Last week was the time. The festival of festivals par excellence, at least for the common advertiser (Reklamator officinalis), took place in Kaufleuten: This year's winner is Martin Spillmann, who is known to everyone in the industry as a colorful dog. Because criticism has often been voiced that creative people always win, we have done the math. In fact, more than two-thirds of the titles awarded so far have gone to creatives, and only a pitiful remainder have been won by advertising consultants or agency CEOs.
That's why this year we want to remember that behind every creative advertiser of the year (if he is a man) there is firstly a strong woman, and secondly and thirdly also a strong agency. In this sense, Rita, Felser, Brönni, Zimmermann, Waeber and all the participants in the extremely successful SFLB experiment each have a small piece of the Egon trophy.
That a little less would be more, by the way, was what they thought at Werbewoche after last year's event. Fewer guests, but more fun. Which is why they didn't look for an even bigger location, but a better one - and sent the invitation to the guests personally. So there was no longer a Jekami event, and that of course caused hot heads to roll. In the end, however, it was found that whoever had to be there, was there. The criticism of the maneuver by the advertising scene was correspondingly positive - it was a top event, everyone said.
While the bears were dancing in the Kaufleutensaal and the drinks were trickling down the throats, specially invited and hand-picked guests dined in the adjacent restaurant, which was also filled to capacity. The three-course menu with cream soup, a sweaty Thai curry and deliciously sweet pineapple slices for dessert went down just as well with the guests as the grilled sausages served in the large hall. By the way, you can find more pictures of the party at www.werbewoche.ch.
Heike Findeis, Chairwoman of the Management Board of Springer Science + Business Media, with Dr. Robert Siegrist (l.) and Editor-in-Chief Samuel Helbling.

