Television Due to changes in the ownership structure, the Bavarian media authority BLM has revoked the license of local broadcaster TV München.TVM is 40 percent owned by Kanal 1 Fernsehbetriebsgesellschaft (K1), which is also behind the Swiss U1 TV. Its majority shareholder Hanno Soravia wants to transfer all but 9 percent of his stake to the investor Mitsui Securities and the managing director of K1. According to the BLM, this "cannot be approved". After TVM was unable to present a new, locally anchored shareholding structure, the license will be put out to tender again.

Women's magazines The long-established Femina is attempting to secure its leading position in the French-speaking Swiss market with a complete overhaul. With no serious competition and an impressive reach of almost half a million readers (circulation 207021 copies), it is the women's magazine par excellence in French-speaking Switzerland, regardless of level of education. Competitors such as Elle, Marie Claire, Vogue and Edelweiss each sell no more than 20,000 copies per week in French-speaking Switzerland and hardly affect the mass product Femina, neither commercially nor in terms of content. Nevertheless: "You can dominate the market and still need to make improvements," says Femina Managing Director Théo Bouchat with a view to the 71-year history of the glossy title, adding that the magazine, which was launched in 1934 as "Semaine de la femme" and has been published as Femina since 1962, has recently lacked a bit of "punch" and individual issues have been arbitrary and interchangeable. In addition, according to Bouchat, the editorial team had increasingly missed the young women. In fact, Femina has aged with its readers over the decades and has increasingly become "le journal de maman" for the new generation or even a magazine on grandma's tea table.
More upbeat in form and contentThis is set to change on February 6: A capital F will then adorn the slightly smaller title, which will be more lively and colorful overall. According to the preliminary announcement, the aim is to retain only the essence of Femina. By mixing different fonts and creating new pictorial atmospheres, the Lausanne-based company is attempting to push the boundaries of the conventional genre. Previously, a single photographer handled all the fashion reports, but now a whole pool of photographers is being called upon. New sections, more service and clarity and a generational change at the top of the editorial team should guarantee that Femina retains its status as the women's magazine for 20 to 50-year-old women in French-speaking Switzerland.
"That's why we won't be concentrating on one subject area in future either, like Vogue on fashion, but will remain generalists," says editor-in-chief Renata Libal. The magazine will not only cover clothes, body care, glamor and celebrities "à la française". The editorial team also wants to continue to tackle difficult, controversial topics. And occasionally shake up taboos. Such as in the penultimate issue, when affected women reported on the experiences and consequences of a miscarriage.
Stronger reference to French-speaking SwitzerlandHowever, the texts in the new Femina are to be shorter and more dynamic and - where possible - have an even stronger reference to French-speaking Switzerland. In neighboring France, the paper has hardly attracted any attention, all the more so in French-speaking Switzerland. "Practically all French-speaking Swiss women have an opinion on Femina," says Libal.
Poached from Ringier by Edipresse boss Lamunière, ex-Edelweiss boss Libal gave the magazine a new structure as project manager last year. Since January, she has replaced the legendary Marie-Pierre Dupont, who, believe it or not, had led the editorial team since 1978. Femina's decisive breakthrough came in 1986 when Edipresse began to include its women's magazine in the Sunday edition of Le Matin. Perhaps this was a model that could also serve as an example for German-speaking Switzerland.
A facelift for the most popular women's magazine in French-speaking Switzerland: Femina is more dynamic and upbeat.
René Worni

Public transport For the people of Basel, the green Drämmli and buses are as much a part of their city as the cathedral, carnival and the Rhine. A campaign is underway to ensure that this remains the case after February 27, when the people of Basel will decide on two bills concerning public transportation. With the claim "Drämmli, Drämmli, di bhalti nämmli!", the referendum committee wants to counteract the threat of privatization of BVB. As a key visual, a door opener button with the inscription "Please don't get in" calls for the rejection of the proposed legislation. The creative driver of the campaign was the directly involved team from the Basel advertising agency ranz.

