The new people magazine with the project name Youngster, which 20 Minuten is launching at the end of October 2008 together with Annabelle and Tilllate.com (see: ), has two new editors in Alexandra Kruse and Thomas Nagy. The 29-year-old Kruse will work as a lifestyle editor. After graduating from high school, she was a student at the Amd Academy for Fashion & Design in Munich. She then completed an internship at Mare and worked as an editor at Elle Girl. After some time as a freelance stylist (including for the German band Tokio Hotel), she has been a stylist at Annabelle for a year now.
30-year-old Thomas Nagy from Basel is in the final stages of his studies in media science, economics and history. He has been responsible for the Nightfever pages for the Basel region at 20 Minuten since 2005 and has also been writing for 20 Minuten Week since 2006, where he was most recently head of music. Previously, Nagy worked at the start-up press agency All the Content and was a journalist and presenter at Radio X.
 

 
The Board of Directors of AZ Medien has approved the new corporate management structure proposed by Board Delegate and Managing Director Peter Wanner with retroactive effect from July 1, 2008. Several changes in personnel and functions as well as minor adjustments to the structure of the company management have thus been announced (see: ). The post of COO will be abolished, with Wanner as CEO again directly managing the line managers. The extended company management created in 2005 will also be dissolved as an organizational unit, as the individual divisions will once again be managed directly. Wanner's role as CEO will therefore be clearly strengthened as a result of this restructuring.

 
The deal that has been on the cards for some time is now complete: the Belgian-Brazilian beer group InBev is taking over the largest American brewer Anheuser-Busch, overtaking the UK group SABMiller, which previously had the highest turnover. To summarize: the global number two takes over the number three and becomes number one. The new group is teeming with global brands such as Budweiser, Bud Light, Stella Artois, Becks, Diebels, Hoegaarden and the Munich beers Löwenbräu, Spaten and Franziskaner. And of course the online columns are now outdoing each other with sweeping drinking metaphors because of this concentration of beers: "2 swallows 3", "Number 1 drinks up" etc., after all, it's all about drinking, or beer, which is also drunk. And all in all, the superlatives and power expressions used really do justice to the dimensions: the purchase price is around 52 million francs, it is the biggest takeover in brewing history, the new Anheuser-Busch InBev group holds around 50 percent of the American market and produces one in four beers worldwide. Cheers then! 

 The two publishing houses Ringier and Tamedia will work with Adtech's ad serving technology in future to optimize their . Adtech's customer base also includes OmniMedia (Mediaswiss, Scout24 Group), Tilllate, Moneyhouse and Blogwerk. Adtech is preparing the technological basis for a new approach to online marketing. In future, Swiss media companies will be technically able to offer their customers large reach campaigns across several websites. At the same time, the individual sites will remain independent.

Although it happened on Friday evening and is therefore no longer news in the traditional sense, the story is worth repeating for a "Last but not least": Bad luck for numerous iPhone fans in the USA - when they finally held the gem proudly in their hands after hours of queuing, many devices simply wouldn't work. And of course the scapegoat was quickly found - the telephone company AT&T, the exclusive distributor of the iPhone in the USA, quickly blamed the manufacturer Apple for the disaster. The iPod company had problems synchronizing between the phone and the online music service. According to an AT&T spokesperson, it was not possible to say how long it would take for the problem to be rectified, as this was a good question for Apple. Apple, however, did not comment at first. It's a bit of a bummer, especially if you've already thrown away your old cell phone in euphoric anticipation of the new status symbol. There's probably nothing left to do but fall back on a good old pay phone when you're out and about - if such a thing still exists.
 

