Retail During the Globus Buenos Aires campaign in April and May, a small booklet entitled "In dialog with nature" was available in the delicatessen section of Globus stores. The artist and organic farmer Dieter Meier, whose wine and meat from Argentina are available at Globus, gives an insight into his work as an organic farmer and his credo; the reader also receives tips on how to handle wine and meat. Pablo Castagnola took the photographs on Dieter Meier's estancia. The booklet with its personal, authentic storytelling is part of an agile cross-media concept: a short version of this dialog with nature and the corresponding Globus products can be found on four pages of the magalogue about Buenos Aires; Dieter Meier's voice on the subject could be heard online; Dieter Meier signed his wine on the labels at the POS; media work rounded off this smart cross-media storytelling. Concept and realization: Primafila AG.

 Ringier is expanding its offering on the Zattoo channel "EM-Spezial", which was launched especially for Euro 08. In addition to taut calves, there is now also celebrity news to watch: the video reports from Schweizer-illustrierte.ch can now also be seen on the Internet television channel. The program is made up of the latest video reports on the SI web.

 
Industry The CP industry grows by 18.5 percent. Above-average growth in electronic publishing and international print objects.  
The growth trend in the corporate publishing industry continues unabated: The members of the Forum Corporate Publishing recorded an average increase in turnover of 18.5 percent in 2007. Each member of the FCP realized the equivalent of six additional print publications and four new electronic objects such as e-journals, online newsletters, podcasts or corporate weblogs. This was the result of the 2007 annual survey on the development of the industry and assessment of the market among the more than 80 service providers that are members of the FCP. "The significant growth of our industry is not only continuing, but is even increasing in comparison to previous years," says FCP Vice Chairman Stefan Endrös. "No other media category and no other marketing discipline has been able to achieve continuous double-digit growth rates in recent years." Digital media, in particular e-journals and corporate weblogs, accounted for 26 percent of sales growth last year. "Electronic publications enable a particularly intensive dialog with customers, business partners or employees," explains Manfred Hasenbeck, Chairman of the FCP. "However, virtual media are only really successful when all media channels are intelligently networked with each other."
Increase of 30 percentThe number of international corporate publications also rose at an above-average rate in 2007, with an increase of around 30 percent. "Worldwide communication concepts are becoming increasingly important in view of globalized markets," says FCP Managing Director Michael Höflich. "Corporate publishing products that appear in several languages and for different countries, while also taking regional influences into account, can make an excellent contribution to uniform branding."
The positive expectations for 2007 have been fulfilled for almost all FCP respondents: 96% confirm general growth of 18.5% on average for the past year. Around 90 percent of those surveyed expect even better business and sales development in 2008. From a sector-specific perspective, the greatest potential is forecast in the industry, technology and energy sectors.
In total, the members of the Corporate Publishing Forum produce more than 1500 publications with a total circulation of around 990 million copies per year. They also implement a total of around 800 electronic publishing projects.

 
Special times call for special measures, said the corporate publishing agency Yesway, and came up with something special for a message from Feldschlösschen boss Thomas Amstutz to his employees: To thank the beer company's employees for their special efforts in the run-up to the European Football Championships, they were sent a telephone number by text message that could be used to call up a podcast with a message. The text message was sent on the day of the opening match of the European Championships. Apparently the boss's message was of interest: between mid-morning and 2 p.m., over 60 percent of recipients had already listened to the podcast. The Yesway agency rightly called the response rate "excellent"; it is rare for a boss to have such an attentive workforce. 

 
Health The Department of Health of the Canton of Zurich and the Department of Health and the Environment of the City of Zurich are using a wide range of measures to ensure that it is not just the players who are getting active during Euro 08. These include a Euro match schedule with tips on how to keep fit during the TV broadcast of a Euro match, a series of trampoline posters with dispensers and various eAds and TV commercials, which will also be used on the big screens in public viewing areas. The measures are held together by a special campaign logo and motto, which will also be used by other Zurich health centers during Euro 08. These include, for example, the Zurich AIDS service organization and Health Promotion Canton Zurich. The campaign was realized by Matter & Gretener.

 
National pride Why is Sialkot in Pakistan the real world capital of football? How did the phrase "pulling the ass card", known far beyond the world of football, develop? Over what distance and with what breadth and speed does the "La Ola", known as a socio-psychological phenomenon from football stadiums, move in which direction? Absurd and curious, surprising and bizarre things can be found in the reference book "Fussball unser". The publisher of the Süddeutsche Zeitung has compiled the handy information. Sarah Hiltebrand and Reto Dürrenberger from the Zurich advertising agency have developed the idea into a mailing and are now sending the football bible together with a rosary to their friends and customers. At the time of going to press, it was not yet known how far the rosary was able to successfully make its petition for us in football heaven on Wednesday of this week. (pan)

 Antoine Hubert is leaving the Geneva-based health and press company Agen. After almost two years as Managing Director, he will step down at the end of 2008. Agen is currently working with Credit Suisse to develop future scenarios for the Agefi press division. A sale of the division is also being considered, according to a press release issued on Wednesday. In order to optimally integrate the independent doctors into the Group, Agen is planning a share option program for 2008 and 2010. For this reason, Agen will propose a significant increase in the conditional share capital to the shareholders.
 
