The Schweizer Holz-Zeitung and the Journal Suisse du Bois are to be upgraded in terms of content through well-founded author contributions. An editorial advisory board has been established for this purpose. With the two repositioned publications, the highly segmented wood production chain in Switzerland is to receive a "high-quality and at the same time practice-oriented" publication organ. "Our industry should report more on its positive developments," said Andreas Hurst on the concerns of the editorial advisory board, according to a press release from the publisher Schweizer Holz-Zeitung. Above all, "attractively presented results from research and development as well as from term papers, project work and dissertations should strengthen the self-confidence of representatives of the wood industry".
Teaching and research are represented on the advisory board by Andreas Hurst, Head of the Wood Department at the HSB School of Architecture, Construction and Wood, and Bernhard Pauli, Professor of Forestry Management and Process Engineering at the Swiss College of Agriculture. The Swiss Timber Industry Association HIS and the companies Bruno Piatti, Türenfabrik Brunegg, Pirmin Jung Ingenieure für Holzbau, Sika Services, Kronospan, Lignatur and Pavatex have also each delegated one representative to the editorial advisory board.

The latest issue of Ringier's TV and cinema magazine Tele is being published with four different covers to mark the release of "Pirates of the Caribbean 2". The covers show Johnny Depp, Keira Knightly, Orlando Bloom and the well-known pirate head. An A3 poster for each cover will also appear on the second and third cover pages, according to Tele. The six-page cover story, an interview with Johnny Depp, the film review and, of course, the rest of the magazine content are the same in all four issues. The new blockbuster from Hollywood also seems to be inspiring the advertising world to take on unusual projects: For the European launch of "Pirates of the Caribbean 2", for example, the fictitious "Pirates Island" is being incorporated into the map material on "Google Earth" and can be visited virtually via Google Earth, as SDA has reported. The island now contains all kinds of treasures for movie fans, such as wallpapers, picture galleries and a music clip.

Since July 14, a poster in Shopville at Zurich's main railway station has been addressing the cell phones of passers-by. The high-tech poster advertises the new Hollywood production "Pirates of the Caribbean 2" by sending passers-by free videos, film images or a calendar entry for the premiere to their cell phones via Bluetooth within a range of five to ten meters. After four days, the developer Infowing has drawn a positive balance on the use of the Bluetooth dispenser, which is of course anonymous and
users would have to specifically switch on the Bluetooth function and the
Jürg Bühler, founder and CEO of Infowing, assured Werbewoche that he would agree to the transfer. The mobile
Content provider Infowing has developed the technology of the Bluetooth dispenser
developed and presented to "Pirates" distributor Buena Vista International for
advertising measures. Since July 14, a total of
After all, 311 passers-by downloaded a file. "We are satisfied
with this result," said Bühler. The "Pirates" poster still remains
installed until August 6. Since Monday, there has also been a Bluetooth dispenser in the Pathé cinema in Dietlikon and Infowing has already worked with Swisscom at various music open airs this year - soon at the Paléo Festival. However, there are no videos there, but audio files of the respective bands to download. According to Bühler, Bluetooth dispensers definitely have future potential - especially for a "local target audience".Bartosz Wilczek

As the Basler Zeitung writes in its Tuesday edition, municipalities are to contribute money to local television. The pledges must be received by the end of the month, otherwise it will mean the final end for the station.
However, the rest of the staff who have already been made redundant have not yet given up hope of keeping the station alive with a minimal program. In the next two weeks, however, 150,000 Swiss francs must be raised and a promising concept presented to the operator Elektra Birseck Münchenstein EBM (see "NW1" must definitely cease operations).
Some of the employees are prepared to forego the promised severance pay in order to take over part of the technical infrastructure. If they receive support from the municipalities, they want to maintain broadcasting operations with canned programs until the beginning of October. By then, a business model should have been developed and advertising acquired. If it does not appear realistic in the fall that an annual advertising volume of at least CHF 500,000 can be achieved, the exercise should be interrupted. Otherwise, the plan is to start again in October with an initially weekly program.

In the past six months, Radio Basilisk reached an average audience of almost 130,000 listeners on weekdays. Spread over the week, an average of 125,000 people listen to Radio Basilisk. This is 10,000 more than in the second half of 2005, according to Radiocontrol's recently published listener figures for the first half of 2006, as Radio Basilisk writes in a press release.

In order to save a total of 42 million dollars, the New York Times is to be published in a new format from April 2008. As a result, the renowned US daily newspaper is closing a printing plant and cutting 250 jobs by a third, as reported by the New York Times. Overall, the newspaper will be almost four centimetres narrower in the new format. However, the New York Times is by no means the only daily newspaper in the USA that has to adapt to the changing market environment: The Washington Post and the Los Angeles Times also reduced their size at an earlier stage for cost reasons. Newspapers are struggling with the decline in readership and the migration of advertising to the Internet and other media.

