Since September 1, 2008, NZZ Online has been offering a daily stock market show on its website. The launch took place in connection with the expansion of the NZZ financial portal.
The self-produced video is broadcast under the name "Impulse - the stock market at first hand" from 12.00 noon. In the video - embedded directly on the website - NZZ Online's specialist editors interview financial market experts about current events on the financial markets. As NZZ Online announced in a press release on Monday, the focus is on the one hand on analyzing the current market situation. On the other hand, the background to the topics that are being discussed extensively and sometimes controversially in investor circles will be highlighted.
With this new service, NZZ Online aims to give its users a competent understanding of investments. The aim is to make decisions easier for investors with a longer-term investment horizon.

On September 5, the fastest Mini of all time will hit the roads in Switzerland. With 211 PS, the Mini John Cooper Works accelerates from 0 to 100 kilometers per hour in 6.5 seconds and comes to a stop in less than three seconds.
Lowe, an agency belonging to the Draftfcb/Lowe Group, has built its new Mini campaign around precisely these two characteristics. To that end, the agency created side-by-side double posters, follow-up ads, and animated web banners. The two-part headline reads: «The fastest Mini ever—even when braking.»
In addition to the dual promotions, the campaign will also feature accompanying individual themes in posters and advertisements, as well as below-the-line measures and retailer-specific promotions.
Responsible at Mini Switzerland: Patrick Cupelin (Head of MINI Switzerland), Jonas Theiler (Head of Communications at MINI).
Responsible at Draftfcb/Lowe: Florian Birkner (Creative Director), Frédéric Nogier, Roland Jäggi (Art Direction), Ivan Madeo (Copy/Concept), Marc Ziegler, Jasmin Jost (Consulting).

September 1, 2008 saw the launch of "Homegate TV", Switzerland's first web TV real estate show. The Swiss real estate portal Homegate.ch launched the weekly show together with the Zurich-based company Moby Dick Productions.
The approximately seven-minute format is an infotainment show about real estate. It is presented and produced by Olivier Laube, former presenter of "Wohntraum TV" on Tele Züri. Among other things, real estate is presented in TV commercials, expert discussions on building, renovating and financing are held and furnishing trends are communicated. The topic of the launch show was "Water and living".
Omar Dewji, Managing Director of Moby Dick Productions, draws a positive balance from the preparation period up to the launch: "We have had an exciting time, as we were able to combine the latest Internet technologies with proven television production." In the coming weeks, "Homegate TV" will be continuously developed in terms of content and functionality, as the creators have announced.
Responsible at Homegate: Myriam Reinle (Head of Marketing).
Responsible at Moby Dick Productions: Omar Dewji (managing director), Olivier Laube (moderation and production).

The Bern-based advertising agency Wapico is now working for the Vedis laser eye centers of the Pallas Clinic and the Dr. Fankhauser Eye Center in Bern. The agency is designing and implementing a series of measures to be used for the opening and advertising of new branches. An image campaign and other projects are also being planned.

The aid organization of the Swiss Protestant churches (Heks) will be working with the Zurich-based Y&R Group for its new fundraising campaign, which came out on top against the competition in an agency evaluation. The communication will include traditional advertising, PR measures and a website. "We will be taking a completely new approach to fundraising," Markus Gut from the Y&R Group told Werbewoche. According to the agency, the first works can be seen from the fall.

Jung von Matt/Limmat has created an innovative website advertisement for Health Promotion Switzerland to draw attention to the prevalence of childhood obesity. If you go to the home page of 20minuten.ch, a little boy called Joe appears and joins the mouse pointer. If you hold the mouse pointer still, Joe starts greedily eating an ice cream and slowly gets fatter. If you move the mouse pointer, Joe has to run to follow it, and the more he runs, the slimmer he gets. In this way, the figure clearly demonstrates the message of Health Promotion Switzerland: If you move, you stay fit.
What is new about the advertising is that it works on all levels of the website, according to the Zurich agency's press release. At the same time, the 20 Minuten website works exactly as it always has. The Joe figure is much more than a "follow the mouse" effect because it reacts to the parameters of time, direction and position. If you click on the figure, you are taken to a microsite: Joe's Corner. There you can accompany Joe for a whole day and decide what he should eat and what he should do. Depending on your choice, Joe stays slim or gets fatter.
Responsible at Health Promotion Switzerland: Peter Burri Follath (Head of Campaigns and Media, overall responsibility). Responsible at Jung von Matt/Limmat: Lukas Frei and Alexander Jaggy (CD), Fernando Perez (AD), Livio Dainese (text, music), Christina Baeriswyl (animation, graphics), Fabian Röthlisberger and Milène Huber (consulting), Ricardo Perez (illustration), Mike Müller (MySign; programming banner), Notarmon Buchli (programming Joes Corner), Jingle Jungle (sound) and Eva Camenzind (off voice). Responsible at 20 minutes: Stephan Obwegeser (Publishing Director Online and New Media) and Julian Schweizer (Sales Manager Online/Crossmedia).

