The European Football Association Uefa insists, even after the decision of the Swiss Federal Arbitration Commission, that a license must be purchased from it for Euro 08 for screenings on large screens with a diagonal of 3 meters or more. Performance and screening rights are not covered by the new tariff, except for concerts, the association announced.
Martin Wüthrich, media spokesman for the music copyright society Suisa, told SDA that with this stance, Uefa is claiming rights that go beyond those of the authors. His organization, which settles the new tariff for a total of five copyright societies, will continue to refer to Uefa's stance. He regrets that there are now two licensing systems.
For its part, the football association announced that under the new copyright tariff, compensation would also be due for non-commercial events. This is not in the spirit of Uefa, which has provided for a free license for the past year. It is regrettable that a new tariff is being implemented so shortly before the major sporting event (see
). Whether Uefa is even allowed to issue its own licenses and charge fees for them is controversial. According to the Tages-Anzeiger newspaper, legal experts have described Uefa's remuneration claims as "very questionable" in the trade journal Sic!

 
Reach Ringier's calculation of Cash daily's current print reach raises questions.  
In Mach Basic 2008-1, Wemf reports an average reach of 73,000 readers per issue for the Ringier free newspaper Cash daily in its first year. A good performance for the young business newspaper. But like all Mach-Basic values, these figures are a thing of the past and Ringier needs current values. That's why Christoph Bauer, Head of Business Media at Ringier, sent out his 16th Cash Media Report on March 25, 2008, in which he explained that Cash daily currently has a much higher reach, namely around 127,000 print readers. Bauer explained how he arrived at this figure: "The Wemf figures confirm this projection with Mach Basic 2008-1, which confirms that Cash daily had an expected 73,000 readers for the period 10/2006 to 09/2007. With an average circulation of 60,800 copies distributed during this period, this results in 1.2 readers per copy (LpE)." In the meantime, however, the daily circulation amounts to "an average of 106,000 printed copies", which at 1.2 LpE corresponds to a daily print reach of 127,000 readers.75,000 or just 60,800? The calculation appears transparent, but in the opinion of Werbewoche it contains an error. The circulation distributed in the first cash-daily year averaged 75,000 copies, not 60,800 copies as stated by the publisher. This can be recalculated on the basis of the circulation figures published monthly by Ringier. This means that Cash daily had just under one reader per copy in its first year, which, with 106,000 copies currently distributed, results in a reach of 106,000 readers. This is 21,000 readers less than the figure calculated by Bauer - a significant difference.
What does Ringier have to say about this? Ringier spokesman Marco Castellaneta initially confirms: "In the period from October 2006 to September 2007, 75,333 copies were actually distributed via all channels", including 29,083 via boxes in companies. When these boxes were checked last fall, it was discovered that around half of the copies distributed there had been left behind. "Based on this learning, we calculated the total circulation back to the period 10/06 to 9/07" by only including half of the circulation in company boxes, i.e. 14,541 copies - "in the interests of maximum transparency." As a result, the distributed print run of Cash daily amounted to 60,800 copies in the first year. As of January 08, Cash daily introduced a new returns process, corrected the company box circulation downwards and now reports it correctly. The currently distributed 106,000 copies are therefore comparable with the new circulation calculation for the first year, and the extrapolated reach of 127,000 readers is correct.
Cross-comparison is not correctIn plain language, however, this means that what Ringier had previously reported as "distributed circulation" was merely the print run delivered - not including returns. This puts Bauer in a predicament, as he has always communicated in words and graphics that it was the actual circulation sold. He had already calculated an initial "current" reach for Cash daily on this basis last fall - and also arrived at 127,000 readers back then.
One thing is certain: Ringier has not yet explained the new circulation calculation in any Cash Media Report. However, the publisher should have done so in the March 25 issue at the latest. Instead, two different calculations were mixed up in the text and graphics. Castellaneta confirms: "The graphics no longer match in the cross-comparison." This is unprofessional, to say the least, and gives the impression that Ringier is deliberately trying to present Cash daily's performance as better than it is. At the moment, it remains to be seen how high the current reach actually is.
 
