The Press Council states in a statement that no professional ethical obligation to "objective reporting" can be derived from the rights and duties of journalists. Furthermore, editorial offices are not obliged to report on a specific topic, group or person. In the specific case, a reader had complained that the Swiss media had been falsely claiming for years that alcoholic beverages consumed in moderation were healthier than abstaining from alcohol altogether. He also expressed the suspicion that the Tages-Anzeiger, for example, would not report freely on the alcohol problem because it is a member of the Alliance Against Advertising Bans and because it is dependent on the alcohol industry for advertising. The Press Council pointed out to the complainant that, according to its practice, it could only be justified - if at all - in very exceptional cases to derive a violation of professional ethical standards from a medium's failure to report on a certain topic. In addition, the Press Council is only able to assess complaints about the dissemination of alleged false information if a complaint is directed against specific, verifiable media reports from named media. It is not the task of the Press Council to comment on different positions.
In addition, the Swiss media report on the dangers of excessive alcohol consumption in a balanced manner. The newspapers had also warned against using individual research results as an opportunity to campaign for moderate alcohol consumption. For these reasons, the Press Council rejected the complaint.

The association of advertising and communication agencies BSW Leading Swiss Agencies has accepted the agency In Flagranti as a new member in the advertising agency category. In Flagranti was founded in 1990. The agency currently employs 20 people and is based at Hauptstrasse 3 in Lyss. Michael Haehlen, Lorenz Schmid and Marcel Wälti are the owners. The agency's key clients include Gebäudeversicherung Kanton Bern, PostAuto, PostFinance, PostLogistics, SBB, Spitalzentrum Biel and Vifor.

RTL is restructuring its early evening program for the autumn, cutting out old habits and launching a new series to compete with the successful Sat.1 telenovela "Verliebt in Berlin". "Balko" and "Die Wache" will be canceled, as was announced at the RTL Premiere Conference, according to Welt.de. The new show is called "Alles was zählt". Although it is not called a telenovela, it has all the right ingredients: The lead actress Tanja Szewczenko is to embody a young woman with goals and dreams who hasn't quite found herself yet. RTL apparently still believes in the telenovela boom, the end of which is already being heralded on other channels. "Alles was zählt" airs daily from 7.05 pm, ten minutes earlier than "Verliebt in Berlin". RTL will also be making some changes to the evening before: In future, an information block will begin at 6.00 pm with the magazine "Explosiv" (previously 7.05 pm), the tabloid magazine "Exklusiv", which will retain its 6.30 pm slot, and the news program "RTL Aktuell" at 6.45 pm.

Peikert Contract AG from Zug has changed its name and will operate as p-4 in future. In recent years, the more than 100-year-old company has increasingly evolved from a general contractor to a full-service real estate provider that offers its customers a comprehensive range of services in the areas of marketing, project development, project implementation, finance and controlling, according to a press release. To reinforce this new direction, the company has decided to change its name. This is also accompanied by a new claim: Plans and builds. The Spillmann/Felser/Leo Burnett agency was commissioned to develop the rebranding campaign. In a nationwide print and web campaign with local cinema and poster presence, the agency is sending the old name into retirement, namely to the deckchair on the beach. The campaign kicked off with a panorama advertisement on June 20. In addition to the rebranding campaign, SFLB is also responsible for the new CI/CD and the redesign of all publications. The website p-4.ch was developed in collaboration with the company .nemos.

On Wednesday, September 6, 2006, the marketer Cinecom and its partners invite you to "Cannes Day 2006". The Cannes premiere in Switzerland will be presented in a new form this year and will begin in the afternoon. From 1.30 p.m., this year's winning entries from the 53rd International Advertising Festival in Cannes (IAF) in the various categories Film, Media, Press, Outdoor, Direct, Cyber and Radio can be viewed. These will be shown alternately as presentations, exhibitions and guided tours in the Foyer, Werft, Härterei and S-Lounge of the Maag Music- & EventHall. At 6 p.m., the official awards ceremony for this year's shortlisted films and the Cannes Lions winners from Switzerland will take place in the auditorium. The 2006 Cannes reel of the Gold Lions in the film category will then be presented, followed by Cinecom's get-together and party in the evening. The marketer's Cannes partners are Publimedia, Clear Channel Outdoor Plakanda, Alex Schmid Direct, web2com, radiopower.ch, Swissfilm Association and bsw leading swiss agencies.

Dominik Stroppel, project manager at B&B Endemol, is moving to "SF Spezial" after the summer break. This was reported by Presseverein.ch with reference to the SF editorial team. At Endemol, Stroppel was responsible for formats such as "Big Brother 2" and most recently "Der Match". He began his career at Radio Z, where he worked as an editor and presenter for nine years. In 1999, Stroppel entered the TV industry and built up the music channel "Swizz Music Television" (now Viva Switzerland) together with a small team.

