienberatung will be integrated into The Generation Media (formerly Robert C. Baier AG) from the beginning of 2003. The BSW was originally founded as an association of traditional advertising agencies, but since 1999 has also accepted companies from other communication sectors. Today, five media agencies are members of the BSW, and the agencies Mediaedge:CIA and MediaCom are represented in both associations. (dse)

FK&P dramatize unsatisfactory alternatives to Siemens Fire SafetyBy Simone Keller Six months after their first joint appearance, Siemens Building Technologies is once again relying on Felber Kristofori & Pinzon. The agency comes up with unusual "protective measures" for Fire Safety.
Image-guarding bodyguards, shark tanks in front of skyscrapers or airports on mountain peaks: this is how the creative minds at Felber Kristofori & Pinzon (FK&P) presented the alternatives to the security systems of Siemens Building Technologies (SBT) at the end of March. The team has been responsible for the communication of the Siemens Group, which was founded four years ago, since April 2001. Alongside Securiton and Tyco, SBT is one of the leading system integrators in Switzerland.
This month saw the global launch of Siemens Fire Safety, which is intended to raise the division's profile and establish SBT as the market leader for Total Fire Protection. As with Security Systems, the FK&P team led by CD Rudy Felber is also dramatizing (im)possible alternatives to the solutions from Siemens Building Technologies for Fire Safety. Although very similar in appearance, the two campaigns are unmistakably different: the current campaign focuses on the interior of buildings.
Preventive fire protection is very important in Switzerland, not least because of the strict requirements imposed by the authorities and cantonal building insurance companies. The Fire Safety Division accounts for 21.5 percent of SBT's turnover of four billion euros generated in the last nine months.
Fire alarm systems also continue to generate the largest share of sales within the Association of Swiss Installers of Security Systems (SES), which brings together the leading specialist companies in the Swiss security industry. Contrary to expectations, the events of last fall did not have an impact on the security industry, as Securiton Director and former SES President Beat Müller explains.
Although service providers such as Securitas "benefited" in the short term after the attack in Zug, there were no concrete effects such as additional orders or new customer segments. Müller: "Security does not increase productivity. As long as nothing happens, companies prefer to invest in profitable activities".

Bank Leu boosts its image boldly with the king of the animalsBy Luca Aloisi Despite the stock market blues and the tarnished image of holding company Credit Suisse: Zurich-based Bank Leu is proudly showing off its marketing claws again, while its competitors continue to slow down their advertising spending.
Even the most discreet among the discreet in the financial sector have been facing a rough economic wind for some time now. As a result, the list of mergers and cooperations among private banks and private bankers is getting longer and longer, as the latest examples show: the Geneva banking marriage between Lombard Odier and Darier Hentsch or the "alliance" between Sarasin and the Dutch Rabobank.
Parallel to the concentration process, which was intensified at the end of the nineties by the massive entry of big banks into private banking, the communication effort of private banks has increased. The corporate culture of noble restraint had to be gently introduced to competitive marketing strategies.
The abandonment of the convention of the Groupement des banquiers privés in 1999 was one of the key factors in this change. Until then, the Geneva members had undertaken not to advertise on their own behalf, but only to conduct selective collective image campaigns.
Simon Roth, Head of Corporate Communications and Press Spokesman at Pictet, Zurich, knows that investment in communication has increased significantly across the industry since then. "However," he qualifies, "we don't find our clients through traditional advertising, but through referral business."
Networking - the most important communication tool
In fact, according to the latest half-year figures from Media Focus, private banks have relatively modest advertising expenditure. Moreover, they have fallen sharply in the current year - to CHF 4.4 million. In 2001, gross advertising expenditure amounted to around CHF 13 million. (For comparison: UBS invested around 12 million in traditional advertising in the first six months of 2002, 32.6% less than in the same period of the previous year).
However, the strengths of private banks, such as personal communication and individuality combined with continuity, can only be visualized to a limited extent in traditional advertising media. In addition, the scatter loss in these channels would be far too high. Although branding has also gained in importance as a differentiation tool in this banking segment, Jürg Stähelin, Director of Bank Julius Baer, believes that the way the target group is addressed has only changed marginally. Word of mouth and networking have remained the most proven means of acquiring potential new customers and retaining existing customers in the secretive financial sector, despite the increasingly fierce competition.
With the exception of the fund business, where end consumers are addressed directly with advertising, the private networking of each employee is by far the most important and efficient communication tool at Pictet, says Simon Roth, spokesman for Switzerland's largest private bank. Patronage plays a greater role at Pictet than event marketing or sponsorship, he adds.
