The SRG Ombudsman Achille Casanova has
justifies Swiss television's decision not to show images of the "Mohammed" cartoons. Two viewers had
filed a complaint with him because Swiss television had
opinion to broadcast the controversial cartoons
was. According to the SRG portal mitreden.ch, Casanova rejected this complaint.
According to the practice of the DRS Ombudsman's Office and the Independent
Complaints instance are satirical depictions that are central to the
ridicule the contents of faith. This is the case with the
discussed caricatures by analogy. According to Casanova, the
the caricatures may well have contributed to the opinion-forming of the
viewers. In addition, the SF DRS journalistic guidelines required
particular restraint towards foreign religions.

Swiss hoteliers want tourism funds to be used only for competitive destinations so that the industry can remain competitive. Advertising should be focused on competitive destinations and not on political borders, they said on Tuesday in Bern at the presentation of the association's annual political goals. In the opinion of the hoteliers' association, a maximum of 20 to 25 destinations should be marketed internationally, while all other vacation destinations should finance themselves. Industries that benefit from tourism should also contribute financially to tourism advertising. Public funds should be used for general national advertising, while tourism advertising should be secured from private funds. The current financing of tourist destinations is unsatisfactory and does not meet the needs of the age of globalization, according to a press release.

The creator of reality formats such as
"The Apprentice" and "Survivor" Mark Burnett is working on his own
News show designed to appeal to a cheeky and young audience.
According to Burnett, the American network news on
advertising funding, but their audience is over-aged,
writes the Frankfurter Allgemeine Zeitung (FAZ). Young people are
interested in news, if it is presented correctly, so
Burnett. After the departure of news presenters such as Peter Jennings,
Tom Brokaw and Dan Rather last year are experimenting with the
ABC, NBC and CBS with "fresher" formats. So far, according to
FAZ, only CBS gained in viewer favor, where 69-year-old Bob
Schieffer acts as interim spokesperson. The positions held by younger moderators
NBC and ABC programs complained, however, about the
Loss of spectators.

The Marketing Trophy was awarded at the Swiss Marketing Day 06. Trisa, Buchbinderei Burkhardt and Pat Says Now won gold. For 30 years, the Marketing Trophy has honored market achievements that are exemplary for the Swiss economy. The awards are presented in four categories: Small companies, medium-sized companies with 50 or more employees, large companies with over 300 employees and non-profit organizations. The theme of the conference was provocation in marketing and showed that there is a very fine line between exciting conspicuousness and simple tastelessness. Anyone who wants to engage in provocative marketing is well advised to check whether provocation fits the brand essence or not.
The winners of the Marketing Trophy 2005 in the four categories are:
Large company categoryGold: TRISA AG
- Sonicpower toothbrush
Silver: Migros Cooperative
- Anna's Best goes India
Bronze: Georg Fischer Piping Systems (Switzerland) Ltd - iFit

Medium-sized companiesGold category: Buchbinderei Burkhardt AG
- Bookfactory
Silver: arwa AG
- Repositioning of the brand
Bronze: putzfrauenvermittlung.ch - the name says it all

Small Companies categoryGold: Pat Says Now AG
- Computer mice
Silver: AVO SESSION Basel AG
- Premium Music Festival
Bronze: Bio Plus AG - Genuine Organic Partner Program

Category Non-Profit Organizations (NPOs)Gold: Municipality of Schaan
- Childproof project
Silver: BSZ Foundation, Gasthaus Pluspunkt
Bronze: Lucerne Joinery Association - J75, products that fit

The leading global company for
Marketing and Corporate Communications Omnicom Group has a
Majority stake in the company Unisono Fieldmarketing
International, based in China. Unisono is a leader in the
field marketing and merchandising in China and covers the Chinese market with its
services in more than 25 cities. As Michael Birkin from Omnicom
in a press release, China is a strategically important country for the
Key market for the company. Through the investment in Unisono
the size and reach of Omnicom's services is
increased in order to meet the needs of customers in China's fast-growing
growing consumer and service market.
Unisono enables the coverage of 200,000 shopping points such as
Hypermarkets, supermarkets, pharmacies and drugstores in 25 Chinese
large cities. This is achieved through a combination of advertising and
Fieldmarketing the facilitation of above-the-line and
Below-the-line measures for customers. Unisono Fieldmarketing will
operate as part of Omnicom's Diversified Agency Services Group.

