Following the newly conceived Cannes Day and the Swiss premiere of the 2006 Cannes reel, Cinecom CEO Matthias Luchsinger was able to present another award on Monday: The agency JWT+Hostettler+Fabrikant (JWT+H+F) has been awarded a National Diploma in the "Outdoor" category in Cannes for "Cow Behind Tree". The award-winning work was commissioned by Unilever Switzerland for Knorr BBQ cold sauces. A National Diploma is awarded to creative works that achieve the highest rating of a nation in the first evaluation round of a category and in which no work from this country was nominated for a shortlist. 

On Monday afternoon, left-wing activists occupied the reception room of Zurich radio station Radio Energy for an hour and a half. They unsuccessfully demanded the broadcast of a political program. The SDA received an anonymous fax at 13.45. According to the fax, it was an action "of the solidarity movement for the joint hunger strike of Erdogan E. and Marco Camenisch against the extradition of refugees to Turkey". The activists are demanding freedom for all political prisoners.

The editorial office was not occupied. The occupiers were a group of around ten people, said Reto Suter, producer of Radio Energy, when asked by SDA. Some of the occupiers were masked and between 18 and 25 years old. They behaved peacefully. Around 30 other people besieged the entrance to the radio station. The city police had been notified. When they arrived, the squatters left.

Earlier this year, the Muhammad cartoons published by the Danish newspaper Jyllands-Posten caused tempers to boil and deadly protests around the world. Iran's largest newspaper, Hamshahri, responded with a cartoon contest on the extermination of Jews during World War II. The images were shown in Tehran as part of an exhibition on the extermination of Jews. This caused debate because President Ahmadinejad denies the Holocaust.
These cartoons were printed last week by a Danish newspaper called Information - bringing the story back to its country of origin. But further excitement is now to be avoided at all costs: The Jewish Chief Rabbi in Denmark, Bent Lexner, does not attach any significant importance to the publication.

In an interview with Südostscheiz am Sonntags, publisher president and head of the Südostschweiz Media Group Hanspeter Lebrument commented on the Swiss press landscape. In particular, he laments the loss of press diversity. This was reported in a press release from the news agency SDA. In Lebrument's opinion, the Swiss press landscape is dominated by the mainstream. And this is having an impact on advertising figures - negatively, of course. If a topic is taken up by a major newspaper, all the other newspapers write about it too. The newspapers often write in a similar direction.

The diversity of the Swiss press has suffered, Lebrument continued. Today, the mainstream dominates to a large extent. Difference, contrast and interesting reporting have fallen by the wayside. This is also having an impact on advertising figures.

However, there are other reasons for the decline in commercial advertisements. Lebrument mentions the new providers from the Internet sector in particular.

As part of the "TV - Medium of the Future" project, Publisuisse has completed the third part of the online survey of the Swiss advertising industry. Conclusion: Those responsible in the Swiss advertising industry expect young media to become increasingly important in the media mix.
Advertisers, advertising and media agencies believe that the internet, mobile devices and ad screens will be part of every media mix in the future. Among the established media, television has the most positive future.
In the second phase of the "TV - Medium of the Future" project
Online surveys were conducted among 556 representatives of advertising clients, advertising agencies and media agencies in German-speaking and French-speaking Switzerland.
The other results Most new technologies still have little significance in everyday marketing today
The majority of respondents do not yet deal with current developments
40 percent of respondents have already dealt with Adscreen, 24 percent with interactive media and services
Television advertising will also experience an increase in importance
The challenge of the future is the creation of integrated, cross-media campaigns and a target group-specific media mix. It is important to maintain an overview of the various new developments
Meaningful measurement methods must be developed for the new media
The results of the first two sub-studies can be viewed on the Publisuisse website.

At the beginning of the year, Swiss television is launching a new children's program on SF zwei. The label for this is "SF tubii". According to the press release, most of the new features are based on scientifically supported research among the target group.
The decisive factor for the new concept was the expiring contract with EM.tv. This means that SF no longer has to buy entire program packages. In addition to programming adjustments, the programs for the youngest viewers will also be expanded.
The Internet offering is also to be expanded in a child-friendly way. In addition to real videos and games, a newsletter, chats and forums are also planned.
Due to the realignment, the tasks within the editorial team will also change. 3.4 full-time positions will have to be cut. An internal solution is being sought for the six people affected.

