The Swiss Press Photo Award celebrates
celebrates its 10th anniversary this year. To mark the occasion, the prize
for the best photographer was endowed with 10,000 francs for the first time. Per
The best picture in each category is awarded 1000 francs. The
Participation and invitation to tender is international. You can register
online. The closing date for entries is March 15, 2006.
will take place on April 28 in Zurich.

Over a quarter of all 234 complaints,
received by the Fairness Commission concerned
questionable offers for registers and directories. Around ten
various shipping companies from Germany and abroad were the focus of the
legal claim. This was confirmed by the activity report of the
Fairness Commission 2005. The offers are basically
designed so that the costs of around 800 francs, which would have been
associated with the entry. The Lauterkeiskommission was unable to answer the question of whether or not these were reputable registers. The Lauterkeiskommission assesses whether the commercial communication contradicts its principles or other standards.

Klaus J. Stöhlker AG, based in Zollikon, is 25 years old and is undergoing a generational change. The management team under the leadership of Fidel S. Stöhlker and Eva Lehner will be completed in mid-August 2006 with Raoul D. Stöhlker, currently head of the sister company Stöhlker & Partner GmbH, Berlin. Klaus J. Stöhlker will remain active in the company as Delegate of the Board of Directors and consultant. The Berlin agency will now be managed by Thomas Knollmann. Klaus J. Stöhlker AG Unternehmensberatung für Öffentlichkeitsarbeit currently looks after around thirty clients in Germany and abroad and employs 12 people.

FC Barcelona is the last great
European football club without a T-shirt sponsor. This is set to change.
The club is in talks with the online sports betting provider
Betandwin.com about a sponsorship deal, a spokeswoman confirmed
told MediaGuardian.co.uk. According to estimates, the deal is expected to cost up to
cost 12 million pounds. The Real Madrid sponsorship contract
amounts to 9.5 million pounds. However, it is unlikely that the
deal will be completed in time for the next football season,
reports the spokeswoman. A faction of the club would not
welcome the idea of using FC Barcelona players as advertising media on the
football pitch.

The year 2006 is all about sport, which is why the depilation specialist Veet for Men is looking for the "most attractive sportsman 2006". You can register via the website www.veetformen.ch from March or follow the call in 20 minutes, according to the press release. Each month, the two participants with the most clicks will reach the final. The final show will take place on August 20 at the Hotel Uto Kulm in Zurich. Veet for Men depilatory products were launched on the Swiss market last year in cooperation with the Mr. Switzerland event.

As the Pricewaterhouse Coopers (PwC) "Media Insights" study predicts, mergers and acquisitions in the media industry will continue to increase. In 2005, PwC counted 156 transactions of this type. This is an increase of 61 percent compared to the previous year. The total amount of transactions rose by 52 percent. In Europe, 89 transactions were recorded (previous year 54) with a total volume of EUR 16.5 billion (previous year EUR 8 billion). Only 15 of these were transatlantic transactions by US buyers. Only five of these transactions amounted to more than EUR 100 million. Within the European media industry, most mergers and acquisitions took place in the television and radio sector and no longer in the publishing sector. Television and radio companies were increasingly on the lookout for acquisitions in the alternative media segment in order to secure the supply of their mass markets and protect themselves against declining advertising revenues. Private equity investors are increasingly investing in the radio and television sector.
The publishing sector continues to see itself threatened by the online sector, writes PwC in the communiqué. This explains the purchases of Internet sites by traditional publishers. They want to secure revenue from the most important forms of advertising, in particular classified ads, in this way.
Due to the massive increase in online advertising, the marketing services industry is required to make the developing online channels as advantageous as possible. This objective, along with the need to provide comprehensive global services, has led to a series of acquisitions. Marketing services companies will continue to make acquisitions in 2006 in their efforts to provide a global digital offering.
PricewaterhouseCoopers is forecasting an increase in the number of transactions to a total of 170 and a total volume of around EUR 30 billion in 2006 due to three years of sustained market growth.

32 books from the past year are available as
"The most beautiful Swiss books" award. The
Book Design Competition has been organized by the Art and Design Section since 1999.
Design of the Federal Office of Culture BAK on behalf of the Federal
Department of Home Affairs FDHA. The books are assessed
particularly with regard to conception and design. Regardless of
of the books entered for the competition, the jury awarded the
Jan Tschichold Prize. This year's award in the amount of
15,000 Swiss francs goes to Gavillet & Rust (Gilles Gavillet and David
Rust) in Geneva. The jury is thus honoring a team that has been
with numerous projects, in particular for the Geneva-based publishing house Jrp and
has drawn attention to itself with its own font label Optimo.
The nomination also included three proven design teams from
Zurich: Alberto Vieceli/Tania Prill, Aude Lehmann and Laurenz Brunner.

Planetactive Zurich has realized a photo contest for Telezüri as a cross-media promotion via mobile, TV and web. The competition has "Swiss mountain peaks" as its theme and runs from February 17 to April 15 at www.telezüri.ch. The competition is promoted via TV spots, on the website itself and in the newsletter. The pictures are submitted via MMS and then rated by users on the website. The pictures with the highest ratings will be permanently available as e-cards. At the same time as the dm photo contest, a series of promotions will be launched to increase user involvement and expand the marketing reach. Since the launch of the platform in September 2005, Unique users have already doubled, according to the release. 

Neue Fricktaler Zeitung has renewed its advertising agency contract with Publicitas. According to the communiqué, both partners are aiming to strengthen the market position of the Neue Fricktaler Zeitung in Fricktal, north-western Switzerland and the Swiss advertising market in the long term.

The online marketer Adlink Internet Media has acquired a 30% stake in Goldbach Media online. This gives the company the Adlink license for Austria, according to the press release. As of May 1, 2006, Goldbach Media online Austria will also operate under the name Adlink Austria. Since Goldbach Media Austria was founded in 2002, the online sector in particular has grown significantly. As in Switzerland, Goldbach Media Austria was recently split into two separate companies for the online and offline business. These will continue to be managed under the joint Goldbach Media Holding. Adlink has bundled its Austrian activities in the form of a stake in Goldbach Media online. Adlink Switzerland and Adlink Austria will operate a joint unit for product and business development as well as cross-media in Küsnacht. To ensure operational and strategic coordination, Martin Radelfinger and Stephan Suter from Adlink Switzerland will join the advisory board of Adlink Austria.

Children's magazines are the ideal medium,
to reach children as a target group. This is due to the positive
parents' attitude towards children's magazines, such as
from a study by the Periodical Publishers Association based in
England. Parents who generally do not reject advertising,
prefer magazines to other media. According to the study
parents that children are enticed to read in this way. In addition
magazines are a positive alternative to television and enable
them to read together with the children. In Germany, the
children's magazine market on a regular basis. The Egmont Ehapa
Verlag will publish the annual
Kids consumer analysis, in which more than 1600 adolescents between the ages of
between the ages of six and 13. Around three quarters of the respondents
Children would regularly read one of the 36 magazines that the publisher
Ralf Bauer from Egmont Ehapa explains to
Pressetext.ch.

Every year, the Bern-based IT company Bedag awards the "Eugen" prize for IT journalism. The aim of this award is to encourage journalists to bring IT topics closer to their respective audiences. Works from the Swiss daily and weekly press and from Swiss radio and television companies that were published between May 1, 2005 and April 30, 2006 are evaluated. Work published on the Internet will be considered if it meets the requirements for articles in the print media. More information on the conditions can be found on the Internet. The closing date for entries is May 5, 2006.