In a competitive presentation for the Mobitare account, the Zurich agency Sulzer, Sutter was able to prevail against two competitors. According to the agency, Mobitare, the design department of the Dübendorf-based furniture store Pfister, wants to raise its profile in the greater Zurich area as a competent specialist store for trend-conscious living. To this end, Sulzer, Sutter has developed the corresponding communication concept. The first advertising measures are to be seen in March.

 The battle for the DVD successor between HD-DVD and Blu-ray seems to have been decided: Toshiba is apparently discontinuing the production of HD-DVD players and recorders. Although the company has not yet commented on the rumors, it seems to have admitted defeat to Sony and its Blu-ray disc. Analysts agree, however, that the electronics company is finally pulling the plug and taking the final steps to withdraw from the HD DVD business. There is also speculation that Taiwanese manufacturers such as Asus and Lite On could discontinue their production of HD DVD drives. There is also the question of whether LG Electronics and Samsung might put their HD DVD Blu-ray combo units on hold. "In particular, the decision by US retail giant Wal-Mart to remove HD DVD products from its shelves has shifted the situation further in favor of Blu-ray discs. Although we are currently only at the very beginning of Blu-ray's eventual acceptance, it is now only a matter of time. However, with regard to Sony, I see the war between the two formats as finally decided," Screen Digest analyst Helen Davis Jayalath told Pressetext.
Against the backdrop of the decision by US film studio Warner Bros. Entertainment to rely exclusively on Blu-ray from June 2008, industry insiders saw the way ahead. Although Toshiba intends to continue selling HD DVD devices, production and the expensive development of new devices are to be suspended, according to the Japanese TV station NHK. Experts see a further signal in the fact that the largest American electronics retailer Best Buy and the leading online video rental service Netflix also want to drop HD DVD. Jayalath sees the main advantage of the Blu-ray disk over the HD DVD in the available storage capacity.

 For around three and a half years, Bildblog has been scrutinizing the work of the German tabloid Bild. Now Axel Springer Verlag, which publishes the Bild newspaper, is taking action against the website: It wants to ensure that the operators of the blog are no longer allowed to submit complaints to the German Press Council. Since the launch of their weblog, the Bild bloggers have submitted twelve complaints to the Press Council. The Press Council has dealt with nine cases so far; in none of them has it issued a reprimand, according to the blog. However, Axel Springer wants to make complaints to the Press Council impossible for Bild bloggers. It is of the opinion that the creators of the site are not interested in pointing out abuses, but rather in increasing their own profits.
As Der Spiegel reports, the media group is convinced that the bloggers want to use the complaints to gain material for their own reporting. This generates more traffic on the site, which in turn drives up advertising revenue. It is fundamentally unacceptable that the Press Council and Bild "have to go to great lengths" to increase the attractiveness and indirectly the revenue of Bildblog, Spiegel quotes a lawyer from Axel Springer Verlag. The German Press Council is now to discuss on March 12, 2008 whether bloggers will be barred from making submissions in future.
The Bildblog is not overly concerned about the whole story: it is amused by Axel Springer's concern for the welfare of the Press Council and the preservation of journalistic principles such as "truthfulness" and is happy to be surprised by the Press Council's decision, it says.

 Since the end of January, the German private channel RTL has been broadcasting a new season of the casting show "Deutschland sucht den Superstar", or DSDS for short. For the fifth time, the jury led by meanie Dieter Bohlen has been lambasting very young teenagers thirsting for attention and celebrity status with harsh, pointed judgments. Last year, the Commission for the Protection of Minors in the Media (KJM) therefore initiated an investigation into the "possible socio-ethical disorientation of children and young people". Taking into account the results of the hearing, the KJM then decided that RTL had violated youth protection regulations in certain afternoon programs in January 2007. Insulting comments by the jury as well as the editorial preparation and staging of the appearances of some candidates were likely to impair the development of children under the age of twelve. It shows how people are belittled, mocked and ridiculed, and now RTL itself is asking the Freiwillige Selbstkontrolle Fernsehen (FSF) to scrutinize the new season. From Thursday, an expert opinion will be drawn up on each individual episode, said the Cologne-based broadcaster's youth protection officer, Dieter Cjaza, to Bild am Sonntag. It almost seems as if RTL is taking the line of Pope Benedict XVI, who recently called for caution when consuming media. Have the people in charge of RTL recently been in Cologne Cathedral? - No, not at all. The board of the FSF is made up of representatives of German private broadcasters and is headed by none other than Dieter Czaja himself. RTL is therefore only filling the advertising drum with a superficial sense of responsibility and a splash of holy water. It certainly doesn't hurt the ratings.

 The Altenrhein agency at the airport advertises with a mailing for HRS Hauser Rutishauser Suter AG, which is building 38 owner-occupied apartments in Scoul. Agentur am Flughafen was entrusted with the task of publicizing the development and generating interested parties. To this end, the agency created a mailing in which a selected target group in the lowlands was issued with a personalized hunting license and authorized to purchase residential property. Responsible at HRS Hauser Rutishauser Suter AG:
Géraldine May (Head of Sales), Stephan Rausch (Managing Director and co-owner of HRS). Responsible at Agentur am Flughafen: Miriam Egli (consulting), René Eugster (CD), Dominique Rutishauser (AD), Benita Sutter (graphics/illustration), Désirée Schmid (text), Alexander Bayer, Vision Studios and Christoph Sonderegger (photography).

