According to the Goldbach Electronic Index (Gemi), television increased advertising pressure in December by 5 index points to 425 and set an annual record with an increase of 67 index points. Radio achieved a slight increase of 1 index point to 255 and an annual result of plus 3 index points. Teletext remained at 133 in December, but fell by 11 index points overall in 2007. Following a sideways movement and the absence of data from an online marketer, the Internet recorded overall growth of 24 index points to 255 in December 2007, with the electronic media recording an increase in advertising pressure of 3 index points to 404 in December and a full-year result of 51 index points. The total of all media covered by Media Focus did not grow in the last month, but in the past year they recorded an increase of 16 index points to 196.

In the Euro 08 year, the press landscape will be one title richer: "Basler Fussball", which will be published three times a week, is to become the first football newspaper in Switzerland and will report in detail on the topics that interest football fans on the banks of the Rhine.
The initiators of the newspaper are Michael Martin and Daniel Schaub. Both worked for many years in the sports editorial department of the Basler Zeitung. They already publish the football magazine Rotweiss. The editorial team also includes Philipp Schrämmli, previously a part-time editor at Baslerstab; Steven Hürlimann, editorial assistant at Basler Zeitung; freelance journalist Basil Gygax and former Volkesstimme editor Daniel Aenishänslin.
The title has a circulation of 20,000 copies and is published in four-color tabloid format. Advertising sales are managed by Publicitas. The title's partners include Basler Kantonalbank, Teleclub, Basel United and Sporttip.
According to a press release from the initiators, reporting on the flagship FC Basel will be an important part of the title. However, the city's number 2, FC Concordia, will also be given space. There will also be stories about the 105 regional football clubs in the city and state of Basel, the national team and this year, of course, Euro 2008.
The title will be published on Mondays, Thursdays and Saturdays from February 2 and will cost CHF 1 at newsstands. The subscription, which will be delivered from February 16, 2008, is available as part of a promotion until March 31, 2008 for 125 francs for a full year and 70 francs for half a year. After that it will cost 140 and 75 francs respectively.

 Journalist and trade unionist Beat Jost is to become the new Head of Communications at the media trade union Comedia. He will also become Editor-in-Chief of the members' magazine "M", which is published in three languages. On February 1, 2008, the 53-year-old from Valais will take over from Daniel Graf, who is leaving the union after two years to pursue "new professional challenges", as Comedia announced. Beat Jost was business editor of the Blick and later editor of the Sonntagsblick. He gained national fame as part of the so-called CIA fax affair, which he wrote about together with Sandro Brotz in Sonntagsblick. The two even ended up in court over this, but were acquitted (see
). Before joining Blick, Jost worked for 15 years as secretary for the GTCP/GBI trade union, now Unia, in the industrial and services sector and was also a member of the Valais cantonal parliament.

 The Swiss Association for Visual Communication Viscom published an economic policy manifesto on Thursday. In it, it sees international competitiveness at risk and wants to advocate simpler authorization procedures and lower surcharges for night work. The association will put forward this demand in the next negotiations for the collective labor agreement in the fall. Viscom does not want to give any concrete figures before the talks with the social partners, as reported by SDA.
In its "Manifesto on Economic Conditions", the association calls on its members to adjust prices to the changed cost structure. The association now offers export assistance and promotes further training by issuing vouchers for courses at the Training Institute for Corporate Management in the Graphic Arts Industry (Skugra).

Jürg Welti, 43, was appointed media spokesman and head of corporate communications at Globus at the beginning of the year. Ernst Pfenninger, long-time head of corporate communications and media spokesman for the Globus Group, is retiring at the end of February due to age, according to a statement on Thursday.Welti had previously worked for 20 years as a manager in sales, purchasing, project management and interior design at Globus. Pfenninger will continue to be available to him for his new tasks in an advisory capacity.

 The collaboration between V-Zug and its testimonial Martina Hingis has definitely come to an end. Following the World Tennis Association's decision to ban Hingis for two years, the decision was made to realize a new advertising campaign without Hingis, according to a statement on the appliance manufacturer's website. At the beginning of November, the then ongoing advertising campaign with the tennis star was stopped due to suspected doping (see
). V-Zug said that the next steps would depend on the decision of the International Tennis Federation. At the beginning of January, the federation then announced that Hingis would be banned for two years - V-Zug has now ended its cooperation due to this ban.