Financial institutions The cantonal banks have combined the strengths of their joint companies in the areas of investment and pensions. A concise campaign by SFLB introduces the new Swisscanto brand. Are professionalism, competence and an above-average track record enough to survive the tough competition among fund companies? Actually, yes, if the brand makes reference to the origin and the objectives are communicated holistically and effectively. In the case of Swissca, Prevista and Servisa, joint ventures of the cantonal banks for investment and pension services, studies have shown that their sender recognition and attribution were only suboptimal due to their independence in terms of content and design. In order to achieve comparable learning and trust, the cantonal banks had to make far greater marketing efforts for their multi-brand strategy than competitors such as UBS, CS or Raiffeisen with their mono-brand strategies. In order to compete with their national competitors, they therefore needed an umbrella brand that would create a presumption of competence among the target groups and "also give the cantonal banks themselves a good feeling", says Beat Amstutz, Head of Communications and PR at the financial holding company.
Because "Canto" already connects the cantonal banks at the product brand level and is spontaneously assigned to them and associated with
image attributes, the decision was made in favor of the
brand name Swisscanto.
Those responsible assume that the joint competence brand will enable the cantonal banks to gain market clout.
To launch the competence brand, Spillmann Felser Leo Burnett created the "Money makes you happy" campaign, which has been running in magazines, business and major daily newspapers since the beginning of the year. Building on the brand positioning "The reliable partner" and the brand promise "Peace of Mind", the team led by Creative Director Martin Spillmann designed a campaign that highlights the prerequisites for happy money management.
Money makes you happy when you can invest it in something worthwhile, when you don't have to think about it all the time or when you know it's in good hands, i.e. with the cantonal banks. Because they provide fair and reputable advice and because your money is well invested by specialists, regardless of your life situation. Although the headline is a truism, the creators of the campaign see it as a provocative statement that generates attention.
In addition, the Swisscanto brand is to be given a profile through the visual language, says Amstutz. This shows people who illuminate happiness in many facets - be it material or immaterial, in the family, with friends or completely alone. The ideal world, which the agency deliberately avoided for a life insurer, is used for Swisscanto. Only the freshness and authenticity of some of the motifs can save it from the uniformity of the fund company sector.
The new logo is embedded in the brand world of the cantonal banks. The visual language is also suitable for the majority.

The cantonal banks are pooling their strengths in the areas of investment and pensions under the Swisscanto label: Money obviously makes you happy - SFLB shows the lucky ones >> page 9
Luca Aloisi

TV The German production company Grundy Light Entertainment establishes a joint venture with Ringier-TV in Switzerland, with Ringier becoming a minority partner in the new Grundy Schweiz AG. The company will be managed by Ute Biernat (CEO Grundy Light Entertainment) and Marc Görtz (Managing Director Ringier-TV). The quiz show "5gegen5" is produced for SF DRS as the first order. Grundy has been producing this format for RTL for many years under the name "Familienduell".

Study According to the ESB's Swiss Sponsoring Barometer 04/05, sports sponsorship in Switzerland will continue to stagnate. For the sixth time, the European Sponsoring Exchange (ESB) and the GfS, this time with the Cologne-based service agency Sport + Markt, conducted a manager survey for the new Swiss Sponsoring Barometer. Around ten percent of the most important companies in the Swiss sponsorship market were surveyed. The astonishing result is the discrepancy between investment and perception: although 80 percent of the companies surveyed see sports sponsorship as the most important form of sponsorship - over half of their budgets go to sport - consumers think that cultural sponsorship is stronger. The latter only accounts for around 25 percent of sponsorship investments. Marcel Cordes, CEO of Sport + Markt: "It is true that the visibility of sports sponsorships is greater than that of culture in Switzerland too. However, with corporate foundations and patrons, it has a longer tradition of cultural sponsorship than other countries." While traditional advertising was able to gain share in the communication budget of sponsoring companies, sponsorship expenditure remained at the same level as in 2002. Some sports are strugglingThis is also where Switzerland differs from the trend in Europe. In general, a shift can be observed: while sponsorship fees have remained stable, investments in accompanying communication measures have increased. There is a risk that individual sports will struggle to survive in the sponsorship market in future due to negative incidents.
Skiing is one of the losersCorde's recommendation: "A better positioning in order to avoid falling further down the communication value chain, but to increase the share in it again." Hospitality activities, PR and traditional advertising measures are the most important instruments for networking sponsorship commitments, in that order. In terms of sports, football, due to the successful Euro 2008 candidacy of Switzerland and Austria, and tennis, due to Roger Federer, are among the winners in the sports sponsorship market. One of the losers is skiing, according to the majority of respondents.
Formula 1 is less popular for sponsorship than expected.
Luca Aloisi

