Contrary to popular opinion, media economist Gabriele Siegert recognizes neither a disproportionate loss of advertising volumes nor a weakness of the print genre.WW Publigroupe estimates that 70 to 80 percent of the advertising volume that the Swiss press has lost since 2000 will return. CEO Hans-Peter Rohner believes that the press has lost the remaining 20 to 30 percent. Share this
Opinion?
Gabriele Siegert: That implies that these 20 to 30 percent were absorbed by other types of media. I don't see that confirmed on the basis of net sales. No advertising money has migrated, neither to television nor to radio. Rather, it seems to be the case that these sums have been saved. This means that these funds are flowing back again, including into print, as soon as companies invest more money in advertising again.
Market shares are not shifting?
If so, then only very slowly. Incidentally, the frequent comparison with the extraordinary boom year of 2000 is downright fatal because it almost always results in a loss.
But TV has gained market share.
This may be the case for the total volume of advertising investment, but net TV advertising sales have not increased significantly. At most, the distribution of the advertising pie has changed slightly. The fact is that savings have generally been made. And since print accounts for a large proportion of advertising expenditure in Switzerland, it is logical that print loses the most volume in nominal terms in a general round of savings.
Is saving money really the only reason for the absence of advertising in the print media? The prevailing opinion is still that advertising is shifting further into TV.
This approach already exists in communication science, but a long-term continuous shift depends on the respective TV landscape. In Switzerland, people still read a lot, so this shift will certainly not take place to the same extent as in Germany, France or even Italy. Communication science can explain this shift towards TV: Emotional content can be conveyed much better on TV than in print. And since many products are now only differentiated by their status or image, but hardly by their functional benefits, it is not only emotional aspects that are becoming more important in advertising - but also TV as a transport channel.
So you interpret the withdrawal of advertising from the print media as a loss of trust?
No, I don't see anything to suggest that. Print has certain qualities, for example, particularly affluent target groups can only be reached via this channel. Such advantages remain.
To what extent do advertising losses in print media also have to do with crumbling readership figures?
Once again: If the economy saves money, even better readership figures won't change anything. Of course, a lower reach can result in lower revenues. However, this correlation only applies to individual titles or, at best, groups of titles, but not to a media genre. With one exception: when more far-reaching trends emerge. If, for example, daily newspapers lose young readers to free newspapers, even in the long term, they will face massive problems in four to five years because there will be a lack of future subscribers.
Would this then also lead to a greater loss of market share for print - or only to shifts from the daily to the digital press?
Free newspapers?
First and foremost to shifts within the print genre. In Germany, for example, fewer and fewer young people are turning to newspapers. A shift towards TV, as has happened there, will naturally lead to a loss of market share for print in the long term.
Lower revenues have forced print media to make savings. Is quality suffering as a result?
That would have to be analyzed in terms of content. Based on my personal and academic experience, I have to say no. Cuts are not immediately noticeable, but over time they lead to a loss of quality.
Does the absence of advertisements drive consumers even more to abstain from consumption?
Consumer behavior would not change significantly in the short term, but in the longer term it would plummet, for example because brands would be forgotten. As a result, price, for example, would become the decisive criterion in the actual act of purchase - and no longer image or other values. Incidentally, many media users would not initially be saddened if advertisements were to disappear. In the longer term, however, they would probably miss them. This is because there are now findings from research according to which young people are less and less able to follow a 90-minute movie for the entire duration. Some are no longer able to concentrate for so long, they really need the interruption ads.
According to Mach Basic 2003, print seems to be gaining strength again. Why?
Because media consumption habits don't change that quickly. People who are used to getting their information from the newspaper may stop for a while, for example to save money, but in the long term this reader is missing something.
How do you explain the widening gap between falling
Circulation and rising or at least constant readership figures?
I can only assume that this is due to individual cost-cutting measures: People have replaced individual print titles. In other words, they still have a need for information. But their willingness to pay for it has decreased.
