Agency portfolio Two months after its launch, the new advertising agency Krieg Schlupp Springer & Jacoby (KSSJ) has announced its first clients: Daniel Krieg and Uwe Schlupp are bringing the Laax snowboarding school with them from their previous employer Publicis. From the German parent network, they are taking over the international mandate of the Swiss watch brand Maurice Lacroix. Also on the list are Maxon Motor AG in Sachseln (also worldwide), KS Kaderschulen in Zurich, the Zurich Club Supermarket and the Zurich Association for Film. KSSJ is not yet allowed to name three other customers.

Private radio Since May, the radio station Energy Zurich has been the media partner of Trend Magazine. It replaces Radio 105, with which the trend magazine worked for two years, and is published monthly and can be obtained free of charge in boutiques, bars and clubs throughout Switzerland.

The NZZ-Folio after-work party was fully booked, at least on paper. The organizers hadn't counted on the beautiful weather, which can lead to quite high no-show rates. All the better for everyone present. They weren't constantly standing on each other's feet, and almost every guest was able to get a seat on the sofas in the bistro's backyard lounge at least once during the evening, while the duo Vamos Gygax, featuring Boni Koller and Susanne Zahnd, provided a taste of the European Championships - they performed a few songs from their new CD "Angscht vor em Gool".
Afterwards, Rote Fabrik icon Markus Kenner, alias DJ Punky, provided the rhythm and fast-spinning turntables.
Rega press spokesman Thomas Kenner, co-owner of Lawa Productions, took a critical look at the brother's performance.
The list of participants at the cross-media symposium organized by SPOK on the Zürichberg showed that there is still a need for cross-media events. However, media and advertising agencies were almost entirely conspicuous by their absence. However, clients showed great interest - well-known Swiss companies were represented by their business, marketing, advertising or sales managers. So it was the fault of those who missed this excellent networking and acquisition platform. It is therefore not surprising that most agencies still define cross-media concepts simply as very broad-based media strategies. But it's not the same thing >>
Incidentally, anyone who attended the symposium in a full business outfit realized by lunch at the latest that they were overdressed. Suit and tie were too much of a good thing for the dream weather. So the hardcore business men held their lunch in the air-conditioned inner part, while the more casually dressed could soak up the sun in the beautiful park of the Development Center.
Beat Fritsch feels the summer. As the temperatures climbed, two events benefited from the weather. The Folio after-work party, which took place mostly in the backyard instead of the NZZ bistro. And the Crossmedia Symposium '04 at the Zurich Development Center, where participants were able to enjoy the glorious weather during lunch. Where the communications, media and publishing industries meet for their parties is where we locate the events of the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch
NZZ-Folio: I am also a party flyer.
Once again a successful issue, according to Folio publishing director Ueli Oswald and Bettina Zuppinger.
Providing the intellectual-musical touch at the Folio party: guitarist and songwriter Boni Koller with singer Susanne Zahnd.
Backyard talks at NZZ-Folio: Marco Lehner (l.) from Metzger Lehner Worldwide Partners and Roli Lacher from Pinx.
Rega media spokesman Thomas Kenner with Ingrid Notter, who founded her own company, IN Communication.
Party time for Franziska Tanner from Jean Frey, Christian Staub, Karin Gomringer from U-1 and Lukas Gschwend from Waser (from left).
They are hard to tell apart and are occasionally mistaken for Ben Affleck: Andri (l.) and Cris Hofmann.
Cheers: Andrea and Reto Alborghetti (l.) with Publicis CFO Arnold Speck and Jean-Marie Egger (r.), also Publicis.
Brand Manager Sandro Fiesolani (left), Marketing Manager Arno Gunsch (right), Saab, with Tobias Trevisan (2nd from left) and Christoph Bauer, NZZ.
After-work party people: Eveline Leist, Sunrise, Marcel Britt, Code, Anna Francke, Publicis, and Pascal Frei, Euro RSCG (from left).
Have a good nose for the right party: OMD team with Romana Thoma (l.), Beat Krebs and Jenni Best.
Always wanted to be in a photo together: Cécile Bulant from Media Planning and Patrick Römer from OMD.
I come from Gockhausen: Dino Ceccato, Thomas Städeli and Florian Studer from Advico Young & Rubicam (from left).
Andrej Voina did not miss the opportunity to give Melanie Auerbauch (l.) from Wirz and Sandra Monse from Pumpkin Film a big heart-to-heart.
Taking a short family trip to the NZZ Folio Festival: Jutta, Andrea and Titus Morger with Pascal Odinga (2nd from right).
Perfectly placed: Regula Näf from UBS arrived with Eric Hungerbühler (l.) and Roald Fasola from Reuters.
Everything under control: Ronny Schmid (left) from Konnex with symposium organizer Ursula Krebs and Martin Radelfinger from Adlink.
Dressed warmly: Consultant Dieter Jäggi with speaker and IAA Swiss Chapter President Urs Beer and Bruno Oetterli from Radiotele (from left).
Schimun Murk from Visiorama, Stefan Gilgen, owner of Blitz Donner AG, and ASW Managing Director Peter Grob (from left).
Talking shop: Nik Meier (l.) and Ellen Gundrum from Fisch Meier Direkt with Guido Wietlisbach from OgilvyOne.
Enjoying lunch in the beautiful Zürichberg garden: Stephan Sutter from Adlink and Nadine Andres from 20 Minuten.
Cinecom team: Karin Rickenmann (left) and Katja Biffiger were accompanied to the Crossmedia Symposium by Roger Baur.