Othmar Beerli surprises the industry with the comeback of his legendary Musenalp Express When he does something, he does it right. That was also the case just before Christmas. Othmar Beerli wanted to design a flyer to make his new internet portal www.musenalp.com better known to Swiss schools. He recently launched the website as a replacement for his youth magazine Musenalp Express, which went online 15 years ago. Since Beerli took the opportunity to explain the purpose of his multimedia forum by young people for young people at a congress for 1700 German teachers from all over the world, interested people from over a hundred countries have been regularly clicking on the Alp. In order to present his idea comprehensively, the A5 flyer finally became a folded double sheet, a few hours later a maquette with several A5 pages, then he switched to A4, until it suddenly became clear to the retired publisher: "I have to make a real booklet again."
Beerli immediately phoned Jorge Chaves. After a long odyssey through various companies, the original Musenalp Express finally ended up with this publisher of six magazines in St. Gallen. The legendary youth title became the trend magazine MEX. An opportunity for Chaves to enter into a promising cooperation with Beerli. "Our collaboration makes the relaunch of Musenalp Express possible. This should also lead young readers to the trend magazine MEX later on as adults," reveals Beerli.
The comeback of the Musenalp Express with a circulation of
330000 free copies have been announced for March 1. Even before the advertising deadline on February 15, it is becoming apparent that the magazine will be longer than the 64 pages announced last week. "The concept of resurrecting the magazine in exactly the same way as the original has triggered many enthusiastic reactions." Swiss Post, Swisscom and SBB are already back as partners. The color page for 12800 francs is also arousing great interest among other providers of youth products. The owner of a distribution company has made a pilgrimage to Othmar Beerli in Ennetbürgen to discuss the installation of an electronics store in the Musenalp Express. CD dealers want to join in with percentage offers, as do photo labs. What is new is that Beerli no longer wants to be a mail-order retailer himself. "I became a mail-order retailer against my will because the retailers didn't want to give a training discount." In the new magazine, he only arranges contacts.
In the old system, 80000 parcels were sent annually. 250,000 customers were on the Musenalp Express card index. In 1989, the discount mail order service for young people still generated a turnover of 25 million francs. This prompted the bank to bring a financially strong partner into the picture. However, after a capital increase, this partner took over the majority of shares. Today, Beerli says that his life's work was "stolen" from him. As a minority shareholder, the founder could no longer avoid the sale. Beerli still had the Musenalp magazine with 1.25 million copies in Germany, and he was already negotiating the launch of a Musenalp Forum in the GDR. With the fall of the Berlin Wall, however, his most important partners in the reunited Germany, the post office and the railroads, suddenly had completely different priorities than the development of a youth magazine. During negotiations with a printing company in Leipzig, the Swiss publisher met his future wife.
Looking back nostalgically, it seems rather coincidental that Beerli became the publisher of Switzerland's most successful youth magazine. He first worked as an accountant and later ended up as secretary at a youth organization in Lucerne. There he created a discount card for apprentices and schoolchildren, which they could use to buy goods at a reduced price. Because the traders didn't want to play along, Beerli bought a few items himself and publicized them by leaflet at the schools. "Why not enrich these leaflets with a few texts written by the pupils themselves?" was soon the question. Even after the first appeal, the Musenalp Express was inundated with texts on the sensitivities of young people at the time.
Beerli also believes that there is a great need for an open platform for the youthful zeitgeist in his new project.
Othmar Beerli, the retired publisher, "has to make another magazine".
Andreas Panzeri

Watchmaker Ronda has commissioned Allcomm Productions to produce an image film to position the company, which is based in Lausen in the canton of Basel-Landschaft, as a serious player in the market to a global specialist audience, according to a press release. The film will be shot in Switzerland and Thailand. Allcomm Productions, based in Allschwil, is a company of Basler Zeitung Medien and operates in the areas of TV, film and event services.

