The telephone talk show "Nachtwach" starts on February 19, 2007: Every Monday at midnight, talkative night owls have the opportunity to talk live on SF 1 and Swiss Radio DRS 3 about themselves, their dreams and wishes. With the launch of "Nachtwach", Schweizer Fernsehen (SF) and Schweizer Radio DRS are breaking new ground. The topics of the weekly joint production can be specified by the editorial team or freely chosen by the audience. The program focuses on the true stories of a wide variety of people with their highs and lows. However, "Nachtwach" is not intended to be an advice show, according to a press release. Experienced media expert Barbara Bürer will host the show, while Daniel Hitzig will be the project manager.

The cable network operator Cablecom wants clear conditions in the analog cable network. It is calling on the Federal Council to determine 25 channels that may not be moved to digital television by the end of 2009, reports the SDA news agency. Six months ago, Cablecom was still in favor of ten channels. The draft of the implementing provisions of the new Radio and Television Ordinance (RTVO) from the Federal Department of the Environment, Transport, Energy and Communications (DETEC) provides for 20 such so-called must-carry channels. Cablecom hopes that the desired 25 mandatory channels will provide greater clarity for itself and its customers. In addition to the 25 channels, the cable company would leave one info channel and three other channels in the analog network in order to comply with the agreement to keep at least 29 channels receivable until the end of 2009. After that, renegotiations would be necessary. DETEC is currently pleased with the proposal. Cablecom, on the other hand, accuses the federal government of zigzagging.

The 2008 European Football Championships will put Zurich in the international spotlight. For this reason, the City of Zurich and Zurich Tourism are creating a uniform image for the Zwingli city under the motto "We live Zurich". Zurich is to be perceived internationally, nationally and regionally as lively, multicultural and innovative. The claim is also intended to help position the city as a dynamic, creative location for experience, business and innovation, according to a media communiqué. The slogan was designed by Zurich agency Adivco Young & Rubicam. It will be used immediately, which is why a football or Euro-specific claim has been dispensed with. Nevertheless, the slogan "We live Zurich." is intended to make the city on the Limmat - with the momentum of Euro 2008 - known beyond national borders. The budget for the national and international implementation is CHF 2.9 million, subject to the approval of the municipal council on February 7. The ambassadors are Christoph Franz, Fiona Hefti, Heinz Spoerli, Monika Weber, Melanie Winiger and Prof. Kurt Wüthrich.
Marketing activities will focus on the main markets of Germany, Italy and the UK. Zürich Tourism will supplement "We live Zurich." with the question "When do you live Zurich?" The motto will also have an internal impact. The city is looking for projects from Zurich residents in which "We live Zurich." is implemented. A corresponding competition is to be launched at the beginning of May and judged in the fall.

Swatch Group Chairman Nicolas Hayek Senior is to co-publish a watch magazine from March. Watch Around will be published three times a year on the international market, according to the current issue of SonntagsZeitung. The glossy magazine will be published in three language versions: German (50,000 copies), French (40,000) and English (10,000). The launch is planned for the watch and jewelry fair in Basel and the Geneva Watch Salon. Hayek has founded the company Watch Around for the new magazine; he initially holds 400,000 francs of the share capital. An equally large package is in the hands of Sandoz President Pierre Landolt. Journalist Jean-Philippe Arm and entrepreneur Pierre-Alain Blum are also among the major shareholders. Arm was editor-in-chief of Montres Passion (Watch World) published by Ringier. Blum once owned the watch brand Ebel and Authier Ski.

Michael Hutzli joined the Media-Daten sales and consulting team at the beginning of January 2007. Alongside other team members, he is responsible for the publications Werbewoche, Media Trend Journal, Media Daten Buch and Werbemittel & Produktion Guides. Hutzli previously worked for Publimag. He completed his training as a commercial clerk at the Glattbrugg branch until 2004, after which he was responsible for various trade journals as a customer consultant at Publimag Bern.

MySpace dominates the search behavior of US Internet users. This was the conclusion reached by the internet analysts at Hitwise when compiling the ten most searched terms of the past year.  
The analysis of search terms not only reveals the interests of Internet users, but also says a lot about the value of a brand, says Bill Tancer, Global Research Manager at Hitwise. "MySpace, for example, recorded enormous growth in hits in 2006, which reflects the increasing brand value
", Tancer explains the rating to Pressetext.  
The US ranking is led by the term Myspace, followed by Myspace.com, Ebay and Yahoo. According to the results of another Hitwise survey, MySpace was also one of the 20 most popular websites in the USA in December 2006. With a market share of 4.95 percent, the portal was ahead of Yahoo's mail service (4.26 percent) and the Google search engine (4.24 percent). The 2006 annual report includes usage data from a total of ten million US Internet users. Search terms that suggest pornographic content were not included in the ranking.

