The Publicis Group is simplifying structures, integrating all disciplines and appointing a new management team: Christian Siegrist, Senior Brand Director Publicis Advertising Agency, and Curdin Janett, former CEO of McCann Erickson Switzerland, will become Managing Partners. At the same time, Fisch.Meier.Direkt will be renamed Publicis Dialog and fully integrated. This completes the ongoing integration of all communication disciplines and the simplification of management structures as of January 1, 2008, according to a press release. The principle of partnership-based management and uniform management for the Publicis advertising agency and the new Publicis Dialog is fundamental.
The agency group announced further personnel changes at the same time: Marion Marxer, Senior Brand Director, will become a member of the Executive Board and will be responsible for Publicis Modem, which brings together all of the agency group's online expertise.
Achill Prakash, Strategic Planner at Publicis for three years, is appointed Director Strategic Planning after graduating from Miami Ad School and is responsible for strategic planning together with three employees.
After a two-year break and additional training as a qualified project manager, Rolf Hefti returns as head of Publicis Production.
The position of Head of Creation has not yet been filled, where the departure of Markus Gut will leave a gap: "This joker will be played later," CEO and Delegate of the Board of Directors Fredy Collioud is quoted as saying in a press release.
Following Christian Hansen's takeover of the management of Fisch.Meier.Direkt in 2005 and the subsequent merger with Publicis, the final phase of the merger is now underway. Christian Hansen, who is responsible for the integration of the approximately 40-strong Dialog team, will ensure the rebranding of Fisch.Meier.Direkt to Publicis Dialog by spring 2008, but will then leave the company.
With these steps, the Publicis Group is completing its course of integrating all communication disciplines. "I look forward to working with the two Managing Partners and the existing, proven employees of Publicis and Publicis Dialog to further expand Publicis' leading position in Switzerland. Our consistently implemented branding, the complete integration of all disciplines under one roof, our client-oriented processes and the dynamic growth in the online sector create the best conditions for this," announced Collioud.

The Schweizer Familie has been presenting itself to the public with a completely revamped image since the end of September. Schweizer Familie not only recently revamped the layout of the magazine, but also its advertising presence. The image campaign, designed by Zurich-based communications agency Festland, shows readers pointing out their favorite topic using letters from the new Schweizer Familie lettering. Schweizer Familie" is thus positioning itself as a magazine for the whole family. Based on the claim "Interesting from A to Z", Festland also developed filler advertisements for the publisher's own titles, as well as other subscription-generating measures in the print and online areas. 

 After Seven-One Media in Germany presented a new offer structure, IP Deutschland is now also presenting its future model (see ). According to Horizont.net, IP Deutschland, marketer of channels such as RTL, Vox and n-tv, now differentiates between direct and agency customers. If the customer concludes a contract directly with IP for the advertising booking, all discounts achieved go directly to the customer. If the agency is the contractual partner, it benefits first. For example, they can earn discounts by pooling budgets. IP leaves it up to the agencies to arrange the distribution with the advertising companies themselves. However, the previous price list discounts and retroactive discounts will no longer apply. With the new price and discount models, the marketers are responding to the requirements of the Cartel Office.

Andrea Schön has taken on the role of Head of TV at Aegis Media Group Switzerland. Together with her team, she is responsible for the TV budgets of Carat and Vizeum clients. Schön learned the media trade nine years ago at HMS Carat in Vienna. After a move to Mediacom Vienna, the Viennese-born employee moved to Mediacom Zurich in Switzerland, where she has worked for the last few years.

 In new subjects, Spillmann/Felser/Leo Burnett show that IP Multimedia even catches the most special species among the target groups. For example, the "where-is-the-hook-man", a good-looking man in his mid-30s who must have a hook somewhere else due to his good looks and good earnings. Or the "hey-easy-man", who doesn't say much more than "hey, easy man!" and whose stature is unknown due to his wide clothing. Or the "remote control dictator" who, after ruling her own family, is now planning world domination. The subjects can now be seen in the advertising press. On Energy Zurich, you can hear the essays about the different species - for example, the "female panic single", the "where-is-the-hook-man" and the "power-mum family".
Responsible at IP Multimedia:
Marcel Bosshard, Tanja Kretz, Franca Mathes Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann (Creative Direction), Diana Rossi (Text), Annika Ramer (Art Direction), Bettina Sorg (Art Buying), Andrea Staub/Sarah Laukemann (Consulting); Jingle Jungle (Production Radio Spots); Oliver Lang (Photography), Werner Bauman (Styling).

