The SRG Audience Council believes that the distinction between the two channels SF 1 and SF zwei is not yet clear enough. In terms of content and form, the profiling is well advanced and, with a few exceptions, successful, according to the Council. SF 2 in particular could differentiate itself even more clearly - especially as a sports channel - and, for example, broadcast all direct sports broadcasts on this channel. 
In contrast to SF zwei, the program grid of SF 1 has become established: The increased focus on information is welcomed. The investment of resources in primetime is also understandable. At weekends, however, primetime on SF 2 with the block times of PresseTV (PTV) is perceived as unsatisfactory, as it does not correspond to the intended channel image. A different solution for PTV would therefore be desirable.
 
Finally, the Council also supports the transfer of children's and youth programs to a separate channel, provided that the broadcasting time is better adapted to the viewing habits of children and is suitable for children. As far as repeats of programs are concerned, these should only be shown on the channel where the first broadcast took place.
 

The Central Switzerland leisure magazine Insider will be published by Anzeiger Luzern as of 2007. The new managing director is therefore Thomas Akermann, the director of Anzeiger Luzern. Publishing assistant Irina Rey will be promoted to Product Manager and in this function will join the management team. In future, she will be responsible for the operational management of the leisure magazine. Nicole Reisinger has been the new editorial manager since December. The journalist previously worked at TeleTell, a television station in Central Switzerland, where she will continue to work. In addition to René Tienghi, Andy Zürcher, who is thus returning to Insider, will now strengthen the sales front.
The Insider will be published every 14 days as usual in 2007. A fundamental revision of the existing concept is planned, as the company announced on Wednesday. The additional product "Bar Guide" will be published in 2007 in cooperation with the "Luzerner Woche".

Food The online supermarket LeShop launches its first major advertising campaign. Online shopping has potential: traffic jams on the way there, no parking space, queuing at the checkout. Shopping can be tedious and a real pain in the neck. Online supermarkets are therefore in vogue, and market research predicts a rosy future for online business in Switzerland. 26 percent of the Swiss population are now said to be prepared to buy groceries online. However, currently only 10 percent are actually online customers. There are many reasons for this reluctance. The main obstacle is probably the still widespread prejudice that online shopping is complicated. This is why two TV commercials from the advertising agency Exxtra Kommunikation dramatize the simplicity of online shopping in a humorous way. Both commercials show everyday situations of consumers doing their shopping in the comfort of their own home. Stefan Erhart, Managing Partner of the Zurich-based advertising agency: "With the new commercials, we want to show that online shopping is a simple matter."
There's the father who realizes that he still has to buy drinks. Or the bathing mother who gets a craving for cheese at the sight of the curd soap. One trip to the living room and voilà: The drinks shelf or the cheese section is ready and waiting. Convenient and fast shopping, around the clock.
LeShop brings what you order to your door at the click of a mouse, but the commercial doesn't get to the point. Although the message is clearly conveyed and the images are amusing and entertaining, the stories are drawn out.
Both commercials are aimed at young families. Today's family situation often requires adjustments to the structure of everyday life, and LeShop wants to offer young families added value, says Stefan Erhart.
Although the Federation of Migros Cooperatives holds an 80 percent stake in LeShop, the commercials differ from the usual Migros campaigns in their style. The pioneer among the Swiss Internet supermarkets presents itself as close to Migros, but at the same time sets itself apart. Stefan Erhart from Exxtra Kommunikation: "We deliberately sought the trust competence of Migros in the commercials, but positioned LeShop as its own brand." This means that only Migros products feature prominently in the commercials. The Migros logo at the end of the commercial appears discreet next to the LeShop logo. The differentiation is necessary because LeShop's range does not only include Migros products.
The TV campaign will be accompanied by incentive measures for new and existing customers. For example, Migros Cumulus customers will be rewarded with discounts when shopping online.
Store advertising also from Coop In October, competitor Coop also launched a TV commercial for its online market Coop@home as part of the "For me and you" campaign. The fact that the online market is being advertised these days is a logical consequence of current developments. While retailers have been busy building up logistics and continuously expanding their range in recent years, they are now working the market with advertising campaigns.
Analysts speak of enormous potential that is far from exhausted. Growth is still possible, and both LeShop and Coop are increasing their sales every year. Both expect to be in the black from 2008.
   