Ever since a small Scottish village started using John Lennon as an advertising medium, interest in the Duress nest has grown rapidly. Why does it work? Between the ages of nine and 14, the Beatles legend spent his summer vacations with his parents in the 350-person village. And in 1969, a year steeped in history, he spent another time in the seclusion of the Scottish Highlands with Yoko Ono and his children. The village is now using this fact for its advertising message. As the representative of the tourist board confirmed to the SDA, the slogan "Give Duress a Chance", based on a Lennon hit, has not failed to make an impact. Whereas previously no one had taken any notice of the village at all, the inquiries are now pouring in. What is right for Lennon is probably still good enough for mere mortals. Perhaps some people hope that the magic of the Scottish landscape had a decisive effect on Lennon's genius. So pack your notebook and guitar and head north. There may be some super hits among the souvenirs.

The advertising agency Glamour Engineering puts Swiss fashion in an international context for the new fashion magazine Mau-mau Expressions of Styles & Surfaces. The magazine offers a platform for fashion, design and art and brings players together to create something new.  
The first issue of Mau-mau, entitled "David Shrigley stages Real Time Society", presents photographs by David Shrigley. The internationally renowned Scottish artist staged creations by the Real Time Society, a collective of Swiss fashion designers, for Mau-mau. Mau-mau is published four times a year and is available in leading museum stores and international lifestyle stores as well as directly from Glamour Engineering. Mau-mau is sponsored by the Federal Office of Culture BAK.
 
Glamour Engineering is the international Swiss advertising agency that condenses current developments in society, culture and business into surprising communication solutions.

They once welcomed viewers, guided them through the evening, gave the TV program a face, then they were rationalized away: the TV announcers. The Swiss private broadcaster 3+ is bringing the TV announcers back to the screen in a revised version. From February 3, 3+ prime time will be presented by familiar faces. Renzo Blumenthal, Jennifer Ann Gerber, Beat Schlatter and Jacqueline Schneider will make the start. Every week, a Swiss celebrity takes over the role of the likeable TV announcer. The cozy comfort of the Swiss television program is back. 3+ Managing Director Dominik Kaiser " Everyone remembers the likeable and charming introduction to the evening program. 3+ is now bringing it back after a comprehensive update." Renzo Blumenthal will kick things off on February 3.

HTV AG, operator of the small Zurich regional TV station Züri Plus, has big plans: Together with the media companies Ringier, Südostschweiz, Meier + Cie (Schaffhauser Nachrichten) and the TV marketer Goldbach Media, it is planning a "daily updated Zurich television".  
To this end, the five unequal partners want to compete against the Tamedia broadcaster Tele Züri in the upcoming concession tender. The quintet of companies is already in the process of preparing a corresponding license application with a performance mandate and fee share for the new Zurich TV coverage area (including Schaffhausen and Glarus). This is clear from the statement that HTV sent to the Federal Office of Communications as part of the consultation process for the new TV coverage areas. To ensure that the plan is not simply dismissed as a bluff by the small regional broadcaster, the HTV letter also includes an explanation. According to this, the TV subsidiaries of the three media companies involved and HTV intend to establish a joint company in Wallisellen. The document is signed by Fibo Deutsch, Managing Director of Ringier TV, Südostschweiz CEO Hanspeter Lebrument, Norbert Neininger, publisher of Schaffhauser Nachrichten, Goldbach CEO Klaus Kappeler and HTV Managing Director Peter Steinmann. Although the HTV station Züri Plus has a license for the entire canton of Zurich until the end of 2008, it can currently only be received in analogue in 12 communities in the Glattal after being kicked out of the Cablecom network.
Markus Knöpfli

32 percent of all sports accidents in Switzerland are winter sports accidents. This is no coincidence, as people are skiing faster and faster on the slopes, and a collision can have fatal consequences for your health. In a campaign for Suva, the creatives at Ruf Lanz draw attention to the dangers.
The Suva brand SuvaLiv is committed to safety in leisure time. For years, it has been advertising against speeding on the ski slopes with striking posters and advertisements by Ruf Lanz. The motif for the winter of 06/07 is also literally a hit: Two chainsaws laid down like skis dramatize the potential dangers of speeding in a surprising way. The solution: speeders on the slopes endanger themselves and others. The motif can be seen as an advertisement and poster in all major Swiss ski resorts.

The search engine giant Google is discontinuing its video sharing service. It is leaving this service to YouTube, which it has acquired.  
As the operator of the world's leading Internet search engine announced on Thursday in Mountain View, California, Google intends to concentrate on researching video services in this area in future. As reported by SDA, Google wants to create as comprehensive an index as possible for videos that can be viewed on the Internet. Google acquired YouTube - the global leader in video sharing - last November for a price of 1.65 billion dollars.