Gabriele Siegert is a professor at the Institute for Journalism and Media Research at the University of Zurich.
Interview: Markus Knöpfli

René Lüchinger returns to Bilanz, this time as editor-in-chief. "Any kind of writing is allowed, except the boring kind." This quote from Voltaire is the claim on the homepage of René Lüchinger and his publishing company. Lüchinger has lived up to the philosopher's (and mocker's) motto with four books in the last two years. "Der Fall der Swissair" has been published by Verlag der Bilanz. A book about the superbanker and hapless football club patron Rainer E. Gut will also be published there in December. On behalf of 23 exhibitors, he has written "Expo.02: Overstretched Switzerland", an analysis of the Expo between business, politics and culture. The publishing house Orell Füssli will be delivering "Bildmarken - Meilensteine der Markengeschichte" to bookshops in the next few days. Lüchinger has also realized numerous corporate publishing projects in his office on Zurich's Zollikerstrasse.
A good, or even better: a busy record for a freelance author. So what is it that entices the busy publicist to give up his entrepreneurial freedom in Zurich's prestigious location to take up a job as editor-in-chief in the industrial area? The answer to this question can be borrowed from Marshall MacLuhan: The medium is the message.
René Lüchinger worked at Bilanz from the end of the 1980s until 1995, ultimately as deputy editor-in-chief. "It's a paper where the love is still there," he says. In the meantime, Lüchinger was editor-in-chief at Facts. The business journalist managed more than 50 employees there.
In comparison, the organization of Bilanz will correspond to the management of a larger department. And the new head of the monthly magazine is also confronted with completely different facts. "Facts is mainly geared towards a younger target group. Bilanz is a magazine that is aimed more at established people." In other words, people who are normally educated, know the difference between Ebit and Ebitda and consequently suffer even more than others from a lack of time. If you want to occupy the time of these people with an editorial article, you have to offer a lot: The topic must fit, the research should be profound and the reading enjoyable.
"Bilanz has a very good name as a brand in the business world," Lüchinger is convinced. Even more than before the turn of the millennium, he wants to cultivate the advantages of a monthly title: in-depth research with a dash of glamor - and leave the journalistic quicksand to the current media. To this end, he wants to address three core target groups: The economic and political establishment, people interested in business on their way to the top. Lüchinger also wants to keep a keen eye on women: "There are a lot more women in careers today. They should be better considered in the mix of topics."
Lüchinger studied history, economics and political science in Basel and Freiburg i.Br. and wanted to become a political journalist. However, he quickly realized "that the economy and not politics is the driving force of society". When the Badische Zeitung made him an offer to work in the economics department, he found it "really exciting". He later also worked in the economics department at the former Schweizerische Politische Korrespondenz before Andreas Z'Graggen brought him to Bilanz for the first time.
By returning to Bilanz, he is interrupting his career as a book author, because "editor-in-chief is a full-time job, and I can still write books when I'm 60". Regardless, he wants to "urgently continue to cultivate" the publisher's own book series. These non-fiction books in the business sector are one of several assets of the Bilanz brand.
Lüchinger is married to a German journalist and has two children. He has a wide circle of friends, as he completed his A-levels in Madrid before going to university. His father was the production manager of a Swiss company there and gave him his first insights into the world of business.
René Lüchinger, the new editor-in-chief of Bilanz, also keeps a keen eye on women who are in the middle of their careers.
Andreas Panzeri

Beatrice Tschanz, Head of Communications at Centerpulse, is leaving the company at the Annual General Meeting on October 9 following the takeover by the American Zimmer Holding. The former head of communications at Swissair has been with Centerpulse since September 2001. ...
