The industry association BSW Leading Swiss
Agencies plans in
In cooperation with SAWI and Goldbach Media
Cross-media training. As head of the cross-media seminar
Regula Fecker, Strategic Planner at Jung von
Matt/Limmat, won. "Crossmedia is the ability to combine the
to exploit the full potential of an idea. In times of
changed advertising perception and new technologies both for
agencies as well as for clients," explains
Fecker. She has established herself in the USA and Germany as a
Strategic planner in international agencies, most recently as Senior
Account Planner at TBWA Berlin, was honored. The seminar at SAWI
The tender is to be announced at the beginning of December and will be launched in spring 2006.
be carried out.

At the Cannes Lions advertising festival
refined. In recent months, the new category
Promotion and separate juries for press and outdoor announced and
redefined the Titanium Lions. Now the outdoor jury also receives a
own president, while film and press continue to follow the same
will have the chairmanship. At the Media Lions, the awards
gold, silver and bronze for the first time. According to a
announcement, the festival is thus responding to the increasing
media competition. Since its launch in 1999, the number of
entries increased by one and a half times to 1076. At the same time as
the precious metal grades, the title "Media Agency of the Year" is also awarded.
introduced for the agency that collects the most awards
can. Interesting for the next generation of advertisers: the Young Creative competition
now also includes the Film category in addition to Print and Cyber. The
participating teams must create a 30-second cell phone commercial for
develop a non-profit organization. You only have 72 hours
and only learn about the customer's identity, goals and target group
in the start briefing.

The members of the SRG Audience Council
describe the moderation of the DRS Musigwälle as a placeholder and
filler. It is not clear whether these are tape recordings or
Live voices handle, which refer to the transmitter. To this result
the council members came to the conclusion that the
Moderation observed on the five station chains of Swiss Radio DRS
had. According to a press release, they would like a
more offensive and informative moderation from the popular
program. The presenters of the other four stations (DRS 1, DRS
2, DRS 3 and Virus) were praised by the Audience Council as being target group-, chain- and
and suitable for specific programs.

The Austrian media agency Media1
has been a strategic partner of the
Zurich-based M&M Media Holding. The company is thus expanding its network
in Europe: Together with Media1, M&M Media is now present in seven
countries with 14 agencies. "Media1 fits for many reasons
perfect for us. It is independent, owner-managed and has
international contacts," says Riccarda Mecklenburg, member of the Board of Directors of
M&M Media. Media1 is a sister company of the Demner advertising agency
Merlicek & Bergmann and, like them, is based in Vienna. It looks after
a billing volume of around 140 million euros.

Last Monday, the German
Organization of Advertisers in the German Brands Association (OWM), the
Football World Cup 06 in Germany would not be a significant
influence on the volume of advertising. This is what the
advertising climate study by GfK and Wirtschaftswoche is quite different: It
speaks of
a "rebound" in advertising activity by the middle of the year at the latest.
The impulses would primarily be used for communication around the
World Cup, according to a report by Pressetext.ch. The
According to the survey, 61 percent of respondents expect an increase in
of the advertising economy. 22 percent of advertising and 39 percent of
Agency managers anticipate an increase in expenditure in the area of
traditional advertising. The online advertising market is even expected to
boom is predicted. According to the study, 75
percent of advertising managers are planning to increase their online advertising.

After the LayerAd, the Leaderboard, the
Maxiboard and the PosterAd
Web2com introduces a new successful form of advertising from abroad in
Switzerland. The so-called "wallpaper" is a dominant
Advertising material that
has a very high acceptance among users. The striking
Advertising media offers versatile possibilities for online advertising
and is particularly suitable as a tool for branding campaigns.
Various studies from abroad have already impressively shown that the
way of demonstrating the positive results of branding campaigns in the
Internet can have. In Germany, customers such as Hewlett
Packard, Audi, T-Online, Bayer or Tele2 already use the 
"Wallpaper"
for their branding campaigns. Web2com now provides in close cooperation
with leading websites also in Switzerland the necessary infrastructure for
this
Advertising opportunities available. Planetactive Zurich, Agency for
Technology Enabled Marketing, is already using this new form of advertising for
its customer Winterthur Insurance. The "Wallpaper" is current
on the following placements in the
Insert: www.blick.ch/news, www.beobachter.ch, www.swissflirt.ch as well as
www.foodguide.ch.