Markus Knöpfli
Wemf is too slow for cash dailyIt is already the second time
that Ringier extrapolates a more up-to-date reach value for Cash daily than that of Wemf. The first time was in September 07, but why is Ringier in such a hurry? Spokesman Marco Castellaneta explains: "We decided to use the readership projection method for Cash daily because the Wemf research concept cannot reflect the rapid growth of a free title, especially when new distribution channels are successively established and optimized. Our advertising customers are investing today and therefore the current media performance is relevant. Of course, we concede that projections can be fuzzy. However, so does Wemf research, whose confidence interval in the first few years is certainly above the normal five percent. In addition, more and more publishers will need more up-to-date reach figures in the future: Tamedia and Basler Zeitung Medien for news, at Blick and also at Schweizer Illustrierte this will also become topical - and then at all the regional publishers that are launching new Sunday or free projects." (mk)

 
René Worni on research results that are too late. 
Colleagues from radio and television and also from the online media have it good. They enjoy a luxury compared to the printed media. This is because they always know how they are received by the public. The famous little box in a few selected households measures the audience ratings for television, the radio clock still listens to DRS even in the shower, and millions of clicks practically collect themselves on the Internet. In the near future, a new Mediawatch will even be able to measure TV, radio and their consumption via the Internet. The newspaper guild can only dream of this intoxicating, rapid interplay between cause and effect. They have to wait a long time for "reader quotas". For a newspaper publisher, it's particularly bad when he wants to quickly throw his opponent out of the market with a free newspaper, for example, or pimp up an old paper and rename it. If he wants to know whether the audience really likes the fact that it now has to read the lifted tabloid straight from the back as well as from the front, then it may already be too late and the audience has fled into new media labyrinths. Even worse: without timely and reliable reach figures, advertisers will chicken out (and they are a reluctant bunch in this country). Without advertisements there is no income, without income there is no newspaper and therefore no readers - the snake bites itself from behind.
What to do? In the worst case scenario, a publisher waits up to a year and a half until it receives the first reliable reach figures for its new title from the Wemf. Until then, they have to resort to expensive and time-consuming special studies to prove their market performance. The free business paper Cash Daily is a good example of this. Wemf's reach figures therefore always come too late. This is not the fault of the research institute, but of the publishers. Their (silent) majority determines the survey rhythm and thus blocks innovations at the same time. As a result, the mere dream of the "total performance" of a publishing house, i.e. the sum of all reach from print, radio, mobile, TV and online, will probably remain for a long time to come.
René Worni, Editor

 The Zurich-based creative agency Ruf Lanz is in the final of the One Show Festival in New York with the radio spot "Tribal sovereignty" for Sport Factory Outlet. In this award-winning radio spot, George W. Bush advertises bicycle helmets with unintentional humor after falling off his bike. Ruf Lanz is therefore in the running for one of the coveted One Show Pencils in gold, silver or bronze.

 The advertising agency Saatchi & Saatchi Simko and the Zurich-based communications agency Brüngger Bachmann Dialog are entering into a strategic partnership. The aim is to offer clients cross-media communication. This cooperation will enable the clients of both partners to benefit from additional know-how in the respective disciplines and still receive concepts and project management from a single source. In this constellation, the two companies want to concentrate on their actual core competencies and offer their customers solutions in the disciplines of brand building, advertising and dialog marketing, both offline and online. The first joint projects have already been realized.
Both agencies will remain autonomous and continue to work independently for their respective mandates and clients. There are no mutual financial obligations, according to a joint statement.
Brüngger Bachmann Dialog will contribute its expertise in dialog marketing. "For us, the collaboration with Saatchi & Saatchi Simko is the logical consequence of focusing on our specialist area," says Daniel Brüngger, explaining this step. Kaspar Loeb, CEO of Saatchi & Saatchi Simko, states: "There is no question that dialog plays an important role in any integrated communication process." He is convinced that his creative workshop is an ideal match for the new partner in terms of culture and cross-media communication solutions.

 Jung von Matt/Limmat has been nominated for the finals of the international One Show Festival 2008 in New York with four entries. The Zurich-based communications agency secured a place on the shortlist with the following works: "Panoramic Panels" for Panasonic in the "Innovative Use of Advertising" category, "Intermediate Poster" for Smart in both the "Innovative Use of Advertising" and "Outdoor" categories and the "Timetable Change" poster series for SBB in the "Outdoor" category. JvM/Limmat can therefore hope to win one of the coveted One Show Pencils in precious metal. The award ceremony will take place as part of the One Show Festival from May 5 to 9 in New York.

 
Living In the middle of the 17th century, a farmer in Matten near Interlaken erected his wooden house in log construction. The house underwent constant changes, its greatest in 1977. It traveled, disassembled as a monument on a truck, to the Open Air Museum Ballenberg. After thirty years of demonstrating how people lived in the Bernese Oberland in the late 17th century, the museum is now giving it a new career. It has had the house converted so that father, mother and two children can live in it in contemporary comfort. The project is a piece of museum pedagogy, because 250,000 people visit Ballenberg every year. They should learn from the House of Matten that it can be worthwhile to carefully convert an old house. Hochparterre dedicates a special issue to this conversion, showing the design and realization step by step. The booklet pays tribute to an extraordinary project and is a practical and ideological guide for all those who want to give old buildings in rural areas a contemporary life.

