TV Under the slogan "VivaSwizz flies the flag for peace", the music channel dedicated its program to the current topic on the first day of the war and set up various channels - such as the "Peace Box" e-mail platform - for viewers to express their opinions. The station was overwhelmed by reactions, according to VivaSwizz. In addition to overloaded telephone lines, around five times the number of faxes and e-mails received on an average day were received.

Last week, the TV magazine TR 7 from Jean Frey celebrated its thirtieth birthday.And because SF DRS is 50 years old this year and the fate of a broadcaster and a TV magazine is closely linked anyway, the one was allowed to be a guest of the other celebrant. Studio 1 in Leutschenbach was lovingly decorated with props from former DRS programs such as "Teleboy," "Tell-Star," "Traumpaar" and "Risiko" and featured a three-part review of ten years of Swiss television history. There were some real howlers among them: Do you remember the "Tagesschau" hack from the turbulent eighties, when two hooded men demanded "Freedom and Sunshine for Giorgio Bellini"? And presenter Leon Huber looked even more pissed off than Ronny the poodle in a dispute over dog care rights?
Many scenes were worth seeing because of their age. Peter Schellenberg and Kurt Aeschbacher as very young bastards; not to mention Roger Schawinski at his first casting. He desperately tried to put his hands into non-existent trouser pockets during a posed election moderation. Sandra Studer, host of the evening, also got her comeuppance. In the archive, the producers of the TV spotpourri found some of Studer's very early singing performances.
Further gaffes in Switzerland's own professionally awkward manner (especially when written German was to be spoken) gave the viewers a hell of a time travel in this fast-paced show. And SF DRS would almost have to be elevated to cult status for this.
In addition to a near-live broadcast of Thomas Gottschalk, who wanted to personally convey his birthday greetings peppered with bon mots to TR 7 editor-in-chief René Hildbrand, a production by JWT+H+F also caused a stir. The satirically tinged documentary "TR 7 - We make stars" showed all kinds of weird selection procedures that aspiring TV stars have to go through before they receive the predicate of being fit for the screen - and thus also TR-7 title page dignity.
Jean Frey CEO Filippo Leutenegger, on the other hand, showed greatness. Just a year ago, no one would have bet on ever seeing him on a stage in Leutschenbach again. Instead of small settlements or side blows, his speech included a thank you. In general, to the institution of television, where Leutenegger was able to experience very good times for 21 years. And expressly also to director Peter Schellenberg personally, even though there are said to have been some stormy exchanges between them - there was no resentment, he said.
Food and drink were at their best thanks to Jürg Studer's catering skills, and in view of the huge birthday cake, comedian Mike Müller said that around 12500 calories per person had been calculated. Insulin syringes were then available at the exit.
Last week, the young creative talents of Cannes Open 03 were also selected. At Keystone in Zurich's Binz district, they announced the winners of the competition, which was supported by Keystone, Clear Channel Plakanda and Werbewoche. And these are the rules: A B-12 subject must be created for an arbitrary but real client using an image from Keystone's image database.
Martin Stauch as AD and Armin Arnold as typographic designer were able to prevail against 66 competitors. The first prize is not only a free trip to the advertising festival, but also work. In Cannes, the two up-and-coming talents will be taking
