The logo of the main sponsor BenQ-Siemens will appear on the Real Madrid jerseys for the first time from the 2006/2007 season. This completes the partnership of BenQ Mobile's cell phone brand with the "Best Club of the 20th Century" to the outside world as well, as BenQ writes in a media release. With more than 450 million Real Madrid fans worldwide and BenQ Mobile's presence in 70 countries worldwide, the partnership offers both sides "enormous potential for expanding awareness. "Real Madrid must constantly face new challenges. BenQ Mobile is taking on this challenge. This is an ideal partnership, which is now completed by the logo on the jerseys," said Clemens Joos, CEO of BenQ Mobile, according to the media release. The logo will continue to be present in the Madrid stadium and in joint marketing activities worldwide.

The number and turnover of petrol station stores in Switzerland increased again last year. Star Plakat, one of the leading poster marketers at petrol station stores in Switzerland, is also pleased with the development of these "modern consumer oases": "This development is good for our business," Luca Schena, sales consultant at Star Plakat, told Werbewoche. 1.5 billion Swiss francs were generated in convenience and petrol station stores last year - excluding petrol. This is more than double the turnover of 1999, as IHA-GfK surveys in the book "Detailhandel Schweiz 2006" show. In addition, the focus is increasingly on large petrol stations. While stores with an area of less than 50m2 have declined by 37 percent in the last seven years, stores with more than 50m2 have increased by 100 percent. In concrete terms, this means that in 2005 there were 449 small and 733 large stores in Switzerland, 109 more than seven years ago.
 

On June 26, the winners of the 2006 Radiopower Spot Awards were announced at the Lake Side Casino in Zurich. For the second time, the spots broadcast last year were eligible to compete for the award.
The winning spot "Xmas Story" was created by Jung von Matt/Limmat for Swiss International Airlines. The radio spot was produced by Jingle Jungle.
The other ranks up to 10th place:
2. "Christmas 2005" by Weber. Hodel, Schmid for Migros
3. "Bärndütsch" by Spillmann/Felser/Leo Burnett for Feldschlösschen
4. "Alarm system" by Jung von Matt/Limmat for Swisscom Fixnet Bluewin
5. "Correspondence" by Wörterseh for Brugg Vocational and Further Education Center
6. "Fritz and Fränzi Joint" by Jung von Matt/Limmat for Stiftung Elternsein
7. "Hundredths" by Ruf Lanz for Sport Factory Outlet
8. "Jassen" by Jung von Matt/Limmat for Swisscom Fixnet Bluewin
9. "Zurich" from Contexta for Appenzeller cheese
10th "Turmspringen" by Jug von Matt/Limmat for Swisslos Sportwetten
The spots were judged on two levels. First, an expert jury consisting of creatives, media people, customers, producers, presenters and marketers evaluated the spots, then listeners also cast their votes via online voting. The weighting was 1/3 expert jury, 2/3 listeners.
The Spot Award was first launched in 2005 by the interest group Radiopower.ch. Radiopower.ch was founded in spring 2004 by representatives of private radio stations, advertising pools and the leading marketers Radiotele, IP Multimedia, The Cover Media and SPOT PROMOTION. Since the beginning of 2005, French-speaking Switzerland has also been represented on this committee by the Radio Romandie pool. The aim of the collaboration is to promote radio advertising and to support advertisers even more quickly, flexibly and individually in the planning and realization of their radio campaigns.

The first day of this year's 7th Mailing Days in Nuremberg attracted 50 percent more visitors than the opening day last year. A total of eight prizes were awarded in the print, e-mail and digital printing categories. Mailingtage provides information on trends and innovations in the fields of telephone, fax, e-mail and mobile marketing as well as corporate publishing and dialog campaigns. On Wednesday evening, the jury of experts also announced the winners of the Mailingtage Awards 2006. Here, too, the trade fair was able to record an increase - a third more entries were submitted compared to the previous year, as Werben & Verkaufen and eMarket write in a newsletter. "The outstanding quality, particularly in the print category, was convincing," commented Patrick Palombo, retail and e-commerce expert on the jury, on the quality of the entries. Gold was won by the German Point advertising agency with the "Piratensender Kinderkram" campaign for the German Child Protection Association. Silver went to Jahns and Friends and the "Alles, was das Herz begehrt" campaign for Kaufhof. And bronze went to Publicis Hamburg with the locker mailing for Sport-Bild.
The quality of the work submitted in the e-mail category was also impressive. "The award submissions impressively demonstrate how versatile this medium can be used in the media mix of integrated campaigns," summarized jury member Torsten Schwarz. Gold went to Quelle's online CRM "Waren Sie zufrieden", silver to Rabbit Emarketing for "Der Funke springt über" for the client Voltimum and bronze went to Promio and the campaign "4 Freunde treffen die Fantastischen 4" for O2.
In the digital printing category, however, the jury was cautious. None of the work submitted was good enough for gold. Silver went to Careforce for the personalized and individualized offer documents for the client Cosmos Lebensversicherungen and bronze went to Mainline Marketing Communications for the Saab spring campaign in Switzerland on behalf of General Motors Suisse.

Thanks to a cooperation between Radio 24 and Radio Street Parade, the program will now be broadcast after all - albeit as a light version on Radio 24's night program. Radio 24 is already a media partner of the Street Parade, so according to Radio 24 program director Markus Mager, it was immediately clear that a hand had to be offered. "Radio has always been the best and most efficient way to get in the mood for the parade". This also provides Radio 24 with another marketing tool. The new collaboration runs under the slightly tongue-twisting name "StreetpaRadio24". "StreetpaRadio24" will be broadcast on Radio 24 from midnight to 2 a.m. from July 28 to August 11.

