The Neue Luzerner Zeitung is distributing two special editions with information about the music festival at the Swiss Federal Music Festival, which takes place in Lucerne from June 16-25. In addition, the Sunday edition summarizes the most important news from the World Cup and the region. For subscribers, the special edition is free on presentation of the subscription pass, otherwise the newspaper is sold for 2 francs. The 18-page editions are published in newspaper format, with a print run of 15,000 copies each.

The Baselbieter local television station "NW1" ceased its current broadcasting operations at the beginning of the month. A final decision on whether to close the station will be made by Friday. On Friday, the main shareholder Elektra Birseck Münchenstein(EBM) wants to inform the employees in the media. However, the rescue ideas received by Wednesday are insufficient, according to a press release.
The main shareholder had offered the 20 or so employees to take over the station debt-free. The condition was a viable concept and sufficient funds to overcome the lean period. To date, not even a remotely sufficient sum has been received. Without sufficient reserves, however, there is a threat of a liquidity problem.
If no solution is found, the station's employees will be made redundant and the station will be closed at the end of the month. Although there is another proposal from the extended circle of employees, this still needs to be seriously considered. The decisions will be announced on Friday morning.

The flagship program "Tagesschau" as well as "Schweiz aktuell" and "10 vor 10" were able to significantly increase their market shares and viewer numbers compared to the same month last year. As marketer Publisuisse announced on Wednesday, "10 vor 10" in particular has made steady gains in May over the last three years. "Schweiz aktuell" achieved a market share of 38.6 percent in the 15-59 target group in May, which corresponds to an increase of 27.5 percent. "10 vor 10" increased by 17.1% to a market share of 36.9% - which corresponds to almost 360,000 viewers. Tagesschau" also increased by 8.1 percent to a market share of 48.1 percent. According to Publisuisse, the quality, popularity and credibility of these three news formats make them an ideal environment for placing an advertising message.

Agencies Over 200 guests attended the anniversary party of the Zurich agency Rotor, which was all about the racing circus. 64 racing enthusiasts took part in the Tenth Grand Prix of Zurich - a Carrera race. After the award ceremony, performed by a charming Miss Carrera 2006, Los Bandidos rocked their legendary Tequilla Racing Punk.

Last Monday, the 30 best applicants to present the show "Joya rennt" were scrutinized in a round of questions and a camera test. Ten of them made it through to the next round. The finalists include seven women and three men, which also corresponds to the ratio of applications received, as Sat.1 Switzerland announced. Among them are three familiar faces: Tatjana Sterba alias DJ Tatana, Viva presenter Fabienne Heyne and former Musicstar contestant Julien Ceccon. The candidates will now have to face the jury three times. The first round will primarily test creativity. The jury, consisting of Hannes Britschgi, Björn Hering and Nina Havel as well as jury president Mathias Ruch, will then decide on the candidates' progress. The result of this casting round will be shown on Sat.1 Switzerland on July 7. Viewers can now vote their favorite directly into the final.

Press Fewer and fewer people are buying newspapers
at the kiosk. That's why kiosk operator Valora is now delivering the newspapers by
Because press sales at kiosks have not been possible since
years, the press wholesaler Valora and the press wholesaler
Association of the Swiss Press (CHP) is always talking about new ideas, the
to boost sales of print products. They came up with the latest idea
from Germany and launch them in the summer months of July, August and
September - but only in Zurich for the time being.

40 titles to choose from
From July 1, Valora Press & Book and the CHP will be sending six
three-wheeled "Swiss Press Bikes" in Zurich's pedestrian passages,
accompanied by one to two
Sales staff. These cargo bikes, a kind of rickshaw without
passenger seat, but with a step attachment for the presentation of
a total of 40 different newspaper and magazine titles, are
in good weather for eight hours every day for seven days
between Platzspitz via Limmatquai or Bahnhofstrasse and
the Zurich lake basin to Landiwiese and LakeSide Casino on the way
be. The idea: in summer, people like to stroll around in
pedestrian zones or linger in leisure facilities. They often feel like
and time to read. But because there isn't always a kiosk in the immediate vicinity
the Swiss Press Bikes, the aim is to make reading easier for them.
bring along. Bikes and sales staff are equipped with "Swiss press".
labeled.

Something similar happened successfully last year in various German
cities. In Frankfurt, for example, there were three bikes in the city center
in operation, each of which produces around 100 Bild newspapers a day and
sold 10 issues of Stern and 100 copies of Spiegel every week.
However, it is not known on how many fair weather days the bikes
were actually on the road, and it is almost impossible to determine whether
additional sales could be generated or whether sales were merely driven by
was transferred from one sales channel to another. Naturally hopes
CHP is hoping for additional sales. "We are confident, even if
the weather cooperates," says Toni Vetterli, Head of Marketing at CHP.