Eight percent of the members of the boards of directors of the 200 largest European companies are women. This was the result of a study conducted by the European Network of Professional Women.
The proportion is particularly high in the Scandinavian countries: Norway is in first place with a 22 percent share of women on supervisory bodies, followed by Sweden (20 percent) and Finland (20 percent).
(14 percent). Switzerland is in sixth place with nine percent.

Opinion research The members of the Swiss Interview industry association achieved a total turnover of CHF 217.8 million in 2003. This is 4.8 percent more than in the previous year, but the increase is solely due to the takeover of Telecontrol by IHA-GfK. Without this effect, the turnover of market and opinion research companies remained stable overall according to the industry statistics from Swiss Interview. However, there were significant changes for individual companies. Market leader IHA-GfK grew by 11.6 percent - this increase is also exclusively due to Telecontrol. Link (+3.3%) and ACNielsen (+7.7%) remain in second and third place. The previous number 4, Demoscope, lost a hefty 18% in turnover and slipped behind P. Robert and Partners, which gained 10.4%. This is the first time that a company from French-speaking Switzerland has made it into the top 4.

Environment Viznerborel launches a campaign for recycling organizations against careless littering. "A foreign visitor drops a piece of paper - a Swiss picks it up and runs after it because he thinks the visitor has lost something." The humorist Ephraim Kishon wanted to establish this national character in Switzerland. In fact, the tidy Swiss are, for example, "world champions in collecting aluminum", as we wrote in
an earlier campaign by the Igora cooperative for aluminum
recycling were praised.
Buwal stipulates a minimum recycling rate of 75 percent. The recycling rate for aluminum cans is already 91 percent. The missing
However, with 180 million cans on the market, 9% still means that 16 million cans are not disposed of properly. With one billion PET bottles, we achieve a recycling rate of 72 percent. The missing 28 percent make up 280 million units that end up in the bin somewhere.
Or even worse: they end up on the street. Littering is the elegant way of describing this increasing bad habit of carelessly throwing litter away or leaving it lying around in public spaces.
According to a broad-based study by the University of Basel
30 percent of the waste produced on site ends up on the ground. "But you don't need a study to realize what a mess there is on lakeside promenades, in public places or on trains," says Markus Tavernier, Managing Director of Igora. Cans, PET and glass bottles, Tetra packs, take-away packs, flyers, free newspapers - everything is thrown mindlessly on the ground.
A different take on litteringThe Zurich-based agency Viznerborel now wants to counter this social trend with a national campaign. Without a warning finger, however, but with a very convincing idea. "We show littering where the viewer least expects it. Where they are closest to themselves. Where they would never do it. At home," Lajos Vizner and Guillaume Borel explain the concept.
"I really feel like disposing of the waste." This reaction was a statement made by almost all test subjects when the new campaign was examined for its impact in a representative pre-test by Publitest in April.
All age groups correctly decoded the message. In a comparison with other advertisements in a prepared Facts magazine, the campaign performed best both at the spontaneous recall level and in the impact profile, and in some cases achieved even better attention-grabbing values than the editorial articles.
All the subjects in the campaign are based on the same idea. The campaign shows the private island of the individual. The place where nobody would litter. The bathroom or the children's room are places of hygiene or simply of security. In the campaign, this idyll is broken by the rooms depicted being littered with garbage. True to the motto: "What's a nuisance in the living room is also a nuisance in the park" or "What's a nuisance in the children's room is also a nuisance in the playground." The headline creates an easily understandable bridge to public spaces. "What bothers you in the bathroom also bothers you at the lake." In this way, the viewer has to come to terms with the message. All they are left with is the self-critical statement: That's right. "What's annoying in the car is also annoying on the road" is a modern variation on the popular saying "My car is my castle."
Appeal to personal responsibilityIn all these subjects, there is no one to blame. "I have to put myself in the situation," says Viznerborel. The fact that the visuals do not show any protagonists passes the ball of responsibility to the viewer. The connection with the private sphere creates consternation, and the viewer cannot relinquish responsibility.
Igora and PET Recycling Switzerland PRS are launching their first joint, long-term anti-littering campaign with advertising, PR and accompanying measures "to create a better quality of life". Among the carelessly discarded cigarette butts and paper, the focus is on drinks cans and PET bottles because they are easily identifiable. In the long term, other waste producers or disposal companies should also take part in this campaign. "Not to share costs, but to be even more effective," explains Markus Tavernier. His Igora and PET Recycling Switzerland are continuing their independent communication to increase recycling rates.
The joint campaign will target the country on over 4000 poster sites. There is also a TV and cinema spot. The latter uses the same subjects. The film is accompanied by an angelically innocent song that sounds slightly wrong. This music heightens the dramaturgy and is intended to stand out in the environment of the otherwise much more polished spots.
The campaign will be accompanied by various activities. At the Street Parade in Zurich, 20 promotional teams will be raising awareness for waste disposal. Radio Energy wants to carry out a live promotion on the street, where young people will be asked to rummage through the garbage. Instant prizes are hidden in these piles of garbage.
"Bring it back" is the slogan for all these activities. For the initiators, the anti-littering campaign should be broadly supported and become a new national appeal.
Still 30 percent of the waste produced on site ends up on the ground.