The cat has now been let out of the bag: the advertiser of the year is Beat Mühlemann, the campaign of the year comes from Wirz, more precisely from AD Barbara Hartmann and concept designer Thomas Kurzmeyer, and advertises the customer Pneu Egger. Naturally, the protagonists were particularly looking forward to their appearance. But even more excited were the almost one thousand advertisers who had made it onto the guest list. The phones at Werbewoche were ringing off the hook until shortly before the event, and the people who had been relegated to their places were also typically happy. Bene Abegglen was as happy as Markus Gut for the new Advertiser of the Year, and Martin Spillmann didn't have to shed a tear as he stepped down. With the Head of Migros Marketing Communications, the readers of Advertising Week made the right choice. Mühlemann is regarded as an affable and courageous client. And he distributes his budgets fairly. In addition to the in-house agency Exxtra, other advertising companies also benefit from orders from the MGB high-rise on Limmatplatz.
Logically, the right choice requires the right party. Werbewoche rented the entire Kaufleuten for the occasion. The dance hall was packed with celebrities, and the VIP gallery on the second floor was packed with VIPs. Those who were invited or had enough cash were even able to indulge themselves in the pleasant atmosphere of the Kaufleuten restaurant after the awards ceremony.
Hugo Bigi's band of journalists and editors provided the musical backdrop with sounds from the sixties to the present day, while Anna Maier took to the stage to ensure the speedy handling of the awards and honors procedure. The gourmet element was provided by Oettinger with fat Zino Platinum cigars and Remy Martin with delicious cognac drinks. In short, a successful event. The only thing that briefly spoiled the fun was the crowd during the prize-giving ceremony, although there would have been plenty of room by the stage. People are herd animals, and advertisers in particular.
Beat Fritschhad a lot of work on the advertiser of the year, but in between he did have time to enjoy a cigar. One of these bombastic puros from the Zino Platinum manufactory, for whose format there is still no official name in the cigar guide - the best description would be double Robusto Corona. There was a large crowd in Zurich's Kaufleuten, and not everyone who wanted to be admitted was able to do so. Once again, our Egon award ceremony for the advertiser of the year and the award for the campaign of the year proved to be the industry event par excellence.
Switzerland's highest advertiser for a year: Beat Mühlemann.
Werbewoche Editor-in-Chief Pierre C. Meier (l.) congratulates Advertiser of the Year Beat Mühlemann and hands over the trophy named Egon.

