Watches The Bern-based advertising agency Contexta is now looking after the watch brand Edox. It won the budget of the watch manufacturer based in Les Genevez in the canton of Jura in a pitch.Edox specializes in the development of ultra-thin watches and produces, among other things, the world's thinnest watch with a calendar. This watchmaking masterpiece is logically at the center of the new campaign, as
Persoenlich.com reported. The first works will be on display in mid-April at the Basel World watch and jewelry fair.

Photography The Swiss Press Photo Award is being presented for the 8th time. Individual photos in nine categories can be submitted until April 21.photography The Swiss Press Photo Award is being presented for the 8th time. Individual photos in nine categories can be submitted until April 21.
be submitted. An expert jury nominates the ten best photos from each category and selects the category winner and the
2nd and 3rd place. The winners of the Press Photo Award in gold, silver and bronze will be chosen from the category winners. The award ceremony will take place on May 21 in Zurich. Further information and entry forms can be found online at www.pressefoto-award.ch.

Radio In a competitive presentation, Publicis was able to prevail against its national competitors and develop a new advertising concept for Swissinfo, the former Swiss Radio International, and the first spots will be shown on all Swiss TV channels this summer.

Media The news magazine Facts will be managed by the advertising agency Scholz & Friends Zurich (S&F) with immediate effect. The agency came out on top in a competitive pitch for the overall budget of the Tamedia title; the previous budget holder Euro RSCG Switzerland did not take part in the pitch due to differing views on the approach and remuneration. The first major task for S&F is the relaunch of Facts in April. With the new claim "Facts. Knowing what counts", S&F wants to emphasize the magazine's increased claim to greater depth and substance.

Information Technology Zurich-based PR agency Zangger.org has been commissioned by CSC Switzerland to coordinate its media relations.Information Technology Zurich-based PR agency Zangger.org has been commissioned by CSC Switzerland to coordinate its media relations. The American company CSC is one of the largest IT system houses and outsourcing companies in the world. Zangger.org has also been awarded the mandate for media relations in Switzerland by Siebel Systems. Siebel is also an American company. It develops software for the increasingly important
Customer Relationship Management. Zangger.org was founded in 2002 and focuses its services on communication consulting for companies, organizations and individuals in the fields of science and technology.

Media The MittellandZeitung is positioning itself as a leading title with a new look and a new agency. "Now you too can hit the center," promised the Mittelland Zeitung (MZ) in its advertising campaign until now. Since the introduction of the joint cover section of the Aargauer Zeitung, Solothurner Zeitung and the daily newspapers of Olten and Zofingen, this has been designed by the Glamour Engineering agency. This March, the Forum newspaper is back with a new look for its advertisers. "We wanted to be more striking and remind people that the Mittelland Zeitung is an important title that should not be missing from the media plan," explains Monica Zihs, Head of MZ Marketing Services. Last fall, MZ managers led by Ulrich Eckstein invited several agencies to pitch for the best possible implementation of the message. The advertising idea from the Zurich-based creative team at Publicis, who have been successfully implementing campaigns for various print titles for years - including the multi-award-winning NZZ pencil campaign - was convincing.
"Without the third-largest economic area, your brand lacks power" is the new claim of the trade campaign that has been launched. It accompanies the striking staging of "battered" brands such as Renault, Nike, Samsung and Maggi. The car, the sneaker and the condiment bottle - lovingly recreated as inflatable objects by model maker Urs Meier - are all missing a few breaths of air from the Mittelland.
The launch campaign focused on the geographical location and explained what the Mittelland actually is, says Zihs. Now they want to clearly demonstrate that MZ is the only newspaper that reaches the strategically interesting area between Zurich, Bern and Basel. Around 790000 people live in the third-largest economic area in German-speaking Switzerland. With over 360000 readers, MZ not only reaches half of the inhabitants of the Mittelland, but is also the third-largest newspaper in German-speaking Switzerland behind Blick and Tages-Anzeiger.
"In terms of quality, we want to position ourselves even more clearly as the top title in this region in the advertising market," says the Head of MZ Marketing Services. In terms of quantity, MZ would like to make greater use of national campaigns. Zihs: "We are one of the global players; the Mittelland region certainly cannot be covered without us."
Attack from the Mittelland On Monday morning, the Mittelland Zeitung launched the "Opération Attaque". Behind the sonorous code name lies an attack on the competitor Berner Zeitung (BZ). The MZ regional edition Berner Rundschau will be printed with a three times higher circulation (15,000 copies) over the next ten weeks and distributed to households free of charge. MZ is targeting the regions of Oberaargau, western Emmental and Berner Mittelland. (ww)
The Mittelland Zeitung and its agency Publicis want to get some badly battered brands back into shape.
Simone Keller

Newspapers The Basler Zeitung (BaZ) has set September 4 as the relaunch date. It will then appear for the first time in the new design developed by the Schwerzmann-Rothenfluh office. The 4th edition with culture, events and leisure will be published in tabloid format.