Swiss paper wholesaler Antalis wants to further expand its position in the advertising media market and has acquired Braendle + Partner, a specialist in semi-finished plastic products. "For us, the takeover represents a welcome expansion of our product range - and it goes without saying that Braendle customers will also be perfectly served by Antalis," says Jürg Pletscher, Antalis Managing Director, according to a press release from Antalis. After 30 years of independent activity, the previous Managing Director of Braendle + Partner, Eduard Braendle, has decided to sell his company to Antalis in order to guarantee the continuity and delivery readiness of the product range he has built up. No jobs will be lost as a result of the takeover. Braendle will be available to Antalis as a freelance consultant in the future.

In keeping with its own motto "healthy ideas", health insurer Helsana is launching a new advertising campaign and, together with Rivella grün, will be giving away 2,500 francs five times a week from August 7 to November 12, 2006. The total amount of the raffle is 175,000 francs and the prize is intended, for example, "to pay the health insurance premium", as Rivella writes in a press release. The partnership with Rivella is obvious, as Rivella sees itself as a "wholesome" drink, according to the press release, and here's how it works: all Rivella green labels and 1.5 million placemats in the catering trade contain participation codes that can be sent in by post or text message. Anyone can take part. Rivella's catering and retail customers also have the chance to win five times 2,500 francs in a special prize draw. With 1.8 million insured persons, Helsana is the leading health insurer in Switzerland

The Zurich-based creative agency Hesskiss is supporting the GSoA popular initiative for a ban on the export of war material. To this end, the advertisers have created a strong key visual that shows Switzerland in the form of a dried bloodstain surrounded by a handful of bullet casings. The agency is also supporting the Switzerland Without an Army (GSoA) group with the implementation of various communication tools, Hesskiss announced on Tuesday. In addition to Hesskiss, Zurich photographer Jonathan Heyer is responsible for developing the measures.
One of the ways to ensure that the initiative is a success is to provide the community with information and a signature form on the Kriegsmaterial.ch website.

On Monday, the Potsdam Regional Court refused to open proceedings against Cicero journalist Bruno Schirra, as reported by Spiegel online. There was no sufficient suspicion against the reporter.
The case has developed into a fundamental dispute about the limits of press freedom. In March 2005, Schirra had quoted an article from a confidential document of the Federal Criminal Police Office (BKA) about the top Jordanian terrorist Abu Mussab al-Sarkawi, as a result of which the Cicero editorial offices were searched in September (see Editorial office of the Ringier magazine Cicero searched).
However, the regional court's reasoning now states that the BKA report in question had already been quoted in a book by a French journalist in November 2004 and that the information was therefore already in the public domain. However, Spiegel online considers the second point of the reasoning to be more far-reaching. The motivation of Bruno Schirra's unknown and unidentified informant could also have been to provide Schirra with mere background information and not to obtain the publication of the report. By publishing the report, the betrayal of secrets had already been committed and the charge of aiding and abetting the betrayal of secrets against the journalist was therefore invalid, as Spiegel online quotes from the five-page document of the regional court.
Whether the Potsdam judges' reasoning is legally sound remains to be seen if the public prosecutor's office appeals against the decision.

In December, Roland Kümin has
Incite Media AG was founded with the business purpose of selling TV at the point of sale.
(Point of Sale, POS). The mission of Incite Media is
also in the development, realization and installation of TV productions at the
POS. This form of advertising is seen as a supplement to the purchase decision.
preparatory broad-based advertising. Advertising up to the POS should be seen as an overall process.
be understood.
 
"Our offer is meeting with great interest in the market.
to a lot of positive response and we have already been able to inspire some companies."
Roland Kümin told Werbewoche. For example, a
telecommunications provider in Switzerland, all of its own stores are equipped with
Incite Media solutions from and large-scale field studies are underway at
Esprit (five locations) as well as at a well-known specialty toy store
and leisure articles (two locations). Further contracts are in preparation,
Kümin continued.
 
An essential component of the
offer is the interactivity, so both interactive displays are possible
as well as communication with the customer via SMS. "The communication
is shifting more and more in the direction of dialog with the customer," said Kümin
continues, "our range of products naturally takes this into account to a large extent".
 
Incite Media already employs
eight persons. The shares are 20 percent owned by the
multimedia equipment supplier Habegger, 72 percent with Roland Kümin and 8 percent with
with Dr. Jakob Hans Bär. As it says in a media release, Incite intends to
Media to develop a market segment that is still largely untapped in Europe, and
position itself as market leader in this segment in the long term.
Further financing by private parties is planned
placement as part of an increase in share capital, Incite Media announced on
Tuesday with. The possibility of a going public is already being considered.
but only after about five years. Break-even is scheduled for 2008.

Kathrin Fischer

The regional broadcaster TeleBärn can now also be received on the Télédistri cable network and thus in 2,585 households in a total of 17 municipalities in the Avenches region. The Federal Office of Communications had already approved a corresponding extension of the license area at the end of 2004 - following the necessary technical work, the development of the region has now been completed, as TeleBärn writes in a press release.