The new Sunrise Switzerland communication campaign launched by the Geneva agency Rive Gauche is not as original as it seems at first glance. A look at the Swisscom advertising archive shows: The cute Swisscom boy also tried to communicate with tin cans a few years ago.  
Alphonse Garcia, CEO and CCO of Rive Gauche, believes that the Sunrise campaign breaks with the usual codes and conventions in the telecommunications world, as stated in a press release. Similar to the automotive industry, the telecommunications sector is often perceived as complicated and opaque. It therefore gives Sunrise the status of a leader and a positioning that clearly sets it apart from the competition by clearly communicating simplicity and customer proximity.
 
Although the campaign communicates simplicity, there is no question of breaking conventions. The campaign, realized by the Geneva agency Rive Gauche, is reminiscent of the Swisscom campaign not only visually but also in terms of content, as the Swisscom claim has been "Simply connected" for years.

 The Swiss Training Center for Marketing, Advertising and Communication Sawi has caused a stir in Zurich-Stettbach with a "clean campaign". Hard-working Sawi students used sponges and cleaning agents to clean the windscreens of vehicles waiting in front of a red light within sight of the new Sawi training center.  
With the new training center in Dübendorf/Zurich, Sawi aims to strengthen its position as one of the leading educational institutes in marketing, advertising and communication in the Zurich and eastern Switzerland region. Sawi's courses are geared towards practical relevance and are designed to offer participants numerous opportunities to successfully shape their professional careers.

 Advertising must be clearly separated from editorial articles in newspapers and magazines. The Swiss Press Council recalls this journalistic principle in a statement on a section of the Geneva daily newspaper "Tribune de Genève".  
The statement was triggered by a complaint submitted by the editorial and staff committee of the Geneva daily newspaper in May 2006. In it, the journalists criticized the free advertising section "Echo du commerce", which was printed in "Tribune de Genève".
 
In this section, Geneva stores could present their products. The short illustrated text provided information about the qualities of the product and also included the price and address of the store. However, there was no critical comparison with other products. For the journalists, this meant that there was no "clear separation between advertising and editorial content", as reported by the SDA. In addition to the editorial committee of the "Tribune", the "Info en danger" association had also submitted a general complaint along the same lines.
 
After various hearings, the Swiss Press Council comes to the conclusion: In the case of the "Echo du commerce" section, the journalists should have decided independently which stores and products they wanted to present. In fact, they were only allowed to present businesses that also advertised in the newspaper. According to the Press Council, this is not acceptable for editorial content. The "Tribune de Genève" has since abandoned the section under the new editor-in-chief Pierre Ruetschi.

The awareness campaign launched in the summer by the Federal Office for Professional Education and Technology (OPET) to strengthen vocational education and training in Switzerland is focusing on a first topic this autumn: the campaign by Cr Kommunikation and Crbasel is using four posters and various accompanying measures to promote two-year basic vocational training with a federal vocational certificate. the advertising materials have been in use since October 8, 2007. At the same time, the web portal Berufsbildungplus.ch will be updated to reflect the focus of the campaign and further expanded as a central information hub for vocational education and training, according to a press release. Further integrated communication measures not only support the focus campaign, but also the umbrella brand strategy of the VETplus.ch campaign, which was launched in August 2007 with a first wave of advertising. Dani Duttweiler, responsible for the campaign at OPET, draws a positive initial balance: "The campaign met with great interest among the network partners and VET experts, and we received consistently positive feedback."
 
Responsible at Cr Kommunikation and Crbasel:
Markus Kaufmann, Daniel Bürgi, Thomas Fux (overall strategy project management) 
Responsible at the Federal Office for Professional Education and Technology OPET:
Dani Duttweiler (Deputy Head of Policy and Politics); Tiziana Fantini (Communications) 

Around two years after the launch of Ogo at Swisscom, more than 50,000 customers have opted for the mobile instant messaging device. The device is used to send and receive around 80 million instant messages and around one million e-mails per month, according to a press release. More than 1.8 million people in Switzerland use an instant messenger. According to a study by leading provider MSN, users spend an average of over twelve hours a month logged into their messenger and send 1 billion messages.
Studies show that Ogo users send four times more instant messages than PC users via the Internet. Ogo users in Switzerland account for a significant proportion of global mobile MSN traffic and also form the largest Ogo community worldwide, the press release continues.
Instant messaging makes it possible to communicate with other participants in real time. Short text messages are sent to the recipient using the push method, to which the recipient can reply immediately.