The only answer left to litterers is a self-critical one: That's right!
Andreas Panzeri

Zündstoff aims to be "neither a glossy magazine nor a bland glossy product"; rather, the free Basel magazine sees itself as a mouthpiece for the interests and concerns of young people. Zündstoff was launched at the end of April with enough money in the coffers for two issues. Now that issue 2 has been published, young publisher Christian Keller draws a mixed conclusion. The 21-year-old political science student emphasizes that the response in the advertising market has confirmed the concept with a mixture of trend and politics. However, Zündstoff is met with a lot of mistrust in agencies. They have had bad experiences with the unreliability of young media producers,
for example with missed publication dates.
Keller is determined to do better than his predecessors. "Our problem is that we need more time to make a name for ourselves and gain trust." At the moment, potential customers prefer to wait and see how the title develops. "If we succeed in
I'm sure we'll be able to get into the media plans," says Keller. The production budget is 12,000 francs per issue. At the moment, the financing is in place for three issues, i.e. until August.
In addition to the malus as a youth medium, Zündstoff struggles with other handicaps. Keller has also received rejections due to the low circulation of 10,000 copies and the restriction to the Basel region. An increase in circulation makes little sense in view of the target group definition (the 50,000 pupils and students in Basel). "At most, it would be conceivable whether the concept could be transferred to other cities," muses Keller. However, the local reference is important to him.
Zündstoff, on the other hand, wants to improve distribution by having someone at each school ensure correct distribution in future. The new issue will be advertised on Radio Basel 1. Young publisher Keller rules out the possibility that the magazine could one day be supported by the state or a foundation: "Zündstoff is only made by young people. As soon as a youth medium is institutionalized, young people will inevitably jump ship."
Start-up problems: Agencies are skeptical about ignition fuel.
(sm)

