Swiss television will be broadcasting up to 15 hours of coverage of the Summer Olympics in Beijing every day from August 8 to 24. All decisions with Swiss participation will be broadcast live on SF zwei, as SF announced on Wednesday. The live broadcasts of the competitions will start at 4.00 am and last until 5.45 pm. Hourly flashes "Peking update" and "Peking kompakt" at midday and at the end of the live broadcasts will provide brief updates on the day's events, while the day's competitions will be summarized in "Peking aktuell" at 8.00 pm. And in the "Beijing lounge" program at 8.45 pm, Matthias Hüppi and Jann Billeter alternate with guests to discuss the day's events.
From the beginning of August, a total of 133 employees from all SRG business units and 15 local assistants will be working for the radio and television stations in Beijing. SRG has a total of 64 commentary stations, 39 for television and 25 for the radio stations, according to the press release.
 
SF itself is on site with a team of 33 Olympic reporters. Their main task will be to capture the sporting achievements of the 80-strong Swiss Olympic delegation. For the first time, SF is offering the entire live coverage on the Internet: On
the Olympics can be followed via streaming video. 

 Over 1,650 teams from 47 countries took part in the Google Marketing Challenge, a global university competition on the subject of online advertising (see ). The team from the University of Bern took first place among all participating Emea countries (Europe, Middle East and Africa). The global winner is the University of Western Australia, the winner for America is Pennsylvania State University and in the Asia/Pacific region the Australian Graduate School of Management came first. The winning team from Bern created an Adwords campaign for the company Aaretal Reisen. With a budget of 200 dollars, the team succeeded in attracting over 1,000 additional visitors to the Aaretal website and increasing the number of visitors by around 50 percent, according to a press release issued on Wednesday.

 
Musqueteers has announced a new addition to its team: Christian Eggenberger has joined the Zurich agency as a designer. He graduated from the Academy of Art and Design in May 2008 with a visualization project on the subject of population growth, according to a press release issued on Wednesday. As part of an internship, Eggenberger worked for Wang Xu in China in 2006 and for Segura Inc. in the USA in 2007. He completed an exchange semester in visual communication at the Scool of the Art Institute there. Eggenberger has also been working as a freelancer for Adobe System Incorporate since 2007. He specializes in corporate design and information design. 

 The Lowe agency has created a campaign for the Mini small car and its Neuchâtel dealer partner Facchinetti Automobiles. According to a press release on Wednesday, it was inspired by the gloom of the Festival International du Film Fantastique. Mini Switzerland and its dealer have decided to invite customers and partners to the spectacle for fans of science fiction, horror, cyberpunk and fantasy films, and the images will be used by Mini and its representative for various print, event and below-the-line measures from the beginning of July.

 
 
 
 

Responsible at Mini Switzerland:
Patrick Cupelin (Head of Mini Switzerland). Responsible at Facchinetti Automobiles SA: Daniel Knöpfel (Managing Director). Responsible at Lowe: Florian Birkner (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Matteo Lonati, Laura Müller (consulting), Melanie J. Auerbach (art buying), Linus Schneider (image/image editing).

 
The computer scientist dismissed by Radio Suisse Romande in connection with a case involving child pornography has ended his hunger strike. His action was an attempt to reverse what he considered to be an unjust dismissal (see: ). He ended his hunger strike on Monday evening, the computer scientist told the SDA news agency on Wednesday. Just a few days ago, he had threatened to starve himself to death if the radio did not revoke his dismissal. The man went on to say that the advice of his new legal representative had persuaded him to make the decision. His lawyer had been the first to advise him to take legal action against the dismissal. He now intends to do the same. RSR is pleased with this decision. 

 Following the success of the Zurich edition of Ron Orp's Mail, an English version will be published from August 8. The English newsletter will initially be sent out on Thursdays and will report on cultural events in Zurich. However, according to the press release, the makers can imagine offering the English-language Newsmail on a daily basis in the future. 70,000 English-speaking people living in and around Zurich. Until now, they have only had limited opportunities to find out about life in Zurich in their own language.
The English version of Ron Orp's Mail is a collaboration between Ron Orp and the English-language lifestyle magazine Inside Switzerland.
The first issue of Ron Orp's Mail was published in Zurich on April 30, 2004. A modest 100 people received the very first newsletter, but the Zurich edition now has over 28,000 subscribers. In addition to Zurich, the Mail is also published in Basel, Bern, Lucerne, Winterthur and Vienna.

