Bell is currently launching its new "Fresh Cuisine" range, which, according to the agency responsible, impresses with its ease of preparation. The new range is aimed primarily at gourmets who like to cook for themselves but often lack the time to do so.
The Zurich agency Werbeanstalt made keeping fresh the theme of the first campaign for its client. All advertising materials were wrapped in cling film. The Bell image was used on the cling film sticker. The information for retailers was also not sent as a folder as usual, but wrapped in a cling film tray and sent with a hand fan.
The campaign will be implemented in advertisements and posters, as well as in retailer mailings and at tastings.
Responsible at Bell AG: Christine Schlatter (Head of the Poultry Division), Patricia Kurmann (Project Manager). Responsible at the advertising agency: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo (text/concept), Mike Surovka (AD assistance), Reto Dürrenberger, Christina Reuss (consulting), Andi Laub (DTP), photography: Foto Plus, image processing: Pixelprinz.

Eleven copywriters have passed the exams in the Dipl. Texterin course of study offered by Schreibszene Schweiz. Bettina Eyholzer, who works as a communications consultant for the company Richner, Bäder und Plättli, and the managing director of Trust Marketing Katharina Aeschlimann passed as the best graduates with the distinction "excellent performance".
Took and passed the exam:
Katharina Aeschlimann (Trust Marketing), Daniel Briel (Coop Insurance), Bettina Eyholzer (Richner Bäder und Plättli), Gabi Ott (Kaba), Marlies Reutimann and Daniela Rochat (Raiffeisen Switzerland), Daniella Schori (Trust Marketing), Martina Schwab and Suzana Senn-Benes (Baden zeigt Herz/Kinderhilfe PiPaPo), Stefanie Stalder (Schellenberg Druck) and Nicole Zurfluh (Dätwyler Rubber).

Which networks should we use? Will advertising on radio and television still reach its audience? Will people mainly watch television via the Internet in the future or will traditional TV survive? These and similar questions about the future of broadcasting and telecommunications will be discussed by speakers from Switzerland and abroad at the Biel Communication Days.
The 7th Biel/Bienne Communication Days will be held on October 21-22 at the Biel/Bienne Congress Center.
A debate on media policy is planned at the end of the two-day event - immediately before the licensing decisions on private radio and television.

Yesterday, the first Tibits abroad opened in London with timpani, beans and tomatoes. For the founders of the successful vegi chain, Hiltl owner Rolf Hiltl and the Frei brothers, this is a dream come true. London and Paris were to be the first offshoots of their idea of a trendy "food to go" restaurant outside Switzerland. When the first Tibits opened in 2000, the plan was already in place to take Tibits abroad. Now the idea has come to fruition.
For the opening on Heddon Street - a street parallel to Regent Street - the Zurich agency Wirz Werbung has developed three subjects. They are to be displayed around the new Tibit. A red carpet in the form of a green real grass carpet will be laid out, and butchers dressed as vegetarians will show guests the way. Apples with the words "I love veggie" will also be distributed.
The London Tibits is spread over two floors. 50 employees have been hired. The dishes on offer are roughly the same as in Zurich. However, the prices are set 15 percent higher.

The Ticino satirical magazine Il Diavolo, which is suffering from a lack of money, will continue to make its readers laugh. More than 300 new subscribers have been gained since May, the magazine announced. This means that the target set for the end of the year has already been reached.
In May, editor-in-chief Corrado Mordasini announced that he would close the editorial office if the 2,000 existing subscribers were not joined by another 300 by Christmas. The Diavolo was particularly hard hit by rising distribution costs.
Thanks to the new subscribers, this problem now seems to have been solved, according to a press release issued on Thursday. From January, the newspaper will also be published in a new, more manageable format and with a larger number of pages.
The Lugano-based Il Diavolo regularly takes the piss out of representatives of the political class. They have made a lot of enemies, Mordasini wrote in May. On the other hand, the paper with its "critical, free voice" may have made the odd reader laugh from time to time.

Effective immediately, Wunderman, a member of the Y&R Group, will manage Phonak's entire below-the-line and dialog budget. According to a press release from the Y&R Group, Wunderman's many years of dialog experience and an international network that perfectly matches that of Phonak were convincing.
The Phonak Group specializes in the worldwide distribution of technologically leading hearing systems and covers a global market share of around 17 percent.