Beverages Heineken is looking for men who like to tap their own beer. Publicis is recruiting women for the search.Mineral water producers were not the only ones to benefit from last summer's hot spell. Beer consumption also increased thanks to record temperatures, after having been in decline for years. In June, July and August, growth rates of over ten percent were achieved compared to the same months in the previous year, according to the Swiss Brewers' Association. These record results led to an overall increase in beer sales of around four percent in 2003: 4.3 million hectoliters of beer flowed down our throats here in Switzerland. Positioned as a premium product
In terms of temperature, however, the summer of 2004 seems to have put a spanner in the works for breweries. But now the European Football Championship has kicked off, which in turn could help beer consumption to soar. At least if you believe the popular belief that (male) football fans are a united beer-drinking people - whether in the stadium or at home in front of the TV.
Just in time for the most emotionally heated period of this summer, Heineken Switzerland is also launching communication measures for its invention BeerTender. The dispenser for your own four walls is intended to enable beer lovers to enjoy a freshly tapped Heineken at home without any restrictions. However, with a capacity of four liters and a designer housing, the kitchen appliance is not aimed at the average drinker. Rather, the machine is to be positioned in the premium segment - after all, it costs around 500 francs in specialist shops. Heineken launched the BeerTender in Switzerland back in April last year. According to the company, the product has been very well received by customers.
At the beginning of this month, BeerTender communications launched a tactical headline campaign. The Zurich agency Publicis, which inherited the overall Heineken budget in the pitch from JWT + Hostettler + Fabrikant, is responsible for the concept.
The women have a say in the purchase
Slogans such as "You'll have more friends than you care to remember" or "Joystick" are used in the tactical part of the communication to draw the attention of as many potential buyers as possible to the device and entice them to test it in a specialist store. At the end of June, additional measures will be used at image level. When creating the corresponding subjects, the Publicis team agreed that the way to a man is through a woman - not least because the female sex has a say in the purchase of a food processor. In line with BeerTender's premium positioning, "self-confident, stylish" women were chosen for the shoot by photographer Bruno Bisang. Statements are put into the mouths of those portrayed that can clearly be ambiguously inferred from the beer to its drinkers. With sayings such as "I hate bottles", the noble ladies show which type of man they find appealing: Not the beer-bellied undershirt wearer, but the well-groomed contemporary with class. "BeerTender wants to reach men who find a Porsche Boxster appealing and can afford it," comments CD Markus Gut on the target group segment.
The three image advertisements will be launched at the end of the month in various magazines and will be supplemented by further subjects in the fall, as Gut explains. But because even BeerTender's target audience includes the odd football fan, Publicis and media agency MindShare have teamed up with Zurich club Mascotte. The latter is transforming its halls into the Mascotte football arena in June and July. And BeerTenders are set up in the club lounge so that you can practise tapping your own beer under expert guidance.
Heineken Switzerland In 1984, the Dutch brewery group Heineken enters the Swiss beer market with the founding of Heineken Switzerland and the distribution of the brand of the same name. One year later, Heineken acquires ten percent of Chur-based Calanda Bräu, a brewery with over 200 years of tradition. In 1990, the Winterthur beer producer Haldengut and Calanda Bräu in Chur founded Calanda Haldengut. Three years later, Heineken acquires a majority stake in the Haldengut and Calanda Bräu breweries. In 1995, Heineken launches the Amstel brand and a year later the brands Erdinger Weissbier, Fischer, Adelscott and Desperado on the local market. Haldengut and Calanda Bräu have been wholly owned subsidiaries of Heineken since 1999 and have also been trading under the name Heineken Switzerland AG for three years. With a market share of 20 percent and around 850 employees, Heineken now ranks second among the local breweries - the market leader is Carlsberg. (sk)
Heineken wants to arouse exuberant enthusiasm for the BeerTender.
For those who despise bottles: Heineken offers the opportunity to tap your own beer at home. And Publicis makes female charms foam at the mouth in its advertising >> page 7
Simone Keller

Alcoholic beveragesAfter a pitch against two competitors, Dog Promotion in Aeugst am Albis was commissioned by Bacardi-Martini (Suisse) to design and organize the appearance of the Bacardi rum brand at the major summer festivals.

