The newspaper News is entering into a cooperation with the company Mediscope with immediate effect. From June 24, the commuter paper of the publishers Basler Zeitung, Tamedia and Espace Media will produce a weekly page on the topics of health, prevention and medicine together with the editorial teams of Mediscope, Finanz und Wirtschaft reported on Tuesday. The health page will be strongly news-oriented. Mediscope operates online portals for health and medicine in Switzerland.

 Muttenz was once upon a time. Guiseppe Scaglione's Music First Network AG is turning its back on Basel. The broadcasting studios and the marketing and sales department will soon be brought together at a single location. The radio company is moving into the World Trade Center in Zurich-Oerlikon in October. From the autumn, all of the company's programs (Radio 105, 105classics, 105dope, 105hitradio, 105rock, Radio Monte Carlo and 105TV) will be broadcast from there. 
The conversion of the studio and office space at the new domicile will begin in the next few weeks. Completely new studios will be built to accommodate digitalization in the radio sector. Giuseppe Scaglione, Managing Director of Music First Network, announced in a press release on Tuesday that the company intends to build the "most modern radio studios in Switzerland".
 

 
Two magazines designed by the Zurich agency Process were honored at the Best of Corporate Publishing Award 2008 (BCP). Gold went to One, the private banking employee magazine of Credit Suisse, which was honored at the BCP for the fifth time in a row. Silver went to the Swisscom employee magazine Piazza, for which Process is also responsible for the concept and design. The appearance of Piazza was derived from the new Swisscom brand identity.
 
Process specializes in corporate design, product design and corporate communications and is based in Zurich, Lucerne and Taipei.
 

 The Swiss cross-media publication Anthrazit has adopted a new legal structure. The two companies Anthrazit Print and Anthrazit Online are merging to form Anthrazit AG. The newly founded company will form the basis for the increased cross-media focus of the Internet and mobile magazine Anthrazit. Christian Schwengeler remains Chairman of the newly constituted Board of Directors. Publishing director Gabriela Benz and Dr. Eric Buis will serve as board members. The head office is now located in Zurich, with offices in Winterthur, Wil and Dübendorf. According to a press release issued on Tuesday, personnel expansion measures have already been initiated. In the near future, the areas of research and development, particularly in the mobile sector, as well as the editorial department are to be strengthened.

 The regulations for poster advertising during votes and elections have been relaxed again in the canton of Aargau. Parties can now put up posters twelve weeks before a voting and election Sunday instead of the previous eight weeks, and election and voting advertising can be placed up to 100 meters away from the local sign, according to a directive published by the Department of Construction, Transport and the Environment (BVU) on Monday. Previously, posters were only allowed to be displayed in built-up areas.
No permit is required for the installation. Advertising may also be displayed on street lamps along a cantonal road without a permit. However, they may not cover more than 3.5 square meters and must be placed at least three meters from the edge of the road. The advertising spaces measuring around 70 by 90 centimetres must be hung from the streetlights at a height of at least 2.5 meters.

 
The Zurich-based design and communications agency Heusser.biz has designed SRG's annual report. This year's focus is on sport. The visual accent of the annual report is provided by double-page illustrations. They are intended to show in an emotional and entertaining way what SRG's business units do to fulfill their public service mandate in the context of the respective sporting events. The special section is rounded off by short reports from SRG employees who experience the sporting events at first hand.responsible at SRG, Bern:
Max Gurtner (overall responsibility) Dominic Witschi and Imelda Lütolf (project management), Jürg U. Schäffler and Christian Baeriswyl (finances). Responsible at Heusser.biz, Zurich: Thomas Heusser and Madlaina Campell (consulting) Thomas Heusser and Anita Elsenhans (art direction), Roman von Arx (typography/polygraphy), Julien Ginn (illustrations) and Madlaina Campell (project management).