At the beginning of September, the graphics and web company Innpublish in Celerina and the agency Sport- und Eventmarketing Silvaplana merged their businesses. They are now based in St. Moritz as Büro 4 Werbe AG. Under the motto "Advertising squared", Managing Director Gian Reto Melchior and Head of Marketing Daniel Bosshard offer classic advertising as well as Internet and pre-press services. Jürg Capol, previously spa director of Silvaplana and head of marketing for the 2003 Ski World Championships in St. Moritz, becomes Chairman of the Board of Directors.
...
The Zurich advertising agency Grey is expanding its creative team. Charles Blunier has been working for the agency as Art Director since the beginning of September. Blunier previously worked for Jung von Matt/Limmat, DDB Switzerland and, most recently, McCann-Erickson.
...
Sabine Rüthemann has been elected as the new Information and Communication Officer of the Diocese of St.Gallen. She replaces Rosmarie Früh, who is retiring at the end of the year. Rüthemann, who currently works as an editor for Der Toggenburger, will take up the post on December 1.
...
Kurt-Emil Merki has resigned as head of the "Society" department at the tabloid Blick with effect from September 1. He had only taken over the "Show" department at the beginning of May and expanded it into the "Society" department. He was previously media editor of the Mittelland Zeitung. Merki's successor will be Blick's head of foreign affairs Daniel Steil.
...
Eva Herrmann is the new head of the German-language editorial team at Swissinfo/Swiss Radio International (SRI). She took over from Alexander Künzle, whose deputy she had been since 2001, at the beginning of September. In future, Künzle will be responsible for the business and tourism sections of the German-language Swissinfo editorial team.

The Zurich advertising agency Publicis has been entrusted with a new project by UBS. Publicis is developing a new communications world for the major bank's Institutional Investors division.

Heye CEO Jürgen Knauss has been in charge of McDonald's Germany for 32 years. Together with his agency, he defined the new concept for the McDonald's brand and implemented the global communication.WW Mr. Knauss, your idea "I'm lovin'it" or "I love it" won out against 14 large agencies worldwide. The biggest milestone in your career?
Jürgen Knauss: I particularly like the fact that we have taken three so-called clichés ad absurdum. Firstly, it's not true that you generally have to buy in expensive creative stars for such an extensive project. We used our in-house creative department and young talent. Secondly, it's not right to be burnt out and lame even after 32 years of McDonald's advertising. And third, it's not right that you have to have an office on Madison Avenue to do good advertising.
A creative answer, but not an emotional one. Don't wear something
too much understatement?
Of course I'm proud to be quoted in the Wall Street Journal or the Times.
What image and sales impulses must the new campaign fulfill?
"I'm lovin'it" is more than just a new campaign. It is a new corporate strategy that McDonald's is focusing on. This is very courageous and I am convinced that we will be successful. McDonald's will be breaking new ground in many areas. From the partnership with Justin Timberlake to the store manager, who has to understand and live the new direction.
What is really new about a creative appearance that uses lower case instead of upper case for the slogan?
used?
What is new is the fact that the company has given tough but honest answers to some questions. One of the answers was: You don't like, you don't love McDonald's like you used to. So the conclusion is: make them love you again. And because this thesis must apply to all customers and all employees, our logical claim is: "I'm lovin' it".
And why the lower case?
Because our focus is always on the consumer. We write small to make a big impression on our customers.
How did you manage to sell a campaign to the board of a US company as a German creative?
That was relatively simple. Our campaign precisely formulates the direction of McDonald's: away from a fast food restaurant and towards a lifestyle company.
However, customers have less and less desire for Big Macs. And worldwide.
"I'm lovin' it" is not a marriage proposal, but an honest commitment to woo customers with new attention, new offers and a new outfit.
New uniforms, new menus and a new motto are not the same thing.
brand-relevant repositioning.
You are a new corporate strategy. But we ask for your patience. The world premiere of the campaign took place in Munich on September 2, 2003. Now all employees on five continents must understand what it means to take greater and more intensive care of the customer. Then millions of customers must understand it. But the difficult theoretical part of our homework is done. McDonald's "I'm lovin' it" is a new term that describes both a fascinating lifestyle and dynamic retail. An interesting balancing act that is already sending the competition into a frenzy, because "I love it" can neither be imitated nor disfigured. McDonald's is simply good.
