The Winterthur City Council and seven other municipalities in the region want the TV license for the Zurich-North-Eastern Switzerland region to go to Tele Top. According to a statement to Bakom, the competitor Tele Züri would be able to broadcast without fee money due to its market position. The municipalities made their recommendation primarily for media policy reasons, as Winterthur informed the media on Thursday. The concession application from Tele Top offers a better guarantee of fulfilling the performance mandate due to the prioritization of content and the good concept in terms of time and personnel.
A concession to Tele Top would mean that the only station in Zurich that is still independent of the major Zurich media houses would be taken into account, the statement continues. Tele Züri, on the other hand, which is also applying for the license, has achieved a market position that allows the station to pursue its strategy without fee support.
He also welcomes the fact that the governments of the cantons of Thurgau and Schaffhausen have spoken out in favor of Tele Top. In addition to Winterthur, Uster, Kloten, Illnau-Effretikon, Wetzikon, Rüti, Frauenfeld and Weinfelden support Tele Top. These municipalities have a total population of 250,000.

 With the challenge "Become a writer (for toothpaste and birdseed)", the agency network Scholz & Friends is inviting students of all subjects to discover their vocation as copywriters for the fifth time. Eloquent talents can apply for the "Am I perhaps a copywriter?" competition until April 18, 2008. Detailed information and the copywriting test can be downloaded at: S-f.com/berlin. In the three tasks of the copywriting test, applicants are asked to show what potential lies dormant in them with their formulations. The 20 best entries will be selected and invited to a workshop weekend with creatives from Scholz & Friends. Together with the professionals, they will develop campaigns and get to know the real copywriting experience. The workshop weekend will take place on May 9 and 10, 2008 in Berlin.

 The Interessengemeinschaft elektronische Medien (IGEM) is organizing a panel discussion on the topic of "Who is allowed to make radio in Zurich?". The topic is the current relicensing of FM radio stations. The situation in the greater Zurich area is particularly exciting. Here, the existing stations Radio 24, Energy Zurich and Zürisee are up against the new applicants Radio 1, Radio 105 Züri, RMC Züri and Züri Live. Under the direction of Michi Frank, CEO IP Multimedia, exponents of these programs will discuss their chances. The panelists are Dani Büchi (Energy Zurich), Urs Lorenz (Radio Zürisee), Andreas Meili (Belcom AG/Radio 24), Roger Schawinski (Radio 1) and Giuseppe Scaglione (RMC Züri and Radio 105 Züri). The panel discussion will take place on March 5, 2008 from 10.30 a.m. to 1.30 p.m. at Goldbach Media in Küsnacht. Registration and further information on the IGEM website.

 Cooking shows are attracting a great deal of interest. Not only the German sizzling formats such as "Kochduell" or "Lafer! Lichter! Lecker!", but also national and local programs about culinary delights are very popular. The weekly magazine show Kochen.tv, which has been broadcast on Tele Züri, Tele Top and Tele Südostschweiz for the past year, will therefore also be broadcast on Tele M1 and Tele Tell from March 1. The production company Primetime announced in a press release on Thursday that this will massively increase the audience potential. The program already reaches an audience of over 300,000 people per week in its current broadcasting area and is presented by Joël Gilgen. He assists chef Meta Hildebrand in the realization of her recipes, interviews wine expert Kathrin Hodel and receives decoration and design suggestions from Sabina Sommer.

 As everyone knows, community platforms are currently very popular. Practically every student and an increasing number of other people maintain their profile on one of the many different networks on a daily basis, "add" or "ignore" other members, "poken" and "cuddle" around in world history or give each other nicknames. For the users, the whole thing is a fun and easy way to stay in touch with countless people without much effort (keyword: "networking"). For the operators, of course, the fun is first and foremost a hard-hitting business. The fact that operators and users are not always on the same wavelength has been shown more often in the case of the German network StudiVZ - supposedly not at all intimidated by the imminent market entry of the American giant Facebook, Werbewoche reported (see ). Now, however, the online edition of the German news magazine Der Spiegel has allegedly tried to construct a story all of its own from this. An interview with StudiVZ boss Marcus Riecke, titled "Thank God we are now allowed to release data during investigations," is currently causing a lot of hype. If you read the interview, you practically get the impression that the network operators are now proactively taking action against users who do not act in accordance with the law and, for example, squealing directly to the police about people who are pictured smoking pot in their private pictures. "The fact that we give pictures and data to the police because you are lighting up a cozy little bag on it is completely made up and a lie. We don't do such things!" the operators write in a message to all their users. One asks the users such journalism no breeding ground to give. "The fact is: You want security. (...) In order to guarantee you a safe platform, all participants have to adhere to some important rules. These do not come from us, but are valid and binding paragraphs of German legislation for all." Of course, even a community network is not a law-free zone. A few days ago, the new owner of StudiVZ, the Holzbrinck Group, launched another network, MeinVZ. The aim is to appeal to those who neither go to school nor study. The network craze continues. And so do the discussions about data privacy.