The main thing is reporting: the new private broadcaster 3+ is provoking Swiss television with the Musicstar.ch website. Although this is privately owned, according to the SonntagsZeitung it was rented by 3+.
If you go to the website, you are redirected to a 3+ website that displays two fields. One says "I want to sing and get a record deal" and the second says "I want to rehearse funny choreographies, dance to exhaustion, occasionally sing a song I don't know and then cut my hair again!"

Clicking on the first field takes you to the registration form for the 3+ casting for "Superstar", clicking on the second field takes you to the Swiss Television (SF) website. It reports that 2000 people have already registered for the third edition of Musicstar.

As SF spokesperson Urs Durrer told the SonntagsZeitung, Swiss television will not be provoked into reacting. The registrations would speak for themselves: At 3+, 300 people registered in the first two days. That's how many people registered with SF within a few hours.

Website of 3+ on the provocation of Swiss television

Baselbieter Lokalfernsehen has ceased operations. According to reports from SDA and OnlineReports.ch, the Basler Zeitung has also dropped its takeover plans. The next step will be to sell the company's assets.
The broadcasting of canned programs was discontinued on Friday. The Chairman of the Board of Directors of Basler Zeitung (BaZ), Matthias Hagemann, also announced on Friday that BaZ would refrain from taking over the loss-making station.

Surprising failure The failure of the negotiations came as a surprise, as the draft contract was about to be signed. Hagemann told OnlineReports.ch that operation with the new ownership structure would most likely not have been possible with the existing concession. However, BaZ did not want to take the risks in terms of the performance mandate from Bakom that would have been associated with a new concession. BaZ had planned a neighborhood and community television station with very modest resources. Despite the failure, television was still on the wish list of the Basel-based publisher.

The Zurich-based agency Wyler Werbung is once again making it unmistakably clear what's what for the accident prevention agency Road Cross: starting in October, a poster without words, but with a drastic message, appeals to the common sense of all drivers - and car speeders. The advertisers had already created a poster for Road Cross in 2003 that won several awards. With a clear warning not to get behind the wheel after excessive alcohol consumption.

Wyler Werbung has recently started working for the Riniger magazine Tele. The first works are to be seen soon.

But only if Giuseppe Scaglione, managing director of Radio 105, had his way. The SRG is wasting money unnecessarily. It makes life difficult for the private media and burdens the household budget of families. And with the compulsory fees, only flops like "Black'n'Blond" would be produced - and sold again for half a million francs.
Mr. Scaglione writes five pages against this mismanagement - not without proposing solutions. For example, closing the luxury studio in Chur and labeling a small room in Leutschenbach "Saletta Walpen" instead. To abolish the monopoly position of the SRG. Or else: Halving the fees.

The letter is particularly addressed to the politicians. They should feel addressed and support the halving of fees. And take the risk of no longer being invited by SRG to Arena broadcasts. The discussion is open. Far away from the SRG blacklist on a German blog platform.

The last hour of the lifestyle magazine Massiv has come. In a letter to advertisers and subscribers, the magazine makers announced on Thursday that the September issue will no longer be distributed. No further information or background is currently known. However, industry experts suspect that the magazine Supersolo is behind the discontinuation. It was also published by St. Galler Schreibwerk Verlag. However, it also had to be discontinued after just a few issues and has probably left a financial gap.

The pipe interior renovator LSE-System has commissioned the Zurich advertising agency BMB Baertschi, Meroni & Bolleter with its global marketing communication. The collaboration includes the development of a new advertising presence and other measures - all under the brand promise: "Renovate instead of replace." The first works will be on display from October 2006.

The company, based in Wollerau, was founded over 20 years ago by Werner Näf, a Swiss engineer with experience in inspecting municipal pipe networks. He first invented the LSE system for the internal rehabilitation of drinking water pipes and later discovered and developed the application as a HAT system for underfloor heating systems.