When and how is the launch of the McDonald's campaign in the
Switzerland planned?
The launch in Switzerland will be truly exceptional. We are supporting our colleagues from DDB there. Our concept focuses on the consumer and, of course, their language. The hip-hop song in Switzerland therefore has German, Italian and French lines.
What else is there to impress Swiss customers?
We have developed a completely new visual language for the TV commercials. I call the motifs i-Stories, stories in which the eye first grasps the subject and then the text. And as we at DDB know, print advertising will also play a strong role in the Swiss media mix alongside TV commercials
You have been shaping McDonald's communication for 32 years.
Do you still know all the claims and the matching melodies?
But of course (starts to sing). "Take a break", that was our first song in 1972, which we adopted from America. Then came our first own song (continues singing): "Because that's McDonald's, eating with fun". We also had great success with the singer Robin Beck, who sang: "McDonald's is simply good". Not forgetting our song, which was adopted by 38 countries: "Every time a good time". (pause) Yes, we have always given the world good things.
A declaration of love to a fast food chain: probably the most expensive campaign of the year was conceived and realized in Germany.
The old man and the moreSelf-confidence and understatement are the special characteristics of Jürgen Knauss. With this combination, he has positioned Heye & Partner from Unterhaching near Munich as a brand in the big wide world of advertising. Knauss, 65 years old and a "gray eminence" of the advertising scene, says: "I'm a team member, nothing more and nothing less." The amateur golfer and Cohiba smoker is considered merciless, especially towards himself. He has worked his way up from graphic designer to CEO. Jürgen Knauss also sits on the Board of Directors of DDB. McDonald's runs like a red thread through his work. For 32 years. No matter who reigns as head chef in the States, "Jurgen" is flown in when things go wrong. He has now won something like the Worldwide Champions League with his regular customer. (pe)
Interview: Peter Ehm

Wirtschaftspresse Cash is taking a step towards its audience: from September 25, the publication day will be brought forward from Friday to Thursday morning, which the business newspaper hopes will attract more readers. The investment section will be expanded and the color concept reviewed.

Magazines Swiss-German magazines gained more than 800,000 new readers last year. The development of Swiss-German magazines gives cause for optimism: many titles have remarkably expanded their readership. If you add up the influx of new readers of the thirteen major magazines, the result is an impressive figure of over 800,000 additional readers compared to the previous year.
negative trends. In the previous two years, practically all titles had lost readers - with very few exceptions. In the current edition of the Wemf study, many titles now even have more readers than in the record year 2000, with the top positions in particular showing an increase: Of the ten magazines with the highest readership in German-speaking Switzerland, eight of them have gained a significant audience. But there were also some respectable gains further down the rankings.
Weltwoche with 40 percent more
The growth in readership of Weltwoche, which announced its advance back in November, comes as no surprise. In the meantime, another 17,000 readers have been added. This means that the paper has grown by a record 39.5 percent (+91,000) to 434,000 readers since its conversion from a newspaper to a magazine.
The three magazines with the highest readership in German-speaking Switzerland - Schweizer Illustrierte, Beobachter and K-Tipp - all grew to a comparable extent. Schweizer Illustrierte reached an important milestone: with 1.067 million readers, it is back in the circle of readership millionaires. This symbolic step was achieved thanks to an increase in readership of 76,000 (+7.8 %).
The gains in the top two positions were even stronger. K-Tipp improved by 87,000 readers (+8.6 %) to 1.104 million. The long-standing leader among Swiss-German magazines, Beobachter, increased by a further 77,000 readers (+7.4 %) to 1.122 million readers.