Christian Lüscher

Agencies At the age of 62, Luigi Grendene, Chairman and Creative Director of Grendene, Ogilvy & Mather, wants to "step down as desired" and retire from the operational business. He will be leaving the agency at the end of April 2007. 46-year-old Thomas Bolliger will become the new Creative Director at the Zurich Bergstrasse in January 2007. He has worked for Wirz Werbung as AD and Creative Director Art since 1990. Thomas Bolliger won an Effie for IWC in 2001. He has also won ADC awards for successful campaigns such as for ABB, Allianz, PTT, Nikon and Toyota.
Bolliger started his career at GGK as a graphic designer, then came into contact with Luigi Grendene at Grendene & Lanz in the early 1980s. Art director at BBWH and ASGS/BBDO are further stations in his career. "Ogilvy & Mather is known worldwide for pioneering advertising that has repeatedly made advertising history. I am delighted to be able to write a new chapter for this agency," explains Bolliger about his change of job.
For Gaby Zimmerli, who has been Managing Director of Grendene, Ogilvy & Mather for eight years, the upcoming generational change opens up new opportunities. At the same time, Thomas Bolliger's creative potential also stands for continuity in order to meet the demanding expectations of national and international clients in the future.
Andreas Panzeri

Photography Zurich photographer Michel Zumbrunn has published a new book on the subject of car design.
Italian Auto Legends", the second illustrated book on the subject of car design by Zurich photographer Michel Zumbrunn, was published in November. It depicts the most important lines of development from the Fiat 130HP (1907) to the Maserati MC12 (204). Against a dark background, Zumbrunn knows how to present the design rarities in an exciting light and bring the special lines and details of each car to life. 
"If you don't become anything, you'll become a photographer," Michel Zumbrunn's mother once said, slightly piqued, when the high school student was hanging around in the darkroom he had set up in his parents' basement instead of doing his schoolwork. The legendary Helmut Newton later had a different opinion when he became acquainted with Zumbrunn's car photographs at the end of the 1990s.
Presenting the car as a perfect design object in sculptural lighting became the credo of the later well-known fashion and advertising photographer. The book "Italian Auto Legends" celebrates this style with more than 50 models in 400 extraordinary color photographs. There is also a detailed text on the history of the Italian automobile. The book with the ISBN 9781858943367 is published by Bassermann.
Despite being past retirement age, Michel Zumbrunn is not yet thinking about quitting. Car legends from all over the world are still brought to his studio in Fällanden to be photographed. The specialist magazine Auto Focus has just dedicated the editorial and 12 pages to him.   
 
Andreas Panzeri

Competitions The Selection vfg, the Swiss photography prize for professional photography, has been re-launched. The competition is again endowed with the Magazine Photo Prize (CHF 10,000), the SonntagsZeitung Photo Prize (CHF 5,000) and the EWZ Audience Prize (CHF 1,000). The closing date for entries is January 15, 2007. The documents and regulations can be found at www.the-selection.ch. The Selection vfg photo prize is the best selection and annual documentation of Swiss professional photography. An international and professionally broad-based jury evaluates the submitted images and selects the 18 best works. The jury includes Anne Barrault, gallery owner, Paris; Flor Garduno, photographer, Stabio; Margot Klingsporn, Focus Agency, Hamburg; Benno Maggi, AD NZZ-Folio; Michel Mallard, Festival International de Mode et de Photographie à Hyères, Paris; Axel Martens, photographer, Hamburg. The selected works will be presented in a catalog and, after the traditional Opening Night on May 4, will also be shown in an exhibition at the EWZ Selnau substation.
With the ninth call for entries, The Selection vfg is switching to digital online submission of image material and making all works accessible on the Internet. Last year, 450 works with 3000 images were submitted.
The new "Cash&Carry" tool opens up sales opportunities for photographers. A Preview Day on February 1, the evening before the judging, also provides 600 contacts to 100 professionals from the image industry each year.   
 
Andreas Panzeri

Corporate publishing Corporate publishers need flexible systems for increasingly decentralized production. Internationalization, decentralized production and ever more precise target group communication require completely new organizational structures. This has also been recognized by the software houses and system integrators who are currently busy working with corporate publishing service providers. Complex organizational structures are being installed more eagerly than ever before with the aim of increasing production efficiency. After all, this can easily dwindle when more and more customer magazines have to be implemented in an increasing number of language variants and alternating pages. The BMW Magazine alone is now published in 24 languages; link, the magazine of the SRG idée suisse Deutschschweiz public council and memberships, is produced nine times a year with six regional editions in the form of alternating pages. Corporate publishers, who often manage several similarly complex media at the same time, have to adapt their organizational structures to these challenges. Finally, what the industry itself is constantly calling for is also bearing fruit here: increasingly precise target group communication.
Cross-system compatibilityService providers are now all the more eager to optimize their organizational processes. With an estimated 3000 magazines on the market with an upward trend and a circulation of over one billion copies per year, system providers have long since discovered the new market and are striving to find suitable solutions.
Not least with the aim of providing providers with a tailor-made catalog of requirements, the Forum Corporate Publishing (FCP) supported a survey by the industry portal CPWissen to find out what corporate publishers need in terms of process organization. The result is clear: first and foremost, corporate publishers need very flexible systems. Without exception, all 36 survey participants only accept even entry-level solutions if they allow for later expansion. They expect their new editorial system to support decentralized production. 94 percent consider cross-system compatibility to be "very important" or "important" - in other words, they expect systems that run on Macintosh computers as well as Windows computers.
Support is no less important: the basic service includes a hotline that is available until 8 p.m. on weekdays.
Individual solutions requiredProviders, who until now have often been trained in systems for large editorial offices, are currently thinking about the specific requirements of corporate publishers. This is because the differences are considerable: unlike many publishing properties, most customer and employee media are created with a high proportion of outsourced employees.
A typical example is the bimonthly employee magazine BoschZünder, which is produced editorially at Robert Bosch in Stuttgart, with graphic design and production in Berlin; proofreaders and printers are located throughout Germany. The translators - BoschZünder is published in eight language editions - also have their offices outside of Germany. Added to this is the lack of customer coordination processes in traditional publishing structures.
For corporate publishers, they are part of everyday life and yet vary greatly from one project to the next and from one service provider to the next. While 80 percent would like to involve their customers electronically in the approval process, only seven percent appreciate opening up the entire production process to their customers.
The bottom line is that there is no such thing as an industry solution. Editorial systems in corporate publishing are very individual solutions, adapted to the respective customers as well as to the different production philosophies of the service providers.
Even if the big wave of entry into editorial systems is only just beginning, a win-win situation is already emerging. Corporate publishers benefit from orderly and transparent processes, which they can also use to acquire new orders in the future, and system providers benefit from a permanent benchmark in know-how and competence. After all, hardly any other publishing industry is likely to challenge them as much and use their systems as completely and consistently as corporate publishers. The only system from world market leader Quark, for example, which works with all modules in practice, is not installed at a large publishing house with hundreds of employees, but at a Hamburg-based corporate publisher with 25 workstations.
 