The delivery and distribution organization Zuvo is taking over the early delivery division of Prisma Medienservice, a subsidiary of St. Galler Tagblatt AG, with effect from 1 October. By bundling early delivery, Zuvo will in future cover 30 percent of households in German-speaking Switzerland.
No details are known about the terms of the transaction and both parties have agreed not to disclose them. However, the approximately 520 carriers will be taken over on the same terms.
According to the joint press release, the business area of early delivery of daily newspapers and other products is to be developed. An expansion of services such as the delivery of magazines is planned for 2007.
Zuvo Zustell- und Vertriebsorganisation is a joint venture of the two publishing houses Neue Zürcher Zeitung and Tamedia. The purpose of the company is primarily the early delivery of newspapers.

Gleis7, SBB's youth portal, and Mobility are looking for the "King of the Grill 2006" and have launched a summer competition on the subject. The Bern-based cross-media agency Maxomedia is responsible for the concept and realization of the campaign. There are four barbecue parties worth CHF 2000 to be won, as Maxomedia writes in a press release. The competition is being promoted using an intelligent registration form with a "tell-a-friend" function: The more friends participants invite to play along by e-mail, the higher their chances of winning. And anyone who takes part in the prize draw is automatically entered into the world's biggest virtual barbecue and can put their personalized barbecue food on the Mobility and Gleis7 grill. The more than 200,000 registered Gleis7 users were informed about the competition by newsletter. The campaign will continue to be accompanied by banner ads, advertisements and PR measures.

IP Multimedia - already the exclusive marketer of the ad screens at the Stade de Suisse in Bern - is expanding its football stadium network with Basel, Geneva and St. Gallen. A total of 434 screens in the four stadiums now provide contact with the sports-loving target group; 6 of the screens are large screens with a surface area of over 40 square meters. IP Multimedia announced on Thursday that 53,500 people could be reached per match in the stadiums. Depending on the location, IP Multimedia also proposes to support audiovisual advertising via ad screens by distributing product samples.
IP Multimedia is one of the leading marketing organizations for the electronic media TV. Radio and Adscreen. Its portfolio includes MTV, M6, Pro Sieben, RTL, RTL II, Super RTL, TVM3, Viva and Vox and all Swiss private radio stations. IP Multimedia also claims to be the leading provider of adscreens.

The Zurich advertising agency Spillmann/Felser/Leo Burnett supports the foundation for social youth projects, Schtifti, in the fight against obesity and poor nutrition among young people. On its Freestyle Tour, Schtifti visits schools throughout Switzerland and shows young people in a practical way that sport and healthy eating can also be fun. Spillmann/Felser/Leo Burnett provides the right advertisement for this project - free of charge. The advertisement shows four skateboard wheels which, when stacked on top of each other, look like ice cream. With the help of On Line Video, the advertising motif was turned into an animated short spot for e-boards. Both can be seen immediately in various newspapers, magazines and train stations. A corresponding poster is being planned.

The Allianz Group is further expanding its presence on international sponsorship platforms. In addition to Formula 1, the insurance group is now also involved in the America's Cup and the Ryder Cup in Ireland. Allianz has also secured the rights to the "Allianz Stadium" in Munich for 15 years.Allianz is investing a total of 50 million euros in sponsorship activities - this corresponds to a quarter of the insurance group's marketing budget. "In the financial services sector, it is very difficult to differentiate yourself through products alone. Sport creates an ideal platform here: by bringing in the emotional level," says Steven Althaus, Global Head of Marketing Communications at Allianz, to the press portal.
However, two studies from Germany and Switzerland on football World Cup sponsorship show that sponsorship activities in the context of mega sporting events do not always pay off, as reported by Werbewoche.

Surprisingly, the two fighting cocks have reached an agreement regarding the distribution of the Bundesliga on pay-TV. According to the agreement, Premiere will in future be able to show the Bundesliga on the Kabel Deutschland GmbH (KDG) network, where the subscription broadcaster has a number of channels. People who watch Premiere via the KDG cable network can subscribe to the Arena offer via Premiere. Although this means that Premiere will have to advertise Arena involuntarily, Premiere can at least make the claim that the Bundesliga will continue to be shown partially true. The partnership will initially be valid for the next three seasons and is a win-win situation: the newcomer Arena gains access to 800,000 Premiere customers in the KDG network and the struggling pay-TV station Premiere can still offer the Bundesliga to a large proportion of its customers by broadcasting Arena programs. Premiere-Arena combination packages will be available in the cable networks and Unitymedia, the owner of Arena, will also offer Premiere packages to its cable customers.
Thanks to the technical cooperation, no new decoders are required. In Hesse, North Rhine-Westphalia and via satellite, Arena will market the broadcasts itself. KDG is the largest cable network operator with around 10 million connected households.

Following a competitive presentation, the Basel advertising agency Ranz was able to win back its former client Crossklinik for the redesign of various communication media. Crossklinik is the competence center for sports medicine at the Merian Iselin Hospital and has been awarded the Swiss Olimpic Medical Center. Ranz had already created the name and corporate publishing when the clinic was founded in 2002. Following interim support from another agency, the Basel-based company will now refresh the original corporate design. A new image brochure and a trade fair presence have already been designed for this purpose. A new website is also being planned.