 Norbert Herold, long-time Heye creative director, and Helmut Hartl, CEO of Embassy of Dreams Filmproduktion, will chair the expert jury at the 11th Spotlight International Advertising Film Festival. Gabriele Röthemeyer, Managing Director of MFG-Filmförderung Baden-Württemberg, will chair the jury for the Spotlight for Students competition. The festival, at which an audience jury of up to 2000 people votes alongside the expert jury, will take place for the first time this year at Europa-Park in Rust near Freiburg. The expert jury list and information about the festival on April 26 can be found at Spotlightfestival.de. The competition is open to commercials that have been used in Germany, Austria or Switzerland, as well as web and mobile commercials. The deadline for competition entries is March 7.

There are around 4 million more hungry people every year. Over 850 million people do not have sufficient access to food. With the ecumenical campaign, Bread for All and Fastenopfer (BFA/FO) are working together to ensure that the right to food does not remain a pious wish.
This requires a wide range of efforts: in the millet fields in Burkina Faso or Mali, but also in the field of political decisions in the North and South: land reforms, sustainable cultivation methods and fair trade relations are needed. In this context, BFA/FO is calling for donations - with a campaign developed by AY&R. It clearly shows that many people have no choice but to eat things that are actually inedible. The three subjects can be seen as posters and advertisements.
Responsible at Bread for All:
Anne Bickel, Martina Schmidt. Responsible at Fastenopfer: Matthias Dörnenburg. Responsible at AY&R: Urs Schrepfer (CD), Marietta Albinus (AD), Florian Birkner (text), Emi Lehmann (graphics), Verena Rentsch, Kathrin Gerber (art buying), Marie-Theres Ott, Pablo Koerfer (consulting), Stephan Schacher (photography).

 The web radio Radio Cool had to cease operations some time ago for copyright reasons. Now, new contracts have been signed with the copyright holder IFPI Switzerland, said managing director Flavio Camenzind. Thus, the web radio is back on the air. The starting signal takes place on 2 March at. In the context of a welcome broadcast the again arranged program with its 18 Machern is to be presented. To the Relaunch different studio guests are to be present such as Joel Gilgen of Tele Züri or Cabaret Divertimento, as it is further said in the message. On the first day of broadcasting, Radio Cool will also present the special program "Derby-Spezial" on the FCZ-GC soccer match. This will be broadcast shortly after the end of the match at 9:00 pm.

 With less than 100 days to go until the most important sporting event of the year, Euro 08, the importance of this football festival is enormous, at least for the two host countries Austria and Switzerland. When little Switzerland is at the center of international interest, everything has to be just right. So far, the preparations have gone smoothly. Now it has also been revealed what the French event agency Auditoire has come up with for the opening ceremony. Around 1000 performers will create the right atmosphere during a 13-minute show in St. Jakob Park in Basel on June 7. They will present the special features of the host countries and, according to Uefa, "present them in a creative, unusual and modern way", reported the Tages-Anzeiger newspaper on Thursday. The post of artistic director will be held by Martin Arnaud, a man with experience. The Frenchman was already responsible for the opening ceremony of the 1998 Football World Cup and the opening and closing ceremonies of the 2004 Paralympics, and the official European Championship mascot song by Jamaican reggae star Shaggy was also presented at a media event on Thursday. "Like A Superstar" is the name of the song, which is intended to give the European Championship finals an acoustic brand.
In this country, the "old" World Cup song by Baschi is intended to achieve this. The young singer has given his track "Bring en hei" a more danceable guise for the European Championships.
Overall, the preparations are going very well, emphasized Martin Kallen, the managing director of Euro 08, who told Radio DRS that they are prepared for all eventualities and that the cooperation between the two countries is working very well.
For all those who are already worried about how they will be able to follow the matches as working people, an excellent solution has now emerged. As the Tages-Anzeiger further reports, the 31 matches of the final round will all be available to watch via the official website.
The service also includes news, information on the venues, interviews, blogs and a near-live cell phone service for fans on the move. The website will be launched worldwide in March and will be managed by Uefa subsidiary Media Technologies. No fewer than 130 journalists, cameramen, technicians and translators are behind the product. The site is available in ten languages.