The title for the campaign of the year went to Wirz and Pneu Egger for their cheeky grandmother's thong commercial.
Presenter Anna Maier with editor-in-chief René Hildbrand, who officially announced the name change from TR7 to TV-Star.
Samuel Helbling (l.), Publishing Director of Werbewoche (Media-Daten), at the drinks reception with Robert Schmidli, Chairman of the Board of Directors of Media-Daten.
From our parent company Springer Science + Business Media: Hans Peter Meier, Stefan Rühling and Renato Polentarutti (from left).
Publimedia CEO Daniel Strobel (l.) and Urs Schneider from Mediaschneider at the bar.
Well-deserved aperitif: Stephan Suter (l.) from Adlink with Petra Kreussler and Stephan Kümin from The Generation Media.
Monika Schneider (left), advertising manager of Annabelle, with Tamedia magazine boss Uli Rubner and Michi Hermann, Weltwoche.
Waiting eagerly: Edgar Iten, Iten Werbung, Rafael Müller, Werbehaus Zürich, and Piero Schäfer, SW-Kommunikator (from left).
Beat Ruch (l.), Head of Marketing Communications at Sunrise, chatting with freelance copywriter Alain Piccard.
Raoul Wanger beguiled advertisers: Pia Banderini (l.) from Banderini Kommunikation and Barbara Schlup from Cosma Dialog.
In the midst of industry celebrities: Tagi Area Sales Manager Hans-Peter Thoma (left) with Optimedia Managing Director Sandro Prezzi.
The shortlist favorite blondes: Yvonne Müller (r.) from KI-Media and bosom friend Susann Fankhauser with Filippo Leutenegger.
Showing their teeth, but on the friendly side: Andreja Sedlsjak (l.) from Wyss & Partner and Tina Näf from the Aegis Media Group.
TV star Roman Kilchsperger with René Hildbrand (l.) and Francine Bruni, now also TV stars since the relaunch of TR7.
Having a great time in Kaufleuten heaven: Werbewoche advertising manager Thomas Stuckert (l.) and advertiser Markus Cavegn.
Raphaela Höhn feels the urge to get married and got tips from newlywed Gerry Stadler from APG.
Bettina Meier (left) from Springer Science + Business Media Switzerland's Baublatt came along with colleague Barbara Bieler.
Smart ladies: Manuela Reik (l.), Marketing and Sales Manager, and Janine Wettstein, Advertising Manager for the Gernhabe Smart car.
Ringier's people specialists: Barbara Ryter, Ursula Timm and Katja Richard (from left).
Friends of Scholz woo Chris Burkhard: CD/agency manager Martin Denecke (left) and managing director Christian Binder.
Zoo Director Alex Rübel received a check for the Zurich lions from Matthias Luchsinger (l.) and Jean-Claude Bruhin (r.).
Promoter Manuel Nappo, comedian and former celebrity Claudio Zuccolini and Paolo Placa, advertising manager of Mittelland Zeitung (from left).
Beat Mühlemann in charming company: with Anna Maier (left) and Heike Findeis, CEO of SSBMS.
From SW: Managing Director Monika Luck, Kurt Nyffeler and assistants Claudia Facchinetti and Maja Hättenschwiler (from left).
The top management of Springer Science + Business Media Switzerland (SSBMS) even carries Anna Maier on their hands.
The outgoing Advertiser of the Year, Martin Spillmann, with his wife Rita, Marcel Bosshard and Michi Frank from IP Multimedia (from left).
Internet and IT professionals among themselves: Daniel Niklaus (left) from Netlive with Reto Hartinger, Head of Marketing at the search engine Search.ch.
Designed the Pneu-Egger winning campaign: Wirz-Krea team with AD Barbara Hartmann and copywriter/concept developer Thomas Kurzmeyer.
Wirz CD Hanspeter Schweizer (left) and Pneu-Egger Managing Director Gregor Hartmann are also delighted with the win.
Wirz consulting group manager Stefan Ryser (l.) and Pneu-Egger marketing manager Simon Müller were also delighted.
Mixed doubles from Publimag Glattbrugg: Barbara Novak from Sales Support with Marketing Manager Christian Rufener.
Claudia Gillardon (l.), WOZ, with Irene Shirazi, Migros Magazine, and Toni Vetterli, Marketing Manager of the Swiss Press Association.
The Mühle-Wallisellen management committee: Peter Leutenegger from FCBLK with Susanne and Stephan Küng, Initiative Media (from left).
Going on two-person patrol at industry events: Nadine Landolt (l.), Red Cross, with Franziska Wenger from Odlo.
Were happy to be able to escape the hustle and bustle in the Kaufleuten restaurant: Nicole Steinegger and Philip Hofmann.
Table companions at the gala dinner: Katja Genovese from Starplakat with Radiotele boss Bruno Oetterli.
Andrea Blatter (l.), new print consultant at Cinecom, with colleague Karin Rickenmann, Head of Cinecom Sales Support.
Lots of fun: Minolta advertising manager Jacqueline Gervasi with Fritz Steiner, specialist consultant at Antalis' Business Development Division.
Also came to Kaufleuten from fine paper supplier Antalis: Thomas Liedtke, Uschi Ambühl and Hugo Bolliger (from left).
A lot of fun for the men in particular: Isabella Benda (l.) and Sandra Spiess had Zino Platinum cigars in their luggage.
Posing for Advertising Week: communications specialists Dominik Joos (left) and Tiziano Pelli from Panta Rhei PR in Amriswil.
Roger Bondi (left) and Bene Beck from the Swisscom TV series Beck & Bondi, with Irène Abegglen, an expert on the Bernese advertising scene.
Sandro Proietto (l.) and Florian Biafori from Mediabox joked around with Nadine Andres from 20 Minuten.
Andrea Heierli (l.) from Fisch Meier Direkt and Sarah Hiltebrand from the new agency Werbeanstalt (the one with the boar).
They often step on the gas together: Swiss family journo Bruno Bötschi and Silvia Landolt from sports publisher Europa.
Dat Hong with Bernadette Weber (r.) and Claudia Wilden, who will have the occasional offspring.
Together at the bar: Dieter Zachmann (right) and Daniel Pauletto.
Paolo Tonti (r.) and Contexta ADs Reto Schild (l.) and Silvio Truffer.
St. Gallen summit meeting: Oliver Künzler (left) and Filippo Zanchi (right) from Trendcommerce with Helmut Hartinger from Dialogworld.
Le pas des deux: Maya Rippstein (l.) from Gerber Instruments (lab, not music!) and Sandra Bossi from Migros Club School.
Werner Schlatter from Publicitas presented Bettina Meier, a colleague at Publicitas, with the Advertising Person of the Year award.
Wild Things: Christian Suter, Publicitas, Aline Prüfer and Karin Krüger from Beobachter, and ex-Ringier man Markus Will (from left).
In the middle of the hustle and bustle: Michael Studer, Publicitas, Manuela Roth from Microsoft and Guido Schwarz from Vorstadt (from left).