The main winner among the traditional magazines is Schweizer Familie. With an additional 98,000 readers (+17.1 %), it also experienced an upswing like never before. The jump to 672,000 new readers is mainly due to the additional circulation following the integration of the subscription base of the defunct Meyer's.
Inflow for healthcare titles
The German Geo, which has been in fourth place among Swiss-German magazines for years, is also in excellent shape. Since the introduction of the Swiss split two years ago, the magazine has once again attracted significantly more readers. Currently, a further 82,000 readers (+10.1 %) have been added. With a total of 897,000 readers, its gap to the readership millionaires has shrunk once again.
There were notable shifts in readership in the health title category. Gesundheit-Sprechstunde gained 67,000 readers (+12.5 %). With 60,000 new readers, the rapidly growing magazine from Ringier is already close behind the classic Puls-Tipp. The only reason the overtaking maneuver was not successful is that Puls-Tipp also made significant gains - the magazine gained an additional 57,000 readers (+9.9 %).
Another high-flyer was Saison-Küche. With 23.7 percent more readers (+91,000), it achieved the largest percentage increase of all magazines. However, the audience growth for Kochen from the AZ Medien Group, which was first published in spring 2002, proved to be difficult. A few months later, the magazine had taken over the subscriber base of the discontinued Chuchi and also its readership figures. Compared to those figures, Kochen, which was first published in Mach Basic, is now exactly 20 percent (-69,000) lower with 276,000 readers. Ueli Eckstein, Deputy CEO of the AZ Medien Group, remains optimistic: "Cooking will certainly increase its circulation next year," he says.
There is good news for Facts, whose gain in readership is not significant by any means. Nevertheless, the additional 37,000 readers (+7.6 %) indicate an upward trend. Other winners in the long list of up-and-coming Swiss-German magazines: The program guide TV 7 increased by 51000 readers (+13.2 %), making it the TV title with the best result. Glückspost also performed well, recording an additional 40,000 readers (+8.9 %).
Der Spiegel also grew, with a further 32,000 readers (+18.4 %) among its Swiss audience. The trend towards German women's magazines is also continuing: Brigitte increased its readership by 24,000 (+14.8 %). At the same time, Annabelle's growth (+31,000 readers) only just missed the threshold of significance.
The only exception in the otherwise highly stable magazine landscape in French-speaking Switzerland is Bon à Savoir. The magazine published by Hans Räz has increased significantly by 41,000 (+13.5 %) to 344,000 readers. With a respectably high reach of 25.9 percent, the magazine already has almost as strong a penetration as its sister publication K-Tipp (27.6 %).
Daniel Schifferle

Member press The Coop-Presse is considering a facelift at the beginning of 2004, and when all three language editions of the Coop-Zeitung are printed in full color from the New Year, the new possibilities will also be used for editing the weekly paper. Newspaper designer Clemens Barmettler is already working on a relaunch, confirms Karl Vögeli, Head of Coop Press. The facelifted paper will appear at the beginning of 2004 - still in tabloid format. Vögeli did not want to reveal any more. "After all, we don't want to be copied by the competition, because they are also currently working on a relaunch," he says, referring to the Migros bridge builder. (mk)

The first record was set last week at Radioday, when almost 700 guests registered, which was still a considerable number even with the no-shows. Marc Savary, Radio Coordinator at SRG SSR Idée Suisse, and industry colleague Martin Muerner, Head of Broadcasting at Radio Berner Oberland and Vice President of the Private Radio Association, were clearly delighted. The two are co-managing directors of the radio event at the Kongresshaus.
The "Radio of the Year" prize was awarded. This year it went to not one, but 20 different radio stations, all of which were awarded the title "Radio Pioneer". These are the stations that took to the airwaves 20 years ago with the blessing of the state. Reason enough for former Federal Councillor Léon Schlumpf to present the award himself. Another guest of honor, Adolf Ogi, was also welcomed. He attended the afternoon political talk moderated by Markus Gilli.