 
Internet Do local users know the term Web 2.0? Do they use it at all? A recent study provides answers.  
Andreas Flückiger (34) works as a controller in an industrial company. In the morning, he reads RSS feeds to which he has subscribed in addition to his emails. While at work, he hangs out in business networks like Xing, makes new contacts or participates in forums with his own contributions. After work, the business administration graduate meets up with friends. Not over a beer in a neighborhood pub, but in a virtual world like Second Life. Hours later, Flückiger visits the video platform YouTube and enjoys watching contributions.
This, or something similar, is how a recent study describes the average Swiss Internet user. The study "Web 2.0 in Switzerland" analyzes the 2.0 behavior of local users for the first time. During two weeks last September, Simon Künzler from the online marketing agency Styropor Digital, together with the Internet marketer Web2com and the agency Konsumfreu.de, surveyed the Internet community.
The results are now available and clearly show that the term Web 2.0 and the philosophy behind it are not unknown to the Swiss. What's more, the Swiss comment, rate and "grush" diligently.
Künzler was able to refute the widespread opinion that Web 2.0 is a phenomenon of a minority. Nevertheless, the results must be interpreted with caution. "The results are extreme," says Künzler. He suspects that although different channels were used to publicize the survey, it was predominantly the web-savvy blogger environment that took part in the survey. Therefore, the study is also only representative to a limited extent. In terms of socio-demographic data, however, the spectrum of participants was very broad, says Künzler. A total of 400 people took part in the survey, the majority of them men.
Almost 70 percent of the survey participants associate the term Web 2.0 with weblogs and social networks. The majority of respondents read weblogs at least once a month. One in four even does so daily. Podcasts, the audiovisual form of weblogs, also enjoy a high level of awareness, according to the study. The Jekami format is used by around half of those surveyed, and on average once a week.
Top of the class MySpacePhoto and video platforms are at the top of the usage scale. 40 percent of respondents consume online videos at least once a week, one in three daily. However, many survey participants limit themselves to platforms such as YouTube or MyVideo. Swiss portals move below the perception radar of local users. Information sites such as the participatory encyclopedia Wikipedia are also heavily visited, but usage is basically limited to the big ones, i.e. Wikipedia. Swiss users also like to hang out on social networking platforms. MySpace is the driving force. The star among these Internet offerings is
By far the most popular 2.0 application. So far, no copy from Switzerland has been able to outstrip the American model. Projects like Youme.net or Meinbild are simply unknown to the Swiss.
By collecting such usage data, Simon Künzler was able to derive four different user types. The heavy users are what Künzler and co-author Andrea Iltgen less affectionately call "the freaks," which include all those who actively produce content on the Internet, post it online and are always up to date with the latest technology. "The interactives" make up the group that actively hangs out on Web 2.0, commenting on and rating content. "The consumers" are described by Künzler as those who use the offering intensively but do not want to contribute to it. "The less affine" for Künzler are the older users who limit themselves to predominantly simple applications. As Künzler writes in the study, passive users are still clearly in the majority, but that will change in the foreseeable future. "The interactives and freaks are becoming more numerous," he says. Companies therefore need to take great action. The longer, the more the challenge is to target the user groups and interact with the users. Künzler: "Today, a community manager is just as much a part of corporate communications as a press spokesperson."
 
Christian Lüscher
Things to know about Web 2.0 at a glanceCurrently, a handful of
Web 2.0 studies exist that analyze the trend. In addition to the study by Simon Künzler, the MAZ School of Journalism has devoted itself to the topic together with the PR agency Bernet, but the focus is not on the user, but on Swiss companies and how they deal with the social web. The study entitled "Web 2.0: Usage and User Types", published in Media Perspektiven (4/2007), provides detailed information about usage behavior in particular. "Web 2.0 in Switzerland" can be ordered at .

 
Music The legendary Pilatus Openair takes place on July 5, 2008. This year Gotthard will be giving one of their very rare unplugged concerts at the "Big Rock" in front of a select audience. Pegasus, the "Swiss Top Band of the Year 2007" from Biel, will kick off the concert. The concert is being promoted by the advertising agency Ideart in Lucerne.

 
Cinema Cavegnwerbung shows the advantages of commercials shown in cinemas for Cinecom. 
There are said to be 3,000 advertising messages that bombard us every day in our part of the world. What of it sticks? On television, we often zap away in the middle of a claim. On the streetcar, our gaze wanders mindlessly from one poster to the next. And in the newspaper, the most we consciously look for is an advertisement in the classifieds ... Advertising in the cinema is completely different. Because when you sit in a movie theater, it's not so easy to avoid advertising. In contrast to all other media, cinema therefore attracts the greatest attention from the audience.
"Advertising without interruption": this is Cinecom's message for the cinema advertising it sells. Markus Cavegn uses a sophisticated text concept to dramatize what can happen with advertising outside the cinema auditorium: "What you read in the advertisements is what sticks in people's minds, the script of everyday life, so to speak."
The conclusion of these texts is that advertising, and therefore advertising messages, are perceived more consciously and intensively in the cinema. "The hit rate with the target audience is high," says Jean-Claude Bruhin at Cinecom. The success per advertising franc invested is correspondingly impressive.
 
Andreas Panzeri