 
Viva is getting personnel reinforcements: Clemens Lützen will host alongside Jubaira, Linda and Robin at the music channel from September. For the 22-year-old from Schwyz with Brazilian roots, this is the first job in front of the TV camera, according to a statement on Wednesday. For two months, Viva was looking for a male presenter in a major campaign. From over 500 applications, 30 finalists were selected and invited to the casting, in which Lützen made the running.
 

 
The web company Unic Internet Solutions, based in Zurich and Bern, developed the concept, information architecture and design of the new Zweiplus bank website. According to the press release, Unic focused on a clear and concise presentation of the product range and on short and comprehensible texts. A simple and clear user interface should help customers to easily find the product they are looking for. Attention has also been paid to the accessibility of the website and infinitely variable enlargement of the page or alternative color contrast ratios for people with color vision deficiencies have been incorporated. Bank Zweiplus is a joint venture between Bank Sarasin & Co. (57.5 percent of the shares) and AIG Private Bank. It opened its doors on July 1, 2008 with around 300,000 clients. 

 
From July 15 to November 10, 2008, the Swiss National Bank building in Zurich is hosting a poster exhibition on the subject of speed. On display are various exhibits on the subject by different designers of the 20th century. The posters come from the collection of the Museum für Gestaltung Zürich.location: Swiss National Bank
Fraumünsterstrasse 8, Zurich
(near Bürkliplatz)
Max Huber

, 500 miglia di Monza, 1957 Pavel Michael

Engelmann, Pneumatici Pirelli, 1952Herber Leupin

, Ford, 1956Otl Aicher

, Munich 1972, 1972Erik Nitsche

, General Dynamics, 1958

 
If you want to be part of the summer vacation scene, i.e. be close to the statistical center, you should also be available for work colleagues and customers on a sandy beach or in Finland, for example. A global survey of around 12,000 participants conducted by the online job portal Monster revealed that almost two thirds of all employees do the same. A fifth leave their contact details at least in case of an emergency, 24% occasionally read their emails and check their voicemail, and 17% even stated that they never stop working in principle - not even on vacation. As many as 38 percent are of the opinion that "vacations are vacations" and manage to switch off completely. With this in mind, we hope that you never see these lines when you are on vacation. 

 
The Neue Luzerner Zeitung and Publicitas are relying on the services of the By Heart agency for the advertising of advertisers in the new weekend newspaper Zentralschweiz am Sonntag. The Zurich-based advertisers are focusing on the symbolic and recognizable value of the swan typical of Central Switzerland, according to a press release issued on Wednesday. With a few unusual attributes, the noble animal conveys the launch of a new advertising medium and the advertisements in trade journals and mailings will be in use from July 2008.
Responsible at Neue Luzerner Zeitung AG, Lucerne:
Jürg Weber (Publishing Director), Bruno Hegglin (Head of Advertising Market), Sibylla Fischer (Advertising Manager). Responsible at By Heart, Zurich: Hans Siegwart (CD), Markus Bircher (Strategy), Jan Krohn (Text), Alan Castioni (AD), Sonja Wolf (Graphics), Peter Krebs (Client Service Direction), Sandy Gattiker (Consulting), Dominik Mory (Production Management), Natascha Breu (Realization). Photo: Franz Rindlisbacher, Zurich. Litho: Detail AG, Zurich.

 
Everyone knows the campaign: "Only an advertisement can do that" from the Swiss press. In its mini-campaign, the agency Spillmann/Felser/Leo Burnett (SFLB) now shows that there are things that an advertisement cannot do - for example, show moving images, involve consumers interactively or link media with each other. SFLB shows who can do this with an advertisement without a sender and with just an Internet address as the headline: . This address leads to a website that shows you all the advantages of electronic media, according to the press release: you land on the website of Goldbach Media, a marketer of electronic, interactive and mobile media. Responsible at Goldbach Media:
Paul Riesen (Head of Marketing) and Veronika Kälin (Marketing Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Raul Serrat (Art Direction), Martin Spillmann (Creative Direction), Andrea Staub and Stefanie Brauchli (Consulting).