from Lowe Direct took part in the Young Creatives Contest, in which junior teams from all over the world cross creative blades. Lowe Direct consultant Sandra Genge thought about going to the Croisette when the two youngsters won. Whether she was only thinking about her duty of care for her protégées, we'll leave to one side.
During the judging, two clear tendencies could be identified, said jury member and CD Urs Schrepfer from Jung von Matt about the result of the competition. The larger group had looked for a funny picture and built up a good idea from this; a smaller group had first developed the idea and then looked for a suitable visual, which would actually be the correct procedure in practice. By the way, all the submitted works can be admired at www.cannes-open.ch. An exciting, entertaining and therefore also worthwhile surfing tour.
Editor-in-chief René Hildbrand (l.) looks forward to another 30 years of TR 7 with Bettina Dieterle and Filippo Leutenegger.
For years, Peter Schellenberg was featured in almost every other issue of TR 7 - successor Ingrid Deltenre is yet to do so.
Charles von Graffenried (r.), co-owner of the Jean Frey Group, with Monica Jäggi and Peter Döbeli of Konnex.
Outed as an Aeschbi fan: Yvonne Boller, GL member at WHS, beamed like a cockchafer next to TV man Kurt Aeschbacher.
Winning praise for JWT+H+F's TR-7 satire: Remy Fabrikant with Esther Tabirri (l.) and Manuela Zwald.
TR-7 publishing director Sandro Rüegger (l.) arranged a great party - Peter Kümmerli might have been of the same opinion.
Also among the well-wishers of TR 7: Bilanz editor-in-chief Medard Meier (l.) and investor Guido Richterich.
Jacqueline Friedrichs and Matthias Luchsinger stood in front of the wheel of fortune from the show "Risk".
For once, a different media pairing than usual: table neighbors Urs Schneider and Daniela Bemberg are in the picture.
In front of a prop from "Traumpaar": Frauke Potent from Initiative Media and Karl Lüond.
TR 7's shortlist team, so to speak: Simone Matthieu and Kurt Meier are the TV magazine's people and event specialists.
Had one of the best tables very close to the stage: Cornelia Kristoffy and Peter Hofstetter from Mediaxis.
To Cannes to defend Switzerland's honor: Creative newcomers Martin Stauch (l.) and Armin Arnold from Lowe Direct.
Jury members Simone Fennel, Mathias Freuler (l.) and Urs Schrepfer were more than pleased with the youngsters' work.
A chance to measure yourself against the international competition - thanks to Cristina Tonitto and Walter Grolimund from Keystone.
Opportunity used for self-promotion: Daniel Roznovjak (r.), with team partner Frederick Rossmann, who finished in third place.
Also started dreaming of Cannes: Lowe-Direct-AD Cristiane Keller (l.) and consultant Sandra Genge.
With a hot Tabasco subject ultimately on the second-highest place on the podium: Raul Serrat (l.) and Patrik Rohner.
JvM consultant Romano Strebel (l.) viewed the exhibited works together with JvM multimedia specialist Marc Rinderknecht.
The two JvM consultants Barbara Corti (l.) and Salomé Zuest with Gianni Jetzer, curator of the Kunsthalle St.Gallen.
Arne Völker (l.) of Studer & Wohlgemuth chatted with David Hugentobler, junior copywriter at Pucci Sulzer.
Beat Fritscham Wheel of Fortune. The relic from the show "Risiko" was taken out of the trove, along with other props, for the TR-7 anniversary gala at Leutschenbach. Most of it might be completely unknown to younger viewers, since 30 years of TV history were presented. The youngsters, on the other hand, were awarded prizes at Cannes Open 03 and will therefore be able to demonstrate their creative skills at the advertising festival in June.
Where the communications, media and publishing scene meets for its events, we locate at the most diverse events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.

