Sponsoring JWT+H+F realizes the campaign for Coca-Cola's Euro 08 sponsorship appearances.  
Coca-Cola has entrusted the Zurich advertising agency JWT+H+F with the work surrounding the 2008 European Football Championship. The contract for Remy Fabrikant includes the development and production of all advertising activities relating to the major event, for which Coca-Cola is the main sponsor. With "Football on the Coke Side of Life", Coca-Cola is launching its biggest football program in Switzerland to date. Around General Manager Frank van der Heijden, 19 employees are currently working on a wide variety of ideas. As part of the "Coca-Cola Flag Bearer Program", for example, 500 young people will run into the stadium with the flag.
The agency's first task is to realize photo shoots with the three football ambassadors David Degen, Philipp Degen and Johan Djourou. The streetcar design in Zurich and Basel will be added to this. Viral campaigns are also to be launched via the Internet. JWT+H+F plans to advertise in ski regions with special advertising media. A poster campaign and a TV commercial are planned in the classic area. Remy Fabrikant has overall responsibility for the contract. CD is Mike Krüll. Isa McInnes and Valentina Herrmann are responsible for the art direction.
Andreas Panzeri

 
As a member of the committee "for a sensible alcohol policy", Schweizer Werbung (SW) took part in the consultation process for the National Alcohol Program (NPA). With this program, the Federal Office of Public Health is to formulate a new alcohol policy on behalf of the Federal Council. In a three-page statement published on Tuesday, Schweizer Werbung rejects any ban on advertising in this context. The association is of the opinion that the problem of the risk of addiction should be tackled at its root causes. Bans would be tantamount to uselessly combating symptoms. The main thrust of the alcohol policy proposed by Schweizer Werbung is the personal responsibility of the individual, which should be strengthened and supported by behavioral prevention. The association is also calling for the enforcement of existing legal regulations to be ensured, particularly in the area of youth protection, before new regulations are created. With regard to the responsibility of the advertising industry in alcohol advertising, Schweizer Werbung refers to the code of conduct that the alcohol industry has agreed with the Swiss Commission on Fair Trading in the area of commercial communication.

 The two companies Compress Media and Fachpresse Zürich are bundling their activities and will now operate under the name Vogel Business Media. Fachpresse Zürich has been part of the internationally active Vogel Medien Group for decades, Compress Media since January 1, 2007, when Fachpresse Zürich took over Compress Media (see ). Both companies specialize in specialist information. They have now moved into joint offices in Thalwil, which are directly adjacent to Compress Media's previous offices. The two companies are hoping to achieve synergies and increase customer benefits by combining their operations.

 The Goldbach Media Group increased its net sales by 18.5 percent to CHF 236.5 million in 2007. Market share gains were achieved in both the online and offline segments. In the online segment, which in addition to Internet advertising also includes target group marketing via the Internet, mobile devices and in interactive games, the company once again achieved above-average growth this year with an increase in sales of over 56.5 percent, Goldbach Media announced on Tuesday. Turnover in this area amounted to CHF 53.6 million. Radio and television advertising accounted for an increase of 10.5 percent. Internet advertising as well as interactive and mobile advertising now account for 22.6 percent of the Goldbach Media Group's total turnover.
For the future, Goldbach Media expects a further shift in advertising money towards digital, interactive and mobile media. This will enable new methods of target group marketing.

Just in time for the opening of another Autop car wash in Zurich-Tiefenbrunnen, the agency ZürichTokio created print motifs. They are intended to appeal to the Gold Coast residents among the commuters. For the idea, ZürichTokio made tongue-in-cheek use of all the existing clichés about Zurich's Gold Coast: the subject shows two unemployed domestic workers and the headline that even the bosses now want to wash their cars themselves. This is because Autop serves cüpli and prosciutto on the second floor, after which the car washers bring the keys to the clean car. Responsible at Autop:
Janine Meyerstein (Head of Marketing). Responsible at ZürichTokio: Daniel Donati (CD), Niels Schäfer (graphics), Micha Schmid (DTP) Adrienne Purkert (text), Rahel Isler (consulting).

 
The Goldbach Media subsidiary Adlink Media has been awarded the exclusive marketing contract for the online dating site Friendscout24. The platform, which belongs to the Scout24 company founded in 1999, is one of the largest dating sites in the German-speaking world with over 6.4 million members and offers Adlink a large selection of personality profiles for marketing, according to a press release issued on Tuesday. "As one of the largest Internet platforms in the online dating category, the Friendscout24 dating site reaches the attractive target group of young, dynamic singles in a friendly environment without wastage," says Stephan Suter, Managing Director of Adlink Media Switzerland.

The Biel-based agency Erdmannpeisker brings winter closer for BLS. Since December 12, 2007, the railroad company has not only been running through the NRLA tunnel, but also on the traditional home route via the old Lötschberg tunnel. According to the press release, winter sports enthusiasts will find one gem after another along this route. The BLS winter campaign by Erdmannpeisker therefore demonstrates how close rail and piste can be to each other. The four subjects, which are used as posters, railboards and advertisements, show typical winter sports scenes at first glance. On closer inspection, you can see how the tracks in the fresh snow merge seamlessly into snow-covered tracks. Incidentally, even more winter wonders can be found in the new excursion brochure, which was also created by Erdmannpeisker.
Responsible at BLS:
Martin Gäggeler (RE Lötschberg project manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Simone Mareth (text), Daniel Hesse (AD), Selina Helbling (consulting), Detail AG (image processing).