Media specialist Sandra Sonderegger with the marketing managers of Publisuisse and Cinecom, Markus Hollenstein (l.) and Jean-Claude Bruhin.
Werner Schlatter (r.) of Media-Daten with his guests Jacqueline Gervasi, Minolta advertising manager, and Heinz Urben of Antalis.
Luckily a good babysitter at home: new parents Alexandra and Matthias Luchsinger, Cinecom.
At the bar counter: Yvonne Müller (l.), Publishing Director at KI-Media, with employee Mathias Lopian and colleague Susann Fankhauser.
Also spotted at the Advertiser of the Year: Visit from the Eventagenur Action Agency, Andi Lehner and Josy Fernando.
WdJ party sponsor Renato Schena from Paron with Fernando Kolb, advertising agency Kolb Lüem, Robert Schmidli, LTV-Publigroupe (from left).
The ladies' team from WdJ sponsor Cinecom: Denise Keller, Claudia Wilden and Sales Manager Corinne Blaser (from left).
Marco Spadacini (l.) and Martin Hunziker (r.) from Paron with Moritz Weibel, advertising manager for Switzerland. Homeowner at Publimag.
Patrick Knecht (l.) from the TV magazine TR7 with Paolo Placa, advertising manager at Reader's Digest, slightly cold and therefore wearing a scarf.
Spreading their charm in all directions: Monica Miraldi (l.) from Lesch + Frei with Sharon Frei from Outdoor Media.
Demonstrating the latest Apple models in the Kaufleuten foyer: Stephen Wyss (l.) and Dave Gleixner from Dataquest.
Jan Tanner (l.) from the Basel agency Tanner Werbung, nota bene domiciled on Zürcherstrasse, with employee Mike Neuhaus.
Discussing the election at the aperitif: CD Markus Cavegn (l.) with Daniel Weissbaum, member of the management board of Christinger und Partner.
In spite of everything - that Roger Baur (l.) and Gilbert Fisch are thinking of starting a joint household soon is a rumor.
Three beauties: Visage agency owner Zineta Blank came with the two Visage models Fiona Hefti (l.) and Denise Rombauts (r.).
Michela Trümpi and Reiner Roduner will soon be founding a new film company called Absolutchocolateturnus.
Standing out from the general crowd with their neat styling: Gregor Eschle from Facts with Corinne Scarpi from 20 Minuten.
The angels from Cinecom were met at the counter of the Kaufleuten sky bar: Nicole Steinegger, Tamara Bühlmann and Lisa Impoco (from left).
Jost Wirz (l.) has already been the Advertiser of the Year, and Daniel Matter (with his wife Claudia), who has already been nominated several times, will certainly become one.
Did agency young entrepreneur Tereza Stäheli get tips from Walter Tagliaferri (l.) and Daniele Loffredo of Lesch + Frei?
Old acquaintances: Mister Switzerland Robert Ismajlovic (l.) with Paola Libera and Giuseppe Scaglione of Radio 105, radio licensees-to-be.
Heike Rindfleisch and Ray Immoos of McCann-Erickson with Mara Inan-Serio (r.), Deputy Managing Director of Universal-McCann.
Cult couple: Brigitte and Rainer Kuhn snagged a cozy table for two at the Kaufleuten dinner.
Snapshot from the Publicis boardroom: Board Chairman and Delegate Fredy Collioud (l.) with new CEO Kaspar Loeb.
Also in attendance: Peter Jenny (l.), Director of Schück Söhne AG, and Renato Polentarutti, Managing Director at Baublatt.
They had a great time at the big meeting of advertisers: Andy Waldis, Ringier, with Angela Sgura, Sat 1 Switzerland.
Promoter for Red Bull and organizer of the Jeunesse dorée events, Manuel Nappo (r.), with Pedro R. Mor, partner at Richterich & Partner.
The offspring is also already in the starting blocks: Mary Riccardi from Starplakat with Rizvan Dojan from Overnight Kurier.
Were generally in agreement with the choice: Erich Zaugg (l.) and Boris Rölli from DM service provider Direct Mail House.
Table neighbors at Kaufleuten: PR consultant Marlise Schneider (l.) with Stephan Bochsler and Bernadette Grossenbacher from ZKB.
Daniel Greber (l.) in Robbie Williams look with Sarah Nünlist and Chrigi Bonnot from Bonnots Eventhouse.
Feeling right at home among the advertisers: Futurecom GL assistant Isabelle Plieninger (l.) with Marina Stierli from 141 Worldwide.
What is the Mikosch doing to the right of us, wondered Campaign of the Year winner Danielle Lanz and copywriter Thomas Schöb.
The namely struggled for number and appointment matching with his cell phone - ADC chairman Andreas Prokesch in action.
And the Egon goes to... Martin Spillmann, Advertiser of the Year 2004.
Beat Fritsch

Werner Mäder becomes CEO of Trimedia Communications Switzerland. He succeeds Michel Gutknecht, who is moving to Trimedia International as CEO. Mäder will be supported by Jacques Reiner, who has been appointed Chief Operating Officer. Partner and Management Board member Marion Starck has left the company. She will join the Executive Board on March 1
from Burson Marsteller Switzerland.
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Thomas Ramseier, former consulting group leader at Wirz, has founded his own agency under the name Brand Pulse. Brand Pulse focuses on strategic brand consulting, brand communication and brand design.
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Silvia Huber joined the consulting team at Meta Design's Zurich office in January. She previously worked at Interbrand and Nose.
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Sulzer media spokesman Markus Niederhäuser becomes head of the postgraduate course in business communication at the Zurich University of Applied Sciences in Winterthur. The Sulzer Corporate Communications and Investor Relations departments will in future be managed by Gabriele Weiher.
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Klaus Peter Mager, PR Manager at Ikea Switzerland, is moving to the Farner PR agency. At the beginning of February, he will join the Bern office as Senior Consultant.
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The previous Media Research Director of the research institute
IHA-GfK, Knuth Hackbarth, will become Managing Director of the IHA subsidiary Modata AG on March 1. His successor is Thomas Kenel, currently Head of Radio Research Switzerland.
Otto Eisenegger leaves Media-Daten AG An era is coming to an end. After 25
years, Otto Eisenegger is leaving Media-Daten AG. We would like to thank him for his commitment to the publishing house and wish him all the best for the future. (WW)

1011Creative competition In view of the difficult situation on the Swiss advertising market, the decline in the number of entries submitted for ADC judging - from 1050 last year to (-3.7 %) - was still comparatively modest. ADC President Andreas Prokesch already feared that the number of entries would fall below the thousand mark. In the next issue of Werbewoche, you will find out which agencies won gold and which were left out in the cold.