There was also a premiere. Euro-RSCG boss Frank Bodin came out as a book author. Bodin, otherwise better known as a creative artist, gifted pianist and father of the "sweetest and most intelligent daughters in Zurich", is the author of the book "Pictures for the Ear". However, anyone who
If you are expecting an expressionist novel with an autobiographical background, you are mistaken. It is an essentialist argument for radio commercials with corresponding instructions. Which makes perfect sense, as Bodin also argued in a workshop entitled "Cross-Media calls for Cross-Work" for greater cooperation between all those involved in radio spots, especially between media planning and creatives.
Record party also at Guye Benker in Seefeld. The parties in the garden of the beautiful art nouveau villa in Seefeld are legendary. A high-quality event, never overcrowded and with enough of everything. And the names on the guest list are hand-picked. So it's no surprise that star DJ Dani König scheduled the premiere of his new band DKIII at Guye Benker. After all, Christophe Guye, a well-known and shrewd communicator, counts practically all of Zurich among his circle of acquaintances - and a few weather gods to boot. Once again, he was able to hold court in pleasant temperatures. And because Guye's partner André Benker used to be a CD at Wirz, the party is also a kind of get-together for Wirz alumni. Thanks to the ADs Valentina Herrmann and Barbara Strahm, producer Patrick Senn, lyricist Peter Rettinghausen, Thomi Ramseier and Kerstin Reulen (to reassure the Wirz management: Kerstin is only temporarily ex-Wirz, she's just going on vacation), we managed to take a unique photo of former colleagues. Advico-CD Markus Tränkle and a few others didn't even have enough space on it. Never before have so many guests been seen in the garden on Klausstrasse. And never before have there been so many fathers-to-be in Guye Benker's management team. Which of the two, however, is looking forward to these joys is the one who has forbidden us to reveal.
Another record: the police have never arrived so early. At 10.48 pm, two young police officers were already standing in the garden, desperately looking for the boss. The two of them were visibly uncomfortable - judging by their expressions, they would have preferred to join in the party themselves rather than make a fuss. After a brief negotiation, they were finally given a grace period of ten minutes.
It was mainly thanks to the persuasive charm of Jris Possa and Guye-Benker consultant Sibylle Siegrist that the band gave another encore at half past eleven. Which in turn called the law enforcers onto the scene. Not the young Turks, however, but a stern policewoman with a graying sergeant, both of whom tried hard to look as angry as possible. After paying a fine of 100 francs and being handed an invitation (see invitation text!), they were also able to bring themselves to smile. The guests were able to hold out for quite a long time without music. At the bar, people were saying that the
The beams bent; and motorboat owner Christophe Guye also behaved like a real captain at his party. In exemplary fashion, he was the last to leave the party location many minutes after midnight together with the barmaid, a high-strung advertiser (whose brother wants to join the National Council) and the shortlist author.
Beat Fritsch made it to Radioday and the traditional garden party of the advertising agency Guye Benker last week. There were plenty of people at both events, and both locations saw a massive increase in attendance compared to last year's event. Quality (not only from the kitchen and cellar) still seems to be a guarantee of success in the advertising industry. A maxim that everyone who organizes parties in this industry should take to heart!
We can find out where the communications, media and publishing scene meets at a wide variety of events. Do you already have something to report? Pick up the phone (01 296 97 98) or get in touch (info@ werbewoche .ch). Event tips and further shortlist images are available online at www.werbewoche.ch
Radioday in the Kongresshaus ZurichAdolf Ogi, former media minister, honored the Radioday with his
Presence.
Marc Savary (l.), SRG, and Martin Muerner, Radio BeO - competitors in day-to-day business, but in the same boat for Radioday.
The two ASW and Radioday advertisers Benno Frick and Jürg Metz with Peter Grob (from left), ASW Managing Director.
Engrossed in technical discussions: IHA-GfM Chairman of the Board Elmar Wohlgesinger and SWA Managing Director Jürg Siegrist (right).