 Spillmann/Felser/Leo Burnett also scores a success at the prestigious One Show Award: the Migros underwear campaign makes it onto the shortlist and is therefore in with a chance of winning the precious metal. The Migros campaign attracted national and international media attention because the single models could be contacted by e-mail. Whether it will win gold, silver or bronze will be announced at the One Show Festival from May 5 to 9 in New York.

Copyright societies can rejoice: two months before the start of Euro 08, the Swiss Arbitration Commission has decided that only they may charge license fees for public viewing events at which TV programmes are broadcast simultaneously and unchanged to the public. The Commission approved a corresponding tariff submitted by the copyright societies Suisa, Suissimage, Swissperform, Pro Litteris and SSA together with the user associations. The tariff applies to the reception of television broadcasts on large screens with a diagonal of three meters or more. The tariff does not apply to time-shifted or modified broadcasts or broadcasts supplemented with other content. It is already in force from May 15, but is also valid after the EURO 08. It is therefore not a special
"Euro tariff", emphasized the arbitration commission. "This is very good news for us," said Martin Wüthrich, who as Suisa spokesperson represents all collecting societies in dealings with the media. "Until now, there was no tariff regulating public viewing on screens over 3 meters diagonal, and such events are becoming increasingly common. This decision closes a gap here."
From mid-May, organizers of public viewing events in public squares, stadiums or restaurants will have to pay license fees to the copyright societies. First of all, a distinction is made between providers who charge admission fees and drinks surcharges and those who do not. For the latter category, the entire European Football Championship on the big screen will cost CHF 160 in license fees. That's how much the fee for public viewing costs for thirty days.
If an organizer charges an admission fee or drinks surcharge, the fee is between 624 and 2,500 francs per month and depends on the size of the screen. If the screen diagonal is less than 3 meters, the license fee for public viewing is CHF 26 per month. The music copyright society Suisa collects the fees on behalf of the other copyright societies in Switzerland.
Uefa was not consulted The European Football Association (Uefa) was not allowed to comment on the arbitration committee's proceedings. However, it can appeal the decision to the Federal Administrative Court. The Sonntagszeitung newspaper speculated in February that a decision by the Arbitration Commission in favor of the collecting societies could have unpleasant consequences for Uefa: This would threaten the football association with the loss of license fees in the millions. Uefa did not want to comment on the decision immediately on Wednesday afternoon, referring to a later announcement.
Suisa spokesperson Wüthrich also declined to comment: "It is now clear that only the collecting societies may license the simultaneous and unaltered showing of TV broadcasts. We have no comment on whether Uefa also has the legitimacy to license this."
It is not yet clear what consequences the decision will have for UBS arenas in 16 cities, for example. "We will discuss the matter with our partners. For the time being, we are continuing full steam ahead on our chosen path," explained Reto Bloesch from the event agency Perron 8, which is organizing the large-scale events. "After all, Euro 08 is only 60 days away." The signal in the UBS arenas will be fed in directly by SRG. Whether the fees are to be paid to the copyright companies in this case still has to be examined.

 
As CEO of Assai Dialog + Digital, Michel Juhasz is ready when "below the line" is massively strengthened.
Assai is a term used in classical music and means "intensification". If a tempo is indicated on the sheet of music with "assai", the concert audience can enjoy a particularly dynamic passage. And the agency's promise is also derived from this effect. Assai amplifies messages "and their impact in the gut, head and market", says CEO Michel Juhasz. Assai Dialog + Digital was founded in 1997 as a subsidiary of the Wirz Group and celebrated its tenth anniversary last year. For its CEO Michel Juhasz, the history of Assai also illustrates "the vision of the Wirz Group". It always sets up a specialized unit when it sees that the relevance of a communication discipline is becoming so important "that you have to have appropriate specialists who can advise customers".
Online communication was once offered under the name Wirz Interactive. In 2002, the range of services was expanded with the merger of Endeed, a specialized provider of Internet technologies and digital intelligence, and renamed Assai. Looking back, this was a good time because the Internet bubble burst at the time and many Internet service providers had to reposition themselves.

Assai Dialog + Digital has its roots in online communication. Today, the agency's core competence is dialog as well as digital. The dialog unit is headed by Karin Lang, formerly of Fisch Meier Direkt. With Karin Lang's team, Assai is able to spread the brand and product promises not only via digital, but also cross-media via analog communication channels.
In one half of his work, Juhasz sees himself as an "enabler" who makes things possible "so that Assai can help shape the market through innovation. The rest of the time, however, the entrepreneur does not miss out on strategic and conceptual work on mandates and projects. "I need this to get feedback from our customers. I want to experience the market personally so that I don't lose touch with everyday communication."

