In the latest Trumpf Buur Zitig - not a jassbulletin but a political newspaper with a liberal slant - the SVP member of the Council of States from Aargau, Maximilian Reimann, accuses SRG of hypocrisy. In the radio magazine "Echo der Zeit" of March 20, Radio DRS ran a report on the allegedly rampant lobbying in the Federal Parliament. There had been talk of invitations to fine dining to trips or other gifts for parliamentarians. The article itself was correct, although he did not believe that parliamentarians could be so easily influenced. However, the "Echo der Zeit" did not mention the fact that the SRG itself is one of the largest and most sophisticated lobbyists under the federal dome. For example, parliamentarians are elected to regional and central councils (with good compensation), presence in the Federal Parliament is marked and invitations to lunches and film premieres are sent out. For that, he said, he does not criticize SRG. "But I take offense when the SRG practices hypocrisy, points a critical finger at others, but doesn't behave one iota differently itself!" Although the Trumpf Buur Zitig is, as I said, not a jass newspaper, this jab goes to Mr. Reimann.
 

 On Tuesday morning, a power outage at the Interxion company in Glattbrugg meant that numerous online sites were unavailable for hours - the Tagesanzeiger newspaper even speaks of several thousand affected homepages. The most prominent victim was 20minuten.ch. Some banks are also customers of Interxion. The server outage also affected some Swiss celebrities: the websites of Melanie Winiger and Chris von Rohr were offline for hours. Interxion hosts the homepages of thousands of companies and private individuals.

 
Annik Troxler from Willisau and Erich Brechbühl from Lucerne have won the top two prizes at the renowned international poster festival in Chaumont, France. Annik Troxler was awarded first prize for her poster "Intimities 2007" (). The second prize went to Erich Brechbühl for his poster "The Arabian Night" (). The poster festival in Chaumont is one of the world's most important graphic design festivals with 2194 poster submissions from all over the world this year.The creators Annik Troxler, born in 1979, studied Visual Communication at the Ecal in Lausanne. She then worked as a graphic designer in Berlin and Amsterdam. She now lives and works in Basel. Erich Brechbühl, born in 1977, trained as a typographer and graphic designer. After an internship in Berlin, he founded the Mixer communication commune in Lucerne in 2003 with three other communication specialists.
 

 The regional media in Upper Valais do not have an easy time of it compared to the national media. This is the result of a study by the Swiss Distance-Learning University of Applied Sciences. In collaboration with Radio Rottu Oberwallis and the Technologiezentrum Wirtschaftsinformatik, it has conducted a study on media usage behavior using the Upper Valais as an example. The study, supported by the Federal Office of Communications (Bakom), shows that with the exception of local newspapers (Walliser Bote and Rhone Zeitung), national media services occupy the top position. Swiss television and Swiss DRS radio are clearly ahead of regional television and radio services in terms of popularity and frequency of use. The authors of the study conclude that the regional media must continue to improve in order to remain competitive. The study also shows that the Upper Valais population has a good media infrastructure. 77 percent of those surveyed obtain information via several media at the same time. The traditional media of newspapers, television and radio occupy the top three places in terms of both popularity and frequency of use. The new information media of the Internet and cell phones are finding it somewhat more difficult to establish themselves. However, the authors of the study assume that they too will soon be indispensable.
Traditional media are (still) in the lead Of the new internet applications, file-sharing sites, news portals and wikis are the best known and most used. Traditional media offerings are currently used more frequently than the corresponding online offerings. WB-Online, for example, is used by 31% of respondents, while the print edition of the Walliser Bote is used by 92%. The online offering from Radio Rottu Oberwallis (rro) is used by 42 percent, while 78 percent use the radio. The picture is the same for Swiss television (SF1 and SF2): 28% use the online service and 86% the TV service. However, a large proportion of respondents are convinced that online media will be used more frequently in the future.

 The Board of the Swiss Syndicate of Media Professionals (SSM) has given the green light to the expansion of the Press Council. It recommends that its delegates in the Press Council approve the inclusion of publishers and SRG. The negotiated agreement is very good and strengthens the self-regulatory body, the SSM board said in a statement. With the recognition of the Press Council and the journalistic code, media companies are to be integrated into ethical responsibility. Journalistic ethics should become a common concern of the media industry. Like the journalists' professional association Impressum, the SSM would like publishers to take a step towards a new collective employment agreement in return: Because good working conditions would contribute to ethical standards in journalism, publishers in German-speaking Switzerland should also return to a partnership-based agreement when it comes to the CLA, the press release states. Impressum had already agreed to the extension of the Press Council (see
).

In just under a week, the free newspaper Blick am Abend, successor to the evening paper Heute, will be launched. It will have a pink layout with typefaces identical to those of Blick. Editor-in-chief Peter Röthlisberger wrote in the free newspaper Heute on Monday that the new evening paper should make it clear that it is part of the Blick family.
However, the Abendzeitung is a "playful, cheerful, youthful" child of Blick. This includes the dominant color pink - "blackberry" as Röthlisberger calls it - which characterizes the "People" section of Blick. Blick am Abend is produced by a 36-strong crew. There are also nine columnists; the controversial columnist "Zora Off" will no longer be on board. New on board as columnists are Eveline von Arx, formerly with the "Dr. Sommer Team" of the youth magazine Bravo, and Werner Vontobel, former head of economics at Blick.
Other sections include a picture of the day chosen online, the bargain of the day, a list of exciting websites, tips for dinner, photos of readers' pets, comics and the TV program.
Finally, readers can also become active themselves: They can write columns, which will then be voted on. According to Röthlisberger, Blick am Abend, which will be published for the first time on June 2, will be available in the boxes from 4 pm.