Tele2 does not want to invest in unbundling the last mile from the Swisscom telephone exchange to the home connection. The company is therefore shifting its focus from the fixed network to mobile telephony. The new Tele2 Switzerland CEO Mats Tilly told SDA on Tuesday. In the long term, Tele2 is aiming for a market share of 15 percent. But there is still a long way to go: the Swedish company does not yet have 100,000 cell phone customers, as reported by SDA. In order to increase its market share, Tele2 is introducing standardized
call rates of 19 centimes per minute for new customers. This is the lowest standard rate in Switzerland for all Swiss networks, Head of Sales and Marketing Christian Bärlocher told SDA. However, short calls are not as cheap as they seem at first glance. The reason is that Tele2 also charges an additional call set-up fee of 19 centimes. This means that a one-minute call costs 38 centimes and a two-minute call 57 centimes. Only from the third minute onwards is it cheaper than with the prepaid competition.
As part of the offensive, Tele2 wants to expand its own network, which
has so far concentrated on the five cities of Zurich, Basel, Bern, Geneva and Lausanne. The aim is to cover 60 percent of the population, Tilly told SDA. To date, the company has secured cell phone coverage throughout Switzerland by sharing the Sunrise network.
 

 
After a multi-stage evaluation and selection process, the Lenzburg agency Bürgi & Partner has been included in the list of preferred partners by Siemens Switzerland; this status now applies to all Siemens organizations in the event management sector. Several agencies were put through their paces, respectively tested for event experience, creativity and reliability, according to a statement. Event management is an important economic pillar for Bürgi & Partner in addition to classic advertising. In addition to Siemens, the agency also counts Hero, Schenker Storen and the Swiss Federal Wrestling and Alpine Festival among its clients.

According to the Goldbach Electronic Media Index (GEMI), TV continued to soar in September and increased its advertising pressure by seven index points to 400. Radio was up by one index point to 258, and teletext also benefited in the autumn elections with growth of six index points to 138. After the figures from previous months could no longer be published by Media Focus due to a lack of data delivery from cooperation partners, the data has now been completely recaptured and released again. However, due to the negative trend from one index point to 252, Media Focus points out that the data deliveries for 2007, 2006 and 2005 must be subjected to a comprehensive review. This is because the negative Internet Index of the 2007 half-year results clearly contradicts the figures of the most important Internet marketer Goldbach Media.
 

Agentur am Flughafen, based in Altenrhein, developed a new visually appealing overall image including a new advertising campaign for Scherrer, the textile logistics specialist from eastern Switzerland. Alois Scherrer has been presenting itself in a new look since October 2007. 
Responsible at Alois Scherrer AG:
Owner; Andreas Scherrer. Marketing/Sales; Roger Trösch.  
Responsible at Agentur am Flughafen AG:
CD: René Eugster AD: Dominique Rutishauser Graphics: Benita Sutter Text: Désirée Schmid Communication: Miriam Egli

 
In a study on the future of the digital entertainment market, the British market researcher Canalys predicts a difficult future for mobile TV; it has little chance of a breakthrough in the near future. Many consumers already spend money on paid channels, so it is difficult to imagine that a broad mass of people will dig into their pockets for the limited time they spend watching content on their cell phones. However, price sensitivity varies considerably from country to country, study author Adrian Drozd told Pressetext.at. "While 35% of consumers in the UK think that EUR 15 per month would be a good price for mobile TV, only 15% of Germans and French agree. "The study "The evolving EMEA digital entertainment market" also discusses the future prospects of the music sector and the console market. In the music sector, the abandonment of digital rights management (DRM) is expected to trigger a new boom in legal downloads and put the current industry leader iTunes under pressure. In the devices sector, Apple's iPod will also come under increasing pressure from sophisticated cell phones, to which Apple has already responded with the launch of the iPhone.
Canalys experts are predicting a fierce battle for the throne in the console market. Now that Microsoft, Sony and Nintendo have launched their new generation consoles on the European market, the battle for customers is reaching a new level. Microsoft is currently ahead with the Xbox 360, followed by Nintendo's Wii. Sony is still lagging behind due to high prices and a lack of hit games. Canalys expects the "console war" to reach its peak in 2009.

 
After a dry spell of almost 100 years, Liechtenstein once again has its own beer: Liechtensteiner Brauhaus. The brand was created by the Schaan-based agency Leone Ming, which aims to introduce the beer and position it sustainably on the market. The slogan "One country. One beer." is the program, according to the press release on Monday. It portrays the image of a regionally anchored, unique and independent beer of high quality and unmistakable character. Leone Ming implemented the visual concept, beer labels, packaging design, the F12 poster campaign, advertisements, POS materials, giveaways and PR activities. Liechtensteiner Brauhaus beer will be available to drink from December 1, 2007, under the responsibility of Liechtensteiner Brauhaus:
Bruno Gütensperger (owner).
Responsible at Leone Ming: Leone Ming (concept, CD), Christine Böhmwalder (design, AD), Michael Walser (graphics), Katharina Hefti (graphics), Kathrin Konzett (project management).

 Marquard Media is investing a single-digit million sum in its German online business. As part of a new online offensive, the websites of Cosmopolitan, Joy and later Shape and Celebrity are to be relaunched by next spring. This was reported by the German advertising magazine Kontakter. All women's titles are to be brought up to date technically on the web and given communities. Marquard Media will be responsible for the design of the new pages. Reinhard Baumeister, the new Head of Online/New Media, will oversee the redesign. The online expert previously worked at Amazon and the home shopping channel HSE and is also planning to introduce new forms of advertising and revenue models. The marketing of the websites is now being put out to tender.