The latter also play an insignificant role in the marketing strategy of Zurich's private banks. This is also the case at Bank Vontobel, which is one of the big spenders in the sector thanks to its image, column advertisements with photo portraits of employees and its regular service, the quote window.
Elisabeth Meyerhans, Head of Corporate Communications at the Vontobel Group: "We hardly do any traditional sponsoring. Our main shareholder, the charitable Vontobel Foundation, also supports many projects in the cultural sector as a traditional patron." She is convinced that event marketing and sponsoring contribute less to visibility and brand awareness. More successful in this respect are the foundation's commitments and name-dropping in market analyses and financial reporting, which have become a general topic of conversation with the share culture.
Bank Leu emerges from the CS shadow
Zurich-based Bank Leu - number 9 among Swiss private banks with CHF 29.1 billion in client assets in private banking - has taken a new approach to image communication. For half a month now, it has been appearing in major business publications and other media in German- and French-speaking Switzerland with an advertising campaign developed by the agency Matter & Partner.
"What could be more obvious than to use the most plausible symbol of all for a concise presentation of Bank Leu and thus secure not only attention but also brand recognition?", CD Daniel Matter explains the implementation idea of his campaign. For Nicole Brandes, Head of Marketing at Bank Leu, the new campaign is "an expression of our business strategy focused on private banking". The bank, which will soon be 250 years old, is thus catching up on the identity process.
Bank Leu's problem was that its advantages - manageable size, independence thanks to its own research and central location in Zurich - were not communicated consistently enough. In conjunction with the positioning headlines, the popular lion not only appeals to the brain, but also to the emotions.
The advertisements radiate "discreet self-confidence" and give the brand a new face. "Because the target groups are becoming increasingly heterogeneous and the 'typical private banking client' no longer exists, we have defined the target audience more broadly and thus also addressed the general public," explains Brandes. However, interpreting the proud appearance as a reaction to the calamities of the holding parent company CS would be going too far. However: "With the change in the market environment, the framework conditions have also become tighter for us. We are keeping our marketing plan correspondingly restrictive," says Nicole Brandes. On the other hand, the industry-wide reduction in advertising spending has had the positive side effect of attracting additional attention to the campaign.

Stress radio media week! By Beat Fritsch
The topic of last week's event organized by the Young Chapter of the International Advertising Association IAA (photos on page 46) was how to deal with stress - which is said to occur in the best families. Under the title "Work-Life-Balance", executives and manager coaches discussed the almost everyday occurrence of stress at the V-Labor in Zurich's Westend under the direction of Kurt Aeschbacher. As it was obviously assumed that all those present were very familiar with the phenomenon, no definition was given as to how exactly stress and its manifestations manifested themselves. Which is why the author of these lines still does not know whether the headaches he suffers from after attending advertising events are stress-related or have other causes.
Well - the most important quintessence of the panel discussion was that stress is often a question of personal definition and perception. Or, as the manager who has weathered the storms of the stock market and recession used to put it when asked how he was feeling: "I'm not stressed... just hopelessly overloaded!"
Stress or no stress - the event generated a large and high-caliber audience, who indulged in the V-Labor absolutely stress-free and demonstrated industry-appropriate seat leather. Or to put it in a nutshell with a modified Sartre quote: "Le stress - c'est pour les autres!"
Last Thursday, after a brief visit to Radioday at the Lakeside Casino Zürichhorn, we left with very mixed feelings: The radio industry still has a rocky road ahead of it before it pulls together! It was more of an SRG-DRS presentation than a Radioday, was one point of criticism voiced by some exponents of private radio stations and advertising time marketers. The fact that DRS 1 to 3 are the only national stations in German-speaking Switzerland to occupy the top positions "on air" was not an original insight. And there was nothing new or sensational to be heard in other respects either - just as with daily radio consumption. The fact that in the age of
radio alarm clocks and car radios, around 9 out of 10 people listen to the radio every day should no longer surprise anyone. On the other hand, most critics have deliberately ignored the fact that private radio stations are doing their bit to impoverish the radio scene with their musical, computer-generated uniformity: In contrast to the early days, the greatest excitement today comes from the commercial breaks. Instead, they practiced SRG bashing. The fact that the discussion was more about the past and the status quo than the future was a criticism voiced by independent observers.
The whole thing soon began to smell so much like the "politics of lobbying" that the shortlist team quickly took their leave to devote themselves to the essential things in life at the invitation of BG Media and Optimedia in the immediate vicinity. In other words: food and drink. On Korneliusstrasse, Jürg Müller and his bar team generously served his home-distilled quince schnapps, among other delicacies. Which meant we had found the culprit for the headache the next day - which was not stress-related.
Beat Fritsch first recuperated in the V-Lab (combating stress), then juggled with the latest reach figures at Radioday and visited the BG Media and Optimedia in-house party on the same day (pictures on page 44).
