The satirical show «Classe politique» will be canceled at the end of November for budgetary reasons. Swiss Television explained that, in addition to the show «Giacobbo/Müller,» there is no longer room for another satirical program. Spokesperson David Affentranger confirmed to the SDA a report to that effect published Wednesday in the TV guides Tele and TV Star. SF intends to limit itself to a single satire program in the future, Affentranger said. «Classe politique,» featuring Birgit Steinegger and Walter Andreas Müller, aired about half a dozen times a year. Originally, the show was part of the satirical program «Punkt CH,» which was canceled at the end of November 2007. After that, «Classe politique» continued as a standalone show.

 The Zurich agency Inform has won two silver awards at the Best of Corporate Publishing Awards, BCP for short. The specialists for cross-media corporate and marketing communication received precious metal for the magazine ETH Globe, published by ETH Zurich, and for the customer magazine Senso of Helsana Insurance, for which the agency received publishing support from network partner Open up. The BCP set a new record this year with 659 publications submitted. A total of 26 awards were presented in various categories.

 Swiss agencies can now submit their integrated communication concepts to the fourth Corporate Communications Awards. The jury will be accepting successfully implemented projects until July 31. The winner will then be honored with a Communicator on September 11. The award ceremony will take place as part of the Swiss Forum for Integrated Communication at the School of Business of the University of Applied Sciences Northwestern Switzerland. Registration for the competition is now open: This year, the "Media Relations" discipline prize is also being offered again along with the CC Award. This prize, which is sponsored by News Aktuell, honors innovative media relations by communications teams. Last year, the fiduciary and auditing company KPMG won the first Media Relations Award with its Media Institute.

 
You can't tell at first glance, maybe not even at second glance, that there's anything wrong with it, and that's what makes it so good. The "Ball Girl" commercial from Gatorade has all the ingredients of a successful viral commercial: a short, gripping story, the "there's-nothing-there" effect (you have to watch it again) and an unobtrusive solution to the mystery. You can watch the film on YouTube, but the tagline at the end has been cut out ("Never underestimate the power of superior hydration"). The commercial was made by the agency Element 79 (for those not familiar with chemistry: Element Gold) from Chicago. As Adage.com writes, it was a kind of conclusion to the business relationship with Gatorate. The swan song of the Chicago boys will certainly put the new agency under pressure.

 On August 15, Liechtenstein's national holiday, the country will embark on a new adventure. This is when 1FL TV, the country's first national television channel, goes on air. On Tuesday, a government representative gave the operators the green light. The license is held by Media Holding, a subsidiary of Kanal 1 in Vienna. In addition to a daily news program with short news and tabloid news from Liechtenstein, Switzerland and Austria and a magazine, the makers also want to integrate their viewers into the program as reporters and complainants.

 
The international company Regus is looking for office space in Zurich and wants to motivate the most important local real estate agents to leave the "small fish" to it in future. For this somewhat unusual request, the agency is throwing out special bait for the company at the airport. Anyone who actively helps him can win a trip to the Amazon. Piranha fish included. A survival package was sent out as an invitation. The kick-off mailing is in use from mid-May to mid-November. Regus is an international provider of workspaces and rooms on a contract basis.
Responsible at Regus Switzerland: Garry Gürtler (Country Manager) and Lisa Lueg (Marketing Manager, Paris). Responsible at the agency at the airport: Miriam Egli (consulting), René Eugster (CD), Dominique Rutishauser (AD), Benita Sutter (graphics) and Patrick Lindner (text).

 
The comedy duo Flügzüg show how to send parcels from home in an online video for Swiss Post. The test by the famously extremely slow (Bernese) artists is intended to show that if even they can grasp it quickly, it can't be difficult for anyone else. The sketch was organized by the Neue LGK. It promotes Swiss Post's new Webstamp service, which allows you to print franked parcel labels yourself and also order the letter carrier to collect the parcel. The campaign will run from June 9 to July 19 on various online portals and on the microsite www.post.ch/webstamp. Banners, flyers and POS material will also be used. In the first week of the campaign, 2000 webstamp starter kits were ordered.

Responsible at Swiss Post: Daniela Diethelm (Head of Communications), Inari Kirchhofer (Head of Marketing Communications) and Marc Hadorn (Project Manager). Responsible at Neue Lgk: André Benker (CD), Stephan Wittwer (AD), Lukas Schmid (text), Sabina Siegrist and Raphaela Brühlmeier (consulting). Film production: PingPong Films; producer: Yves Bollag, director: Marco Lutz; sound studio: Jingle Jungle. Programming website and banner: Nemos; Photo: Jonas Spengler; Media: Optimedia.