Financing by publishers
Whether the campaign can definitely take place depends largely on the
participation by the publishers. These days they were invited to
Participation invited. Those who want to take part pay 1500 francs per
Title. This includes not only the display of the title in the
whole three months (until September 30), but also an approximately
three-day promotion on a wheel fairing. In addition, the publishers
for sales from Swiss Presse Bike the same margin as at the kiosk
assured. "For the campaign to pay off, 40 titles must be
take part," says Vetterli. After all, around 20 people would be involved in the
Sales recruited. But he is optimistic. Because in the project team
Ringier and Tamedia are also involved, which means that the
largest newspaper and magazine publishers are already on board.

In addition, the campaign does not cause any inconvenience for the publishers. The handling of goods
Valora, which also coordinates the deployment of staff.
"If the expected success materializes in Zurich, the
Swiss Press Bikes will also be available in other Swiss cities next year.
will be used," says Vetterli.

Markus Knöpfli

Directory services The motto "Think globally, act locally" has also fallen on fertile ground in the Internet business. PubliDirect subsidiary local.ch wants to set itself apart from Alborghetti with a campaign that is a far cry from Mars.search engines such as the local search.ch,
that focus on Swiss web content are enjoying great success. With
Diversifications matched search.ch,
Swiss Post Group company to adapt its offering to the needs of
growing Internet community - and launched a few years ago.
weeks another image campaign (WW 16/06) to raise its profile.
The trend towards localized online content and thus towards
localized advertising is also a major challenge for the PubliGroupe division.
PubliDirect, publisher of the Yellow Pages, is nothing new. Because
Localized hit lists have now become popular
marketplaces with an address book function, especially with
local SMEs and associations. In order to keep the local press's classified
classified ads migrating to the Internet to the competition.
in April, PubliDirect launched the portal
www.local.ch was launched in a beta version: a search engine and platform for the needs of local markets throughout Switzerland. In addition to
the information from the telephone directories, this portal provides access to
the information from other portals of
PubliGroup subsidiaries, such as those of The Guide Company (30%
PubliGroupe) produced site www.guide4me.com (Tourism, Locations
and events). The search results are displayed with maps and situation plans.
supplemented. The Fundgrueb and car exchange portals are to be combined in a
be integrated into local.ch at a later stage.
This merges
local.ch four areas: Directory listings - with a sales force of
around 400 people -, guide for parties and events, classified ads
and the various linking communities with their added value.
Extraterrestrial Eye CatcherThe
The fundamental objectives of local.ch are ambitious if the
search engine as quickly as possible, the search engine known for high quality and
therefore also the most used search page for local information in the
Switzerland on the web. CEO Dorian Selz sees the following as the central vision
local.ch user who is watching a new action movie at the cinema that evening.
but first read the movie review and a road map.
to know exactly where the movie theater is located, where it is
parking facilities and where nearby he can eat a pizza beforehand.
and have a drink with friends after the movie
can. He may also be interested in a classified ad
for the DVDs of the latest Matrix trilogy. This is exactly what local.ch wants
combine: Directory, guide, category and community content.
Search game with a hunt for fortune
the local search service offering and the positioning "Knowing your way around
at home", Reto Alborghetti opted for a "home" concept.
intergalactic and autonomous advertising platform: aliens that are based on
the earth right from the start, just like at home. The intelligent
Species of course already knows local.ch.
Idea like figures has
Alborghetti's team through all means and measures
is a clear example. As a stylistic device, it has proven to be suitable for the media
either photography or illustration. The national
Advertising campaign with three subjects will run in two waves until the end of September.
be visible. At the same time, a massive promotion will be launched: A
Search game on the Internet, in which the participant with a "starting location"
within the search functions of local.ch in a lucky hunt
can participate.
The online game is advertised by various
advertising media - right down to the filler advertisements in the
Yellow Pages books and stickers.
Yellow PagesThe new online search platform local.ch
follows the Australian model sensis.com and combines the data of the
telephone directories, the directories of LTV Gelbe Seiten AG and the
Entries of the joint venture partner Swisscom Directories AG with local
Offers and information. The continued existence of the print edition
of the Yellow Pages is not affected by this, says Dorian Selz, CEO of
local.ch. Publicis, the in-house agency for the Yellow Pages, was recently able to
three completely new TV commercials for the already award-winning,
add to this crazy campaign. With these, the
Internet offer
gelbeseiten.ch was pushed. The aim here is to
increase user frequency and attractiveness for advertisers. The
Spots deal with everyday problems that can be solved with the help of the directories.
can be solved quickly and easily. Just like the elevator ride of a
harmless gentleman who gets involved in a brawl because his
thick glasses are obviously not thick enough.
Luca Aloisi

