Of the ten Swiss companies surveyed, Migros is the one that enjoys the highest reputation among the Swiss population. These are the findings of the latest edition of the "Global Pulse" study, which was conducted by the Reputation Institute in collaboration with the Institute for Corporate Communications at the Università della Svizzera italiana. This study thus comes to a different conclusion to the "BusinessReflector" survey conducted by IHA-GfK, which identified Rega as the most highly regarded company. However, unlike the Reputation Institute, IHA-GfK examined 125 companies rather than just ten. In the Reputation Institute's study, Nestlé and Novartis were in second and third place. Novartis recorded the highest increase in approval at 6.7 percent. ABB was in fourth place. In contrast, the other six companies surveyed experienced a decline in preferences. UBS stands out in this respect with a drop of 13.8 percentage points. Roche's reputation dwindled with a drop of 10 percentage points. Zurich Financial Services also fell sharply, dropping 7.5 percentage points. In contrast, Swiss Life, down 1.1 percent, and Credit Suisse, down 0.7 percent, were able to limit their loss of reputation during this turbulent period. Finally, Adecco, the global leader in personnel placement, suffered a decline of 2.8 percentage points.
In IHA-GfK's "Business Reflector", the Swatch Group, Glasi Hergiswil, Logitech and Lindt & Sprüngli were ranked in the top five behind Rega. The study is based on 3400 surveys in Switzerland.

 Following the introduction of the new Publicitas brand identity, the Publicitas Cinecom cinema trailer is now also getting a new look. In cinemas, it serves as an advertising highlight or as an introduction to the marketer's advertising block. The spot now has a new name and a new look and feel. It was produced by the Zurich-based company Frame Eleven. The 3D animation in high definition consists of two modules, namely the trailer and the ending story. The latter can be adapted to the current feature films. Publigroupe subsidiary Publicitas Cinecom markets audiovisual advertising, including in almost 500 cinemas and at 40 open-air events in Switzerland. In addition to traditional cinema and TV advertising, it also offers promotions and events for the Swiss movie-going public.
Watch spot

Responsible at Publicitas Cinecom:
Michael Schaefer (Head of Marketing Services Publicitas), Jean-Claude Bruhin (Head of Cinema). Production: frame eleven AG, Zurich. Sound: Jingle Jungle, Zurich.

 Following the successful premiere of the show «Farmer, Single, Seeking…» a week ago, 3+ managed to increase its market share even further with the second episode. At its peak, over 220,000 viewers watched as Michi finally chose Romina, Fredy and Bea began to form their first tender bonds, and Ricarda’s first day on Marc’s farm in Valais ended in a fiasco. This corresponds to a 16 percent market share among 15- to 49-year-olds, the network announced on Tuesday. According to 3+, a total of over 300,000 viewers tuned in to the in-house production of the Swiss private broadcaster based in Schlieren. New episodes of the soap opera premiere every Monday at 8:15 p.m.

The Internet is growing faster than expected: Around one trillion web addresses currently exist. Google developers Jesse Alpert and Nissan Hajaj recently wrote this in the company's own blog. In comparison: when the Google index was first created in 1998, the number of unique URLs found was still comparatively modest at 29 million pages. However, the rapid growth of the new medium was already evident in 2000 when the one billion mark was broken. However, the current figures were a surprise even for the Google employees themselves, they admit in their blog entry. They represent growth by a factor of 1,000 in just eight years. According to Alpert and Hajaj, this means that on average around 4,000 new web addresses are added every second, with the size of the Internet reaching a new milestone with a thousand-fold increase over the past eight years. Not all web addresses found were counted for the current measurement: Pages that can be found via several URLs were only counted once.