In a new anthology entitled "Hole in the Wall", 78 young creatives present 137 works with which they have "broken through the wall of clichés in their heads." The title of the book wants to say that behind the wall of clichés and conventions "a place of freedom awaits those who are without fear". If not now, then when - "Designers break traditions" is the subtitle of the creative showcase. The ideas in this book do indeed appear fresh and raw, "because they have not yet been ironed out", as editor Judith M. Grieshaber says. Karl Gerstner and Manfred Kröplien have also contributed a foreword. The book is supplemented by a CD-ROM, on which websites and short commercials are presented. "Hole in the Wall" is published by Hatje Cantz Verlag in Stuttgart (ISBN 3-7757-9121-3).

SRG advertising revenues remained almost stable SRG closed its 2002 accounts with operating revenues of 1497.7 million francs, 0.4 percent more than in 2001. This compares with operating expenses of 1506.1 million francs, which, after the financial result of four million francs, leaves the company with a loss of 4.4 million francs. However, this is 75 percent less than the previous year (18.3 million francs). Although income from advertising and sponsorship fell from CHF 332.4 million to CHF 326.7 million (-1.7 percent), this is a very good result compared to other media. Reception fees fell by CHF 1.1 million to CHF 1047.4 million. (mk)

Cable network operator The Appeals Commission for Competition Issues has rejected an appeal by Cablecom, which had appealed against a precautionary measure by the Competition Commission (ComCo) obliging it to transmit the digital television program offering of Teleclub AG. Cablecom operates its own digital program offering and justified its refusal by arguing that consumers have to use special receivers for these programs that are not compatible with other offerings.

Market research Trend guru Matthias Horx's Zukunftsinstitut takes a look at its own industry In the "Handbook of Trend and Future Research", author Matthias Heitmann presents 35 consulting firms from all over the world that want to prepare their clients for future change and thus encourage unconventional, forward-looking thinking. According to the brain tank, the selection is not completely objective, but an effort has been made to choose the "right" ones. The 92-page handbook costs 30 euros as a PDF document and 50 euros in the printed version. It can be ordered via www.zukunftsinstitut.de.

Cards for free The advertising postcard of the year 2002 was designed by the Zurich agency By Heart, whose motif for Passugger won the final round of the online vote with 32 percent against subjects by Ruf Lanz (28 percent), Advico Young & Rubicam (22 percent) and Grendene Ogilvy & Mather (18 percent). By Heart won a national placement in Masani's Ambient Media dispenser network.

Outdoor advertising With the national marketer e-Advertising, an APG subsidiary, the Terminal Company has gained a further partner for the launch of the interactive terminal network in Switzerland, which includes locations such as Basel Airport, Zurich and Lucerne railroad stations, kiosk stores, City Disc branches in German-speaking Switzerland and Mobilezone stores.

Fashion photographer David Lachapelle is never at a loss for grateful subjects for this column - unsolicited, of course.Hand on heart, have you ever looked at a basketball for so long? I know Easter is just around the corner and egg hunts are back, but you can certainly hide them better than behind a basketball - at least on an ad for sneakers. But what Lachapelle can do is no witchcraft for Valentino either. Clothes off, legs wide, and dormant erotic memories of Sharon Stone in "Basic Instinct" are immediately awakened. Incidentally, in an "Inside the actors studio" interview with James Lipton, Stone answered the question of why she allowed this scene to be filmed by saying that she didn't even know what the scene would look like when she was shooting it. It was only when she saw herself on the screen that she realized how powerful the shoot had been. True enough. This realization must have dawned on the Valentino model too. The main thing is that it works and people look. (ck)

Verlag Hermann Schmidt, Mainz, has launched a new non-fiction book on the subject of corporate design. "Corporate Design" by Rayan Abdullah and Roger Hübner answers all questions for graphic designers and their clients, from raising awareness of the benefits and components of the CD to the contractual arrangements for collaboration and the costs incurred, right through to copyright aspects. The book contains useful checklists. Practical examples bring the theoretical context to life and at the same time demonstrate the power of good corporate design. ISBN 3-87439-597-9.

Marketing The media marketing company Cinecom is taking over the exclusive marketing of French-speaking Switzerland's Kinorevue Films at the beginning of May. "We are thus taking an important step towards strengthening our foothold in French-speaking Switzerland and further expanding our offering in the cinema market," Managing Director Matthias Luchsinger is quoted as saying in a press release. Cinecom already markets the free Swiss-German film magazine Close-up. Films has been shedding light on international and Swiss filmmaking since 1999. It is published by the Association Mediafilm in Lausanne. The magazine is published eleven times a year with a circulation of around 20,000 copies and is aimed at young, urban and cinema-loving people.

The advertising agency Eugster Kommunikation, Rorschacherberg, has acquired Griesser AG as a new client, and agency head René Eugster already assisted the roller shutter manufacturer in 2002 with the creation of a marketing strategy, according to a press release. Griesser has now also entrusted him and his crew with the positioning of the brand.