 A Swiss video portal wants to compete with YouTube and become a "central media platform": On Luegmol.ch, users will be able to find homemade clips as well as the numerous video contributions and broadcasts of "as many Swiss media as possible", according to a press release issued on Tuesday. According to its creators, Luegmol.ch is to become a "general, publisher-independent portal". The company behind it is Netzone Internet Services in Unterentfelden, Aargau. The company had already launched a web television for Aargau last August (see ). This has now mutated into a channel on the new portal, as can be seen from the information on Aargau.tv. "We have not yet concluded any concrete cooperation agreements with media companies. We are currently in the process of establishing appropriate collaborations," said Guido Würsch from Netzone. They are hoping for regional media in particular. "I don't know whether SF will be involved. But we would be delighted if they were". According to Würsch, the portal offers regional broadcasters the advantage of being able to distribute their content beyond the broadcasting area.
In addition to contributions from media professionals, users will be able to upload video contributions themselves on Luegmol.ch, probably along the lines of YouTube. Regular providers can create a so-called channel with their own logo. The portal is to be financed by advertisers who place banner ads either in the vicinity of an individual channel or on the front page of Luegmol.ch. Content providers can also distribute advertising messages before, after and during the video. This creates a "simple but sensible win-win situation", Netzone continued.
Würsch told Werbewoche that he could not yet gauge the interest of the advertising industry: "We first have to create content before we market Luegmol.ch. We can't offer the advertising industry an empty platform". However, Luegmol.ch still needs to grow to the size of YouTube: On Tuesday afternoon, there were only 151 videos to be seen.

 
Visa and Mastercard cards with a personal touch have been available from Cornèr Bank since mid-January. Customers can design the "Cornèrcard zoom" with their personal favorite photo or a photo from the Cornèrcard gallery. For the launch of the latest generation of Cornèr credit cards, Crbasel has created advertisements and banners designed to highlight the exceptional nature of the new product at a glance, as detailed in a press release. They show pictures from life that have been transferred to credit cards:
/ / Responsible at Cornèr Bank, Lugano:
Stefan Schindler (Communication Manager) and Bruno De Biasio (Group PM). Responsible at Crbasel: Gabriel Heuberger (CD), Philipp Kropf (AD), Philipp Schweizer (Text), Daniel Bürgi (Strategy) and Monika Vonstein (Consulting).

 
Everything remains the same at Axel Springer. Majority shareholder Friede Springer has won the legal dispute over the shares she inherited in the media group. The Hanseatic Higher Regional Court ruled on Tuesday that an agreement reached after the death of publisher Axel Caesar Springer regarding the distribution of the inheritance is valid. The judges thus dismissed the appeal of his grandson Axel Sven, who wanted to be awarded a larger share of the shares, against the background of inconsistencies regarding the last will and testament of the founder of the publishing house, Axel Caesar Springer. Shortly before his death in 1985, he changed his will, but it was no longer formally recorded. In the new version, the grandson only received 5 percent of the inheritance instead of 25 percent, while the fifth wife Friede received 70 percent instead of 50 percent. The inheritance consisted of 25 percent of all shares in the publishing house. Although grandson Alex Sven agreed to the change to the will in a notarized deed at the time, he contested it in 2002 on the grounds that he was unable to cope with the decision at the time due to his personal situation.
Friede Springer now holds more than 50 percent of the company. Axel Springer AG publishes the Bild newspaper, the daily newspaper Die Welt and the television magazine Hörzu, among others.

 In November, Ringier announced job cuts at Blick. On Tuesday, the moment of truth struck for the 50-strong Blick sports editorial team: six employees have to go, which will be implemented with three early retirements and three redundancies. According to Ringier spokesman Marco Castellaneta, some of these positions will be filled again. He provided the following information on the reasons for the changes, which are now referred to in Ringier jargon as "downsizing, restructuring and rebuilding": "The changes are part of a program to optimize costs and ensure optimal staffing at Blick." A social plan will be implemented for the employees affected by the redundancies. In return, the media company is creating four new jobs in the Blick Online sports editorial team. Digital expansion seems to be the order of the day at Ringier, but with new heads. In any case, the Blick bosses are not moving the redundant print editorial staff to the online area: "The requirements of an online job and a job in print are very different," comments Castellaneta. Another change: the EQ agency, which provided journalistic content for the sports section on Blick.ch for many years, will no longer be on board from April 1. As Castellaneta explained when asked by Werbewoche, the content previously maintained by EQ will be taken over by Blick.ch's sports editorial team from this date.

The Eastern Swiss Apple dealer and supplier XTND has sent a circular letter to printers, advertising agencies and architecture firms to draw their attention to its services. The idea was to send a cell phone along with the mailing, which the recipients could use to call back. As an Apple retailer, XTND would have liked to have sent an iPhone, as the agency responsible for the shipment announced at the airport. However, as this was not yet officially available in Switzerland, a less exciting model was used. XTND has been responsible for shipping since December 2007:
Marc Theytaz (owner). Responsible at Agentur am Flugghafen (Altenrhein): Miriam Egli (consulting), René Eugster (CD), Dominique Rutishauser (AD), Benita Sutter (graphics) and Patrick Lindner (text).