On his upcoming trip through Europe and the Middle East, US presidential candidate Barack Obama will be under constant observation by the journalistic elite from the USA. The star presenters of the major television channels ABC, NBC and CBS will accompany him on the trip in the week from July 21 to 27 and present their programs directly from countries such as Israel, Germany and France, as reported by the New York Times according to SDA. The interest in the USA is obviously huge, so the media have sent around 50 journalists to follow Obama and, of course, keep a close eye on whether the candidate makes a blunder abroad. So the media darling is traveling through the countries of the Old World with an entourage that mirrors him in the media. And it is quite possible that he will never really make it there because his speeches are not for his hosts but for the viewers at home. Either way, it should be an exciting week. 

 
From July 19 to 27, Werbewoche Online will be taking a short
Summer break. The first Newsmail after the break will be published on Monday, July 28. The next issue of the printed Advertising Week will be published on Thursday, August 21. We wish you a wonderful summer!
Ps. Due to internal changes, the entire staff of Media-Daten AG, including the advertising week between July 22, 2 p.m. and July 23, 2 p.m., will not be available.
e-mails are neither sent nor received. However, e-mails sent to Media Daten during this time are not lost, but reach their destination after this interruption. 

 
The Zurich agency Facing produced the 2007 annual reports for Coop Mineraloel, Swissgrid and the Association of Swiss Master Carpenters and Furniture Manufacturers. Swissgrid is responsible for the operation of the extra-high voltage grid throughout Switzerland. Based on the guiding principle "Moving Power", Facing's annual report focused on the company's internal change process resulting from the liberalization of the electricity market, as detailed in a press release.
 
Facing created the annual report for Coop Mineraloel in the form of a company portrait, placing customers and employees in the foreground. Finally, for the Verband Schweizerischer Schreinermeister und Möbelfabrikanten (Association of Swiss Master Carpenters and Furniture Manufacturers), the agency oriented itself visually and typographically on the Schreiner Zeitung, which was published in a new look in the fall of 2007.

 
 

 The Zurich agency Meyer Werbung has won Sawi as a new client. In mid-June, the training center for marketing, advertising and communication invited the agency to design an image campaign. According to a press release issued on Friday, the management has now decided to work with Meyer Werbung and implement one of the proposals presented, with the text campaign on posters, SBB rail posters and in print to be seen in Zurich and Bern from August. Eight subjects are planned for the launch, with more to be added after a few months. The new appearance will be supported by radio spots that have already been produced.

 The Civic Democratic Party (BDP) has modified its website following a threat from the SVP Switzerland. Since Friday, it has appeared at Bdp.tv with the coats of arms of the cantons of Graubünden, Bern and Glarus, where the BDP sections have already been established or will be formally founded at the end of August. The green of the SVP logo has been replaced by a dark blue, with stars twinkling in the night sky. But you can also access Bdp.tv by entering Svp.tv. For a few seconds, a sun with dark glasses appears on a bath towel before quickly switching to the new website.
The situation will be analyzed over the weekend and legal action will be taken, said SVP party spokesman Alain Hauert at the request of SDA. The SVP had demanded that the Thurgau production company responsible for the BDP website change the new party's internet presence and not use the name SVP or the People's Party logo in any form.

 Gebäudeversicherung Bern GVB has announced a change in personnel: Bernhard Müller, who has been in charge of media relations as Head of Communications for 15 years, is retiring. His successor will be his former deputy Kirstin Steyer.  
Steyer has been working at the buildings insurance company for a year. A media officer is currently being sought specifically for media relations and editing. Until this position is filled, Steyer will be responsible for and coordinate media relations and contacts.

 Engadin Scuol Tourism has appointed Niculin Meyer as Media Manager. He will succeed Nicole Feyen. The 24-year-old will be responsible for contact with journalists and marketing partners in Switzerland, Germany and Holland, as Cash Daily reported on Friday. Meyer completed his training as a qualified tourism specialist HF at the end of June.

 
The marketing and communications agency Jaisli & Partner Marketing, which has been operating in Aarau for over ten years, has relocated its headquarters to Hergiswil in the canton of Nidwalden. Heinz Jaisli and his team will be taking their clients, including Chrysler Switzerland, Schenker Hydraulik and Jaisli-Beck, with them to Central Switzerland, as can be seen from the press release. 

 
The Zurich agency Ruf Lanz has created a cinema spot for the vegetarian restaurant Hiltl, in which a professional sound designer is looked over the shoulder. According to the press release, it reveals how certain sounds are still produced today - even in Hollywood: with crunchy vegetables. The final scene of Quentin Tarantino's Death Proof is set to music with the help of carrots, leeks, tomatoes and co.  
 
The idea and screenplay were written by Markus Ruf. The film was directed by Serge Hoeltschi, a Swiss national living in Los Angeles, with whom Ruf Lanz previously shot the TV commercials "Stevie Wonder" and "Andrea Bocelli" for the Mühlehalde home for the blind. The commercial was produced by Onfilm Zurich with Daniela Berther as producer. The sound designer is Peter Bräker, who has already worked on films such as Snow White, Sternenberg and ernstfall Havanna.

Responsible at Hiltl:
Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Gian Marco Juon (consulting). Design of posters, advertisements and postcards: Marcel Schläfle (AD), Markus Ruf (text). Production: Onfilm Zurich. Producer: Daniela Berther. Director: Serge Hoeltschi. Camera: Maher Maleh. Editing: Marko Strihic. Sound design: Peter Bräker.

 
Séverine Lago is to become the new Head of Market Development at Publicitas, succeeding Beat Mühlemann, who left in May 2008 (see: ). In this role, the economist will lead a group of specialists in market and media research, pricing and offer design as well as the identification and exploitation of market trends in various industries. She has worked at P for nine years and was most recently responsible for price and offer development. Séverine Lago studied and graduated in economics and social sciences at the University of Fribourg. She joined Publicitas Fribourg in 1999 as advertising manager. From 2003 to 2006 she was Deputy Director of Publicitas Léman and responsible for the regional titles of Edipresse. In 2006 and 2007, she planned and implemented the "Dynamic Pricing" project (see:
), which she also managed in 2008. 37-year-old Séverine Lago is married and the mother of a son. 

 Two journalists from the Berner Zeitung did not violate official secrecy when they published an internal vote result of the cantonal government in 2004. This was decided by the Bernese High Court. According to SDA, it came to the conclusion that freedom of opinion and information was more important in this case than the state's interest in keeping the voting behavior secret. It therefore overturned the conviction of a single criminal judge from 2005 and upheld the journalists' appeal. The single judge had found the journalists guilty, but did not impose a sentence. The vote in the cantonal council concerned the question of whether the Bernese government should submit a counter-proposal to the tax reduction initiative of the business associations. The two journalists made it public that the two SP and FDP representatives had voted against it.

 The Government Council of the Canton of Zurich has set itself the goal of developing a uniform corporate design and introducing it at the beginning of 2010. The Canton of Zurich is conducting a public, two-stage tendering process to select the future corporate design partner. In the first phase, specialists, studios and agencies can apply in writing. No design proposals are required in this phase. A jury will nominate three participants for the second phase, who will then develop concept and design proposals. the closing date for applications is August 29, 2008. the invitation to tender, which provides detailed information on the framework conditions, requirements and the judging process, can be downloaded from the
  can be downloaded.