 SRG and the Federal Office of Communications (OFCOM) are at loggerheads. The point of contention is the information practice in supervisory proceedings. According to a report in the Sonntagszeitung newspaper, the SRG has submitted a request for recusal against the Federal Office of Communications (OFCOM) in proceedings concerning possible surreptitious advertising in the "Swiss Award" program (see ). The Department of Communications (Uvek) is to decide whether Bakom is biased. SRG is annoyed because OFCOM is already providing information about the opening of proceedings. Bakom sees it as its duty to also provide information about ongoing proceedings, whereas SRG believes that Bakom, as the adjudicating authority, should only comment on legally binding rulings, SRG spokesperson Daniel Steiner told the Sonntagszeitung. The corresponding Article 87 in the Radio and Television Act can be interpreted in different ways. It states: "The supervisory authorities shall inform the public about their activities. In particular, they may publish administrative and criminal decisions and make them accessible on demand".
Requests for recusal against Bakom are rare, Uvek Head of Communications André Simonazzi told the Sonntagszeitung. The Uvek wants to make a decision after the summer vacation. The fact that the SRG is intervening in the "Swiss Award" case of all things is a coincidence, says spokesperson Steiner. It was solely a matter of clarifying Article 87.

 
Who doesn't secretly dream of a relaxing cruise with romantic sunsets? SGV Lucerne makes it possible: on Lake Lucerne, nestled in a fairytale landscape steeped in history. Without a long journey, for every budget and for just one day. Wave-Advertising sets the scene for these affordable dreams on posters. The campaign will run in German-speaking Switzerland from June.

Responsible at Schifffahrtsgesellschaft Vierwaldstättersee, Lucerne: Peter Rüegger. Responsible at Wave-Advertising, Lucerne: Roger Landold (AD), Peter Frey (text), Klaus Fiebiger (consulting), Peter Christensen (photography).

 
The conservative "Campaign for Media Freedom", chaired by Zurich FDP National Councillor Filippo Leutenegger, presented its program in Bern on Friday. It sees itself confronted with unnecessary state intervention and subsidies in the media market and wants to combat these. According to Leutenegger, the forest of paragraphs must be cleared. The state is beginning to observe and even control the media. The "Media Freedom Campaign" wants to counteract this trend. The campaign is also calling for advertising bans to be lifted. The ban on alcohol, tobacco and political advertising on television should be lifted, demanded Zurich SVP National Councillor Natalie Rickli. St. Gallen CVP National Councillor Thomas Müller said that advertising should only be banned for prohibited items, but not for permitted items. He thus reiterated the campaign's fundamental position on advertising bans.
When asked in which area the advertising bans should be pushed back, Filippo Leutenegger told Advertising Week: "Basically where the EU is more liberal than Switzerland, for example in alcohol advertising. In such cases there is also a chance of success, in other cases it is difficult due to the legal situation." He can well imagine working together with other organizations that are fighting against advertising bans.
The revision of the Radio and Television Act (RTVA) was also criticized. It had gone in the wrong direction, said Leutenegger. Instead of opening up innovation and entrepreneurial scope, it had created a state pot of money for publishers, radio and TV stations. The RTVA was a misconstruction. It weakens the private broadcasters by assigning them only regional functions. At the same time, it cements the privileged position of the SRG at national level. Private media pioneers would therefore have a difficult time.
In the autumn session, the campaign intends to submit parliamentary initiatives for the liberalization of media law. No proposals have yet been drawn up. It includes members of the National Council from the FDP, CVP and SVP.

 
Blick for cell phones is becoming interactive: one month after its launch, the service is being expanded to include videos and interactive options. The content of Blick am Abend can now also be accessed. You can now use your cell phone to take part in public votes, comment on individual articles or write letters to the editor. iPhone users can now also watch videos. A selection of articles from Blick am Abend can now also be found at m.blickamabend.ch, together with the entertainment topics "whats'up", "Fun" and "Games". Blick's mobile service is free of charge. Only the mobile provider's transmission costs apply. 