 On Friday, the tenth anniversary of the Swiss Dialog Marketing Association was celebrated at the Zurich Kongresshaus. The number of visitors alone exceeded previous expectations: Over 530 curious people made the pilgrimage to the Kongresshaus in Zurich to experience the results of the search for the most cunning DM offenders. OgilvyOne was the undisputed number one, followed by Agentur am Flughafen and Neue LGK Kommunikation. The winner of the Platinum Prize, awarded for the first time by main sponsor Postmail, for the outstanding achievement among the best works was KPT Insurance with its evil trainer Max. The Audience Award, offered by AZ Direct, went to the campaign for the Volvo V70 "Knutsdag". Guido Wietlisbach, chairman of the jury, was highly satisfied with the 2007 vintage.
And the organizers - PostMail as the main sponsor, the SDV and organizer Marc Zehnder from Eventsolutions - were delighted with the all-round success of the major event, according to the association's press release.
Ranking of the agencies 
OgilvyOne Zurich 12 points Agentur am Flughafen 8 points Neue Lgk Kommunikation 8 points Baumer 3 points Jung von Matt/Limmat 3 points OgilvyOne GmbH Stuttgart 3 points Publicis Dialog/Publicis 3 points Alex Schmid 2 points Heye, 121 2 points Postmail 2 points Spillmann/Felser/Leo Burnett 2 points Wundermann Germany 2 points Draft FCB/Lowe Group 1 point Futurecom Zurich 1 point CSS Versicherung 1 point Sulzer Sutter Zurich 1 point Werbeanstalt Zurich 1 point (Platinum 5 points, Gold 3, Silver 2, Bronze 1)
     

Basler Versicherungen has commissioned Contexta to develop a sales promotion campaign. It is intended to communicate the fact that Basler car insurance is cheaper than you might think, while at the same time correcting the company's image. At the heart of the campaign is a statement that is as clear as it is appealing: "Don't save on your car. Save on your car insurance." Of course, the aim is always to encourage as many consumers as possible to get a personal quote from their Baloise insurance advisor, with a direct and free response option.
Contexta has spiced up the core message with a pinch of humor. In print, by showing cheap cars instead of dream cars. In the radio spot, by parodying the traffic reports. And finally, in ambient marketing, by adapting the core message to the respective advertising environment and using it without any images at all, for example on petrol taps at major filling stations throughout Switzerland.

Responsible at Basler Versicherungen:
Marc Hallauer (Head of Marketing Communications), Beatrice Maetzener (Head of Advertising). Responsible at Contexta, Bern: Moritz Staehelin (Creative Director), Daniel Müller (Text), Frederick Rossman, Florian Brand (AD), Patrick Fawer, Sam Divers (Graphics), Christian-Kumar Meier (Client Service Director), Philipp Tinguely, Michel Sulser (Consulting); Image editing: Patrick Rohner, Zurich; Radio spot production: Dex Music, Basel; Media: MediaPlus AG, Bern.

 The regional television stations Tele M1 and Tele Tell have a joint program director with immediate effect. Michel Erismann, previously program director of Radio Argovia, will fill the newly created position with immediate effect as part of the planned program expansion, which will focus on expanding information services as well as the second half-hour of programming and entertainment, AZ Medien AG announced on Monday. In his new role, Erismann will also be responsible for the further development of the programs as well as for the training and further education of the presenters.

 In a pitch for the Hilcona campaign for the impulse market, Bluespirit from Zurich came out on top against other agencies. The agency is implementing a catalog of measures in the convenience food and kiosk channel for the relaunch of Hilcona sandwiches. The central themes of BTL's support are the freshness and naturalness of the products. The first work will be seen from July. Hilcona is based in Lichtenstein and produces convenience food products for various customers 365 days a year.

 
The Swiss Environmental Foundation presented its awards for the 15th time on Sunday. In the Panorama Hall of the Lucerne Casino, Erwin Oberhänsli, co-owner of the Feldegg printing company, was presented with the individual prize of 5,000 Swiss francs.Oberhänsli received the award for his persistent and consistent commitment to the environment and his exemplary ecological business model, as the Environmental Foundation states in its tribute. Thanks to intensive training and the consistent use of the latest technologies, his company has been able to increase energy efficiency, reduce the consumption of raw materials and materials and minimize the impact of pollutants. The remaining CO2 emissions at Druckerei Feldegg are fully offset by climate projects.

 A new restaurant has recently enriched Zurich's restaurant and hotel scene. The "Zum Guten Glück" restaurant on the corner of Stationsstrasse and Weststrasse in Zurich opened its doors on May 9. The website was designed by Mitlinks. The agency was responsible for all project steps from the concept, design and text layout to the technical implementation. The restaurant "Zum Guten Glück" is open daily and offers travelers and locals a wide range of sweet and savory pancakes, waffles and freshly prepared ice cream. The adjoining guesthouse has five individually furnished rooms and aims to provide visitors with a special ambience.
Responsible at Zum Guten Glück:
Yuri Kampstra. Responsible for Mitlinks: Pius Kraushaar (design, photos, realization), Oliver Baumgartner (text).