Further education Copywriters are lone wolves at their desks, headstrong, cerebral and withdrawn. This is the cliché, according to the Swiss copywriters' association Script, but the reality is that copywriters often feel lonely and alone with their assignment, their idea and their text. Script is therefore organizing an evening for freelancers and agency copywriters to discuss the working situation. The paid event "Copywriters - misunderstood, lonely and abandoned?" is part of the ScriptERFA series and will take place on February 16 at the Diego Bally agency in Zurich. Further information and a registration form can be found at www.scriptweb.ch

Telecontrol In 2003, TeleZüri was watched by an average of 478966 people per day, 30460 more than in 2002, and in the target group of 15 to 49-year-olds, the station increased its market share by 13 percent.

Tourism The Hotel Restaurant Waldstätterhof in Lucerne has opted for the Ideart advertising agency. The agency, based in Lucerne, was awarded the contract following an evaluation and is creating a new corporate identity for the hotel, including a logo, a new hotel brochure and a new website. Image advertising measures are also planned. The three-star hotel in Lucerne city center is owned by the Swiss Charitable Women's Association.

In the article "Lokale BZ-Kunden sind sauer" (WW 02/04), the impression is given that the Berner Zeitung did not communicate the new city tariff to its customers.in the article "Lokale BZ-Kunden sind sauer" (WW 02/04), the impression is given that the Berner Zeitung did not communicate the new city tariff to its customers. This is not true. According to Franziska von Weissenfluh, Publishing Director of the BZ, local, regional and national customers of the Berner Zeitung were informed by post in calendar week 51 about the BZ's short rates for 2004. Larger customers were informed about the Berner model (including the new values and rates) in a detailed presentation. We regret the misunderstanding.

Marketing It is now certain: 1000 copies of the October issue of the free monthly magazine Film demnächst, which was offered at newsstands for three francs on a trial basis, were sold. "That's not bad," comments Product Manager Jean-Pierre Grey on sales. In parallel to the kiosk trial, the next film will be available free of charge in cinemas as usual. However, as an incentive to buy, a DVD was also attached to the newsstand copies with trailers of around 50 films that were shown in cinemas between October and January. According to Grey, it has not yet been decided whether the experiment will be repeated. (mk)

Igem In the consultation procedure for the award of a youth radio license for Zurich, the Interessengemeinschaft elektronische Medien (Igem) is demanding that a broadcaster be selected that makes optimum use of the specified target group of 15 to 24-year-olds, can withstand a deficit phase lasting several years and has the resources for listener marketing, advertising marketing and collecting user figures. Another niche program for Zurich would not be of interest to the advertising industry, writes Igem.

Restructuring 90 jobs will be cut at the Ringier Print Zofingen print shop over the next two years, half of them through retirements. Redundancies are possible and a social plan is in place.

Building In August 2005, the conversion of Zurich's Hallenstadion into a modern sports arena is completed, and work is also underway on communications: The advertising agency Lesch + Frei defines the branding for AG Hallenstadion, creates corporate identity/corporate design and plans the classic communication tasks for the reopening. Lesch + Frei won a competitive presentation against seven competitors.

Station store Formelzwei advertises for Avec. The Bern-based communications agency was selected by the convenience store chain following an agency evaluation. Formelzwei is implementing direct measures for existing stores as well as classic and direct advertising for the opening of six new stores this year. The franchisor behind Avec is Cevanova AG, a subsidiary of SBB, Migros and Kiosk AG.