 Companies in Switzerland placed advertising worth CHF 279.37 million in January. This represents an increase of 10 percent compared to the same month last year, according to the latest figures from Media Focus. The biggest growth, with an increase of 75 percent (+1 million francs), is attributable to watch and jewelry companies. Food advertising also increased by CHF 8.8 million or 53.7%.
The so-called "pork belly ads" were popular: Product range advertising alone recorded an increase of CHF 3.5 million for the Food Group.
Consumer electronics (including photo and film) were also among the winners in the advertising month of January with growth of CHF 4.9 million or 57.6%.
In its gross advertising statistics, Media Focus evaluates the advertising placements according to the official rate of the respective advertising medium. Discounts granted by the advertising media are therefore not taken into account.

 The Schreibszene Schweiz institute offers workshops in novel writing and courses for copywriters, among other things. Now it is making a portal available free of charge to writers of all kinds, be they advertising or PR copywriters, translators or authors. On Schreibszenenetz.ch, all interested parties can introduce themselves with a portrait and get in touch with each other. Job advertisements can also be placed.

 At the beginning of next year, the most important editorial positions at the Walliser Boten will be filled. The 64-year-old editor-in-chief Pius Rieder will be succeeded by his brother Thomas Rieder, who is 13 years younger. Pius Rieder has headed the editorial team since 1984 together with his deputy Luzius Theler. Now both are stepping down. While Pius Rieder is retiring, 60-year-old Theler intends to devote himself fully to journalistic work from now on. His successor will be appointed at a later date. With the election of Thomas Rieder, the election committee wants to send a clear signal of consistency and continuity, the newspaper announced on Saturday. Thomas Rieder has been working for the Walliser Bote for 31 years and during this time has recommended himself for his future job in the Switzerland, Foreign Affairs, Sport and Region departments.

 Swiss television is focusing on interaction and plans to launch its own video platform called "Musicnight my Stage". As entertainment head Gabriela Amgarten told the Neue Luzerner Zeitung, Swiss bands will be able to present their video clips on it. The platform will be launched in the next few months, SF spokesman David Affentranger confirmed to Werbewoche. In the style of well-known portals like My Space, interested bands can upload their clips themselves. Visitors to the platform will then vote on their favorites, and the videos of the winning bands will be presented on the TV show "Musicnight" with Dani Beck. The DRS radio stations are already represented on the net with their own music portal under the address Mx3.ch. Unlike the planned "Musicnight my Stage," however, most of the bands present themselves there without video clips.

 The freelance artist Daniel Ambühl has a new engagement. From March 17, the 49-year-old former Radio 24 and TV employee will present a weekly knowledge show on Radio 1. "Radio is a wonderful medium for conveying high-quality content," said the new Schawinski employee in a press release on Monday.

 For all those who are not satisfied with the TV coverage areas put out to tender by the federal government, there is a silver lining on the horizon: the Leuenberger department is not ruling out certain changes - but it will be a while before these are implemented. "The awarding of the license and then the start of broadcasting with the new licenses will take place according to the tendered areas. There should be no illusions," explained Bakom spokesperson Bernhard Bürki at the request of Werbewoche. Afterwards, the federal government will examine whether adjustments are necessary. The Department of the Environment, Transport, Energy and Communications could make minor changes on its own. Major changes would require the approval of the entire Federal Council. Dissatisfaction has been stirring for some time in the districts in the canton of Schwyz known as "Ausserschwyz". The Federal Office of Communications has assigned this region to the Central Switzerland TV area. However, the popular local broadcaster Tele Züri is applying for the Zurich-North-Eastern Switzerland area. If it wins the bid, it will no longer be allowed to broadcast in Ausserschwyz. Last fall, according to the Zürichsee-Zeitung, 3141 people signed the petition "Tele Züri für die Ausserschwyz" (Tele Züri for Ausserschwyz), and on Saturday there was even a demonstration for the station in Rapperswil. According to the Sonntag newspaper, around 500 people took part.
If Tele Züri is not awarded a license, it may continue to broadcast in the disputed areas of Schwyz: According to the new Radio and Television Act (RTVA), broadcasters who do not claim fee money are only obliged to register. However, in addition to the fees, they also lose the guarantee that they will be broadcast via the cable network. This would probably not be too much of a problem for Tele Züri: it is unlikely that the network operators would remove the large regional broadcaster from their network.

 The .ch publisher Media Punkt has filed a criminal complaint against a journalist from Sonntagsblick. It accuses the Ringier newspaper of unfair competition: an article published in the Sobli was untrue and damaging to its credit. The Sonntagsblick article in question from January 20 stated that thousands of copies of the Lucerne edition of .ch were disposed of directly before delivery. The author cites figures of up to 10,000 copies that were not delivered. Citing "insiders", the author writes that a considerable proportion of the Lucerne edition of the free newspaper has regularly not been delivered in recent months and that the problems have existed since November 2007.
These allegations are untrue and significantly damage the reputation of .ch in the advertising market, according to a statement from Media Punkt. Overall, the article gave the impression that .ch had not kept the promises it had made about distribution prior to the launch of the newspaper. Media Punkt has therefore filed a criminal complaint with the public prosecutor's office of the Canton of Zurich against the author of the article for violation of the law on unfair competition, as the publisher's press release confirms a corresponding report in the Sonntag newspaper.
The criminal complaint also points out that Sonntagsblick editor-in-chief Marc Walder could have "a direct professional and financial interest in damaging .ch". Walder holds the position of Editorial Director of the Swiss newspapers at Ringier in addition to his position as Editor-in-Chief. These include Blick and the evening newspaper Heute.