The communicator of the month for October is Urs Gossweiler. The Swiss Advertising Association SW chose the publisher of the Jungfrauzeitung newspaper, known for his "clean-cut presentations" and "astonishing statements in panel discussions", as Man of the Month. Last year, his Interlaken-based company celebrated its 100th anniversary. A fourth-generation publisher, Urs Gossweiler has been producing the cooking show Funky Kitchen Club for Pro 7 alongside the Jungfrauzeitung for several months now. And "his newspaper, which was once unabashedly ridiculed, is now regarded as exemplary", writes Piero Schäfer, Communications Officer at Schweizer Werbung SW, in his eulogy.
Gossweiler's latest project, the cooking show, differs from comparable programs. It presents unusual culinary combinations, such as Treber sausage with tabouleh and wasabi soy sauce.

The Electrolux company is planning a new website to better present new appliances. The marketing agency Orange8 Interactive was responsible for the implementation and creation of the website.
The aim of the redesign is to focus more on end customers, as the Orange8 agency writes in a press release. Users of the site now receive information on every device. All relevant data also remains accessible for dealers, the press release continues.
The Electrolux brand and household appliances are presented with images and a Flash animation. A clickable model kitchen and navigation elements are designed to make access easy.
Orange8 put together the design concept and an e-marketing strategy, as well as the structure of the content concept. The agency, based in Biel, Küsnacht and Constance, was also responsible for the technology development and implementation of the website.

James Bond flirts with the secretary of his superior, drives fast English sports cars, drinks exclusive, high-proof drinks and is also otherwise quite the boss. Well, at least that's how it used to be. But the wind has changed and the advertising money is blowing this year, since our Swiss directing hero Marc Forster is finally at the helm (the Germans claim he's one of them, after all. But that's another story), is approaching from a different, much more petit-bourgeois side. In other words, instead of driving an Aston Martin, Jaguar, Daimler or Rolls Royce, Daniel Craig is apparently behind the wheel of a standard Ford Ka in the new "Quantum of Solace" movie. And this time, instead of swirling a rough alcoholic mace in the form of a stirred Dry Martini, the agent with the license to kill has to sip Coca-Cola Zero. It was not yet known whether the plot was also dictated by the sponsors. Maybe this time Bond has to use a Victorinox army knife to free the Coca-Cola secret recipe from a Ford Ka glued together with a stick? In between, he gets Pepsi poisoning and is hit by a Mazda. And this "license to kill" will probably be included in the next issue of Bravo Girl. Everything used to be better.

Fabien Wolfrath, Managing Director of Société Neuchâteloise de Presse (SNP), is handing over his position to Jacques Matthey this Thursday. After 30 years at SNP, he will leave his position on October 2, which is also the 270th anniversary of the publishing house.
Fabien Wolfrath will remain Chairman of the Board of Directors at SNP, as the company announced in a press release on Thursday. His 44-year-old successor, Jacques Matthey, was elected CEO in January 2007 after several years of experience as Marketing Director at SNP.
The SNP titles, L'Express (circulation 22,323) and L'Impartial (circulation 14,388), reach over 60 percent of the inhabitants in their distribution area, according to the publisher. Since 2007, the two Neuchâtel daily newspapers have had a partnership with the Journal du Jura, with a joint editorial and marketing base.

Raùl, Ruud van Nistelrooy and Arjen Robben are getting a new watch: Swiss watch brand Ebel is now supporting their club Real Madrid. Ebel has signed a long-term sponsorship agreement with the top European club. "We are very pleased about the new partnership with Ebel in the luxury sector, which further underlines the status of our great club," said Ramón Calderón, President of Real Madrid, at the signing of the contract with the watch manufacturer. Real Madrid has won the Uefa Champions League nine times alone. Similar agreements have also been signed with football clubs Ajax Amsterdam, Glasgow Rangers and Olympic Lyon.
Based on this new commitment to sport, Ebel is producing a watch from the new 1911 Tekton collection with an exclusive caliber. This was specially developed for the sport of football and will be issued in limited editions that are also stylistically coordinated with the respective clubs. The watch, called "Caliber 245", measures the two halves of a match and also indicates extra time.
(Picture: Ebel CEO Thomas van der Kallen (left) and Real President Ramón Calderón)

A new website aims to bring clarity to the paper forest: On Greenpaper.ch, the Swiss paper retailer Antalis presents an overview of paper and cardboard production according to ecological guidelines. The site also provides information on the producer, country of origin, certifications and paper composition.
With the website, Antalis wants to make it easier for users to choose from the ecological paper range and implement a consistent environmental policy.
Greenpaper.ch also offers the option of searching for production companies that meet ecological requirements. FSC-certified and climate-neutral print shops can be found under the corresponding heading.
The company in Lupfig has a wide range of ecological fine paper and has now also created the position of environmental manager.