Rolf Müller (left), Publica Data, with its founder Matthias Steinmann, and Vanessa Meister, Head of Internet at the SRG Research Service.
Putting their heads together: Radioday presenter Anna Maier with Pierre C. Meier, Editor-in-Chief of Media Trend Journal.
CEO Michi Frank (l.) and Marcel Bosshard (r.) from IP Multimedia with book author and IPM advertiser Frank Bodin.
Anton Schaller (l.), Barbara Stöckli from MAZ - the Swiss School of Journalism, and Walter Rüegg, SF DRS.
No radio without clever technology, said radio man Mike Gut (right) and joined Peter Matter from Sumatronic.
Sandro Prezzi, Optimedia, communications specialist René Grossenbacher from Publicom and Wemf researcher Harald Amschler (from left).
Roman Gasser from Viva AG für Kommunikation with Adi Holzer from RadioFactory and Radiotele boss Bruno Oetterli (from left).
Are Silvia Baer (left), Eurocentres, and Ursula Bolliger, Tetractiv, already clients of Publicis? "Not yet!" said Dani Krieg.
The Belcom team Richi Gasser and Rita Meyer with Christian Stärkle (from left), Allmedia-Consulting.
Daniel Köhler, lawyer at Bakom, with Milly Zurfluh from Radio Argovia.
Kurt Ebnöther (left) from the PR agency Pi.ar with Egon Blatter, who is taking part in the new licensing round with Djradio.ch.
Bettina Schlumpf (l.) and Gabriela Buchs from Carré Communication, the event agency that also pulled the strings at Radioday.
Garden party at Guye Benker in Zurich SeefeldOnce again, all hands were on deck to put on a party: Host Christophe Guye (right) with Gabi Wettstein and Mike Weber.
Michael Schönhaus, freelance AD, with his wife Beatrice, responsible for the shopping department at Schweizer Illustrierte.
Old acquaintances met at Klausstrasse: Susanne Henggeler (l.), from Pumpkin-Film, CD André Benker and Carol Büchel.
Sibylle Siegrist (l.), the shortlist author's office buddy when he was at Ogilvy Direct, and Jris Possa, charmed the band into an encore.
Wirz alumni snapshot: Peter, Patrick and Thomi (back, from left) with Kerstin, Barbara and Valentina (front, from left).
Tagi advertising manager Fridolin Holdener (left), with Toni Vetterli, is also a loyal guest at the Guye-Benker garden parties.

Cinema The Walt Disney Company dominated the cinema summer with the computer-animated blockbuster "Finding Nemo", which has grossed 330 million dollars in the USA so far. The adventure film "Pirates of the Caribbean: Curse of the Black Pearl" made 261 million dollars, while "Sinbad: Legend of the Seven Seas", which is set in a similar world, "only" made 26 million dollars.

Regional press The Liechtensteiner Volksblatt will be printed at the Medienhaus printing center of publisher Eugen A. Russ in Schwarzach/Vorarlberg from 2004, and the daily newspaper will be published in four colors from next year. Until now, the paper has been printed in Chur by the Südostschweiz media group with a circulation of 7500 copies. The Volksblatt intends to continue its cooperation with the Südostschweiz newspaper group. Südostschweiz publisher Hanspeter Lebrument put a question mark behind this. He told SDA in response to an inquiry that they would consider whether they wanted to continue their cooperation.

Moviegoers remember advertising slides and commercials well and feel entertained by them, according to a study conducted by the market research institute Qualitest for the advertising marketer Cinecom and Media Audit AG. The main aim of the study was to examine the completeness and quality of the cinema slides. In addition, the recall values and the acceptance of cinema advertising were determined. 98 percent of cinema audiences remembered three or more commercials. More than six slides were still remembered by 62.5 percent of respondents. Cinema advertising in general was rated as extremely entertaining by 75 percent of the audience.