For the second time, the Zurich
online agency Mitlinks at www.steps.ch the new graphic design of the
online presence of the Steps dance festival. Steps has been organized since 1988 by
Migros Culture Percentage. The new overall design was created by
Atelier Weber Hinder Schlatter Feuz. The concept consists of
internationally renowned dance troupes tour throughout Switzerland to
organize. The Steps.ch website provides information about the dance troupes,
Venues, ticket prices and dates of this year's dance festival,
which is touring Switzerland from April 27 to May 18. The
event has well-known partners such as Swiss television and the
Department of the President of Zurich and is under the honorary patronage of
Federal Councillor Pascal Couchepin, who has spoken on the website about
contemporary dance.

News Corp. media baron Rupert Murdoch spoke in London on the occasion of his 75th birthday about the challenges facing major media companies as a result of the internet. He predicted the end of the era of the media giants, as the Internet would put media power in the hands of users. He also announced the beginning of a "second great age of discovery" with regard to the Internet. Murdoch confessed to the members of "The Worshipful Company of Stationers and Newspaper Makers" club that he was probably one of the last of a dying breed. The power now lies with consumers, he said, with the new generation demanding content at a time and in a form that suits them. Murdoch went on to say that he believes we are on the verge of the golden age of information, a new age of knowledge. For the great media monoliths of the 20th century, this means "change or die". Murdoch has already backed up his words with deeds and invested more than 1 billion dollars in media companies, including the social networking company MySpace.com. Murdoch sees a great future in diversification in particular. Even if traditional newspapers will not disappear, they will only be one of the channels through which readers are reached in the future. But even if information becomes fast food thanks to mobile technology, which allows readers to consume information whenever, wherever and in whatever form, good journalism will always attract readers. The design of information will also play a greater role: Text, images and graphics should be staged in such a way that they feed the brain and move the heart.

The new distribution key for the 28 million
francs to 10 to 12 private television stations that are operated by the
Bakom will be granted a license, the Swiss Association of Telecommunications
Press for new ideas. According to information from the
Tages-Anzeiger will soon be publishing a 50-page discussion paper on the
present the reorganization of the Swiss television landscape. This would include the
publishers mark their channel wishes and the television landscape to
in their favor, writes the Tages-Anzeiger. Competition should
eliminated and fee money in German-speaking Switzerland is to be distributed among the
stations belonging to publishers. Especially in the Zurich area
and Eastern Switzerland, the publishers' initiative is causing outrage. The
only station with a large broadcasting area and without a strong publisher in the
back, Tele Top, should not receive any fee money according to the press association.
get. Its territory partly coincides with that of Tele Ostschweiz,
which belongs to the St. Galler Tagblatt, and Tamedia's Tele Züri. How
Tele-Top boss Günter Heuberger is quoted in the Tages-Anzeiger, could
the association does not pretend to "take responsibility for a pioneering
future media order in Switzerland", if only he could keep his
own interests. If what the
publishers' association has in mind, "Tele Top would no longer exist".

321 dialog marketing entries were submitted for this year's DM Award, and 32 agencies can now aspire to a winning place. The 19-member jury, headed by President Martin Steiner, carefully evaluated the 253 entries from Switzerland and the 68 entries from Germany and Austria. The shortlist includes the works from which the winners of the DM Prize will be chosen in the final round. Who will finally be honored with gold, silver and bronze, however, will remain under wraps until the award night on May 12. The participants will be informed in the invitation to the Award Night whether one of the precious metals or only a "Letter of Distinction" can be expected. The DM Award shortlist:Agentur am Flughafen (13) Number of works in parentheses
Fish.Meier.Direkt AG (13)
OgilvyOne AG (12)
Publicis Advertising Agency AG (7)
Euro RSCG Dialog (5)
Wunderman AG and Futurecom interactive AG (5)
Alex Schmid Direct (4)
Jung von Matt/Limmat AG (4)
Lowe Direct, Lowe AG (4)
OgilvyOne worldwide GmbH & Co.KG (4)
TEQUILA SWITZERLAND AG (3)
Power station advertising agency GmbH (2)
OgilvyOne worldwide Stuttgart GmbH (2)
Tribal DDB Ltd (2)
Wirz Advertising AG (2)
Advico Young & Rubicam / Exxtra Communication (1)
AWZ St. Gallen (1)
defacto kreativ gmbh (1)
Swiss Post, PostMail (1)
Conclusion. CommunicationDesign (1)
Mainland AG (1)
gkk DialogGroup GmbH 81)
Grey Direct (1)
in flagranti advertising agency (1)
INTERONE Worldwide Ltd (1)
Jahns and Friends AG (1)
Maxomedia (1)
one marketing (1)
PUBLICIS Hamburg (1)
RMG Connect (1)
Spinas Gemperle (1)
Werbeanstalt Schweiz AG (1)