At the beginning of July, Hans Klaus joins the Zurich agency Wirz Corporate. As head of the new Reputation Management unit, the former spokesman for Federal Councillor Ruth Metzler and head of information at the Department of Justice and Police is responsible for crisis communication and political mandates.
...
Marco Simonetti is the new Creative Director at Heads Corporate
Communication. He is to expand the Zurich agency's design expertise. Simonetti was co-founder of the Bern-based advertising and graphics agency Walhalla.
...
Dominik Imseng is joining the Euro RSCG Zurich team as Creative Director Text with immediate effect. Imseng will also be working at Euro RSCG Geneva on one or two days a week. Imseng was most recently Creative Director at McCann Erickson Zurich. Before that, he wrote copy for Jung von Matt/Limmat and
Weber Hodel Schmid.
...
Silvia Klimesch has been a member of the Board of Directors of the communications agency Karl F. Schneider AG since mid-May. At the same time, she acquired part of the share capital. Klimesch has been working for the PR agency in Schlieren since 1990 and has been Deputy Managing Director for the past five years.
...
Michael Gassner, head of the Kultur Aktuell editorial team, is leaving SF DRS and moving to Germany. Gassner has headed the editorial department since the beginning of September 2003, before which he was a member of the editorial team at ProSieben. Gassner's former deputy, Damian Schnyder, will take over the editorial management on an interim basis.
...
Stefan Hostettler has been a client advisor for the Berner Zeitung in the Zurich office since June 1. He looks after national clients and agencies outside the paper's main circulation area.
...
Clint Reichenbach is now supporting the Zurich marketing agency Factum. He is Product Manager at the marketing unit Die.Kommunikations.Fabrik. Reichenbach was previously with Ringier as
Head of Sales Publishing Service.

Column What happens when a second tabloid is launched on the Swiss market alongside Blick? In any case, there is a growing compulsion to arrange stories as events, and in Werbewoche (WW 20/04) the expressed or unspoken wishes of the Jean Frey publishing house for a "right-wing" tabloid newspaper were discussed. It is worth asking systematically what means could be used to make such a newspaper plan a success, and the political terms left and right mean little in this debate. Of course, a Schweizer Krone - to take up the title of the large, successful and small-bourgeois political Austrian tabloid - could cover a few topics of the Zeitgespräch differently than Blick. Moritz Leuenberger's CO2 levy, for example, would be a real find. Ringier's Blick does this in the same analytical way that the tax package has already been dealt with: "Who drives better and who drives worse." The Schweizer Krone would run a campaign entitled "The state steals an hour a day from little people", because of course journeys by public transport usually take longer than those by car. That's right: two tabloid media outlets would be up in arms about some topics. But that wouldn't change the world. The important topics in complicated industrial societies are too abstract for emotional communication. There would be a bit more shouting about Samuel Schmid's tank or the cranked or uncranked approach over Zurich. That would be it.
The main problem of the tabloid is the "second world". Emotional communication media must place a world number two alongside the differentiated back and forth about imputed rental value and interest tax agreements and alongside the serious, i.e. boring, personnel from Deiss to Ledergerber: Eros Ramazzotti and his real or fictitious love life, Heiri Müller's blaring music or Boris Becker's daughter conceived in a broom cupboard. Many figures from the second world do not exist in reality: Verona Feldbusch is a pure fictional character. Thomas Borer or Oliver Kahn are real figures who have given themselves over to alienation in the second world or have been forced to do so. The tabloids can't get away with boring reality.
Let's take an example. The German tabloid Bild takes three "metropolitan girls", undresses them, shows them with bare thighs and long boots - and sends them to a farm in Brandenburg. At the same time, three farmer's sons from Brandenburg are sent to a luxury hotel in Berlin. This is an "event". The story, which is told over the course of a week and richly illustrated, did not "really" happen. It is arranged, simply event management. The "second world" is drawn in front of the first like a screen because the first is too "boring". A second tabloid newspaper would trigger a huge push towards the "second world". But is that what we want?
We would have to want it if it was profitable for anyone. But Tito Tettamanti is still silent. You just don't know whether it will pay off. Blick, which has raised its price, could lower it again. Burda's focus has not blown away Spiegel Austs, but forced it to modernize. We work in an interesting industry.
Peter Glotz fears that what really happens will count even less.

> Peter Glotz is Professor of Media and Communication Management at the University of St. Gallen and a SonntagsBlick columnist.

Campaigns At Sportplausch Wider, the name says it all - and this spring is no exception, as evidenced by the new subjects from the creative team at Publicis, one of which dramatizes the monkey speed of Wider's downhill bikes with astonishing simplicity using a radar box on a forest path. The other two subjects also use virtuous wit to get to the heart of the danger of Wider racing bikes: by buying such devices, you risk making the acquaintance of nurses. The Publicis people are still pedaling for the city bikes. A subject is planned for the end of June. New radio spots can already be heard, in which a certain Radio Free Walliselle interferes with the regular Radio 24 program. Because Free Walliselle is even allowed to break into the middle of a running piece of music, the pirate prank looks deceptively real.