 
Around 3.1 million tickets were drawn via SMS or website in the final prize draw with 81 main prizes in the scratch card campaign carried out in all Coop Pronto stores. A total of around 16 million instant tickets were issued for the promotional and customer loyalty campaign, which ran for the first time from January to April 2008. The client of the campaign, Coop Mineralöl AG, is satisfied with the result, according to a statement on Thursday, and intends to repeat the campaign next year in all 200 Coop Pronto stores - with and without filling stations. The campaign, which was implemented by the Zurich agency Facing, was supported by direct mobile and internet marketing as well as advertisements, posters and radio spots. Responsible at Coop Mineraloel AG:
Andreas Hofer (overall responsibility) and Anita Signorell (project manager). Responsible at Facing: Lucius Leonhardt (overall responsibility/consulting), Roger Sandmeier (CD) and Werner Gryffenberg (graphics). Loose carrier bagsPoster F-12

The launch of the iPhone 3G was undoubtedly a sensation. The Werbewoche editorial team was there and was amazed to see the scramble outside the Swisscom store in Zurich. We were even more amazed by the media event at the Hiltl restaurant. Before the official launch of the iPhone 3G, the telephone company Swisscom invited the local media to offer them a "unique multimedia experience". The rumor mill was buzzing. Will Swisscom be giving away one of these coveted devices? When it comes to mobile TV and the Nokia N77, Swisscom has been generous to the media. Discussions with professional colleagues revealed that people had come together at Hiltl to literally dust off an iPhone. The motives were different. "My boss sent me here because he wanted to give it to his daughter," said a young journalist. His neighbor at the bar even skipped the "best party" of the year to get his hands on a device. "I'm not buying it," he says bluntly.
 
Several editorial representatives from a commuter newspaper are standing around expectantly. One of them is nervous: "I already have one, but my girlfriend wants one too," says one of them openly. His colleague says: "I heard that iPhones are being distributed. So I quickly signed up." Minutes later, a journalist from a world-renowned quality newspaper explains that he won't be reporting on the iPhone under any circumstances. We ask why he's here: "I want to watch porn on the iPhone," he says, sipping his beer. Astonished, we turn to the next interviewee. And indeed, there are journalists who have never held a device in their hands but have long since written their multi-page test report. We ask how that works.
"Thanks to Google and blogs," is the answer.  
We were also struck by a journalist from a Tamedia daily newspaper. When asked whether she would keep the iPhone after the test, she said: "We'll send back anything that costs over 100 francs." Exemplary, we think. Others comment on the statement as pure code babble. Keeping an iPhone is less bad than making the phone the main topic for weeks on end. One of them has been meticulously counting the iPhone mentions in his colleagues' articles over the last few days. "Once I counted 41. Unbelievable, isn't it?" Scandalous, we say.
 
Incidentally, we left empty-handed when it came to the iPhone. Swisscom did not give a test device to all journalists, but only to those who work for high-reach titles. Advertising Week obviously flies under Swisscom's perception radar. As a consolation: our colleagues have to send the device back in two weeks.

 The SVP Switzerland wants to take action against the Thurgau-based company Now Production. The reason: an advertising video for the Civic Democratic Party (BDP) is currently running on the website. The party headquarters in Bern has asked the production company to change the name immediately. The SVP sent the company a registered letter setting a deadline of July 18 to change the name, according to party spokesman Alain Hauert. The party argues that the name SVP and the party logo with the sun are legally protected. svp.tv was launched around a month ago, with the People's Party's sun wearing dark glasses. The show is financed by sympathizers of the SVP spin-off, as Regula Marti from the production company explains. The advertising is not for the SVP, but for the new Civic Democratic Party. Marti takes the intervention of the SVP Switzerland in her stride. "It's not a problem for us. There will be a metamorphosis after the start-up phase anyway," says Marti. According to Marti, the sun in the SVP logo could be replaced by a star. The new party wants to continue to make intensive use of the Internet to promote its interests. "Next week we will be on the road with Federal Councillor Widmer-Schlumpf," said Marti.