 The Beobachter is preparing a line extension on the subject of nature and the environment. "We are working on a corresponding project," Head of Journalism Balz Hosang confirmed to Werbewoche in a report by Persönlich.com. It has not yet been decided whether the magazine will actually be realized. It still needs the approval of the publishing bosses at Axel Springer: "We will present our project to the publisher as soon as we are ready," said Hosang. The as yet unnamed magazine is to appear once a month, with a circulation target of around 50,000 copies. The journalistic director continued: "We want to be close to our readers. After all, the Beobachter name is an obligation." The green magazine is due to launch around the beginning of next year. Ecolife launches in August The planned Beobachter-Line extension is not the only publication that intends to focus on environmental issues in future: In April, Profile Publishing announced plans to launch the title Ecolife on July 6, 2008. The quarterly magazine will focus on the topics of sustainability and modern lifestyle. However, the launch of the magazine has been postponed until August 24, as Editor-in-Chief Paul Stierli told Werbewoche. The postponement took place back in April: "The reason was a misunderstanding between us and the NZZ publishing house." The first issue of Ecolife will be enclosed with the NZZ am Sonntag as a promotional measure. After that, the magazine will be distributed with an impressive circulation of 160,000 copies by subscription and target mailing. Stierli manages Ecolife as editor-in-chief on a mandate basis; he works together with freelancers and designer Karin Engler. In terms of content, the magazine focuses on the environment, the economy and society. "We want to show that sustainability is not only possible by doing without," says Stierli. Ecolife will therefore hardly be a "grain picker" magazine. As Stierli went on to explain, in line with the subtitle "consciously living beautifully", he wants to show that you can "act responsibly and still enjoy life."

 
ARD's Tagesthemen showed a false flag of Germany to accompany a report on the European soccer championship. For almost 30 seconds in the broadcast on Saturday evening, an illustration with the colors red-black-gold was shown instead of the color sequence black-red-gold.Thomas Hinrichs, second editor-in-chief of ARD-aktuell, explained the "slip-up on the Tagesschau website" with a combination of carelessness and technical problems. The false flag was visible while Tagesthemen presenter Tom Buhrow was announcing a report on the upcoming Germany-Turkey match.
SRG subsidiary Swiss TXT from Biel made a similar faux pas last week. During the Germany vs. Portugal match, two employees used the wrong verse of the Deutschlandlied. Instead of the usual verse, the deaf were treated to the version with the lines that had been banned since the Nazi era. Since then, the company has been covered with all kinds of written insults.

 The film production company Element P is working with photographers 2213 to create a campaign for Migros in Bern. On behalf of the Migros Aare cooperative, the team is creating commercials, web movies and posters for the Bernaqua adventure pool and spa, with director and cameraman Daniel Reichenbach using a new type of camera for the clips. In future, Red One technology will offer an inexpensive alternative to classic 35mm film, with a resolution and quality that is up to five times greater than high definition. The footage for the commercials will be shot on a 500 square meter set.

 The French-speaking Swiss business and investor publication L'Agefi and the German-speaking Swiss investor newspaper Finanz und Wirtschaft are launching a combined offer for mandatory publications in the area of capital market transactions on July 1, 2008. Advertisers will receive a discount of 10 percent on the gross advertising price of both publications. Sales and administration will be handled by Finanz und Wirtschaft. Together, the two titles would reach around 140,000 readers interested in business throughout Switzerland. L'Agefi is published five times a week, Finanz und Wirtschaft on Wednesdays and Saturdays with a circulation of 34,604 copies.

 The Swiss Solar Energy Society SSES is transferring the advertising sales for the trade journal Erneuerbare Energien to the specialist media division of Axel Springer Switzerland with immediate effect. Erneuerbare Energien is published six times a year with a circulation of 7,800 copies in German and French. The magazine reports on solar energy (photovoltaics, thermal energy), renewable energies (wood energy, wind energy, hydropower), energy efficiency, mobility, heat pumps, politics and publishes portraits of energy-conscious companies and personalities. The recipients of Renewable Energies are all members of the Swiss Solar Energy Association and members of Swissolar, the umbrella organization of the solar industry. 

 In recent months, social networks have been seen as the big future cash cows when it comes to online advertising. Now it seems that they are backtracking: According to the Frankfurter Allgemeine Zeitung, Microsoft advertising strategist Yusuf Mehdi has not yet found an advertising strategy for Facebook that works. The software company has held a stake in Facebook since last year. However, it remains to be seen whether the deal has paid off: "Perhaps Facebook will never be the big revenue generator," said Mehdi. Google also seems to have become disillusioned with its stake in Myspace: "Myspace is not making us as much money as we thought," Google CEO Eric Schmidt told the FAZ. Two years ago, the search engine giant paid 900 million dollars to be allowed to market advertising on the social network. Google also has a stake in YouTube. According to Schmidt, it is more difficult than expected to get the advertising networks on Myspace & Co. up and running. "People who are on their social network are not thinking about buying a washing machine," said Schmidt. Advertising needs to be optimized and be more entertaining, interesting and engaging than what is available today.
The user figures continue to give cause for hope: According to Cash Daily, Facebook has 70 million members worldwide, while Myspace has over 100 million. In comparison, turnover is still modest: Facebook is expected to generate around 350 million dollars this year. According to estimates, Myspace will turn over around 900 million dollars.