Long live sport, said those responsible at IP Multimedia and last week organized a small indoor football tournament in which eight teams made up of customers, advertisers, employees, Zurich councillors and a team of celebrities played against each other, led by Swiss and Cablecom board member Walter Bosch - even if some may have thought that Bosch, affectionately known among his friends as "Verwalti", would be better off looking after rising Swiss prices than scoring goals. An accusation that can no longer be leveled at the celebrity goalkeeper. Although ex-Swiss CEO André Dosé also had a mixed record here and was unable to keep a clean sheet, there were no calls for his resignation from his teammates. The team's performance was to blame for the team's downfall. Not even scriptwriter Domenico Blass, the editors-in-chief of SI and SonntagsZeitung, boxer Stefan Angehrn or former national team striker Fritz Künzli could do anything about it.
The advertising club DLN Frischauf Seefeld competed with two teams. DLN
Frischauf Seefeld: a well-known name, but one that always raises the question of the meaning of the mysterious abbreviation. Here's the answer: when the fun club was founded, there were a myriad of very imaginative and even silly names to choose from. Until someone got in touch and said: "Dänn Liäber No Frischauf Seefeld...", and the name was born.
Team 2, with an estimated average age of just over 40, was led by Team 1 forward Martin
Fueter as the junior section. For those who are now mocking such remarks from the footballing grandpas - the old..., sorry, the seasoned gentlemen of Team 1 are in peak physical condition and have dribbled some of the youngsters dizzy. Apart from the player with the number 67, who should perhaps be put in goal in future as he proved to be a bit lazy - a provisional contract extension or demotion to the farm team could also be suitable disciplinary measures.
Critical observers of the farm team: Martin Fueter, Peter Lesch and number 67, Michi Frank, (from left) from DLN Frischauf Seefeld 1.

The IP-Multimedia team with Adlink support narrowly lost to the extremely ambitious FC Gemeinderat in the final.
Head referee Martin Schlenker (l.) was also competent at the Playstation and explained to Rolf Suter and Paul Riesen (r.) how it works.
Recently, editors-in-chief are also prominent - Marc Walder (l.), SI, and Andreas Durisch, SonntagsZeitung, from the celebrity team.
The team of IPM customers was transformed into advertising media for Energy Zurich: Jan Müller (l.) and Andy Ruf from Ruf Werbung.
Despite goalgetter Geri Aebi (r.) and libero Mark Stahel, the agency managers' team did not make it to the final - they were wrong.
Camaraderie in the stands: celebrity captain Walter Bosch (l.) and Claudio Zuccolini, DLN Frischauf Seefeld.
Scarred by the tough games: Stefano Cester (l.), Koller Della Piana media agency, and Cumi Karagülle, AZ Fachmedien.
Cut a fine figure on and off the pitch: Theophil Butz (l.) and Peter Marti during a break in play.
Beat Fritsch

Trial subscriptions The third edition of the Great Swiss Press Show has generated a record 100,000 trial subscriptions, and the Swiss Press Association reports that after 12 of 15 weeks, 32,595,70 people have taken part in the joint campaign to attract readers. Of these, 100,381 ordered a trial subscription for 20 francs. The campaign's counterpart in French-speaking Switzerland also reported record figures with 35037 participants and 19805 subscriptions generated.

Posters At the "100 best posters 2003" competition in Germany, a work from Switzerland also received an award: the fish for the anti-dandruff shampoo of the hairdressing chain "En Vogue". The striking fish without scales comes from the creative aquarium Euro RSCG Switzerland and has so far been used at the POS, in mailings and in occasional advertisements.

Advertisements Obituaries for animals may be a need - but not a big hit:Advertisements Obituaries for animals may be a need - but not a big hit: Tages-Anzeiger (TA) and Tagblatt der Stadt Zürich have only published
each received an order from grieving animal lovers, such as 20 Minuten
reported. The offer was launched by the Tamedia titles in mid-February after the TA inadvertently placed an advertisement for a deceased cat. The blunder triggered a minor media controversy.

Mittelland Zeitung: Does the new Publicis campaign for the Mittelland Zeitung have enough oomph to make an impact? Please post your passionate responses now at www.werbewoche.ch/adratingRagusa. Many people didn’t think the idea from cR DDB Basel—having animals promote Camille Bloch’s chocolate bar—was all that great.
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