We locate those in the advertising industry who meet at the various events and functions wherever there is something going on. Have you already
something exciting to report? Pick up the phone (01 296 97 98) or hit the keyboard ([email protected]). For event tips as well as further shortlist images: www.werbewoche.ch

ColumnAnother update on the current trend color brown... "She's addicted to everything from cocoa to nougat cream, but it has to be chocolatey. It's a good thing that brown is a hot trend color this fall." What a statement... or rather a serious statement. You can read it in Max magazine in the introduction to the style special entitled Schokoholic. On six pages, a brunette drools over all kinds of chocolate, with the liquid variety proving to be her favorite. True to the motto: as long as she is dressed in brown, it doesn't matter that she confuses chocolate with body lotion or something similar. Despite all the trends, she prefers to be a workaholic. Chandra Kurt [email protected] Dummping
From Anna Esposito
Did you know that a poster costs CHF 2999 and a commercial costs CHF 7999? And a competing presentation from ten renowned advertising agencies costs CHF 1000 each? Far too expensive, in my opinion. Because many posters are not worth a penny. On the contrary, they represent a loss and should be properly fined. Competitive presentations on a wishy-washy basis inevitably sell so much hot air via the projector that I recommend every client to take a walk in the zoo instead. As a consequence of the miserable order situation, a free online treasure trove of ideas would be the right alternative to the dummy pricing policy. All advertisers are called upon to donate ideas, positioning and strategies à fond perdu so that the economy can help itself to them free of charge. Once a PM, MM or CEO has found something suitable, they will have to look for suitable specialists to implement these ideas. In this way, we communication idealists can finally draw a clean line under the past and say goodbye to the image of the money-hungry advertiser. With the nice side effect that the time-consuming persuasion work then also changes fronts. Like this: "You, Anna, Mr. Dosé has called again. He has now come up with an even better idea to polish up Swiss' image, when would you have some time for him?" Or: "Mr. Ospel has personally brought over a presentation booklet he designed himself with a not-so-bad strategy for a new image. And please, don't throw it in the wastepaper basket straight away." Conclusion: An idea is an intangible asset. It is worth as much as people are prepared to invest in it. And faith counts for more than money.
[email protected]
Anna Esposito is a copywriter and co-owner of Brot und Spiele, Zurich.
Business Lunch Divine delights in the garden courtyard
The question was last asked by a lawyer (not one of the big heads who play theater): "Where's a good business lunch in Zurich that doesn't cost the earth?" The answer was "Divine". The "Divine" is, of course, superb irony, which Jürg Stacher and Bernard Hunter play with relish. The restaurant's carte de visite also boasts a boiled lobster and a colossal portion of caviar. These are all subtle jibes at the cuisiniers, who can only do it at the stove if the product has been flown halfway around the world by jet and is correspondingly expensive.
At Gartenhofstrasse 1 (corner of Birmensdorferstrasse) there is actually a beautiful garden, and because the food here is good and wholesome, all the wasps in the neighborhood already know about it. There were ten of them circling around the plate and they were definitely not at the address. Hm, if you move inside the "Divine" after this attack, you sit in an unadorned but not atmosphere-free restaurant and can concentrate on the cuisine. And it's worth it!
We had a lentil soup as a starter, which was served nice and lukewarm, so that the capillaries were pleasantly spared. You appreciate so much attention. Afterwards, the always cheerful service crew served a whole (veritably: a whole) poussin on rosemary butter with potatoes (fried) and vegetables (boiled). The poussin was nice and juicy, the potatoes crispy, as were the vegetables, this time crumbled cabbage. For an astonishing 21.50 francs both together. So we could easily fit a dessert into the budget: crème caramel. Delicious, delicious, but I would have forbidden myself the icing from the pastry bag. It doesn't have to be.
The "Divine" is not just for the food, but also for the wines: there are 350 items in the cellar, including crûs that you won't find anywhere else - and above all, there are no Supertuscans and all the other trendy wines whose labels are more beautifully designed than the wine itself. Stacher and Hunter add between twenty and twenty-five francs to the purchase price, depending on the bottle, so that you can't resist the temptation to look into the glass for lunch. It contained a full-bodied Pinot Nero from the Oltrepò Pavese, my favorite wine region. Reservations are the order of the day, you can use your cell phone, but please do so discreetly! Carlo Bernasconi [email protected]
Divine Bar & RestaurantGartenhofstrasse 1
8004 Zurich
Tel. 01 242 49 49
RatingEssen .......................4
Drinks ..................5
Operation ................3
Business Factor ..........3
5=top, 4=very good, 3=o.k., 2=naja, 1=flop