Michael Höflich
Michael Höflich is Managing Director of Forum Corporate Publishing.
 
 
Facts and figuresThe variety of editorial systems
and their respective advantages and disadvantages can be found in the current cpwissenFACTS editorial systems special. In addition to a number of best practice applications from the CP industry, it contains further results of the FCP and CPWissen survey as well as an overview table of the most important systems, their respective performance profiles and price structures, which is unique on the market to date. (mh)

Luigi Grendene, Chairman and Creative Director of Grendene, Ogilvy & Mather, has decided to retire from the operational business. He will leave the agency at the end of April 2007 to retire at the age of 62, according to a press release. In 1996, Luigi Grendene had decided to integrate his agency, which had been successful for many years, into an internationally renowned network. Thomas Bolliger will become the new Creative Director on January 3, 2007. The 46-year-old has been with Wirz Werbung since 1990 as Art Director and Creative Director Art. Bolliger won an Effie for the company in 2002. He has also won numerous ADC awards, including for ABB, Allianz, PTT, Nikon and Toyota.

The Zurich-based full-service agency MitLinks has two new editors on board: Hanna Lauer (24) and Jonas Dreyfus (29) are expanding the content department to a total of five people. In this way, the agency wants to ensure the editing of crisp content for websites or newsletters. For example, for trend products such as Cardinal Eve or Ringier's free newspaper Heute.

The weather will stay the same, but it will be presented via the newly designed broadcast platform located on the roof of the Swiss Broadcasting Corporation. There is now a swiveling anchor desk from which the anchors access information about the weather ahead. In addition, the show has been revamped in terms of both graphics and content. The relaunch is intended to better coordinate the «Meteo» programs. The forecast for the coming weekend is now provided as early as Sunday and Monday. This is possible because, thanks to state-of-the-art meteorological technologies, forecasts are becoming increasingly clear and accurate.

Hansjörg Honegger (48) is taking up the position of Editor-in-Chief at PCtipp. Honegger succeeds Sonja Wunsch, who is leaving IDG Communications, the publisher of PCtipp, at her own request with immediate effect. She had been with PCtipp since 1996 and had led the paper since 1997. "Ms. Wunsch was editor-in-chief at PCtipp for many years and wants to reorient herself professionally. In addition, there were different views within the publishing house on the strategic orientation of online products," Urs Flückiger, deputy publishing director of IDG Communications, told Werbewoche, explaining the change in the editor-in-chief.Honegger joined PCtipp in 2000 as a producer and was promoted to deputy editor-in-chief in 2002. Prior to that, he worked as a freelance journalist for about 30 years, including at Ringier as deputy editor-in-chief of Schweizer Woche and at Tamedia as department head/producer for Schweizer Familie.
IDG Communications, is a subsidiary of IDG International Data Group, the world's leading information and communications technology media company. IDG publishes a total of 300 magazines and 400 websites in 85 countries. In Switzerland, IDG publishes PCtipp as well as the IT business publication Computerworld.

"The newspapers. Who reads, understands" is the slogan under which advertisements with a total of 40 motifs will be placed in German newspapers from December 15. Spots in the electronic media are also planned. The campaign will run until March 2007 and was designed by Ogilvy & Mather Frankfurt, as reported by Werben und Verkaufen. The newspapers want to draw attention to the importance of the printed word against the backdrop of rapid media change. The main aim is to emphasize that the newspaper is the number one journalistic medium. The newspaper should be presented as a source of information, but also as a medium that enables people to be active members of a democratic society. In Germany, 77 percent of all Germans over the age of 14 regularly read newspapers. With 27 million copies sold daily, the German market is the largest in Europe and the fifth largest in the world.