As has been known since May, Agen will propose changing the company name at the Annual General Meeting on Wednesday. Two new members of the Board of Directors are also to be elected (see
).  

 
Dick Tofel, executive director at Pro Publica, explains what Pro Publica is all about in a short interview.  
How would you describe Pro Publica’s mission? Pro Publica practices investigative journalism in the public interest—that is, researching stories that will have a moral impact. It focuses on people who have abused their power or betrayed the public’s trust. Some of the stories will come from politics, others from business, and fewer from the world of sports. But they will certainly deal with education, the media, philanthropy, and perhaps even entertainment companies—though we’re not interested in finding out what’s going on with Britney Spears.
Are you worried that you might run out of money someday? I’m not worried that we might run out of money; what’s important is that we can prove ourselves in three areas. After all, a project like ours has never been attempted before. First, it’s important that we attract excellent people, and it looks like we’re well on our way to making that happen. Second, we need to deliver compelling stories, and third, we need to actually publish those stories. It will take a year or two to prove all three points. As long as we keep producing good stories, we’ll be able to raise funds.
Would you also publish your investigative stories in foreign media? We’re focusing on the U.S. for now, but if anyone would like to reprint a story, we’re open to that. Our goal is to share these stories as widely as possible—for free.
Interview: Gerti Schön

 
Papier Lakepaper presents a new collection with two unique, intense surfaces under the name Whisper. Whisper Cord and Whisper Cork enhance the impact of any communication with a particularly eye-catching look and feel. With colors ranging from natural matt to modern finishes, this collection enhances printed objects for any occasion. Wisper Cord is available in the natural colors mocha, beige, khaki, white and chalk reflect in different grammages. Whisper Cork offers numerous application possibilities with the colors White, Chalk, Chalk Reflect and Lava Reflect - also in different weights.
Both surfaces are suitable for brochures, cards, mailings, folders as well as consumer goods and gift packaging. Matching envelopes in DL and C5 in the light colors round off the attractive range. Like all Lakepaper collections, Whisper is FSC-certified. (sf)

 The Grenzland Zeitung was discontinued about a year ago. Founder Ulrich Glausen has shrugged off the newspaper's takeover by a southern German publisher and is returning with Neue Grenzland Zeitung, according to a statement Wednesday. At the heart of the Neuegrenzlandzeitung.com media platform is the online service, which is accessible free of charge. All news, pictures, commentaries, events and other offers are constantly updated and represent the borderland, consisting of Schaffhausen, Rafzerfeld, Klettgau, Jestetter-Zipfel and Hohentengen, on the web. The Neue Grenzland Zeitung does not exist as a classic newspaper. The so-called print edition is the printed website of Neuegrenzlandzeitung.com. The print edition is published every second Friday with a circulation of 35,000 copies. From November 2008 a weekly edition is planned.
The New Borderland Newspaper launches on June 23, 2008.

 
Online media Industrielle Werke Basel has commissioned Medianovis to develop and implement a reader portal as a cross-media supplement to its printed magazine Energie&Wasser. The combination of traditional and digital media is intended to ensure that synergies between customer information and product marketing are better exploited, thus creating stronger customer loyalty. Embedded in the IWB website, readers can access additional information on each article at www.energie-und-wasser.ch, to which reference is made in the magazine. In addition to links and an overview of articles on similar topics, IWB customers receive tips on how to use energy resources, advice on the construction and installation of systems as well as checklists, information sheets, useful tools for increasing energy efficiency and much more. Remarkable: In the first two weeks after its launch in March 2008, the reader portal already achieved third place in the access statistics behind IWB's homepage and job offers.

 
Prevention On June 5, the SF magazine Einstein reported on the social phenomenon of littering. Take-away packaging, cigarette butts and free newspapers are increasingly being thrown away carelessly. In Switzerland, cleaning streets and squares costs around CHF 100 million per year. With the support of Hofer Kommunikation, the city of Bern has declared war on littering. The prevention and awareness-raising campaign under the motto "Subers Bärn - zäme geits!" focuses on personal responsibility. Cinema spots, posters, advertisements and campaigns are designed to motivate the population to avoid litter or dispose of it correctly. The centerpiece of the campaign for a clean city of Bern is the logo created by Hofer Kommunikation with the campaign title.