Change at the helm of NZZ Folio: It was announced Friday that Ulrich Oswald is stepping down as publishing director of the renowned monthly newspaper supplement after 15 years. Oswald took over the reins of the magazine in March 1993, shortly after its launch. Under his leadership, readership grew steadily to over 600,000, and the Folio has been in the black since 1999, now in the seven-figure range.
In a personal statement, Oswald cited "chemistry" and diverging ideas about the future direction of magazines within the company as the reasons for his departure. "In addition, the Folio will come of age next year. A good moment, therefore, to step down," he further stated. NZZ AG plans to consolidate its magazines under one roof. The management will place responsibility for "Marketing Magazines" in the hands of Daniel Strobel.
He has his own plans for the future, but will continue to work on a part-time basis on a project at NZZ in the coming months, Oswald writes in his press mailing.

The Swiss Association Against Animal Factories (VgT) accuses those responsible for Swiss television of cruelty to animals. The VgT is offended by a fishing game with live trout in the program "Heimspiel", which was broadcast last Friday evening on SF 1.
Trout were caught by hand in a small pool during the game. The fish were unnecessarily panicked and frightened to death "for the sheer amusement of the public", writes VgT President Erwin Kessler in a criminal complaint that he submitted to the Zurich-Limmat public prosecutor on Saturday.
Kessler argues that putting an animal in a state of fear constitutes animal abuse under the Animal Welfare Act.

Production of the 3+ show "Supermodel" has been interrupted. This was announced on Friday by Allcomm Productions, the production company commissioned by the broadcaster to produce the show. Key aspects of the contract had not been fulfilled, it wrote. Among other things, the TV station had insisted on filming in which the safety standards for the supermodel aspirants were not guaranteed. It remains to be seen whether the production will continue.
However, the broadcaster denied this information. "We have negotiated with Allcom about a collaboration for the production of the second season of Supermodel. That is correct. They also handled individual orders as part of the pre-production, such as the casting," said station boss Dominik Kaiser in a hastily written press release on Friday evening. However, no contract was signed for the production of the season. Kaiser also refutes the speculation spread by allcom productions that production has been interrupted: "The pre-production of the show "Supermodel" is proceeding according to plan and the start of production is not at risk."
Kaiser rejected the accusations regarding the lack of safety precautions as "absurd". If 3+ is to be believed, broadcast preparations are still in full swing. "Pre-production of the program is proceeding according to plan and the start of production is not at risk."
Allcomm has been producing television programs of various genres for years. For their docusoap format "Village on a Diet", which they first produced in Switzerland as "Eglisau - Ein Ort nimmt ab" for "SF bi de Lüt", licenses and options were sold in eleven countries on three continents.

This year's trade fair for marketing, communication, events and promotion is over. Suisse Emex 08 closed its doors on Thursday. The results are positive: 12,283 visitors and around 400 exhibitors graced the event in the halls of the Zurich Exhibition Center with their presence.
"The efforts of the last few weeks have paid off and I am extremely satisfied with the results of Suisse Emex 08!" said Emex Managing Director Ewa Ming on Friday. Ming was particularly pleased that her new "all inclusive" concept had worked so well. For the first time, the panel discussions were fully integrated into the trade fair and could be attended free of charge.
Nevertheless, various optimizations are planned for next year's edition from 25-27 August 2009. For example, there are plans to change the event area in particular and separate the show stage from the actual business section. Discussions are currently underway to organize a special VIP programme with its own space next year. The aim is to improve and simplify customer contact for meeting, congress and event organizers.

On August 29 at 10.20 p.m., the time had come: Swiss television's discussion program "Arena" was broadcast for the first time with a new look. In collaboration with the animation and film experts from Frame Eleven, the design department of Swiss television developed a new on-air design.
In the opener, politicians in suits practise as wrestlers on sand. "There is probably no way of fighting that better symbolizes the essence of Swiss conflict resolution than swinging," Frame Eleven said in a press release on Friday. The preparation for the fight, the start of the fight and then the swing itself - this is also how a political discussion could be described, the production company continues.
The real scenes were recorded with two RED cameras and combined with a virtual 3D world.

The world is in a sports frenzy and can't even recover from it. The European Football Championships, the Olympics, athletics meetings, the Champions League - this year, even the absolute layman spends more time watching sports on TV than in the office at work. It's clear that the sweaty protagonists are becoming bigger and bigger stars. And when you win eight medals at the same time, like Michael Phelps, then even as a swimmer you become a sought-after advertising, PR and media guy faster than you can take off your chlorine goggles. From gray water rat to "Everybody's darling" - roughly the development that rapper LL Cool J allegedly underwent because of an Old Spice brand deodorant (spot see below) Yesterday he was at the Disney World amusement park, then on all the talk shows in the country, followed briefly by a guest appearance on the TV series "Entourage" and then he quickly hopped back into some artificial swimming pool somewhere. Whether, and if so, how he still finds time to stick to his diet plan with all these commitments, we don't know. In any case, the announcement of its composition was one of the most impressive announcements in connection with the Olympics. 10,000 calories a day, pizza, pasta and fried eggs in quantities unappetizing even for gluttonous people. But well, we should now get back to work. The next sporting event is sure to come.
(Image: Keystone)