 Around half of the people surveyed by the market research institute Demoscope are aware of Coop's new in-store radio. This was announced by IP Multimedia in a press release on Thursday. Of the 612 customers surveyed in six Coop stores, 322 listened to a music program. Of these, an average of 87 percent were able to remember product advertising, promotions or new products. People under the age of 25 had the highest recall rate of 95 percent. People living in a one-person household were also able to remember well (92%). Of those respondents who had heard in-store radio advertising, 30 percent said they had seen advertising on price tags. 29 percent had seen advertising on posters. This shows that in-store radio generates significantly more attention than other POS media, according to the press release issued on Thursday.
Overall, the medium of in-store radio seems to be accepted by customers: 76% like the idea of shopping with music.

 Cinecom is bringing the new high-definition (HD) technology to Swiss cinemas this spring. Now that all 487 planned cinemas have been equipped with the technology for digital advertising, the company is going one step further, according to a press release issued by the marketer on Thursday. The preparatory work in the cinemas has been completed, the test phase has been concluded and the cinemas will be ready for HD technology from April. With new software that also enables HD in cinemas, the Swiss cinema industry is taking on a pioneering role. "The possibility of digital cinema advertising in combination with the new HD software brings a qualitative improvement in cinema advertising for our customers," says Jean-Claude Bruhin, Head of Cinema at Cinecom.Peter Beck, President of Swissfilm Association, is also looking forward to the new technology in Swiss cinemas in the communiqué. Finally, advertisers and viewers can experience HD live. Cinecom and the Swissfilm Association are jointly organizing a workshop for film producers to provide them with tips and tricks and explain how to handle the new technology.

 
Paper The latest development from the laboratory of Büttenpapierfabrik Gmund is called Stone Robust. 
The new paper creation has a "magic" paper surface that does not allow liquid or greasy substances to penetrate the paper immediately. Nevertheless, Stone Robust is a real paper with an inviting feel, without plasticization or lamination. The haptics are complemented by harmonious paper colors and a stone-like structure that offer a sensual overall experience. 
The magenta-colored "Ruby" gives the collection a fresh accent, while Brilliant and Diamond allow information to shine in the truest sense of the word. Classic grey and black as well as elegant dark blue round off the color spectrum.
From presentation folders to menus, envelopes, certificates and luxurious packaging, Gmund Stone is the right paper. Gmund Stone is available in all colors with and without a "Robust" surface as a cardboard weight. In white and chamois, it is even available in five different basis weights up to a shimmering cardboard weight of 310 g/m2 and matching envelopes. In 100 g/m2, Stone is suitable for laser and inkjet - for business stationery that "rocks".
Sabine Flaxman

 
Print Successful Open House 2007 for Heidelberg Schweiz AG: What was presented met with approval - and customers. 
Among other things, Schmid-Fehr AG in Goldach commissioned the delivery and installation of state-of-the-art technology for the prepress, press and postpress areas. One focus of the fully equipped company is the production of customized print products in short and very short runs. The presses ordered from Heidelberg are also geared towards these job structures. The order includes a Speedmaster SM 52-4+L Anicolor with the new Anilox short inking unit and a Kama ProCut 74 automatic die cutter and embosser. A Suprasetter H 105 CtP system will also bring plate imaging up to the latest, reliable state of the art. By choosing a complete solution from Heidelberg and Kama, Schmid-Fehr is taking advantage of the opportunity to work at the quality level of offset printing and professional finishing when producing small quantities. 
Sabine Flaxman

 
Radio usage The market shares of private radio stations in German-speaking Switzerland were stable in the second half of 2007. 
Far back, behind the mountains of words, far from the countries of vowels and consonants, live the blind texts. They live in seclusion in Buchstabhausen on the coast of the Semantik, a large linguistic ocean. A small stream called Duden flows through their village and supplies them with the necessary Regelialien. It's a paradisiacal land where fried sentences fly into your mouth. Not even the almighty punctuation rules the blind texts - an almost unorthographic life.  
See
the figures for radio stations in German-speaking Switzerland, French-speaking Switzerland and Ticino. 

 This spring, the Ringier media group plans to launch a German-language web platform for consumer electronics together with software giant Microsoft. Ringier spokesman Marco Castellaneta confirmed the plans to Netzwoche. According to the spokesperson, the platform will be all about photos, TV, videos, music and games. The Electronic Media division of Ringier Publishing Switzerland is developing the new online platform. Microsoft will support it as a so-called "Premium Partner". Rumors about this platform were already circulating last September. At the time, it was said that it would be called "Digital Life". Castellaneta did not want to confirm this to Netzwoche: "We will announce the logo, name and web address at the time of the launch," he said.