 The Ringier publishing house is launching the first weekly women's magazine in China in collaboration with the Shanghai Wenxin Group. The magazine, called Xinmin Bella, will be published with a circulation of around 150,000 copies. It will follow the concept of women's magazines that Ringier has already launched in several countries in Europe.
Ringier has entered into a strategic partnership with Wenhui Xinmin United Press Group to develop new print products and new media products. The Chinese company publishes five daily newspapers, six weekly newspapers and six magazines. Ringier has been active in China for around ten years and currently operates more than 30 magazines, three web platforms, a TV program and two printing plants.

Jung von Matt/Limmat shows Switzerland in a new light. For the largest advertising campaign in the long history of the Swiss Federal Railways, the Zurich agency approached the theme of Switzerland with a great deal of imagination. In the advertisements, which are presented as posters, ads, e-board spots and brochures, dinosaurs rise from Lake Lucerne, a container ship tips over the edge of the earth in Basel, or Zurich receives a tall, hairy visitor. The theme of all the subjects is discovery. In total, the campaign, which will run from October to December, will feature 12 different subjects. 
Responsible at SBB:
Reto Meissner (overall responsibility), Petra Thomann (project management).Responsible at Jung von Matt/Limmat:
Alexander Jaggy (CD), Livio Dainese (text), Lukas Frei (AD), Yves Gerteis (graphics), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (consulting).

 The regional television advertising company Tele News Combi was a partner of Screen-up & Congress 2007 and was present on site with video journalists. This is how the "Screen-up & Congress News" was created at the TV industry meeting. It contains statements from marketing and advertising insiders on the subject of regional television. What they had to say is available in a short online program on the Tele News Combi website under the menu item "Screen-up & Congress".

 As the British government has decided against raising the radio license fee, the public radio and television broadcaster BBC is being forced to make tough cost-cutting measures. The broadcaster, which is mainly financed by license fees, wants to cut 2,500 jobs and sell its London television headquarters. The reason for the cutbacks is a funding shortfall of two billion pounds (4.8 billion Swiss francs). 
There will be a smaller BBC with a greater focus on quality, said Director General Mark Thompson in a statement released in London. Ten percent less programming will be produced over the next six years. In addition, the largely separate radio, television and online services will be merged into a joint newsroom. 
 
Because new jobs are being created at the same time, the bottom line is that around 1,800 jobs will be lost, the BBC announced on Thursday. The unions have announced strikes for the coming weeks. The BBC currently employs a total of 23,000 people.

 Black sheep, bare skin, pasted-over posters, freshly picked sunflowers and now soft drugs - in this year's election campaign, all the players are using unusual means. In order to draw attention to the SVP's aggressive election campaign, the Juso of the canton of Schwyz has now carried out a special finger exercise. It has sent handmade joints to the eight candidates for the National Council in the canton of Schwyz. "We see our campaign as a stimulus for discussion about the aggressive election campaign," Juso Council of States candidate Patrick Nauer told 20minuten.ch. Politics should not be violent, but should offer solutions and content, he continued. However, Nauer does not want to reveal what content the Juso offers in its self-prepared gifts. He knew that sending joints containing THC would be a punishable offense. But that is also part of the provocation. The campaign is seen as a reaction to the controversial SVP campaign with the black sheep. "We want to raise the question of whether political advertising should be illegal or not. We think so: No!" This probably means that there are hardly any intoxicating substances in the supposed miracle bags. But they certainly contain a good dose of strong tobacco.

 The WOZ is about to change printers. After a four-year partnership with the company Solprint in Subingen, Solothurn, the newspaper collective has now opted for NZZ Print in Schlieren. Price, quality and distance were the decisive factors in choosing the new print shop, as WOZ reported. The money saved as a result of the change will benefit the content of the left-wing and independent weekly newspaper. The cooperation agreement will come into force in January 2008.  

 Robert Frick will join the NZZ subsidiary Tourmedia as area sales manager in the tourism and education sectors as of November 1, 2007. Frick was most recently responsible for the sale of advertisements, publishing and online products for the specialist media Mobil at Büchler Grafino. He was involved in the relaunch of the trade magazines Automobil-Revue and Revue automobile.