A marketing agency has provided the Swiss
Football League a lucrative offer for the period from 2006 to 2011
submitted: It is offering 52 to 60 million francs for the TV rights
and 30 million for the marketing rights to the games of the Swiss
Football League. This was announced by the chief negotiator of the Swiss
football, Peter Stadelmann, informed the club presidents on Wednesday of how
according to an article in the Tages-Anzeiger. Whoever accepts the offer
Stadelmann did not want to say. According to the Tages-Anzeiger
The company names Sportfive, AIM
International and even Günter Netzer's Infront Sports and Media.
The Swiss Football League currently raises CHF 9.8 million per year.
in: SRG pays 4.1 million and Sat.1 Switzerland 2.5 million for
the broadcasting rights. There is also 3.2 million for marketing rights.
The unknown agency would pay twice as much and the transfers
would also be available on pay TV in future. The cooperation with the
According to Stadelmann, however, free TV stations will continue to
exist.

The online advertising marketer Adlink
cooperates with the Internet portal Bluewin and takes over the company as of January 1.
2006 its agency business. At the center of the collaboration is a
Intensive consulting for creative and media agencies that use online advertising
on the Bluewin portal. Seamless processing is also to be
within the technical infrastructure of the Adlink network
are guaranteed, according to a press release. In addition, the
Business partners new forms of advertising in the area of brand communication
as well as complementary TV and online advertising offers. In the future
be possible,
streamed online advertising - analogous to TV planning - on Bluewin according to
socio-demographic criteria and, on the basis of the available
to optimize the available bandwidth.

The Geneva agency Saatchi & Saatchi
Simko has knocked four competitors out of the race and wins the
Pitch for Groupe E's national advertising budget. The
electricity company resulted from the merger between the
Freiburgische Elektrizitätswerk (FEW) and Electricité
Neuchâteloise and, with over 420,000 customers, is the leading
largest energy supplier in western Switzerland. A launch campaign for the
The new company name is currently being publicized by means of posters, radio
and advertisements on the market. The media agency Mediatonic takes care of
strategy and planning as well as media buying for Groupe E.

The household goods and food company
Sara Lee has increased the number of its European media agencies from nine to
one shortened. Winner of a Europe-wide pitch for the 250 million
The Omnicom spin-off OMD is responsible for the heavy budget, as the trade journal Werben und
Verkaufen reported. From 2006, OMD will be responsible for media planning and
-purchase for Sara Lee. Among others, the following have lost their mandate
Carat, Zenith Optimedia, Mindshare and MPG.

Recently, communication and
advertising experts to a total of 250,000 stock and themed images from
Keystone - without having to log in. On the website of the photo agency
the customer clicks on "Search" under "Images" and finds out how the
desired image can be found and ordered as quickly as possible.
Keystone produces its own images and represents in Switzerland
Specialty and stock photo agencies from all over the world. The archives, which
also include the News, Topics, Switzerland and Royalty Free sections,
contain over 11 million images. Of these, 1.2 million are currently
available via a digital image database. 

Launched two years ago,
Euro RSCG Dialog already counts a number of renowned customers such as the
SBB or Swiss Post. In order to expand new business, the
Euro RSCG Zurich's direct marketing unit now offers a range of
advertising measures realized on our own behalf. Spread virally
The "Castro" commercial, which shows Cuba's Máximo Líder during one of his
legendary long speeches. After more than seven hours
tired of criticizing imperialism, he resigns - and falls
down the steps to the speaker's platform. The laconic resolution:
"Monologues don't cut it." The same motto also applies to a
Ad "Romeo and Juliet": From Shakespeare's world-famous dialog
the advertisers simply removed the passages from Julia. The commitment of the
Agency for dialog does not stop at the smallest things:
Even the business card of agency manager Peter van der Touw becomes the
direct response tool, with a response element on the back and
pre-franked.