 Let's be honest: harmless, uninspired advertising really is like sand on the seas where ninety percent of all working people are currently on vacation. So it's all the worse that those who involuntarily stay at home have to put up with it. But it gets even worse: if a company has the guts to come up with an original commercial, there is always guaranteed to be some interest group that sees itself discriminated against in the worst possible way. This is what happened in the case of the British Snicker commercials with Mr. T. In them, the "A-Team" actor hunts down male sissies. In the ad, you can see a foxy man practising the supposedly joint-friendly jogging variant "walking". As with everyone, he looks ridiculous. Suddenly, the "A-Team" Rambo breaks through the row of houses with a huge vehicle and insults the man with the words: "Speedwalking? I feel sorry for you, you idiot. You're a disgrace to humanity. It's time to run like a real man." He then shoots the "speedwalker" with a Snickers gun. "Get some nuts!" is his ultimate piece of advice.
A piece of advice that did not prompt everyone to buy a chocolate bar with nuts: After fierce protests from gay organizations, Snickers withdrew the clip worldwide. The funny thing is that it comes from the same company that recently released a
which was also withdrawn. Back then, however, it wasn't the gays who complained, but people who felt disturbed by the male kissing scene. Can't everyone just loosen up a bit?

 Exactly one month after the final, representatives of the SFA and Uefa took stock of the European Football Championship in Zurich. "We had the ambition to organize the best European Championship finals," said SFA President Ralph Zloczower. The results of studies and surveys showed that this had been achieved. Figures were also presented:
- At least 155 million viewers watched each of the 31 matches live.
- 9 out of 10 Swiss people have watched at least one Euro game live, in Austria it was 8 out of 10.
- Television figures in Switzerland rose by 29.9% compared to Euro 04, while those in Austria increased by 33.9%.
- 62 million visitors and 1.3 billion page impressions were recorded on the official website
The preliminary round match between Austria and Germany was the most-watched football match in ORF history with 2.1 million viewers.
The advertising boards at the venues were in the picture for more than 7 hours during the live broadcasts. This corresponds to an advertising value of around 90 million euros, wrote Uefa in a press release on Tuesday. In terms of organization, the association has developed and improved significantly in almost all areas, said Euro Managing Director Martin Kallen, who already held this position at the last tournament in Portugal.
Total revenue from the tournament amounted to 1.3 billion euros (800 million from media rights, 280 million from commercial rights, 90 million from tickets and 130 million from corporate hospitality), a significant increase on previous tournaments. In comparison, Euro 04 generated 852 million, of which 560 million came from media rights, 183 million from commercial rights, 80 million from tickets and 29 million from corporate hospitality. According to Uefa, all of this revenue will benefit European football - some of it will be used to finance junior and women's final rounds, while the rest will be distributed to the 53 European football associations in the form of fixed payments and project funding.

 Lanier's Key Account Management has a new head. Since 1 June, Peter Dubach has been in charge of the department at the company, which specializes in document management. Before joining Lanier, he was Global Account Manager Industry at Xerox in Kloten. There he was responsible for the global account management of the nine largest industrial customers, managed the acquisition, negotiation and sale of the outsourcing portfolio and took care of the development of strategic customers. Prior to this, Dubach was Managing Director of Dubach Consulting in Winterthur.
As Head of Key Account, Peter Dubach supervises the individual key account managers, supports projects and is also responsible for strategic implementation in this department.

The European Football Championship also brought many viewers to Internet TV Zattoo. According to Publica Data, an average of 51,300 people watched Zattoo per match day. An average of 20,600 people used the Internet TV service per match. Users spent an average of 45 minutes watching a Euro match, as Publica Data announced on Monday. A total of 160,000 people used Zattoo's free internet service during the European Championships. Viewers were mainly younger people between the ages of 20 and 29. 62.3 percent of all match minutes watched on Zattoo were on SF zwei, 15.8 percent on TSR2 and 4.9 percent on TSI2. This means that 83% of all minutes watched on Zattoo were on Swiss channels. From September 1, Internet TV platforms such as Zattoo will be subject to a fee in Switzerland. This was announced by the Federal Office of Communications three weeks ago.