In recent months, the SRG ombudsman's office has received several complaints about the use of allegedly incorrect words or terms. This is reported in the SRG magazine Link. As is already known, a number of people have complained that the weather program "Meteo" is now being presented in dialect. For legal reasons, the ombudsman's office was unable to protect this accusation, Link continues. The Independent Complaints Authority (UBI) will now deal with this issue. A single complainant was disturbed by the expression "it stinks" in a report by Radio DRS on the May 1st riot. However, the ombudsman Achille Casanova, in agreement with the editors responsible, does not regard this formulation as a linguistic slip. The verb "stink" is often used figuratively.
Another complaint concerned the term "brown brood" for right-wing extremist thugs. Casanova agrees with the critic: the term is too reminiscent of Nazi language and does not belong in an SR DRS information program. However, the ombudsman's office does not consider an apology for this, as it could be indirectly interpreted as an endorsement of the actions of right-wing extremists, especially if it is taken out of context. Casanova attaches great importance to careful use of language and quotes the UBI: the decisive factor is whether the formation of opinion could be impaired by a term.

The Zurich-based Scotti advertising agency has been entrusted by Geneva Palexpo with the overall national and international communication for the classic car exhibition Geneva Classics. The exhibition will take place for the first time this year from October 6 to 8 at Geneva Palexpo. Geneva Classics is to be positioned as an exhibition with high quality standards in the face of established competition abroad with comprehensive and international communication measures. Scotti Werbeagentur won the mandate on the basis of its many years of experience in the automotive industry, according to a press release. The first advertisements have already appeared in trade journals. Some of the advertising material will also be used in France, Italy and England.

SRG will continue to have exclusive television and radio coverage of the national ice hockey team and Spengler Cup Davos matches in the coming 2006/07 season. The Swiss Ice Hockey Association SEHV, the Swiss Ice Hockey National League GmbH and HC Davos Management AG (for the Spengler Cup OC) have reached an agreement with SRG on the media exploitation of the international matches of the national teams, the games of the NL championships and the games of the Spengler Cup Davos, as detailed in a press release. A fixed term of three years has been agreed, with an option to extend for a further three years. SRG will continue to exclusively broadcast all Swiss A national team matches in Switzerland and all Spengler Cup Davos matches, but the existing partnership between SRG and the Swiss Ice Hockey National League will be redefined. It will be adapted to the current situation in the Swiss market and the coexistence of pay and free broadcasters, SRG continues. In addition to highlight coverage of all games in the NLA championship, eight live games in the NLA qualifiers and one game from the 3rd round onwards in the quarter, semi-finals and final of the NLA play-off will be broadcast live. SRG SSR can also continue to broadcast its programs on the Internet. It will retain its existing coverage of the NLB championship and the playout/league qualification phase.

Oscar Battegay is the new member of the board of directors of National Zeitung und Basler Nachrichten AG, as Basler Zeitung Medien is officially known in the commercial register. This was reported by the Basler Zeitung in its Friday edition. The 43-year-old Battegay is a lawyer and notary, a partner in the Basel law firm Holzach Partner and was also, among other things, an FDP councillor. He replaces Gaudenz Staehelin, who had been a member of the BoD since 1987. The election of Otto Meier (54), General Manager of PubliPresse (Publicitas), had already been announced in November 2005. Meier replaces Fritz Schuhmacher.

The Wallisell agency FCB Leutenegger Krüll won the Ferro Recycling public relations campaign in a competitive presentation. Ferro Recycling is an association that promotes the recycling of food cans and is supported by Swiss companies from the retail, manufacturing and disposal sectors. According to a press release, the Swiss recycling rate of 79% is an outstanding figure by international standards. This rate should at least be maintained in the future. The agency's first works will be on display next year.

Christoph Neuhaus has been appointed Head of Communications for the overall public sector project coordination of UEFA Euro 2008, which is coordinating all preparatory and implementation work by the federal government, cantons and host cities for the European Football Championship in Switzerland. Neuhaus will be responsible for the planning and operational implementation of all communication activities. His tasks will also include the coordination of communication activities with the project partners and the development of communication guidelines for the four sub-projects "Security", "Infrastructure and Transport", "National Promotion and Location Marketing" and "Projects and Measures in Switzerland".Neuhaus will take up the post in late summer 2006, as announced by the Federal Department of Defense, Civil Protection and Sport on Friday. The economist is currently Managing Director of the SVP of the Canton of Berne. Previously, he was head of the Economics and Communications Department of the Bernese Department of Economic Affairs and was Expo.02 representative for the Canton of Bern.