Column How do you turn interviews into a hearty meal rather than a mindless stew? Our columnist recommends the strategy of cluelessness to his colleagues.Would you talk to a complete stranger from the press, Mbwana? They would. God knows why: the press has the status of a modern confessional chair with a built-in loudspeaker. Strangely enough, hardly anyone puts down the phone. With a little courage, whoever pretends to be a reporter can steal an hour of time from whoever. (With the exception of the big CEOs, who only say nothing to hand-picked journalists). It is a wonder that private telephone interviews with politicians, professors and actors have not yet become a popular sport, resulting in an avalanche of gossip rolling through the media. Which is a good thing in itself - the world would be a nicer place if it were a big coffee house where people worked less and chatted more. As long as it is intelligent chatter.
So how do you do a smart interview? Unfortunately, the answer is the same to the question: How do you have good sex? There is no one who is bad or good in bed alone, only people who are good or bad together.
So there is no universal key here either. Authoritarian interviewers like Roger Schawinski are good at cracking local politicians, but often come across as outrageous to ordinary people, like slave masters whipping the defenceless. Friendly suck-ups like Kurt Aeschbacher, on the other hand, sink into bottomless banalities when it comes to tough topics and media professionals.
That's why the most important thing is to know your style: Are you more the inquisitor, the sneak, the co-expert, the friend, the sparring partner? The second most important thing: who is the other person? Not just in terms of substance, but also in terms of personality: can you expect a dry, cloudy, aggressive or anecdotal interlocutor?
My favorite stance - I'm more of a confused person, mbwana - is to ask the interviewee for advice. "Mr. X, I urgently need clarification about ..." Hardly anyone can resist this seemingly submissive attitude. And when you have talked long enough, you can follow up with questions such as "I still don't quite understand, now you say Y, but your colleague/the annual report/you yourself said Z ..." - and perfidiously only gradually reveal your expertise.
So far, so dubious, so me. ("Every cripple has its own way to walk", wrote Brendan Behan.) As individual as the strengths and methods of interviewers are, their worst temptation is common: to prove that they are brilliant. But it's the interview that has to be clever, not the interviewer. It is a bad mistake to try to show competence through bon mots, technical jargon and lengthy lectures. It comes across as if the host is eating the menu alone.
The simpler, the more curious a question is, the better. Naïve questions in particular, such as "Do you actually like what you do?", often produce the most interesting answers. Completely inappropriate topics are always worth a try: Tackling sportspeople about politics, politicians about philosophy, CEOs about love and friendship. The answers are then surprisingly good or bad.
If you miss the interview, Mbwana, change the battlefield. As a journalist, you have one last big trump card: don't write an interview, write a portrait. You can put everything in there - background knowledge, life story, statements from friends and foes, your commentary. And with it the message that you too are enviably interesting.
Ultimately, God only knows how you embarrassed yourself in the interview. The only thing that counts for your audience is what's on paper. That is also the reason why so many ugly people (in body and character) choose journalism: Media offers even the worst of us a second chance.
> Constantin Seibt is an editor at the weekly newspaper (WOZ).

Local press The Zuger Presse has to tighten its belt (even more) Werbewoche has learned from well-informed sources that the main shareholder of the Zuger Presse, Landis&Gyr heir Daniel Brunner, wants to at least halve its annual deficit guarantee of four million francs in 2005. The Chairman of the Board of Directors of the ambitious local newspaper, Adrian Bauder, is "not aware" of this when asked. However, he admits that cost-cutting is currently the top priority in Zug, and in addition to not replacing six so-called "natural departures" in editorial and production, this also means a "careful evaluation of rental and operating costs". According to reports, this involves a possible move to the countryside and a switch to a cheaper and more functional editorial system. On the other hand, the publication frequency of the Zuger Presse, which was increased from twice to three times a week last May, is "definitely not up for discussion", says Bauder.
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Johnny Weissmüller has already shown us that. And the fact that men like to give free rein to their urges—or, rather, prioritize them over reason—is hardly a revelation of recent years. Johnny Weissmüller has already shown us that Tarzan is an animal lover. And the fact that men like to give free rein to their urges—or, rather, prioritize them over reason—is hardly a recent discovery either. What is new, however, is the media’s exposure of the most abstruse sexual practices, which would have astonished even Professor Kinsey.
These days, the person who makes it onto TV or into the media is the one who knows how to reveal an even more original quirk. Like, for example, the nature-loving Hansaplast mascot in a loincloth. His revelation concerns his covered private parts, which he has infused with banana flavor to accommodate Judy’s eating habits. Hoping that Judy doesn’t bite into it with a sudden craving, I’m just wondering what kind of jungle creature Tarzan might encounter if he puts on a condom with an apple flavor. As far as I know, elephants love apples… But I don’t even dare to imagine how that would work. AaaaaOooooooAaaaaaa …
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