(pr) Sappi, the world's leading coated fine paper manufacturer, will showcase its latest product innovation and papermaking expertise at IPEX 2006, the global technology exhibition for printing, publishing and media, taking place in Birmingham, UK, from April 4-11.The latest innovation in coated fine papers, Next Generation 12C, has been developed specifically for the most advanced 8 to 12 color sheetfed offset presses and for high quality print jobs on 6-color presses. Visitors to the show will be able to see the performance and outstanding quality results of Next Generation 12C for themselves through print demonstrations on long presses from Heidelberg and Man Roland.
The Sappi stand will be located in PrintCity's Value Added Printing and Processing Center. PrintCity brings together the world's leading manufacturers of printing presses and materials to build and demonstrate complete state-of-the-art workflows for packaging, printing and publishing.
Sappi will also be presenting its Knowledge Bank at the trade fair. With the Knowledge Bank, Sappi is making its specialist knowledge available to all printers through a comprehensive series of specialist brochures. In addition to the publications "Printing Technology" and "The Production of Paper", the series includes "Perfect Binding Technology", "Climate and Paper", "Folding and Creasing", "Paper, Ink and Printing Chemistry", "Processing Matt Paper", "Varnish Techniques" and "Problem Solving on the Press". The brochures can be requested directly from Sappi or accessed online at www.sappi.com/KnowledgeBank.
"In most areas of the printing industry, and especially in advertising and sales promotion where the printed image plays an important role in building a brand, the demand for the highest possible print quality and an optimal visual appearance is increasing," says Marco Eikelenboom, Sales and Marketing Director of Sappi Fine Paper Europe.
"This, together with the need for greater efficiency throughout the printing process, has led to the increasing use of long 8 to 12-color presses, either for straight printing or perfecting. Our Next Generation 12C coated fine paper is recommended for these presses due to specific benefits such as high print densities on both sides of the paper, dimensional stability and faster ink take-up and absorption."
Sappi's fine papers include Magno, HannoArt, Next Generation, Presto and Royal graphic papers and the specialty label and packaging papers Algro, Leine and Parade. Customers in over 100 countries worldwide specify these brands for publishing, advertising, label and packaging printing of the highest quality.
About PrintCityPrintCity is a strategic alliance that brings together the expertise of more than 40 independent graphic arts companies worldwide. PrintCity's partners work together to optimize complete workflows and manufacturing processes in an open systems approach within the packaging, advertising and publishing sectors, demonstrating practical solutions with combined technology and expertise.
The members of PrintCity work together in consortiums and projects to offer their customers added value by integrating technology and global expertise. The results are disseminated in seminars, at trade fairs, through printed information material and via the Internet.
Sappi has been a member of PrintCity since it was founded at DRUPA 2000.

The success of the Swiss athletes in Turin has had a very positive impact on teletext usage figures. On February 19, more than 2.2 million Swiss people accessed teletext information, which can be accessed via the SRG SSR idée suisse channels and via the Internet at www.teletext.ch. Over the entire duration of the Olympic Games, Teletext recorded a total of 14.7 million page views on the Internet, which is in line with the increasing usage trend. With the new record on February 19, Teletext has gained 18 points compared to the daily peak of 1.8 million users on August 21, 2005. On that day, users were interested in information about the flood disaster.

The American newspaper The New York
Times will publish daily stock market data from Tuesday to Saturday from April onwards.
no longer in the print edition, but only on its own website.
website. The Times thus joins other
American newspapers such as The Chicago Tribune and The Los Angeles
Times, who want to reduce their stock market information in order to save printing costs.
have also been moved online or reduced to a minimum. The
Newspaper wants the stock market tables of the print edition with two pages
replace market and economic information. In addition to
stock market data also features such as investment tools, breaking news and
contain individual portfolio information. Readers can enter their
personal portfolios online and receive free e-mails about
receive price changes or company news. The
complete stock exchange tables will continue to be published in the Sunday edition
appear in the newspaper.