 
Alfred Autischer, previously Trimedia Managing Director for Switzerland, Germany and Austria, has been Deputy Managing Director of Trimedia International since June 2008. The 49-year-old, who holds a doctorate in communication science, began his career at the international PR company in 2001 when it merged with Ikp, which he had founded (see: ). He was then country manager for Austria, then in international management for the three German-speaking countries. In addition to his work for Trimedia, Autischer is a lecturer at the Universities of Vienna and Krems. Trimedia International and its sister brand MMD are represented in 18 countries in Eastern Europe. Trimedia has 49 offices in 28 European countries and is part of London-based Huntsworth.

 
The prizes awarded annually by Ringier within the publishing house go to the Czech Republic, Hungary, Germany and Ticino this year. This year, for the first time, the Ringier Media Prize, which is awarded on the basis of the entire body of work, does not go to German-speaking Switzerland; the winners are Markus C. Hurek from the German political magazine Cicero and Simonetta Caratti from the Ticino newspaper Il caffè della domenica. The jury commented on the decision: "Markus C. Hurek makes a significant contribution to the success of Cicero and has a lot of patience to polish the authors' texts down to the last minute; he is a pillar behind the scenes, not only editing and weighting the texts, but also doing the final check of the headlines and captions." Simonetta Caratti, the jury continued, has been shaping "il caffè della domenica" with depth and her incomparably distinctive writing style for a long time.
74 photographers from nine countries took part in the Ringier Photo Award 2008¬, which honored the best press photo for the third time. The winner was Jan Šibík from the Czech Republic, who works for Reflex magazine, with the photo "Working children at the Stung Meanchey rubble dump in Cambodia". "This is a picture from a series of 12 that I took for a reportage," says Šibík, "I was deeply moved by the work of the children at the garbage dump. They live there with their families and fish plastic, paper and bottles out of the garbage from dawn to dusk, which they might still be able to use. And they do it in all weathers." Second and third place went to the Hungarians Arpád Kurucz ("Forest fire in Greece") and Simon Móricz ("After a storm at the Sziget music festival in Budapest"), who work for the Hungarian daily newspaper Népszabadság.

 
Orange is now the new communications partner of the Swiss Tennis Association Swiss Tennis. As part of this collaboration, Orange will provide all telephone services at the House of Tennis in Biel and at the Swiss Davis Cup team's home matches. Orange will also develop special offers for licensed tennis players, as Swiss Tennis announced in a press release. The cooperation agreement will run at least until the end of 2010 and the two partners have agreed not to disclose the terms of the collaboration. 

 
The members of the Swiss Chapter of the International Advertising Association (IAA) have elected a new President. At the 45th General Assembly on June 24, 2008, Dr. Daniel Hofer (NZZ) was elected as the new President. Following the resignation of Urs Beer and Treasurer Otto Meier, the Board will be composed as follows: Frank Bodin (EuroRSCG), Peter Döbeli (Konnex), Bernadette Grossenbacher (ZKB), Kaspar Loeb (Saatchi & Saatchi Simko), Thomas Kaiser, Treasurer, (Publigroupe), Ruth Mathias (Coca Cola) and Rainer Meier (Axpo). The previous auditors Arnold Speck (Publicis) and Otto Spirig (EuroRSCG) were confirmed. Edith Moosbrugger will continue to manage the IAA office.
The Swiss IAA Young Professionals, who organize themselves in the chapter as junior executives, also elected a new board: Roman Kappeler (Swisscanto) takes over the chairmanship from Pascal Staub (M.a.d. Brand Care), who was elected to the Excom of the IAA Global as Vice President Young Professionals.
Founded in 1938, the IAA unites more than 4000 members in 76 countries worldwide. The IAA Swiss Chapter aims to promote the exchange of ideas between its Swiss members, it deals with international developments and facilitates contacts with the various markets.

 
The new Soprop software is so revolutionary that now, after villain Blofeld, Catwoman is also after it - to bring it to market herself, of course. At least that's the message of the second advertising film by Basel-based advertising agency Oswald Siegfried for Basel-based software manufacturer M&D. Together with three mailings drawing attention to the films, the film is part of a product announcement for the new Soprop HR software, which is due to be launched at the beginning of the summer. The advertising material will be used from March to August 2008.

Responsible at Soprop: Benjamin Leuzinger, Ralf Mouttet. Responsible at OSW: Michael Oswald (AD), Nadine Siegfried (consulting), René Fisch (text). Camera: Brian Goff. Sound: Baselcitystudios.