Guest commentary MMXI's past has been anything but ideal, and pleasing everyone is not an easy task.
admittedly difficult. This was demonstrated by the discussion about the
Internet research in Switzerland with the information event NIS
on June 8, 2006.as a provider of Internet research under MMXI
Switzerland and NetRatings Switzerland were the presentations, arguments and
Concerns very interesting. It seems that the word "one currency" in
In connection with the thesis "then the advertising market will grow as in the
neighboring countries" to make major investments.
We are
now aware of the fact that the hype times, changes in partners
MMXI's past, which has been characterized by less than optimal communication channels
was anything but optimal. From our side, we tried to
to make it clear that this has been optimized. The feedback from our
current customers from traditional companies and media companies
reflects this and is hopefully also recognized by those responsible.
known to the NIS.
In 2005, we had already informed the decision-makers at NIS
signaled that we are ready for intensive cooperation, for example
by accepting the SZM counting pixel of Wemf, are ready and have
an integrated model is offered. This would be the combination of a
panels with a full survey such as NetAudit. This means that
models are offered in line with the market, including a panel under two
million Swiss francs.
In other markets, too
Nielsen//NetRatings (MMXI for Switzerland) with the research models
on new paths. In the UK, Spain and Italy, we are
is currently introducing a panel that enables the use of @home, @work, etc., for example.
in the UK with around 50,000 people. This model from
The basic survey, panel and online recruited panel also cover the
needs of small websites very well and will be available in 2007 in
other markets.
My view is of course everything
other than neutral, because in Switzerland we have further opportunities with Internet research.
want to make sales. No matter what the result looks like, we are
us when a long-term, viable model comes into being.
It would certainly be helpful if the past and individual interests could be
to have a viable model in the long term that can be used to
not fail in 2008 or 2009 due to financial feasibility.
Personally, I would not focus purely on the future growth of the
advertising market, since the "currency" is only one variable for a
growth in spending in Switzerland. If the advertising market in the
Switzerland will grow very strongly in the future, we look forward to working with the
revenues from our advertising tracking product AdRelevance and our
pixel-based measurement SiteCensus with.
Jörg Dietz is Marketing Director of MMXI Switzerland.

SRG and the Swiss Football Association (SFV) have extended the expiring contract for television rights by six years until the end of the 2011/12 season. In particular, this includes all home matches of the men's A national team, as detailed in a press release. The Swiss A national team's matches will therefore continue to be shown on all SRG channels. SRG guarantees appropriate television broadcasting for all qualifying matches and, in return, has all re-utilization rights. The contract also includes internet and mobile exploitation as well as the exploitation of rights for Swiss Football Cup matches up to and including the 2011/12 season. According to the press release, the contract was signed before Switzerland's first match at the World Cup in Germany. SRG Director General Armin Walpen expects the Swiss national team to maintain its high media profile in the coming years, according to the communiqué. The positive emotions conveyed via the medium of television are a part of Swiss reality and therefore part of SRG's public service.

Shoes Two ads that want the same thing: Sell shoes. A feast for the eyes is the Pittarello model (not to be confused with one from the Pirelli calendar). Pittarello has shoes spilling out of every end. Even the laced shoe is squeezing, but its wearer doesn't let on, after all, seduction has its price. In this case 59 euros. The Diesel ad, which deserves special attention, is also priceless. After all, it also features the most women - or rather their lower end. Two questions: the first is of a very pragmatic nature and concerns the realization of such a subject. Where have the rest of the women gone? Are they lying folded back, or are they actually so artistically inclined that they all have space and balance stacked on top of each other? Careful with the reenactment. The second question is about the subject's statement. Should we consider which boots we like best, or that a Diesel wearer can wing women three ways? Whatever the case, it's actually a pity that you can't see his head - and the main thing is that the shoes fit. (ck)

The Swiss Internet job exchange JobScout24 is adding an online game to its marketing program. According to Marketing Manager Sabrina Candita, the job agency wants to position itself as a trendsetter among job platforms with this new form of advertising. In the course of the game, players have to get from their workplace to the company canteen as quickly as possible while sitting on an office chair. In doing so, they can collect bonus points and power-ups. On the way, however, the boss may turn up and end the journey prematurely. The main prize is a trip for two people worth CHF 10,000. The prize is offered by the airline Swiss, whose logo is prominently displayed during the game.

Until July 7, owners of larger dogs in 500 larger towns in German-speaking Switzerland will receive a free three-kilo bag of Pedigree dog food from the postman directly to their front door. The letter carrier rings the doorbell of those customers who they know have larger dogs. If the dog owner agrees, the address is forwarded to the dog food company. If not, the postman is obliged to respect data protection. The postmen have received a leaflet explaining how they can make the dog food bags attractive to dog owners at the door. They receive a bonus for each bag of food distributed.
As Swiss Post spokesman Dario Ballanti explained to Werbewoche, the dog food advertising campaign is being run in three phases. First, a pilot test was carried out in the Langenthal area in the spring to gauge interest. The pilot test was a great success. The campaign was then extended to 500 larger locations in German-speaking Switzerland. Nevertheless, it is not correct to speak of a new service from Swiss Post. "This is a one-off campaign and not a new service," said Ballanti. If another customer is interested in such a campaign, the setting will be examined in detail and a decision will be made on a case-by-case basis. A pilot test will also be carried out beforehand to evaluate interest. Ballanti also emphasizes that the main task of the postmen and women is to deliver letters and that Swiss Post has no interest in corrupting its good delivery times.
However, the postal union sees the campaign as an abuse of the trust that customers place in their postmen and women. As a result, it is criticizing the advertising campaign, even though it has no objections to new services in general, Giorgio Pardini, Vice President of the Swiss Post Communication Union, told the SDA news agency.Kathrin Fischer