Classifieds market After the Federal Supreme Court approved the collection and processing of third-party online advertisements by the company Nexpage, Comparis.ch was also able to prevail in a similar case. The court in the Sense district of Fribourg rejected precautionary measures against the price comparator's Homefinder service, which the online platform Immoscout24.ch had requested. According to Comparis.ch, the objection period has expired and the ruling is legally valid.

Diet bars Hello dear puzzle fans! Today's task - "the miracle of Malters" - is tricky, but has nothing to do with the imitation of the extraterrestrial gods of Delos: How can it be explained that the people pictured in the flowing business robes did not notice their mutation? For the experienced among you: How many layers of skin might the dynamic couple be carrying around after artificial instant shrinkage?
Our attempt at an explanation to inspire you: Somehow the "amazing dramatization" reminds us of those "I lost 17 kilos in my sleep" conversions of fat-burning tea blends from the Tibetan plateaus and leggings with the Nasa-tested coating. Nothing made Pro, the free paper of hardcore conservatives, more entertaining and believable than slinky knockers and six-packs in baggy clothes. Now many feared that this type of ad would meet the same fate as the Pro. Thanks to Hug's bar developers, young advertising creatives are now turning back the clock.
Now they melt away the fat deposits during elevator rides (rational beings have long since stopped climbing stairs). True to the motto: every fat-free bar has its own calorie-conscious advertising idea.
(la)

Interior fittings In the pitch for overall responsibility for Forster Kitchens (Arbonia Forster Group), the St. Gallen advertising agency Vitamin 2 won out against two other agencies.Switzerland's leading steel kitchen supplier offers chefs the advantages of a professional catering kitchen at home. The first repositioning measures with a new overall orientation in the print area can be seen from fall 2005.

Statistics According to the Advertising Index Switzerland, gross advertising expenditure in Switzerland rose by 1.8% year-on-year in April, with the strongest increase recorded in the clothing/shoes sector (+45.9%), followed by the services (+37.1%), finance/insurance (+27.2%), residential/home (+19.9%), office supplies (+17.9%), telecommunications (+17.7%) and culture/leisure (+13.9%) sectors. Less was invested in administration/politics (-36.9%), SME companies (-25.8%), media (-13.9%) and consumer electronics/photography/watches (-12%).

Expansion David Uhlmann changes the name of his sole proprietorship. The new Werkflow GmbH continues to support agencies and prepress companies in the areas of training and support, and with this step the company is also significantly expanding its capacities by hiring two employees.

Awards After cutting back on submissions to the Cannes Lions in 2004, Swiss agencies are back this year with 365 entries, a good 30 percent more than last year - and 4.9 percent more than in 2003. 86 entries were submitted in the Film category (+28.4%), 99 in Press and 109 in Poster (+21.6% in total). The Media Lions are continuing their upward trend - from 11 to 17 entries. Six entries were submitted for Cyber Lions and 38 for Lions Direct. 10 entries were submitted from Switzerland in the new Radio category, none for the Titanium Lion (integrated advertising). Overall, participation in the advertising festival increased by 18 percent to 22101 entries. Excluding the new Radio and Titanium categories, the figure is twelve percent.

Triple-Play Swisscom Fixnet has had to postpone the launch of its Bluewin TV project, which was planned for the second half of 2005, until next year. according to Swisscom, the test run in the fall of 2004 showed that the technology currently available, in particular a set-top box with only one simultaneously available channel and without a hard disk, is not yet suitable for series delivery. A new test run is to be carried out internally at the end of 2005. The exact date has not yet been set.

Book retailing The Zurich agency Gothuey & Partner is communicating the rebranding of Jäggi Bücher to Thalia, having won a pitch against three competitors and will be responsible for Thalia's overall communications in future. The Jäggi bookstore chain has branches in Basel, Bern, Thun and Schaffhausen as well as an online store. It will take over the new name from the German parent company Thalia Holding in the fall.

Newspapers The Zofinger Tagblatt aims to attract young readers with a simple and popular campaign.
Traditional products often have the problem that their qualities are misjudged by the younger public. The starting signal for a special interest is often only given by a key or aha experience. Publishing director Kurt Lipp believes that the Zofinger Tagblatt (ZT) is in need of such an experience and commissioned the advertising agency Hallokern to design a multimedia campaign. consultant Walter Kern presented a situation that is typical for local newspapers: the ZT is also suffering from the change in information behavior, which is resulting in a decline in subscribers, decreasing reader loyalty and a lack of young readers. Although the ZT's readership and circulation figures are not much worse than those of the other Mittelland Zeitung titles, the company does not want to leave the existing market potential to others.
Stopping the decline in subscriptions and stabilizing the subscriber base are the short-term goals that should be achieved by demonstrating the value of a good daily newspaper. With a fresh and high-impact appearance, the Zofinger Tagblatt could also position itself as a modern medium that people enjoy consuming. "We focused on consistent reduction; not intellectual, but also not clumsy and cheap," says Walter Kern, who not only reduced the benefits of the ZT to the shortest possible formula based on the basic conceptual "Hä?
Comprehensive packageThe high degree of recognition of the striking visual implementation, which is based on the red and white head of the ZT, also supports the identity of the newspaper. Local and regional topics can be varied quickly and directly, thus proving the knowledge advantage as a reader benefit again and again. In addition to the newspaper being displayed throughout the region - a mix of teaser and resolution - and the advertisements, mailings, a promotional competition on the radio and Internet as well as BtL measures at highly frequented locations such as shopping centers and swimming pools round off the comprehensive campaign package.
Questions - and answers: The Hallokern campaign relies on the knowledge advantage of ZT readers.

Luca Aloisi

Awards I For the 3rd Brand Excellence Swiss Trophy (B.E.S.T.), the management consultancy Accenture, the brand agency Interbrand Zintzmeyer & Lux and the business newspaper Cash have nominated twelve brands: Baselworld, Confiserie Sprüngli and Hug in the "Reputation" category (national and global appeal); Straumann, Logitech and Weisse Arena in the "Innovation" category (image boost for Switzerland through progressive services); and MPL, Daylong and MBT Swiss Masai in the "Evolution" category (young brands with potential). Alprausch, Rega and Raiffeisen are in the final in the new "Behavior" category (corporate branding in practice).

TV /The shareholders of Geneva's local television station Léman Bleu are retaining their right of first refusal. Its abolition was not approved at last week's general meeting, as Le Temps reported.TV The shareholders of Geneva's local television station Léman Bleu are retaining their pre-emptive right. Its abolition did not pass at last week's general meeting, as Le Temps reported. The change would have enabled French publisher Philippe Hersant to take over the 30 percent share package of the Bianco family, who were keen to leave the company. However, Hersant and his partner Stéphane Barbier-Mueller are now shareholders themselves: They hold 3.85 percent of Léman Bleu via the bankrupt marketer Force Promotion.

Spots "If you don't film, you will be filmed", director Fredi M. Murer once said. One man who films a lot is Ernst Wirz. Nevertheless, he has now been filmed: five of the eight commercials that were recently voted "the best from 40 years of advertising television" were made by Ernst Wirz. Star TV has therefore filmed a portrait of the Zurich director. The film by Andreas Panzeri shows Ernst Wirz at work and combines making-offs with the award-winning commercials (on Star TV: June 2, 9 pm and June 4 at 11 pm). The film will be supplemented with a Glogger talk. The guest is the "Advertiser of the Year", Beat Mühlemann.