Séverine Lago is to become the new Head of Market Development at Publicitas, succeeding Beat Mühlemann, who left in May 2008 (see: Beat Mühlemann takes his hat off again at Publicitas). In this role, the economist heads a group of specialists in market and media research, pricing and offer design, and the identification and exploitation of market trends in various industries. She has been with P for nine years and was most recently responsible for price and offer development.Séverine Lago studied and received her doctorate in economics and social sciences from the University of Fribourg. She joined Publicitas Fribourg in 1999 as advertising manager. From 2003 to 2006, she was deputy director of Publicitas Léman and responsible for the regional titles of Edipresse. In 2006 and 2007, she planned and implemented the "Dynamic Pricing" project (see: Publicitas project Dynamic Pricing successful so far), which she also managed in 2008. 37-year-old Séverine Lago is married and the mother of a son.

Despite the financial crisis and record-high gas prices, the Swiss are still in the mood to shop. Retailers posted a 4.6 percent increase in sales to 19.2 billion francs in the first half of 2008. The increase of 837 million francs compared to the previous year came primarily from food sales, which rose by 6.1 percent to 11.1 billion francs. This is shown by a survey conducted by the market research institute GfK among 19 retailers.So-called convenience products—such as ready-to-eat meals, pre-packaged sandwiches, pre-made salads, and salad dressings—are becoming increasingly popular (+11.4 percent). Bread (+8.8 percent) and dairy products (+6.7 percent) also recorded significantly higher sales.The non-food market saw an overall increase of 2 percent in the first half of 2008. Spending on the category of laundry and cleaning products, personal care, and pet food rose by 3.4 percent. Sales of furniture, household and garden goods, and stationery rose by 3.5 percent. Euro 08 Made the Beer Flow The European Soccer Championship helped boost sales of beer, sausages, and chips: In June, 15 percent more beer was consumed than in the same month the previous year. In addition, 11 percent more sausages and 9 percent more chips were eaten. Sales of sporting goods soared by 15 percent in June. Sales of bags and backpacks were up as much as 18 percent compared to June 2007. TV retailers, however, came up empty-handed: In June, sales of TVs and video equipment dropped by 3 percent. Sales of cameras plummeted by as much as a quarter. Despite the advertising hype leading up to the European Soccer Championship, sales of TVs and video equipment rose by only 4 percent over the entire first half of the year. Camera retailers had to cope with a 9 percent decline.

In future, lyricists and composers in the European Economic Area will be able to choose which collecting society they want to assign the administration of their copyrights to. This antitrust decision was made by the EU Commission, as the NZZ reported on Thursday. This affects 24 European collecting societies, which were previously responsible for the administration of copyrights within a national framework and basically held a monopoly. The societies grant licenses for the use of musical works and texts and distribute the monies received to the authors. The decision also means that it will be easier to acquire a multi-territory license from a single collecting society for the transmission of music broadcasts via the Internet, cable or satellite in different countries. The dispute was triggered by an antitrust lawsuit filed by RTL and the online music provider Music Choice in January 2006. Parallel to the decision taken, but independently of it, the extension of copyright protection for sound recordings from 50 to 95 years was passed, although it is unclear what the fundamental decision to abolish the national monopoly of collecting societies will actually achieve. Musicians, for example, are already effectively free to choose their collecting society and can therefore also register with foreign societies. The multi-territorial licenses do not represent a revolution either, as they will be based on the existing reciprocal representation agreements of the national societies. With regard to the possible effects on non-EEA member Switzerland, the Swiss Music Collecting Society Suisa waves its hand to Werbewoche; it is still far too early to make an assessment and the situation must first be analyzed in more detail.

Feldschlösschen has launched Fresca, a sparkling beer with fruit juice, and entrusted the Basel-based Oswald Siegfried advertising agency (OSW) with the creation of the national launch campaign. It includes various poster formats. OSW also designed the entire below-the-line package: POS measures such as displays, shelf stoppers, window stickers and F12 posters as well as a competition.Responsible at Feldschlösschen: Patrick Schweizer (Brand Manager), Niklas Kukat (Marketing Team).
Responsible at Oswald Siegfried Werbeagentur (OSW): Michael Oswald (Art Direction), Nadine Siegfried (Consulting), René Fisch (Text), Leila Merkofer (Graphics), Miriam Gramelsbacher (Consulting).