Many in the industry expect a shift from traditional media to "below the line" disciplines such as digital and dialog. Is this trend also noticeable in the Wirz Group? "Absolutely," says Michel Juhasz. "Today, 20 percent of Wirz's mandates are already integrated mandates. But the potential is closer to 30 to 40 percent."
The Wirz Group has clear processes and methods for integrated working under the term "Total Work". These are intensively trained at the Wirz Campus. "Communication under one roof is often just a buzzword for our competitors, but it has been a matter of course in the Wirz Group for more than 50 years and is firmly anchored in the hearts and minds of our employees," says Juhasz confidently.
Assai Dialog + Digital has just seen its creative success confirmed at the "Best of Swiss Web". The relaunch of "Laax" won gold in online marketing and silver in creation. At the last ADC Awards, Mobiliar's online claims sketch also received one of the coveted bronze cubes. The most recent work is the new website for Annabelle, which was launched to mark the 70th anniversary of the women's magazine. Under
not only is the content placed on the web in a media-friendly way, but interactive and multimedia tools are also offered. "The formation of communities and social networks are particularly important for a women's magazine," says Juhasz.After a commercial apprenticeship, Michel Juhasz came to investment banking via the former SKA. During his apprenticeship, he founded an investment club. This brought him to the attention of the trade journal Finanz und Wirtschaft. They "ported" him and Juhasz was able to complete his internal training at the bank within just two years and work directly on the stock exchange from day one. In 1992, he graduated from CS First Boston in London as the youngest equity trader allowed to trade Swiss equities abroad. "That was my first dream job," says Juhasz about this period of his life in one of the world's most important financial centers. And his motto from back then still applies today: "What I do, I do right. I am ambitious and want to achieve something."
After four years, however, the young investment banker realized that stock exchange trading "offered him far too little content". Moreover, with the advent of derivative products, it was no longer the traders with passion who were in demand, but the calculating mathematicians. "So the time was right to give my life more creative content," Juhasz decided.
Having grown up in Solothurn, he returned to the provinces and studied business administration with a focus on marketing at the University of Applied Sciences in Olten. However, the wider world was never foreign to him. Michel Juhasz spent a semester in Barcelona as part of the Erasmus program. He earned his "bread and butter" for his studies as a tour guide. He looked after Swiss tourists in various world cities. But even this mass tourism was not his thing in the long run. Juhasz obtained a diploma as a "Qualified MTB Guide" for Swiss Cycling and has been leading mountain bike treks in the heights of the Himalayas or through the sands of the Sahara ever since. He has retained this passion to this day. He still spends most of his vacations on the saddle as a trekking guide.
Juhasz discovered the Internet back in the pioneering days of the medium. He got his first e-mail address in 1993. Back then, it was still a four-digit Compuserve number. Surfing with the modem cost 12 francs an hour plus a 20 franc telephone charge. However, the inquisitive minds suspected that things would soon change. Michel Juhasz had already researched the topic of "Internet and the possibilities in the travel industry" in his dissertation.
After completing his studies, he joined Pixelpark. Founded in Berlin in 1991, the internationally active Internet service provider became one of the most important pacesetters for the commercial use of the World Wide Web and later went public under Bertelsmann. Even before the end of the expansion curve in 2001, however, Juhasz realized that Pixelpark was "getting bogged down in the boom". He realized: "Pure web service providers have an expiration date. The future lies in conveying content via the medium and not in the medium per se. And where better to do that than in the communications industry."
For him, Wirz has always been "one of the strongest communication brands in Switzerland". In 2000, Juhasz was elected to the Board of Directors of Wirz Interactive, where he helped shape the merger to form Assai two years later. In 2005, he was appointed to the Wirz Group Management Board and in the same year, he and his business partners acquired a majority stake in the Wirz Group as part of an MBO.
Today, he feels he is in good hands at Wirz. With 32 specialists at Assai Dialog + Digital and a total of almost 150 communication talents in the group, he sees "every possibility and opportunity to offer communication across all disciplines at the highest level".
Andreas Panzeri

 
Publigroupe subsidiary Radiotele has presented the sales folder with rates and offers for the second half of 2008 for Tele News Combi. The new program Automobil-Revue TV on TeleZüri is also included for the first time. The eight channels included in the Combi are Tele Bärn, Tele Basel, Tele M1, Tele Ostschweiz, Tele Südostschweiz, Tele Tell, Tele Top and Tele Züri. Together they cover the whole of German-speaking Switzerland. The sales folder is available on the marketer's website. 

 The Walker advertising agency is among the finalists at the One Show Awards in New York. With the TV commercial "Channel Hop" for Amnesty International, it made it onto the shortlist twice and can therefore hope to win precious metal.